Professional Documents
Culture Documents
Cuidados para o Lar Evonik (Compilado)
Cuidados para o Lar Evonik (Compilado)
Cleaning Solutions
LATAM I 2020
1
Care Solution’s global locations
Global consistent quality and regional reach
EMEA
Essen/Duisburg (DE)
Granollers (E)
Hanau (D)
Hamburg (DE)
Milton Keynes (UK)
Midrand (ZA)
Tours (F)
Steinau (DE)
NORTH AMERICA
Janesville, WI (US)
Mapleton, IL (US)
Milton, WI (US)
Reserve, LA (US)
Richmond/Hopewell, VA (US)
SOUTH AMERICA
Americana (BR)
Sao Paulo (BR)
ASIA
Jakarta (ID)
Shanghai (CN)
Singapore
Status: January 2019 Production Site Business, R&D and application technology centers
2
Our shared technology platforms are the backbone for innovation and growth
Silicone Chemistry
Oleochemicals
Specialty Amines
Advanced Biotechnology
Controlled Release
Technology platforms enable for > 90% of Nutrition & Care sales
3
Care Solutions Business Line
Technology platforms with broad range of chemistry
Silanes Siloxanes
Organo- modified
OMS-Surfactants
Silicones Polyether
Epoxides
Product Protection
Emulsification
Conditioning
Age defying
Softening
Cleaning
Natural Fats & Oils, Fatty Acids Secondary Surfactants
4
Portfolio
▪ Biosurfactants
▪ Rinse Aids
▪ Odor Eliminators
▪ Organomodified Silicones
5
Access: intocleaning.evonik.com
6
Cleaning Solutions Market Segments
Homecare Industrial & Institutional (I&I) Vehicle Care
• Commercial Laundry
• Laundry Care • I&I Dishwashing
• Detergents
• HC Dishwashing • I&I Surface Cleaners
• Drying & Rinse Aids
• HC Surface Cleaners • Disinfectants
• Polishes
• Toilet Care • Food & Dairy Processing
• VC Specialties
• HC Specialties • Industrial Cleaners
• I&I Specialties
7
Soluções para produtos de
Cuidados com o Lar
Access: https://intocleaning.evonik.com/
8
Como essa tendência se comunica com o consumidor de Cuidados do Lar?
Fonte: Mintel
9
Inspirações de Mercado
Produtos para “embelezamento” das roupas
#TragoSuaRoupaDeVolta,
Lovables, Henkel
Comfort
Fonte: Mintel
10
Os consumidores buscam por soluções práticas para o dia-a-dia
Em limpeza, os lenços têm ganhado bastante relevância
Fonte: Mintel
11
Inspirações de Mercado
50%
Soluções convenientes e em formatos inovadores para a limpeza de superfícies
dos
consumidores
americanos
Limpeza multi-uso em formato Formatos customizados para utilizam lenços
Formulações em cápsulas
umedecidos para
inovador diferentes necessidades
limpeza de
superfícies, mais
de 1x/semana.
12
Como essa tendência se comunica com o consumidor de Cuidados do Lar?
▪ Ao redor do mundo, os
consumidores são influenciados
pela crescente busca do bem-
estar aliado a um estilo de vida
mais saudável
▪ A limpeza profunda dos tecidos,
com prolongação de fragrância
é fundamental para uma
experiência completa dos
consumidores ativos
▪ Amaciantes ou detergentes
líquidos com claim “sport”
oferecem proteção das fibras
delicadas das roupas de
ginástica, associada à proteção
contra maus odores
Fonte: Mintel
13
Inspirações de Mercado
Produtos com apelos “cosméticos” para proteção contra maus odores
14 | Setembro, 2019 | Workshop de Inovação - Soluções para Cuidados do Lar e Cuidados Pessoais
Como essa tendência se comunica com o consumidor de Cuidados do Lar?
