Professional Documents
Culture Documents
THE GROUP
FIGURES
Approximately Over
700,000 500
TONNES CUSTOMERS
of fresh fruit sold worldwide
11,000
EMPLOYEES
Founded by Guido de Nadai
in the 1940s as a fruit and vegetable
import/export company, $709
Unifrutti is a company with strong MILLION
family roots (now in its third
PRO FORMA IN 2020
generation), the management
EBITDA
of which has completed the transition
OF $83
to a leading group in the sector,
MILLION
1940s 2021
ORANGES
AND OTHER CHERRIES Other fruits
LEMONS CITRUS
Co-loading
PEARS Packing and handling
Royalties
Plants
APPLES
Other commodities
GRAPES
BANANAS
THE GROUP
GEOGRAPHY - PRODUCTION
THE GROUP
GEOGRAPHY
PRODUCTION
THE UNIFRUTTI GROUP OPERATES ALL OVER THE WORLD THROUGH ITS OWN DIVISIONS
AND SPECIALIST DIVISIONS, LOCATED IN STRATEGIC COUNTRIES AND DEPENDING
ON THE SPECIFIC ACTIVITY.
‑in CHILE the Group owns ‑our SOUTH AFRICAN com‑ ‑in ITALY (+300 hectares, ‑in ARGENTINA (+300 hect‑ ‑in the PHILIPPINES (+1,700
8 plants (+6,000 hectares) pany is a significant presence +1400 managed hectares) ares) a plantation and a hectares) the Group spe‑
and mainly produces ap‑ in its national production Unifrutti owns three farms lemon processing plant cialises in the production of
ples, grapes, pears and market, with 4 state-of-the- (Marche, Puglia, Sicily) for are active in the renowned bananas and verticalises its
cherries; the Chilean division art farms (+5,000 hectares) the production mainly of cit‑ Tucuman area activity by directly managing
also manages the Univiveros for the production and ex‑ rus fruits, pears, peaches and its own loading port, 4 owned
nursery (+150 hectares), one port of citrus fruits and table table grapes; also under the ships and ripening and distri‑
of the largest in Latin Amer‑ grapes control of the Italian division bution centres in the various
ica, which is the focus of are the integrated pest man‑ receiving markets
the Group’s R&D activities agement greenhouses (+80
through its major network of hectares) in Almeria, SPAIN,
international partnerships, which produce vegetables
together with investments in
grape plantations in Ecuador
THE GROUP
GEOGRAPHY
SALES
‑In JAPAN Unifrutti has two ‑in ITALY the Group owns a
facilities in the ports of To‑ banana ripening centre and
kyo and Kobe dedicated to
banana ripening, tempera‑
three logistics platforms (Ve‑
rona, Macerata, Catania) for UNIFRUTTI
ture-controlled storage of
bananas and other fruits, an‑
fruit packaging, packing and
processing. OPERATES WITH ITS
OWN COMMERCIAL
cillary services and manage‑ The processing facilities en‑
ment of operational and port able the Group to process up
activities. Overall, the annual to almost 200M kg of fresh
capacity for ripening is over
115M kg of bananas and is still
growing
fruit each year, whilst the ba‑
nana centre in Ancona has a
maximum ripening capacity
STRUCTURES
IN 6 COUNTRIES:
of over 11M kg and is used for
‑in TURKEY there is a fruit both Group and third-party INDIA, CHINA, JAPAN, ITALY, TURKEY
packing plant specialising bananas AND THE MIDDLE EAST
in processing cherries and
pomegranates, with annual ‑in the MIDDLE EAST the pres‑
capacities of 4.8M and 1.8M ence is guaranteed by a co‑ This structure enables the Group to
kg respectively ordination office for opera‑
maintain a very high degree of product
tions in Dubai and by direct
presence in the markets of the traceability and to provide packing
Emirates and Saudi Arabia and end product processing services
to all of its customers.
‑in CHINA and INDIA Unifrutti
is present with sales offices in
Shanghai and Bombay
THE GROUP
GEOGRAPHY
HEAD OFFICE
Unifrutti’s Head Office is located in
Nicosia (Cyprus) and is home to the
central functions.
