This BSC showing the way to improve our organization performance regarding current issue,

profit %, and we need to increase selling volume by 50% of current state, and increasing net p
analyzed in SWOT scan matrix, in which we will exploit our o

Perspective Startegic Objectves Measures

Decreasing of Raw materials stock

1- Asset Use
Values in SR / End of Year

Financial
Decreasing Indirect Operational
2- Highest Profitability
Cost

Credit of each customer will not

3- Decreasing Depit at customers exceed 10% of annual sale
withdrawals of last years

1- Increasing product depth, Number of total finished products

width and length

2- Increasing marking segment Number of new geograhic regions

Customer increased by the end of the year

increase of sales volume/ each

product increased in current
3- Increasing Market Share georphic territories by the end of
the year

CPL "Capability Process

Increasing Packing process
considering Lower Specification
capability Limit = X-LSL/3ơ

Internal
Increasing Production Capacity Production QTY (MT)/Shift

Innovation Increasing Loyalty of Employees Average Likert Scale 1 - 9

& Learning
Innovation Increasing Loyalty of Employees Average Likert Scale 1 - 9
& Learning
ormance regarding current issue, in which we face the problem of low selling rate and low net
urrent state, and increasing net profit by 5% (from 8% to 13%) through reinforcement strategy
ix, in which we will exploit our organizational strength points

Owner /
Accountability Actual Target

Sales Team Leader 10000000 5000000

Procurement Department 4800 4000

Manufacturing
5000 2500
GeneralManager

Sales Team Leader 15 10

R&D 15 200

Sales team leader 9 cities 15 city

Sales team leader 8% 15%

Production Manager 0.8 1

Production Manager 15 22

7 8
HR Mnager
HR Mnager

12 18
 e the problem of low selling rate and low net
m 8% to 13%) through reinforcement strategy
rength points

Initiatives

Increasing selling volume of non-moving

finished products which depend on non-moving
stock raw materials

Unused raw materials liquifaction

1- Decreasing Production plant and Warehouse

rent price/M2

2- Decreasing of plant and warehouse area to

50% of current area by using vertical racks

changing sales policy for post paid customers

Introducing new desired products within

current raw materials

New marketing advertising

increasing promotions for upselling & cross

selling

Introducing newautomatic filling and packing

system

1- Process analysis to reduce WIP

2- Introducing Kanban Board

3- Increasing Aeration of production unit

Increasing Overtime price

Increasing of Annual increment