Designers & Their Work

Series on some of the best Designers & their work

Design aspirants
For NID, IIT-CEED, UCEED, NIFT Exam Preparation

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Benoy Sarkar (1938 - 2011)
Benoy Sarkar left a visible mark in the field of graphic design in India.
His contribution towards corporate communications has much to be
appreciated and are examples of good effective design.

 Benoy Sarkar was born in Calcutta in 1938.

 He did his Bachelors and Masters studies (BFA and MFA) at the Yale
University in the USA.
 He learnt from masters like Paul Rand and Alvin Eisenmann who
taught at the Yale University.
 He taught and worked at the National Institute of Design,
Ahmedabad for many years and later shifted to Delhi and was with
the Handicrafts and Handloom Export Corporation of India.
 He designed exhibitions - for example the Indian pavilion at the
Montreal Expo '67
 He designed many memorable logos and identity programs for
corporations and institutions - such as the Electronic Corporation
of India, the Indian Airlines, Delhi Transport Corporation, Airports
Authority of India, Trade Fair Authority of India and many others.
 Benoy Sarkar’s Work

Airport Authority of India (Old) Delhi Transport Corporation Electronic Corporation of India Indian Airlines (old)

MP Fisheries Dev. Board. Trade Fair Authority of India National Integration Council of Ganga Authority of India (Old)
India
Benoy Sarkar’s Work

India Pavilion - Montreal 1967

Textile Exhibition Design

India Airlines Identity Manual

Festival of India Poster

Manu Desai
Manu Desai firmly believed that in India, design should reflect the
Indian ethos and Indian sensibility. He would have liked the design
schools and institutes to introduce curriculum synthesizing learning of
traditional cultures with modernity.

 Manu Desai was born in Vesma, Gujarat, India in 1919.

 He studied at the Pratt Institute, New York, USA around the late
40's.
 After his return to India, he worked with advertising agencies as an
artist and as an art director.
 He also taught at the Industrial Design Centre at IIT Bombay and at
the University of Bombay.
 He wrote and published the following books:
• Alphabet Book , 1966
• Indian Folk Art ABC, 1974
• Krishnaleela, 1974
• Numeral Zero, 1981
• Indian Graphic Symbol, 1981
 Manu Desai’s Work

Indian Colour Symbology

Manu Desai’s Work

Alphabet Book
Manu Desai’s Work
Manu Desai’s Work
Avinash Godbole
Avinash Godbole made a difference in the communication design world in
India by conceiving of images and representations within the context of
local idioms.

 He was born in Pune in the year 1942.

 He studied at the Sir JJ Institute of Applied Arts in Mumbai (1950-55).
 Taught at JJ Art School (1966-70)
 Worked as senior visualized in advertising agency in Mumbai (1970 -76)
 Worked as a freelancer (1976-81)
 Art Director at Rediffussion Advertising, Mumbai (1981-90)
Avinash Godbole’s Work

Illustration for Calendar of Zaveri Jiten Ramniklal.

Avinash Godbole’s Work

Illustration of Rigveda Poster Illustration of Rigveda Poster Illustration of Calendar of Gold Spot
Mickey Patel (1941-1994)
"Dots, spots, dashes, arcs, lines, smudges, smears, stains : groping, searching,
floundering to arrive at some form of truth or other... . Attempting to utter a
statement : sometimes coherent, sometimes not. And the utterance could
stretch to a cry, a wail, a moan". These words by Mickey Patel best express the
character of his drawings, cartoons and caricature, also seem to chart the
'critical path' of his personality.

 Mickey Patel was born in 1941 at Lahore, now in Pakistan.

 Studied economics at St. Stephen's College, New Delhi.
 He worked with the following advertising firms — Lintas, Thompson, ASP
and Clarion.
 He worked for leading newspapers and magazines such as India Today,
Reader's Digest, Business Standard, Hindustan Times, Illustrated Weekly of
India, Shankars Weekly and the Patriot.
 He illustrated many books for the National Book Trust in Delhi.
 He was passionate in illustrating and worked as an independant illustrator to
the media industry, as a cartoonist for the daily newpapers and as
achildren's book illustrator for the publishing industry.
 Awarded Noma Concours by UNESCO for Picture Book Illustrations in the
years (1978, 1984, 1986)
Mickey Patel’s Work
Ram Mohan
Ram Mohan is a legendary Indian animator, title designer and design educator.
He is a veteran in the Indian animation industry and is affectionately known as
father of Indian Animation. His significant role in the evolution of animation in
India made him earn a number of prestigious awards.

