Design Thinking

             
 INDEX

development study cases

1 3 5
2 4
background collaboration conclusion
&
application

Design Thinking / Stages

        
Design Studio in San Luis Potosí, México. _Background
PIT - Technology Tranference
ITESM - Technological University

   
Development of brands,
products and services in a
variety of fields:

Software Development
Automotive Industry
Aerospace Engineering
Digital Platforms
Housing and Real State
Healthcare
Food Industry

Design Thinking / Background 1 3 5

2 4
        
Design Studio in San Luis Potosí, México. _Background
Alotropico.

          
• Focusing mainly on economic growth.
• Unaware of their user needs.
    • Waste of resources.
Development of brands,
products and services in a
variety of fields:

Software Development
Automotive Industry
Aerospace Engineering
How could we
Digital Platforms support our clients?
Housing and Real State
Healthcare
Food Industry

Design Thinking / Background 1 3 5

2 4
 _Development

Design Thinking Methodology

+ Focused on the “user”.

+ Embracing failure
(not economical growth).

Design Thinking / Development 1 3 5

2 4
 1977
“How to see: A guide to
_Development
read our man made
environment.”
George Nelson. IDEO 1978
Use of the methodology
for the first time.
1964
“First Things First.”
Design Thinking Methodology
Ken Garland
+ Focused on the “user”.
+ Embracing failure
(not economical growth).
1972 1971
“Design for the real world.” “The Universal Traveler.”
Victor Papanek Don Koberg
1972
“Experiences in visual thinking.”
Robert H. McKim

Design Thinking / Development 1 3 5

2 4
_Collaboration
& Application

 
                         
           
           
- Berkeley Hess Innovation Lab
- Design Matters Center College of
Design
- MIT D-Lab

            
 
- Transportation
- Education
- Health Care
- Agriculture
- Government

Design Thinking / C&A 1 3 5

2 4
01
 _Study Cases
             

Digital platform for accountancy,

management and taxes.

   ­     Platform improvement.

       
* Lack of communication
between lower and higher
company levels.
* Division of services according to
their user (general and
personalized).
* Topics with their platform;
intuitive, user flow, language,
template.

Design Thinking / Study Cases 1 3 5

2 4
02
 _Study Cases
              €     

Digital platform for accountancy, Robotic “Toys” and software

management and taxes. that teaches you how to code.

   ­     Platform improvement. ‚     ƒ  Sales.

               
* Lack of communication * User not qualified to operate
between lower and higher the product.
company levels. * Mechatronics / Content
* Division of services according to producers.
their user (general and * Educative niche unattended.
personalized).
* Topics with their platform;
intuitive, user flow, language,
template.

Design Thinking / Study Cases 1 3 5

2 4
03
 _Study Cases
              €      „      
  

Digital platform for accountancy, Robotic “Toys” and software Panic button, software and
management and taxes. that teaches you how to code. mobile app for emergencies.

   ­     Platform improvement. ‚     ƒ  Sales. ‚     ƒ Hardware Design.

       
* Lack of communication
between lower and higher
company levels.
* Division of services according to
their user (general and
personalized).
* Topics with their platform;
intuitive, user flow, language,
template.
Design Thinking / Study Cases
               
* User not qualified to operate - Identifying the right user,
the product. market group.
* Mechatronics / Content - Adjusting the existing
producers. product to the new user.
* Educative niche unattended. - Change of mass production
to a more approachable and
organic growth (industrial
processes available).
1 3 5
2 4
 _Conclusion

USER DRIVEN METHODOLOGIES

provide useful insights for product,
service and business development.

Design Thinking / Conclusion 1 3 5

2 4