Size of market Know How: Which one TRL: Customer Impact: Which

Which one has the has the biggest Which one is the most one may increase
biggest set of initial advantage over the advanced in terms of revenues or decrease
customers? closest competing state of development? costs for the customer
products or existing the most?
solutions?

1. Locally Sourced Locally sourced coffee Locally Sourced Coffee

Coffee has the biggest (TRL 2)
advantage because
coffee sis very common
nowadays, you just have
to twist it and have your
own branding. In
addition, the student
who proposed the idea
have a background
knowledge to this kind of
business and she knows
how the market works.
2. Specialized Tutoring Specialized Tutoring is
/ Academic the second since we are
Preparation Services in the university, we can
gain lots of insights from
the students regarding
what they need and their
opinions on the things
that can be helpful for
them. That can benefit us
to know what is best to
offer and how will we
execute it correctly.
1. Plant-Based This is the 3rd one This one may decrease
Food/Products because it is very rare the cost for the customer
which an advantage but because it the other two
disadvantage as well. We products have fixed
can also use the growing prices while the plant-
interest of the public to based food can be
the healthier food supplied by the small
choices. farmers which sells their
product cheaply and that
will cut the cost and will
increase your income.