 He was born in the year 1931 in Chennai.

 He received his graduation degree in Chemistry from the University of
Madras. He then moved to Mumbai city to pursue his post-graduation but
left it to join the Cartoon Films Unit, Films Division, Government of India in
1956.
 He received training in animation techniques from Clair Weeks of Walt
Disney Studios, under the US Technical Aid program.
 Mohan started his career at the Cartoon Films Unit, Films Division of India in
1956 and continued working there till the late 1960s. Then he founded Ram
Mohan Biographics, in 1972 with the aim of providing training to young
artist. Later in 1998, it merged with UTV Toons, a division of United Studios
Limited,
 He is the recipient of Padma Shri, the fourth-highest civilian award given by
Government of India.
Ram Mohan’s Work

Project 'Meena' with UNICEF,

Collaborated with FII Cartoons,
 Ram Mohan’s Work

Poster for the film

'Ramayana: the legend of
prince Rama' with Japanese
collaboration, 1990
Sudarshan Dheer
Sudarshan Dheer is the grand master of Corporate Communication in India
having contributed to this discipline for over 50 years. Many of the very well
established corporates have their identity designed by him.

 He was born in 1937 Born in Punjab.

 In 1974 Established Graphic Communication Concepts design studio
 Clientele: International & National
 Industries / Financial Institutions and Service Organization.
 Publications: First of it's kind in India, Edited & Published Two books:
The World of Symbols/Logos & Trademarks-India- Vol. 1
Designers from all over the country participated in this publication of 208
pages hard-bound book.
The World of Symbols/Logos & Trademarks-India- Vol. 2
200 pages hard-bound book in full Colour, representing Corporate Identities
from all over India.
Sudarshan Dheer’s Work

Hindustan Petroleum Mahaveer Hospital ICICI Bank (old) Titan Industries

Kissan Jam (old) Yoga Thirtha Academy Essar Group India Logo Book -1
Yeshwant Chaudhary
Yeshwant Chaudhary graduated being first in the class from the Sir J J Institute
of Applied Arts at Bombay. In the late 50's he did post-graduate studies at the
Central School of Art and Design, London and took additional courses in
exhibition design, film as art, advertising management and philosophy.

 I After graduation, he worked with Hans Schleyer R D in London.

 In the 60's he joined CIBA in Switzerland and came to India to establish their
corporate communications. He was the deputy manager.
 Later on he established his own firm 'Communica Corporate
Communications' with activities such as film-making, audio-visuals, design
services and corporate identity programs.
Yeshwant Chaudhary’s Work

3rd Eye Education Conference Amul Milk (old) HDFC Bank (old) IIT Guwahati
IDC, IIT Bombay

Central Bank of India Social Communication Women’s Welfare Association Center of Managing Self,
Movement Swizland
R. K Joshi (1936-2008)
Professor R K Joshi (1936 – 2008) was born in Kolhapur, Maharashtra. He was
an academic type designer and calligrapher. He designed the main Indian fonts
used in Microsoft Windows.

 He studied at Sir J.J. Institute of Applied Art, Mumbai.

 During this time, he found a lack of typefaces in Indian languages. He took
up additional classes at the Government Institute of Printing Technology,
located within the institute premises, where he learned that Indian
typefaces were complex and had many problems in typesetting.
 He also participated in the first exhibition on Indian typefaces at the college.
 He started designing campaigns on critical issues like Family Planning and
Farmers in order to unite the entire country.
 He designed the campaigns in several Indian languages. He created some
spectacular logos.
 He designed several advertisements using Indian calligraphy, designed
exclusive menus and stationery.
 He started the concept of multilingual ad campaigns in India, so that the
concept can reach to maximum states. The first ever such campaign was the
Ashok Jain Campaign.
R.K. Joshi’s Work

Punjab National Bank Welcome Group Hotels Expo Marketing Ceat Tyres

Steel Authority of India ITC Maurya Hotel India Post Chimanlal’s