Professional Documents
Culture Documents
Himalaya Food
15 International Limited +91 1145108609 contact@himalyainternational.com
info@amritcor
18 Amrit Corp. Limited 0120-4506900
p.com
Pidilite Industries
22 22822708 Investor.relations@pidilite.co.in
Limited
Reckitt Benckiser
25 1800 102 7245. indiahelp@rb.com
India Limited
Rohit Surfactants
26 91-512-2221201-05 info@rsplgroup.com
Private Limited
SC Johnson Products
27 0008-0044-05150 _
Pvt. Limited
nagarajulade
28 Stove Kraft Limited 91-6364914202 @stovekraft.co
m
TATA Consumer
29 033-22813779 investor.relations@tataconsumer.com
Products Limited
United Biscuits Pvt.
30 011- 46000580 ubconsumerservices@pladisglobal.com
Limited
Ankur
150 Shabarwal De tan face gel
Anurag
7649 Maggi
Patnaik
TRIPTI
7740 BHARDWAJ Dabur Chyawanprash
prakash
5,148 Arun Icecreams
shettigar
1245 Prashant sesame seeds
Gore
Dheeraj
3000 milk
Tandon
Prakash
2918 air wick
Sharma
Vivekanand
173 nirma
Yadav
Santosh
1000 mosquito repellent
Sharan
Amit
2689 tea
Chincholikar
Rajender
329 biscuits
Kuma
_ 100 million
_ 600 million
ready to heat rice 900 million
_ 700 million
_ 900 million
_ 500 million
rolls 100 million
_ 900 million
_ 500 million
_ 500 million
_ 100 million
_ 700 million
_ 300 million
_ 100 million
_ 100 million
_ 500 million
_ 30 million
_ 200 million
_ 600 million
_ 700 million
_ 100 million
_ 50 million
_ 50 million
_ 30 million
_ 30 million
_ 130 million
No. of users of the least selling product Promotional strategy
Primary promotional
activities include Television
90 million advertisement,
newspaper, magazines,
billboard, hoardings
different types of media
20million and online platforms for
promoting a product.
_ _
promotions in its
marketing mix primarily
includes advertisements
on Television for the
_
consumer durable goods.
Billboards and placards are
also sometimes put up at
strategic locations.
The commercial
advertisements shown in
_ between TV shows form
the major part of
promotion.
It has implemented an
aggressive marketing The company has adopted
strategy and has taken premium pricing policies for
advantage of any luxurious products and
promotional medium reasonable pricing for the
available to sell its middle-class segment
products
manufactures a wide
variety of products in its
marketing mix product competitive pricing strategy
strategy.
marketing strategy Products are found to be 5-
revolved around to-10% below the average
connecting modern India price of its competitor
with its culture products.
it does sponsorship
activities, it uses brand
The company follows a low-
ambassadors and a
variety of advertising cost strategy to lead the
position in the market.
campaigns such as the
use of celebrity speakers
Dabur’s marketing
strategy aims at
continuing its brand
The price of the different
image by providing a
products of Dabur is
variety of products and reasonable to the people of
using print media and
every class.
sales promotion for
reaching out to its
customers.
differentiated target
low price
strategy
mass market strategy low price
Advertisements are
shown on television
channels like Star Plus, One of the major reasons of
success of Emami is
Zee Cinema, Sony TV, providing products which
Colors and many more
are value for money.
along with sports channel
for maximum coverage.
As mentioned, the
marketing strategy is
done mainly through Mainly depicts the product
for school level students and
digital platoforms such as
Youtube, Instagram etc. for each syllabus different
subscriptions are available.
Currently they are
In order to attract more
mareting their product customers, free live demo
through TV advertisemnts
in between sports classes are provided.
leagues.
_ low price
Wipro’s products and
services pricing policies in its
product innovation
marketing mix is as
widespread as its offerings.
To be a leading,
competitive, Nutrition, Nestlé is the world's leading
nutrition, health and
Health and Wellness
Company delivering wellness company. Our
mission of "Good Food,
improved shareholder
Good Life" is to provide
value by being a consumers with the best
preferred corporate
citizen tasting
We encourage our
people to work in cross Our Core Emphasis Across
functional teams with a Portfolios Is On Healthy,
concerted aim of sharing Fresh And Delicious Food.
knowledge.
Our values guide our actions and how we behave in
our everyday business. Our values are the DNA of our
organization, immersed in every member across
hierarchies and geographies.
To contribute whole
heartedly towards the
Making people healthy environment and society
and beautiful, naturally integrating all our
stakeholders into the
Emami family
To Be The Most
Innovative Research and
Technical Competence Invite, invest, and embrace
Center for Sustaining talented people and
“Innovation-Driven” scientists for great
Growths for Pidilite challenges ahead
Group of Companies
globally.