Fonte: Mintel
15
Inspirações de Mercado
Detergentes líquidos livres de ingredientes irritantes à pele do bebê
Lava-Roupas Concentrado livre Solução Natural para roupas Alta eficiência, mesmo em
de petroquímicos infantis temperaturas baixas
16
Inspirações de Mercado
Variados formatos oferecem praticidade na higiene dos pets e da casa
Multi-uso seguro para os
Eliminação de odores Lenços umedecidos
animais e para o planeta!
17
Como essa tendência se comunica com o consumidor de Cuidados do Lar?
18
Inspirações de Mercado
Além de formulações mais verdes, a comunicação clara e aberta é fundamental
19
O poder criativo das
especialidades químicas no
Cuidado para o Lar
20
Micellar Care
Surpreenda-se com a suavidade de
produtos que cuidam das suas roupas e
da sua pele, entregando máxima
performance na remoção de sujidades.
21
REWOQUAT® WE 18 E BR
TEA esterquat
22
REWOQUAT® WE 28 E
TEA esterquat
23
REWOQUAT® WE 45
Clear, liquid, easy-to-process TEA esterquat
INCI: N,N’-di(alkylcarboxyethyl)-N-hydroxyethyl-N-
methylammonium methyl sulfate
Origin: Quaternary ammonium compound, 86% active in
ethanol
Appearance: Liquid at room temperature
Application: Liquid fabric softeners
24
REWOQUAT® WE 45
Lab Batch Process – Timeline
Preservative
20 40 60 80 100 Time
(min)
REWOQUAT® WE 45
Preservative
20 40 60 80 100 Time
(min)
25
Clear Fabric Softener
26
REWOCARE® HV 100
Cationic Thickener
27
The best cost-effective between the thickening systems
REWOQUAT WE 18 E BR @ 3%
Viscosity (cPs)
2500
2000
Acrylic Polymer
(other)
1000
Cellulose
0
0,30 0,40 0,50 0,60 0,70 % addition
28
Efficacy as Stabilizer
Viscosity (cPs)
3500
3000
2500
2000
1500
1000
▪ Biodegradável
30
Tomadol Alcohol Ethoxylates
Tomadol 23-1
Tomadol 23-3 ▪ Very low CMC and good foaming
Tomadol 23 Series 3.7 – 12
Tomadol 23-5 ▪ Strong all-around cleaning
Tomadol 23-6.5
Tomadol 25-3
Tomadol 25-7 ▪ Excellent choice for laundry and textiles
Tomadol 25 Series 7.5 – 14.4
Tomadol 25-9 ▪ Very low CMC with good foaming
Tomadol 25-12
Tomadol 45-7 ▪ Very low CMC and good foaming
Tomadol 45 Series 11.6 – 14.4
Tomadol 45-13 ▪ Particularly suited for higher HLB needs
Tomadol 400 ▪ Ease of re-formulation
Tomadol 600 ▪ Excellent cleaning and degreasing
Tomadol Tomadol 900
8.9 – 13.6 ▪ Lower formulation costs via reduced use
NPE Replacements Tomadol 901
Tomadol 902 levels
Tomadol 1200 ▪ Improved handling characteristics
31
TOMADOL® 25-7
Nonionic surfactant ideal for high-efficiency laundry formulations
▪ Functions
- Excellent wetting
- Prevents soil redeposition
- Penetrates particulate soils
▪ Benefits
- Extremely low critical micelle concentration
- Moderate-to-low foam
- Excellent cleaning, ideal for detergent formulations
- Readily biodegradable (>60% in 10 days)
▪ Applications
- Laundry
- Hard surfaces cleaning as well
33
Selecting an Ideal Candidate from HLB
Emulsion Performance for Oily Particulate Soil
34
Enhanced Performance
35
Enhanced Performance
36
Power to Refresh
Promova a vida ativa combinada com
conforto para uma experiência
completa, protegendo as roupas e
mantendo a confiança dos
consumidores.