It defines the Group’s strategy
and facilitates coordination between
The group directly handles land transport the different locations.
in most of its trading divisions, manages
sea transport and coordinates its own
maritime logistics both with special
facilities (a multi-purpose facility
and a fleet of 6 ships, 4 of which are
owned by the group) and by concluding
framework agreements with the world’s
major container companies.
LOGISTICS
THE BUSINESS MODEL
THE BUSINESS MODEL
SUPPLY CHAIN
N PATTERN STU
TIO DY
SUPPLY CHAIN U MP
N S PAC
O KA
GI
Unifrutti’s business model is unique C NG
and stands out for its complete and A
N
D
full integration along the entire value
D
R&
RE
PR
chain: from production to R&D, from
SE
OC
ION
packaging and processing to logistics
ARC
ESS
COMPOSIT
and distribution.
FULL INTEGRATION
ING
H AND DEVELOP
DUCTION
It is a circular system which starts
ALONG THE ENTIRE
LOGIS
with the consumer and ends with the
consumer; starting with the study of VALUE CHAIN
PRO
TICS
E
consumption patterns and research
ANG
and development on plantations, it
ND A
ends with the ad-hoc composition of TR
ME
DI
the product range, in an integrated
C
N
RI
T
DU
cycle that allows for complete control
T
BU
TI
O
RO
and enables continuous and direct ON
N
P PL
dialogue between production and AN
OC TA
large-scale distribution. H - TIO
AD NS
THE BUSINESS MODEL
SUPPLY CHAIN
PLATFORM
ON A DAILY BASIS, UNIFRUTTI SUPPORTS FARMERS, FRESH THE PRODUCTION AGGREGATION AND SERVICE PROVISION
FRUIT PRODUCERS AND TRADING COMPANIES OF VARIOUS OFFERED BY UNIFRUTTI ENHANCES LOCAL REALITIES AND
ORIGINS AND SIZES IN EXPORTING THEIR PRODUCTS ACROSS ALLOWS FOR THE CULTIVATION OF BILATERAL AND LONG-
NATIONAL BORDERS and negotiating best prices. The ag‑ TERM RELATIONSHIPS with all stakeholders in the fruit and
gregation facilitates harvesting from local producers whilst vegetable business, aimed at common growth and maxi‑
respecting the territory and communities, on the one hand mizing product quality.
by making the Group’s know-how in varietal research and The Group is thus able to increase the strategic diversifica‑
development available to the producer and, on the other tion of its range, whilst maintaining its streamlined, flexible
hand, by guaranteeing the consumer quality standards and decentralized structure, capable of adapting quickly to
equal to those of its direct production. In addition, Unifrutti changes in demand in individual markets.
has processing and logistics facilities strategically located
on every continent, enabling it to offer its own facilities and
equipment to third parties.
THE BUSINESS MODEL
MODEL
MODEL
OF 5 MAIN PHASES.
1 2
RESEARCH AND DEVELOPMENT PRODUCTION AND PROCUREMENT
The Group has consolidated, over time, a significant net‑ The ownership of cultivated land (with over 14,000 hect-
work of global collaborations and long-term partnerships ares and 93 managed farms, of which over 60 are owned)
with some of the world’s leading universities and research and the role of aggregation platform constitute a strategic
centers. Unifrutti places its land, know-how and resourc‑ differentiating element, enabling full product traceability
es at the disposal of the development of the “varieties of and direct dialogue with distribution.
tomorrow”, with more than 8,000 trees for research and
experimentation of new fruit varieties and participates in
the continuous implementation of Club varieties, current‑
ly managing around 30. In addition to varietal research,
Unifrutti is committed to the constant technological devel-
opment of both cultivation techniques and operational
structures, through the continuous updating of machinery
and procedures.
