NAME: PASAJOL, JAN ZYMON M SECTION: CORPORATE

CONTEMPORARY PHILIPPINE ARTS FROM THE REGIONS

CONTEMPORARY ART FORMS, TECHNIQUES AND PERFORMANCE PRACTICES

WEEK 2—ANSWER SHEET

Activity 5

Golden Rice Grain of Isabela: Alicia’s Pagay Festival

The Pagay Festival is held to commemorate the town of Alicia's foundation anniversary and to
showcase the town's production of Pagay, which means Palay in Ilocano. Every year on September 28, the
"Pagay Festival" coincides with the town of Alicia's founding anniversary. It was previously known as the
Alicia Town Festival, but Mayor Cecilia Claire N. Reyes renamed it Pagay Festival in 2010. The event
attempts to preserve the town's cultural identity and tradition while also promoting the municipality's
principal agricultural product, pagay (Ilocano for rice), which serves as the municipality's main source of
income and trade mark.

There will be a lot of extra-curricular activities conducted to showcase the talent in arts of every
Alicianos. It may be in the form of dancing and singing, musical performance, craftsmanship, artistry, and
even technological or digital arts. The dance and sing activities includes the competition of street-dance
that uses the main theme song of the town which is that “One Alicia: Aliciano ako” by Ryan Mindaro while
using a variety of colors and props in their costume to showcase the beauty of pagay in Alicia , hip-hop
dance contest for the dancers, and singing contest for the singers of Alicia. In musical performances, there
are street drum and lyre parade by the different schools from Alicia to present the beauty of music
produced by instruments and creative dancing by the majorettes. A battle of the Bands is also a highlight
that everyone always awaits to see from the different bands in Alicia.

The festival also highlights the craftsmanship and artistry of the Alicianos through contests like
Giant Lantern Making, Products Booths whereas visitors can enter different booths from each barangay
NAME: PASAJOL, JAN ZYMON M SECTION: CORPORATE

and witness their different products that is only unique to their barangay and the beauty that they can
only see in there. There are also poster-making contests for the great artists of Alicianos. Due to the
technological evolution of the society, the Festival also started recently to include digital artistry which
includes a variety of digital contests like vlog-making whereas they feature the exquisiteness of their
barangay through their cameras and phone recording videos while using wonderful cinematography
effects. Since the Pandemic, TikTok has been a major trend for every Alicianos that’s why there is also a
competition conducted for the TikTok performers of Alicianos to witness their talent and skills in creating
and producing TikTok videos. In addition to these extra-curricular activities are the trade-fair that
promotes the products that are proudly made by the Alicianos and the arts produced by the ancestors of
the land.

These arts and performances have already began a long time ago since the first establishment of
the town called Alicia. Years have passed and many Mayors have already changed but the culture and
tradition of the Alicianos are always preserved and commemorated. Many can see through the arts and
performances in the Festival the richness and beauty of the town that has been passed through
generations. Every Alicianos contribute to the success of the Festival every year as it starts from their
dedication and love for the town to appreciate the culture and showcase the artistic beauty of
participating and witnessing the different events in the Pagay Festival.