37
TEGO® SORB
A melhor escolha para remover permanentemente
odores desagradáveis, à base de um sal de zinco em
ácido ricinoleico.
38
Consumers performance evaluation is based on at least 3 human senses…
An effective cleaning evaluation is a combination of at
least 3 human senses:
Smell
Vision Touch
The
Senses
Taste Hearing
CH3
\
CH2
\
CH2 GAS
\
CH2 PHASE
\
CH2
\
O CH2
ll \
CH2-CH2-CH2-C HC-CH2 -CH=CH
/ \ / \
H2C O O CH2
l l
H2C / \ / \ CH2
l H Zn H l
H2C \ / \ / CH2
l O O l
H2C / \ CH 2
\ /
CH=CH - CH2- C-CH2-CH2-CH2
CH \ ll
CH2 O
\ WATER
CH2
\ PHASE
CH2
\
CH2
\
CH2
\
CH3
40
Technologies for Delivering Freshness and Deodorization
Preservatives, Bacteriocides, Bacteriostats, and Bleach TEGO® Sorb products remove odours like
Kill or suppress growth of organisms causing odor
✓ Cigarette smoke
Fragrances & Deo-Perfumes
Covers up or masks odors ✓ Sweat
✓ Garbage
Cyclodextrine
Absorbs malodors and fragrances into the cavity. ✓ Pet smell
Reversible. ✓ Onions and garlic
Sodium Bicarbonate
Neutralizes odors via pH buffering. TEGO® Sorb is compatible with most types of
perfumes
TEGO® Sorb
Neutralizes odor by non-reversible chemical binding.
41
Chemical Composition of Typical Household Malodors
Sulfur-based Nitrogen-based
Nitrogen-based Nitrogen-based
Organic Acid
Organic Acid
Aldehyde/ Ketone-based
Aldehyde/ Ketone-based
42
Typical Malodors in Household Area
Chemical Composition of Synthetic Malodors
N-Methylmorpholine 6.00%
2-Naphtalenthial 0.91% N-Hexanoic acid 6.00%
Bathroom Odor Thioglycolic acid 21.18% p-Cresyl isovaleriate 2.18%
Skatol 0.91%
Dipropylene glycol 62.82%
Furfural 5,0%
Pyroligneous acid 30.6% Pyridine 0,1%
Tobacco Odor Thioglycolic acid 0.7%
Beechewood creosote 1.2% Methyl ethyl pyridine 12,6%
Dipropylene glycol 49,8%
43
TEGO® Sorb
Products
30% solution
Water dispersible and already activated
Neutral to alkaline pHs
TEGO® Sorb A 30
Suitable to detergents and cleaners, with
pHs neutral to alkaline.
45
Methodology – Malodor Application
46
Panel Test Results – HDL Formulation
HDL Formulation
26
Statistically Significant
Number of Judgements
10
95%
significance –
26 judgments
in favor of
TEGO® Sorb
w/ TEGO® Sorb w/o TEGO® Sorb
47
Panel Test Results – Rinse Cycle Fabric Softener
Softener Formulation
26
Statistically Significant
Number of Judgements
14
90%
significance –
26 judgments
in favor of
TEGO® Sorb
w/ TEGO® Sorb w/o TEGO® Sorb treated towels
48
Garlic Sauce Test
49
Fabric Odor Eliminator - Spray
50
Gas Detector and Malodor (HCHO) Removal Lab Test Model
4. formaldehyde
Formaldehyde (ppm)
replace the deodorant sample with 5 c0
water) 4
3
▪ Start malodor concentration data 2 c
1
sample 1
recording immediately by Drager
0
detector 0 4 8 12 16 20 24 28 32 36 40 44 48 52 56 60
Time(min)
51
TEGO SORB® Gives Best H2S Elimination
Hydrogen sulfide
c(H2S) real time monitoring Hydrogen sulfide eliminating efficiency comparison in 45 mins
H2S conc./ppm
blank 1.5% TEGO Sorb® Conc. 50 gel 42,86%
20
52
Zink ricinoleate more than twice as effective as cyclodextrines on
Dimethylsulfid (DMS) removal*
14
12
10
DMS absorbed [ug]
0
TEGO SORB® CONC 50 Cyclodextrine Water
53
Consumer perceived odor improvement
TEGO SORB® Gel Panel Test
▪ Objective
− Removal of “new car odor” by using adapted TEGO SORB CONC 50 based
malodor gel
▪ Process
− Freshly produced gel samples put into new car for one week
▪ Outcome
− Positive feedback from panelists that new car odor was improved compared
to blank car without gel application
54
Fridge / Car Odor Eliminator - Gel
55
Super Shield
Formulações que oferecem um carinho
extra, promovendo benefícios
sensoriais, para uma experiência de
cuidado com sua pele!