THE BUSINESS MODEL
MODEL
3 4
PACKAGING LOGISTIC
Unifrutti operates 25 packaging plants, equipped with the The Group handles more than 15,000 containers annually,
best technologies for processing and maintaining the cold using both internal and external organizations and signing
chain, with the aim of selecting and preparing fruit for do‑ structured agreements with major operators worldwide.
mestic and international markets. At the same time, Unifrutti has its own maritime fleet and
port infrastructures that guarantee the direct manage‑
ment of the transport phases, which is essential for full con‑
trol of product quality.
THE BUSINESS MODEL
MODEL
5
DISTRIBUTION
Unifrutti serves over 500 consumers in more than 50 In India and China, it operates together with local partners
markets, with a risk diversification strategy that passes with trading activities for the constant control of the mar-
through a presence on various channels, from organized ket and the product, closely monitoring its evolution.
distribution to large-scale wholesalers and wholesale
markets. In line with its strategy of diversification and direct
relationship with the end consumer, the Group operates its
own distribution platforms and sales networks in Japan,
Italy and the Middle East, providing a last-mile service to
both large supermarkets and smaller shops.
THE BRAND
THE BRAND
CULTURE
CULTURE
PRODUCT
THE ONLY PRODUCT STANDARD
FOR UNIFRUTTI IS EXCELLENCE.
In order to guarantee customers the
products they deserve, the Group has
always considered the highest quality
of fruit as the basic standard, striving
to be in line with the strictest global
guidelines and the highest efficiency in
production. Unifrutti applies the same
rules and supply chain controls in
every season and in every production
location, in order to produce in the
most efficient and sustainable way,
whilst respecting its workers and the
environment.
Because quality, for Unifrutti
means not only product quality,
but also better quality of life.
SUSTAINABILITY
SUSTAINABILITY
ENVIRONMENT
ENVIRONMENT
THE COMMITMENT
TO RESPONSIBLE
AGRICULTURE HAS
ALWAYS BEEN IN
UNIFRUTTI’S DNA.
Since the beginning of its history, the
Group has strongly focused on protect‑
ing the environment in which it operates,
helping to preserve natural biodiversity,
soil fertility, water purity and contributing
to the general well-being of the earth.
Land ownership means retaining full
control upstream of its impact on the
territory, both in environmental and so-
cial terms. By overseeing the production
chain, Unifrutti is able to guarantee the
highest standards of safety and quality.
SUSTAINABILITY
ENVIRONMENT
protecting wildlife
COMMUNITY
Unifrutti adheres to the In addition, it provides specific dialogue with academia, local
highest standards of business incentives: authorities and stakeholders for
conduct, both internally and a more comprehensive approach
in its dealings with business fair treatment and extension of to addressing sustainability issues
partners. health and safety guarantees for
It also works constantly all workers the availability of special insur‑
to improve conditions for ance programs for workers and
its employees and the support for continuous learn‑ their families
communities surrounding ing through training, education‑
its farms and plantations. al assistance and improvement
of the agricultural technologies
used in the field
BEGINNINGS
The future Unifrutti was founded in 1946 as
an import/export company for fruit and
vegetables, on the initiative of Italian
Guido De Nadai, marketing Italian and Eritrean
products in Italy and the Gulf countries.
TODAY
After Guido De Nadai’s death in the Philippines, Japan, Turkey in 2012/13, partly due to the
in 1989, his heirs followed in and South Africa the divisions experience of a management
his footsteps of innovation of the Group were founded and team and, as of 2015, began a
and vision, leading Unifrutti to developed between the 1990s growth plan comprising new
become “a Group of companies”, and the early 2000s, advancing acquisitions and development
a multicultural reality that ships production (thanks to the projects, strategic reorganization
fruit around the globe, whilst ownership of land and plants) and expansion in Italy, Japan,
also providing packing, shipping, and trading in the reference the Philippines, South Africa,
processing and ripening services markets. With the arrival of the the Middle East, Spain, Ecuador,
to other companies in the sector. third generation of descendants, Argentina, India and China.
Unifrutti again chose the path of
The internationalization work change, moving from a family
therefore continues, which company to a company with a
repeats, in other countries, the more corporate footprint.
same strategy adopted in Chile: The Group was reorganized
www.unifruttigroup.com