Product Differentiation

 Form: We are offering different forms of bag which will appear differently
in every event. As our products are bags so it’s a tangible form.
 Features: There will be different features in our bags. It will be water
resistance, heat resistance, bag partitions, Good quality, vast variety of styles
and many more.
 Performance quality: We offer a better performance quality because we
already are working on the different features so that it won’t effect on the
performance quality of the bags.
 Conformance quality: Our product will stay the same every time the
customer will use it.
 Durability: Our product will stay durable as far as the trend is concerned.
 Reliability: Customer already trust Maria.B as it is a well know brand. By
the launch of new product trust will be more strong. As we will fulfil the
needs of our customers.
 Reparability: We will offer our best services so that our customer will be
satisfied. Reparability will be valid on all the products in case of a genuine
damage.
 Style: We are offering a large variety of styles in handbags and clutches etc.
We will style our bags according to the trend going on.
 Customized: We will customize our bags according to the demand in the
market so that the customers’ needs will be fulfilled.

Packaging Objectives
• Identify the brand:
• Convey descriptive and persuasive information: We will pack the product
in plastic wrapper and on one side of the wrapper we will write all the
information a customer needs to know about the product.
• Facilitate product transportation and protection: Our product will be
packed in such a way that it will be protectively transported to the customer.
First it will be packed in papers and then with plastic wrapper.
• Assist at-home storage: It will be easily storable as it is a bag it can be
placed in a cupboard.
• Aid product consumption:
• Self-service:
 • Consumer affluence:
• Company and brand image:
• Innovation opportunity:
Brand Equity

Six elements of Brand Equity:

 Memorable:
 Meaningful:
 Likeable:
 Adaptable:
 Protectable:
 Transferable:
Four Way of Branding:
1. Develop a brand:
2. Do branding:
3. Develop a brand equity
4. Use brand equity for long term growth: