VI.

EXPECTED PARTICIPANTS AND BENEFICIARIES OF THE PROPOSED PROJECT

1. People who want a healthier alternative to coffee

The researchers thought of this product as an alternative to their regular drink. Through
this, they will have a healthier option as daily consumption of coffee is proven to be bad for
their health as backed up by further research. There are also flavors that they can try so
that they will have a wide variety of options so that they continue consuming the developed
product. Moreover, this can also be seen as an opportunity for those who have health
issues and cannot consume coffee to try an alternative. Through that, they can still get a
chance to feel what it is like to drink a caffeinated drink.

2. Students
The researchers chose students ages 13 and up as their target market and so this will
become beneficial from that age. For the reason that in that age bracket, coffee
consumption slowly increases. Furthermore, iIt was said in different surveys that students
are one of the top consumers of coffee. With that, the proponents thought of introducing
this product to them so that they can also try other variations.

3. Rice and Pandan farmers

As the pandemic continues, farmers are having a hard time coping up with it. As there is a
great gap between the price of their harvest and that of being sold in the market. However,
the researchers thought of this as an opportunity to help rice and pandan farmers. In the
way that they use those ingredients to develop the product. Later on, once this research
becomes big, the proponents expect to buy their supplies directly from the farmers to help
them.

4. Business owners/retailers
Once the product became popular, business owners and retailers would line up to get
stocks of the alternative drink and sell them for a chance to gain profit from it. The
researchers would like to assure the local businesses that the product would become
widely known so that people would buy from them and they would be given low prices so
that they can make a living out of it.

5. Future researchers
This research would serve us a guide for future researchers. They can learn a thing or two
from this and apply it once they begin writing their own research. Furthermore this paper
can help not only student researchers but also those who want to pursue business as a
career.
 Table 3. Project Sustainability Plan
Action Points Risk Factors Mitigating Assumptions/Remarks
for (Constraints/Limitation) Measures
Sustainability

Guaranteeing Instances that there might The This will increase

the products be a difference in taste as researcher will customer satisfaction as
are consistently these are manufactured in employ quality they will be provided with
prepared in different batches. control a product that is similar to
terms of taste. standards to what they have before.
provide the
best possible
product.

Ensuring the Additional cost as The This will encourage new

products are equipment should be researchers customers as they can
safely bought. Also, there would will make sure see how clean the
produced. be frequent sanitation in that they products are made.
the workplace. adhere to the
Food
Sanitation Act
or Act. No. 233
of 1947.

Making sure This might be time The This will make the product
that innovation consuming as the researchers popular as competitors do
would not be proponents need to will make sure not offer flavors as
stopped. As continuously experiment to provide opposed to the one
there would be new flavors. flavors that will provided by the
continuous satisfy the proponents.
release of cravings of the
different flavors. target market.
Warranting that There might be an instance The This will make the local
production that suppliers will have no researchers retailers satisfied with the
would not be stocks left for the will make sure company as they will still
halted in case ingredients to have the be provided with stocks
of ingredient ingredients no with the agreed price and
scarcity. matter what. time.
Even though
they will get it
at a different
supplier which
charges a
higher price for
it or even buy
abroad if there
are no
available
supplies in the
country.

Offering This will lower profit as the The This will widen the target
promotions researchers need to cut researchers market as many will be
once in a while costs to gain more will make sure curious to try the product
customers. to provide the as the prices are lowered.
best value of
money to
consumers.

Providing a There might be a point in The This will serve as a

channel where time that some feedback researchers strategy to attract
customers can would not be addressed will make sure customers as they can
report their especially during the time to improve its see that the company
feedback. that there are numerous service as addresses all things that
amounts of feedback. reference to need to be improved.
the feedback
provided.