56
REWOQUAT® SQ-1
O versátil silicone condicionante.
57 | Setembro, 2019 | Workshop de Inovação - Soluções para Cuidados do Lar e Cuidados Pessoais
Organomodified Siloxanes (OMS)
Silicone
backbone
Organic
grafts
58
Shine and Protect with Organo-Modified Silicones
▪ Tailor made Organo-Modified Silicones:
TEGOPREN® 6922,
Silicone Quats TEGO® Polish Additiv Q 70
59
Silicone Quats: Laundry Aplication
▪ Shape retention
▪ Wrinkle reduction
60
Softening Performance Evaluation
Extraction Curve(s) for Class: Regular (Force Unit: Fingerprints for Class: Regular
Kg)
5 Controle WE 18 + 0.0% SQ-1
2 V7 0,74 Smoothness
1,5
1
WE 18 + 0.25% SQ-1
0,5 WE 18 + 0.0% SQ-1 V6 V4
WE 18 + 0.5% SQ-1
Controle
0
100
103
106
10
13
16
19
22
25
28
31
34
37
40
43
46
49
52
55
58
61
64
67
70
73
76
79
82
85
88
91
94
97
1
4
7
V5
3,031 3,095
3
Melhora de
+20% na 2,466
2,5
Performance!
2
1,5
0,5
0
0
Controle WE 18 + 0.0% SQ-1 WE 18 + 0.5% SQ-1 WE 18 + 0.25% SQ-1
61
Easy Ironing Effect
Sliding in Seconds
91
100
90
80
-49%
70
-24%
60
46
50
35
40
30
20
10
0
No Softener Softener Softener
using WE 18 using WE 18
+ SQ-1
62
Color Protection
Pode ser
adicionado à
formulação de um
detergente líquido,
como o exemplo ao
lado, mas também
pode ser
adicionado à um
amaciante. Fabric
Refreshener Spray
63 | Setembro, 2019 | Workshop de Inovação - Soluções para Cuidados do Lar e Cuidados Pessoais
REWO® SCENT G 100
Um novo silicone organomodificado que enriquece a
formulação de amaciantes.
