SAMPLE DIGITAL CAMPAIGN

Campaign Details
Client SANCTUM MED Media Plan SANCTUM_MED_2022
Division Digital Acquisition Date 18-Jun-22
Campaign Always On Revision # 1
Run Dates Jul - Sep 2022 Currency USD
Total Budget 10,000 Key Contact Nadeem Amin

Schedule Details Buying Rates Estimated Cost

Channel / Audience Segment & Net Media Cost

Strategy Placement Device Format Details / Size Buying Metric Buying Rate CPM Impressions CTR Clicks CPC Landing Rate Landings CPL Conversion Rate Conversions CPA Media %
Partner Targeting Approach (USD)
Search
Brand, Generic & Customer Mobile, Desktop &
Google ACQ Google Search Text Ad Text Ad CPC $ 10.00 $ 60.00 50,000 5.00% 500 $ 15.00 40% 300 $ 15.00 20.00% 85 $ 110.00 $ 3,000 30%
Match Tablet Devices
Social
Prospecting: US Residents
Females 25+
Interests: Home renovations,
New Home, investment
Facebook / property. Just Engaged, Facebook Mobile, Desktop &
ACQ Link Ad Link Ad CPC $ 2.50 $ 13.89 360,000 0.50% 1,800 $ 4.00 40% 800 $ 7.50 2.50% 200 $ 700.00 $ 5,000 50%
Instagram Getting married, Travel Newsfeed Tablet Devices
Re-targeting: Users who land
but don't convert
Look-a-likes: Existing
category Customers
Display
Audience & Contextual
Targeting: See segments on Play in video
the relevant tab player - 6 sec
Mobile, Desktop & Bumper Ads,
YouTube ACQ First Party Data: Look-a-like & Desktop, Mobile long. CPM $ 6.50 $ 6.50 307,692 0.15% 450 $ 3.50 35% 175 $ 7.00 5.00% 50 $ 333.33 $ 2,000 20%
Tablet Devices Display Ads
custom segments 320x250,
Re-targeting: landers who 300x60
don't convert

717,692 2,750 1,275 335 $ 10,000 100%

1. Estimated impressions delivery of CPC buy is provided for reference, such should not be used as committed. (Est. 1%) DS3 tech fees $ 30.00
2. Estimated clicks delivery of CPM buy is provided for reference, such should not be used as committed. (Est. 1%) Adserving Costs $ 100.00 #######
3. Lands and leads numbers are estimated, such should not be used as committed. (Est. 1%) IAS Costs $ 100.00
4. Budgets should remain flexible based on performance (Est. 3%) Trafficking Cost $ 300.00
5. Buying rates are subject to change based on prevailing market/bid rates. TOTAL NET COST BEFORE TAX $ 10,530.00
6. Rates negotiated based on overall amount for each publishers. Rates may differs by publishers if investments are not fulfilled. 7% Sales Tax $ 737.10
TOTAL COST WITH GST $ 11,267.10