Sr No Company name Contact number Email ID

1 TORRENT PHARMA 1-800-912-9561 investorservices@torrentpharma.com

2 lupin limited 0522-66402323 info@lupin.com

3 cadila healthcare limited cadilapharma@.com

91+2718225001

4 goodday Biscuits Pvt. Ltd 022-6713 0300 cs@britindia.com

5 mankind pharma limited 011 4654 1111 pradeep.chugh@mankindpharma.com

 feedback@britindia.c
6 Britannia Industries Limited 080-37687100
om

support@erosnow.c
7 EROS INTERNATIONAL 91+2266021500
om

8 Upgrad +91 806 608 4582 @upgrad.com

9 Simplilearn solutions 1800 212 7688 · S

10 Infosys ,080-28520261  askus@infosys.com

11 HCL technologies 91 1202535071

12 Avenue Industries (022) 26170201 info@vadilal.net

13 Daawat Basmati Rice 91-124-3055100 basmatrice@,com

feedback@patanjalia
14 Patanjali Ayurved Limited 18001804108 yurved.org
15 Nestle india 1242389300 communication@in.nest

16 Vedantu 1800-120-456-456 Bondwithus@vedantu.com

17
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19

20 Byju's -9243500369
21

22

23
24

25

26
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28

investor.relations@t
29 TATA Limited 033-22813779 
ataconsumer.com 
30

31

32
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34

35
36

37

38
 help@unacademy.co
39 Unacademy +91 8585858585
m

40
Number of employees Admin/HR Most selling product Least selling product

28500 umesh dubey Acnex Capsule. ciggerates

Ethambutol, Rifampicin and

18686 rinku khare Pyrazinamide Villeneuve
201-500 vinay tiwari ciggerates

Aciban 20mg Tablet.

50500 shakeel ahmead confectionery

good day bidcuits

7649 pallavi sharma milk sachets

prega news
 Arindam
4480 good day cakes
Chakraborty

432 Aditi rupesh program / flirm rights

offers the
industry's best online degree
courses like ✓ ️PGPs ✓
2000 Sanjheev jha Master's in AI, ML, Data
Science, Digital Marketing &
more.
 online Bootcamp & online
courses learning platform
3039 Archana Krishna that offers the industry's best
PGPs, Master's, and Live
Training

NIA – Next Generation

Integrated AI Platform
(formerly known as
2600 Krish shankar
Mana).Infoys consulting- A
global management
consulting servises

Nishant
208,877 sirvastava Hcl software products
 1000 Ravi S. Srivastava icecreams

1000 Pankaj Sharma daawat rice ready to heat rice

200000 gaurav Sharma cow's ghee divya medha

7649 Anurag Patnaik coffee milk sachets

1000 Babu Vittal NCERT SYLLabus live classes

 Subscriptions for primary and
3500 Deeptha AR pre-primary class students
 Amit
2689 tea
Chincholikar
 Deepshikha Online live tutorials. Learner
1000
Sharma app
Number of users of the most selling product

500million

700 million
900million

900 million

700 million
900 million

244million

20 million
10 million

5200million

600 million
600 million

900 million

700 million
700million

30million
30million
100 million
30 million
Number of users of the least selling product Promotional strategy

Acquiring newer and

complex development
200million skills leading to
diversified product
delivery capabilities

It has a strong field force for each of

the business units it is working in. for
example in diabetes related segment
100 million Lupin holds strong 400-member field
force. Its sales representatives go to
doctors and promote Lupin's
medicines
 promotion through online
100million
networking

uses all sources of promotion like Tv,

200 million newspaper, online ads, etc. 

Mankind Pharma's strategy is to go

200 million after the masses with products they
can afford, demolishing the margins
of giant pharma cos.
 heavily relies on radio messaging and
200 million TV advertisements to attract its
customers.

It is involved in the acquisition, co-

production and distribution of films
and related content domestic and
globally.

upGrad also focussed on

promotional activities. The company
took an active part in promoting its
business during the 2020 IPL season.
Even in the latest IPL season, i.e.
2021 upGrad took an effective part
in its promotional activities.
 TV, online, billboards, print media

Infosys regularly organises and

conducts promotional activities that
build interest and maintain goodwill
at the same time. The company has
undertaken various academic
initiatives which provide
opportunities for employees to
manage working and learning
together by company-sponsored
trips, case studies, speaker sessions,
etc.