▪ Reduz amassados
64
Shine and Protect with Organo-Modified Silicones
▪ Tailor made Organo-Modified Silicones:
TEGOPREN® 58XX,
Silicone Surfactants REWOCARE® BDS 15
TEGO® Polish Additiv LFC
65
REWO® Scent G 100
Fragrance Retention – Open Bottle Test
Lower EQ Actives
Fragrance Intensity
Fragrance Intensity
apparent even out of the bottle
66 | Public | October 2019 | REWO® Scent G 100 *All samples contain 0.6% fragrance
REWO® Scent G 100
Fragrance Retention – Lower EQ Actives with Line Drying
Fragrance Intensity Rank
0 day
7 days
14 days
Better
30 days
6.0 % EQ 5.8 % EQ + 0.2 % REWO® 5.4 % EQ + 0.6 % REWO® 5.0 % EQ + 1.0 % REWO®
Scent G100 Scent G100 Scent G100
Better
6.0% EQ 5.8% EQ / 0.2% REWO® Scent 5.4% EQ / 0.6% REWO® Scent 5.0% EQ / 1.0% REWO® Scent
G 100 G 100 G 100
Fluffiness Intensity
6.0% EQ 5.8% EQ / 0.2% 5.4% EQ / 0.6% 5.0% EQ / 1.0%
REWO® Scent G 100 REWO® Scent G 100 REWO® Scent G 100
5.8 % EQ + 0.2 %
6.0 % EQ 5.4 % EQ + 0.6 % 5.0 % EQ + 1.0 %
REWO® Scent G 100
REWO® Scent G 100 REWO® Scent G 100
Better
6.0 % EQ 5.8 % EQ + 0.2% 5.4% EQ + 0.6% REWO 5.0% EQ + 1.0%
REWO® Scent G 100 Scent® G 100 REWO® Scent G 100
Higher EQ Actives
Wrinkle Intensity
Better
5.0 % EQ + 1.0 %
REWO® Scent G 100
11.0 % EQ 10.8 % EQ + 0.2 % 10.4 % EQ + 0.6 % 10.0 % EQ + 1.0 %
REWO® Scent G 100 REWO® Scent G 100 REWO® Scent G 100
6.0 % EQ
Better
6.0% EQ 5.8% EQ / 0.2% REWO® 5.4% EQ / 0.6% REWO® 5.0% EQ / 1.0% REWO®
Scent G100 Scent G100 Scent G100
Better
11.0 % EQ 10.8 % EQ + 0.2 % 10.4 % EQ + 0.6 % 10.0 % EQ + 1.0 %
REWO® Scent G 100 REWO® Scent G 100 REWO® Scent G 100
Better
6.0 % EQ 5.8 % EQ + 0.2 % REWO® 5.4 % EQ + 0.6 % REWO® 5.0 % EQ + 1.0 % REWO®
Scent G100 Scent G100 Scent G100
75
Future is Green
Tecnologia de ponta aliada à
sustentabilidade para soluções
responsáveis para máxima
performance em limpeza.
76
REWOFERM® SL Sophorolipids
Novel sophorolipid biosurfactant with an excellent
eco-toxi-cological profile.
https://intranet.evonik.com/misc/micro/biosurfactants/index.en.html
77
REWOFERM ® SL ONE
Novel sophorolipid
biosurfactant produced by
fermentation.
Processing Feedstock
REWOFERM® SL ONE
Performance Sustainability
Processing Feedstock
REWOFERM® SL ONE
Performance Sustainability
Processing Feedstock
REWOFERM® SL ONE
Performance Sustainability
40% (rel.)
Sophorolipid
Lactone
40% 59%
Sophorolipid Water
60% (rel.)
Sophorolipid
Acid
Conditions:
40°C, pH not adjusted, Evonik international method
REWOFERM® SL ONE
Conditions:
SLES/CAPB/REWOFERM® SL ONE rel. ratio(70/X/Y); IKW high fat soil: 40°C,
pH not adjusted, Evonik internal method based on IKW
Processing Feedstock
REWOFERM® SL ONE
Performance Sustainability
High biodegradability:
Aerobic degradation
Anaerobic biodegradation
Low aquatic toxicity
Processing Feedstock
REWOFERM® SL ONE
Performance Sustainability
Situation
Green products are missing in the
Green & Powerful
area of household care
Can be the future
Mission
Convincing customers for green
in several
products by combining
green with powerful application areas
Solution of household
REWOFERM® SL ONE
A biosurfactant with unique power
& limitless areas of application
care products.
