1. “Work Hard, Have Fun, Make History.

”
2. “Failure and invention are inseparable twins.”
3. “If you do build a great experience, customers tell each other about that. Word
of mouth is powerful.” 
4. “It’s not an experiment if you know it’s going to work.”
5. “There’ll always be serendipity involved in the discovery.”
6. “I know that if I failed I wouldn’t regret that, but I know the one thing I might
regret is not trying.”
7. “I believe you have to be willing to be misunderstood if you’re going to
innovate.”
8. “A company shouldn’t get addicted to being shiny because shiny doesn’t last.”
9. Any business plan won’t survive its first encounter with reality. The reality will
always be different. It will never be the plan. ” 
10. “A brand for a company is like a reputation for a person. You earn reputation
by trying to do hard things well.”
11. “The best customer service is if the customer doesn’t need to call you, doesn’t
need to talk to you, it just works.”
12. “Position yourself with something that captures your curiosity, something that
you’re missionary about.”

13. “I don’t want to use my creative energy on somebody else’s user interface.”
14. “Life is too short o hang out with people who aren’t resourceful.”
15. “I believe you have to be well to be misunderstood if you’re going to innovate.”
16. “One of the only ways to get out of a tight box is to invent your way out.”
17. “I knew that if I failed, I wouldn’t regret that, but I knew that one thing I regret is not
trying.”
18. “If you decide that you’re going to do only the things you know are doing to work,
you’re going to leave a lot of opportunities on the table.”
19. “If you don’t understand the details of the business you are going to fail.”
20. “You don’t choose your passions, your passions choose you.”
21. “People don’t have any idea yet how impactful the Internet is going to be and
that this is still Day 1 in such a big way.”
22. “Great industries are never made from single companies. There is room in
space for a lot of winners.”
23. “You have to be willing to be misunderstood if you are going to innovate.”
24. “Be stubborn on the long-term vision, but flexible on the details.”
25. “We see our customers as invited guests to a party, and we are the hosts. It’s
our job every day to make every important aspect of Customer Experience a
little better.”
26. “The best customer service is if the customer doesn’t need to call you, doesn’t
need to talk to you. It just works.”
27. “We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and
they’re the reason we’re successful: Put the customer first. Invent. And be
patient.”
28. “If you can’t tolerate critics, don’t do anything new or interesting.”
29. “if you make customers unhappy in the physical world, they might each tell 6
friends. If you make customers unhappy on the internet, they can each tell
6,000 friends.”
30. “Your brand is what people say about you after you leave the room.”
31. “If you’re competitor-focused, you have to wait until there is a competitor
doing something. Being Customer Focused allows you to be more
pioneering.” 
32. “My view is there’s no bad time to innovate.”
33. “If you only do things where you know the answer in advance, your company
goes away.”
34. “Our point of view is we will sell more if we help people make.”
35. “If you never want to be criticized, for goodness’ sake don’t do anything new.”
36. “If we can keep our competitors focused on us while we stay focused on the
customer, ultimately we’ll turn out all right.”
37. “There are two kinds of retailers: those folks who work to figure out how to
charge more, and companies that work to figure how to charge less, and we
are going to be the second.”
38. “The most important single thing is to focus obsessively on the customer. Our
goal is to be earth’s most customer-centric company.”
39. “Life’s too short to hang out with people who aren’t resourceful.”
40. “Humans are unbelievably data efficient. You don’t have to drive 1 million
miles to drive a car, but the way we teach a self-driving car has it drive a
million miles.”
41. “If we think long-term we can accomplish things that we wouldn’t otherwise
accomplish. Time horizons matter. They matter a lot.”
42. “In order to be a two-hundred-billion-dollar company, we’ve got to learn how to
sell clothes and food.”
43. “Complaining is not a strategy.”
44. “A brand for a company is like a reputation for a person. You earn reputation
by trying to do hard things well.”
45. “Life’s too short to hang out with people who aren’t resourceful.”
46. “Keep our competitors focused on us, while we stay focused on the
customer.”
47. “Invention by its very nature is disruptive.”
48. “The people who are right a lot, often change their minds.” 
49. “The thing that motivates me is a very common form of motivation. And that is,
with other folks counting on me, it’s so easy to be motivated.”
50. “It’s so ambitious to take something as highly evolved as the book and
improve on it.”