It promotes itself majorly on TV

media, the web and magazines. They
have also collaborated with various
Indian celebs for improving their
brand image and making it relevant.
 They have their promotions in
magazines and newspapers

100 million TV, online, billboards, print media

different types of media and online

50 million platforms for promoting a product.
 The main options for promoting
products that Nestle uses include
200million giveaways and free samples or
discount products when purchasing a
particular quantity of its products.

Promotional activities are done

mainly thorugh TV advertisemnts
and through social media platforms.
 The commercial advertisements
shown in between TV shows form
the major part of promotion.
TV, online, billboards, print media
-
 Depicts it as a free and easily
understandable way of learning. TV
advertisements also form a core
part.
 Marketing strategy Pricing strategy

It has implemented an aggressive

marketing strategy and has taken The company has adopted reasonable
advantage of any promotional pricing for all
medium available to sell its products

Marketing Strategy of Lupin analyses Prices of pharma products are

the brand with the marketing mix regulatory controlled in India unlike
framework which covers the 4Ps America where medicine
(Product, Price, Place, Promotion). manufacturers are free to price their
product
 The company strategy focuses
on creating value through research. A
relative late starter on this front,
Zydus Cadila has been making brisk global market and a global pricing
progress wasting no time in setting up strategy needs to be worked out
a state-of-the-art research centre on
a sprawling 80,000 square yards of
land

t does sponsorship activities, it uses

brand ambassadors and a variety of
advertising campaigns such as the
The company follows a low-cost
use of celebrity speakers within their
product’s packaging or in-store strategy to lead the position in the
displays, use of in-store advertising market.
flyers as well as social media
advertisements, etc.

Pharmaceutical marketing is
predominantly geared toward
patients through direct-to-consumer
advertising, and toward prescribing
healthcare professionals. For either
advertising approach to be
successful, marketers need to
produce high-quality, personalized
content on the right platforms at the
right time.
Mankind's pricing strategy has forced
competitors such as Walug-based FDC,
and Mumbai's Cipla and Ipca
Laboratories to cut prices, sometimes
by up to 50 per cent, according to local
wholesalers.
 Britannia’s marketing and social
media campaigns are more focused
low price
on connecting taste, nutrition, and
moments of life.

 Eros International plc as a
prospective partner, vendor or
supplier. Support sales activities by it is based on M price target
understanding your customers'
businesse

the company spends a whopping sum upGrad’s program pricing reflects its
of money on its advertisements. The
commitment towards getting students
company also uses online tools for
placed. 50% of the program fees are
marketing its products to customers.
Some of the most common ones are collected from the learner only if they
get placed after the program’s
Google Ads, Social Media Ads,
completion. This pricing strategy is the
promotional guest posts, and many
first of its kind in India.
more.
 As part of its aggressive marketing
strategy, Unacademy makes
Based on students enrolling for the
extensive use of digital marketing
program
(Google, Social Media etc.), TV
commercials, Radio

Infosys’ marketing strategy is

maintaining a premium brand image
in its audience’s mind. The company’s The main aim of Infosys is to enter into
marketing efforts include more and more diverse industries.
Therefore, it follows a penetration
participation in media and industry
pricing strategy, which means that it
analyst events, sponsorship and offers services at a low price while
participation in targeted industry ensuring the precision and quality of
conferences, trade shows, recruiting services.
efforts, community outreach
programs and investor relations.

HCL uses Above line and Below line

advertising strategy to earn HCL offers prices as per the service,
customers. It promotes itself majorly product, client requirement, timeline
on TV media, the web and etc.
magazines. 
 They have their presence on
As Vadilal belongs to the FMCG
television media on different
category of companies, the pricing
channels like SONY, ZEE and other
strategy is competitive in nature
international channels.

mass market strategy low price

Patanjali Products are found to be 5-to-

Patanjali’s marketing strategy
10% below the average price of its
revolved around connecting modern
India with its culture and heritage of competitor products. This gives them a
massive edge, especially in a price-
medicine, Ayurved
conscious market such as India.
 To market its products effectively, Pricing for Nestlé products changes
Nestle uses several channels, which gradually to reflect inflationary
include broadcast, print, direct changes in the economy and the
marketing, in store display and company does not actively use price as
promotion, coupons, and advertising. a marketing strategy