94 | Public | May 2019 | REWOFERM® SL ONE
Water Responsible
Cleaning
Be part of a movement to conserve water for
our sustainable future
95
Introduction to water scarcity
Some facts and figures about water availability
Only 3% of the
world’s water is
fresh water*
Domestic
Household & drinking water
Agriculture
11%
Crops & animals
71%
Industry
Commercial & energy
18%
Source: “Euromonitor Home Care: The Impact on Home Care of Water Scarcity: Conservation and New Sources of Water”
Conscious
consumer
behavior helps to
support this
market
development
100
Rinse-Free Wash & Wax
Formulation for cleaning and protecting surfaces without rinsing
▪ Composed of specialty emulsifiers, surfactants and uniquely modified silicones, it is a ready-to-use final dilution that you
only need a spray bottle and microfiber towels from cleaning to protecting a car’s surface in one single step
▪ Applications: Moderately soiled hard surfaces such as clear coat, paint, glass, metal, vinyl, plastic or leather
Composition Make sure that the car surface is not hot - avoid working under
Raw Material Chemistry with Function direct sun and the car surface is not heavily soiled. Prewash it if
(wt %)
High MW Dual Silicone Quat for needed. Always use a clean part of a microfiber towel* to
TEGO® Polish Additiv Q70 0.892 Shine
prevent scratches.
protection and gloss
Super-Spreading Organo-modified
TEGOPREN® 5840 0.225 Spreading
Silicone 1. Spray the Rinse-Free Wash & Wax ready to use formula on
®
CARSPRAY 800 a small section of the car (around 2 ft x 2 ft) at a time.
MDEA-based Ester Quat: Emulsifier 0.075 Drying
(Patented)
2. Use a microfiber towel to gently wipe off the excess liquid.
TEGOSOFT® OP Ethyl Hexyl Palmitate: Ester Oil 0.073 Emulsifier
102
Shine and Protect with Organo-Modified Silicones
▪ Tailor made Organo-Modified Silicones:
TEGOPREN® 58XX,
Silicone Surfactants REWOCARE® BDS 15
TEGO® Polish Additiv LFC
TEGOPREN® 6922,
Silicone Quats TEGO® Polish Additiv Q 70
103
Effect of Tegopren 5840 on Spreading of Water on PP
Spread is area of a 50 μl drop on polypropylene film
104
REWOCARE® BDS 15 - Wetting properties
water
105
Application - Antifogging
IPA + Water +
IPA + Water
TEGOPREN® 5840
106
MINIMAL RINSE
107
TEGOTENS® EC 11
Fatty alcohol ethoxylate, end-capped
108
TEGO® POLISH ADDITIV WE 50
Limpeza e cuidado multiuso.
109
Shine and Protect with Organo-Modified Silicones
▪ Tailor made Organo-Modified Silicones:
TEGOPREN® 58XX,
Silicone Surfactants REWOCARE® BDS 15
TEGO® Polish Additiv LFC
TEGOPREN® 6922,
Silicone Quats TEGO® Polish Additiv Q 70
110
Application - Dashboard
Increasing Brightness
Less Reflection
111
Cleaning Wipes
Emulsão
pronto-uso
de fácil
diluição.
112 | Setembro, 2019 | Workshop de Inovação - Soluções para Cuidados do Lar e Cuidados Pessoais
MULTI-FUNCTIONAL
113
REWOQUAT® CQ AL 200 / CQ 100
Specialty Blend
114
REWOQUAT ® CQ 100 G
Optimized blend of cationic and nonionic surfactants
▪ Functions
- Excellent degreasing and soap scum removal
- Good emulsification, anti-redeposition
- Provides antistatic property
- Easy rinsing, quick drying
- Imparts gloss
▪ Benefits
- Good surfactant compatibility (even with anionics)
- 100% active liquid, easy to process
- No solvent or hydrotrope needed
- Moderate foaming
- High/low pH, temp., hard/soft water
▪ Applications
- Kitchen cleaners, Bathroom
- Vehicle care