Digital Promotion

Campaign Plan

FOR

Uber Driver Hiring

For Kolkata, Hyderabad
and Delhi
 Key Objectives

1. Increasing Engagement with the drivers for Uber Moto.

2. Increase WhatsApp Chat Conversions for Uber Moto.

3. Sustainable Growth and Reputation Management

 Services

2. Social Media Page Setup and Management

• Overall setup of social media profiles with regular
update and engagement.
• Increase Engagement on the page.

3. Online Ads Management

• Campaign Planning and Setup
• Optimization of campaigns and reporting.
 Social Media
Marketing
(Facebook, Instagram)
 Social Media Page Setup and Optimization

We will setup and manage the social media pages using best practices to increase
Social Media Engagement and Lead Generation

1) Optimization for Social Pages – We will optimize search-ability of page within

Facebook.
2) Fresh Cover Look - We will change cover image every month
3) Regular Posting – To keep the people engaged.
4) Event and Video Promotion – Promoting Events and Videos on Facebook to
increase reach of the same.
5) Offers and Live Promotion : Do Live Video Activity and promoting offers for
dealers and public.
 Online Ad Campaigns
(Facebook/Insta Ads, Google Display Ads,
YouTube Ads, In-app Ads, )
7

Programmatic Ad
Media Ads
8

Target Audience

DEMOGRAPHIC
Men/Women Age 20 - 40
Looking for Job or
Planning small local business.
MALE
Men not able to complete graduation and
looking for part time or full time job option
FEMALE
Looking for field job or manufacturing

“We will target the behavior of the

audience which are recently engaged in
activity”
Google Ads Targeting

DEMOGRAPHIC
Men/Women Age 20 - 40 MALE
Interest in Jobs
Topic Kannada News, Kannada FEMALE
Entertainment
YouTube Kannada Songs
Geographic Targeting

Bengaluru
Google Ads Video
Targeting
Google Ads Web
Targeting
Google Ads App
Targeting
Facebook/Insta Ads
Targeting
DEMOGRAPHIC
Men/Women Age 20 - 40 MALE
Interest in Jobs
Topic Kannada News, Kannada FEMALE
Entertainment
Behavior Fantasy Games, Job Hunting,
Kannada Songs

Geographic Targeting

Bengaluru
14

Service Benefits
Comprehensive Advertisement Optimized
Networks

We will focus to optimize the ad inventory based We will use best advertisement based on the
on the ROI. insight analysis.

Tailor Made Enhanced Campaign

Strategies

We will plan and execute the campaign based on We will use the best possible options available on
the innovative tailor made strategies. the advertising platform.
15

Competitor Click Fraud

Intelligence Protection

Multi Device Conversion Rate

Monitoring Optimization
Media Plan for Each City
Estimated
Estimated
Channel Asset Site Details Type of Buy Clicks / Media Cost CPM CTR
Impressions
Engagements

Custom Audience CPM (Cost Per

Facebook & ₹ ₹
Targeted Click-To-
Instagram
Thousand 2.3%
Website Ads Impressions) 266,667 6,133 40,000 150
Facebook& Instagram
CPM(Cost Per
Facebook & ₹ ₹
Post Promotions
Instagram
Thousand 2.8%
Impressions) 40,000 1,120 10,000 250

Sub-Total:
306,667 7,253 50,000
 Commercials Plan
Services Amount * Activities

Social Media
Page Setup and Creatives will provided by the
Rs. 45,000 Per Month
Management (3 Pages) Client.
Kolkata,

Media Budget Rs. 1,50,000 Per Month Rs. 50,000 Per City.

Rs. 10,000
(upto Media Budget Campaign Planning,
Ads Management of Rs. 1 Lac) Execution, Optimization,
or Monitoring and Reporting
10% Of Total Ads Spent