As mentioned, the marketing strategy

is done mainly through digital Mainly depicts the product for school
platoforms such as Youtube, level students and for each syllabus
Instagram etc. Currently they are different subscriptions are available. In
mareting their product through TV order to attract more customers, free
advertisemnts in between sports live demo classes are provided.
leagues.
The marketing is done mainly through Various packages are provoded to the
digital platoforms mainly social media customers as subscriptions - the
platoforms and as advertisements in customers being students and their
various sports leagues. parents.
mass market is targeted by influencer the Tata Group follows a differential
marketing, digital marketing pricing strategy
 It follows an aggressive marketing
strategy, Unacademy makes
Subscription fees are levied on
extensive use of digital marketing
competitive examinations. The career
(Google, Social Media and OTT
oriented examnination trainings form
platforms such as Netflix, Amazon
their core business - such as UPSC,
Prime, etc.), TV commercials, Radio,
Bank exams.
and out-of-home (OOH) advertising
methods such as billboards
 Vision Mission

the vision statement of Torrent We commit ourselves to total customer

Pharma is committed towards "not care by delivering world-class products
just healthcare but lifecare." and services.

Lupin's mission is to become a

transnational pharmaceutical company
to become the fastest growing through the development and
generic pharmaceutical companies introduction of a wide portfolio of
branded and generic products in key
markets.
 mission is to be a leading pharmaceutical
company in India and to become a
vision is Health Care with
significant global player by providing
Compassion & human touch
high quality, affordable and innovative
solutions in medicine and treatment.

Concentrate on consumer tastes and

preferences Har cookie mai kayi smiles

To provide the medical community

and patients with the most advanced
To be able to provide cost-effective,
therapies. To provide our employees
innovation based on superior quality
with the recognition, job security pharmaceutical products across the
and career prospects that each one
globe, that improve the lives of the
deserves. To give back to society, so
patients. Purpose.
as to improve the life of those who
need it the most.
We encourage our people to work in
Our Core Emphasis Across Portfolios Is
cross functional teams with a
On Healthy, Fresh And Delicious Food.
concerted aim of sharing knowledge.

Eros International Plc are the short to medium term targets and goals that the
organization sets to achieve the bigger strategic goals set for the long term.
The organizational objectives are important in shaping resource allocation
within Eros International Plc as well as in determining the policies, schedules
and processes that are implemented in Eros International Plc.

Vision is to Powering career success for every member of the global workforce
as their trusted lifelong learning partner. Mission is Making our learners
achieve their desired outcomes.
 Help professionals obtain the skills
they need to thriive in today's digital
economy.

"To be a globally respected To achieve our objectives in an

corporation that provides best-of-
environment of fairness, honesty, and
breed business solutions, leveraging
technology, delivered by best-in- courtesy towards our clients, employees,
class people." vendors and society at large.” 

“To provide world class informationtechnology solution and services to enable

our customers to serve their customers better.”
 We aspire to multiply our business functions and introduce new products
while reaching out to untapped markets and clients in the coming years. We
are also considering inorganic growth of the company by way of mergers with
national & international associations as well as acquisitions in the long run.

We at LT Foods, believe that nature To enable sustained progress and to

will continue to nurture us until we enhance consumer delight, we continue
as a species continue to breathe and to expand our footprints in health and
live. convenience food

Keeping Nationalism, Ayurved and

Yog as our pillars, we are committed
to create a healthier society and
country. To raise the pride and glory
of the world, we are geared up to Making India an ideal place for the
serve people by bringing the growth and development of Ayurveda
blessings of nature into their lives. and a prototype for the rest of the world.
With sheer dedication, scientific
approach, astute planning and
realism, we are poised to write a
new success story for the world.
 To be a leading, competitive, Nestlé is the world's leading nutrition,
Nutrition, Health and Wellness health and wellness company. Our
Company delivering improved mission of "Good Food, Good Life" is to
shareholder value by being a provide consumers with the best tasting,
preferred corporate citizen, most nutritious choices in a wide range
preferred employer, preferred of food and beverage categories and
supplier selling preferred products. eating occasions, from morning to night.

The vision at Vedantu is to reimagine and evolve the way teaching and
learning have been happening for decades. By combining quality teachers,
engaging content and superior technology we are able to create a superior
learning experience for students and aid in their outcome improvement, which
is unlike any offline experience.
To make quality content and expert teachers more accessible. Their aim is to
become one of the most preferred education technology platforms across the
globe
To build better lives and thriving Passionately growing and innovating
communities every day
Democratise access to high quality education