COLLEGE DEPARTMENT

LEARNING PACKET IN PURPOSIVE

COMMUNICATION
(

Prepared by:

MARNILYN P. BORONGAN, MEd-LT

MERCYLIN MANGYAO, LPT
AILAINE ROSE LABANDERO, LPT
ELIZABETH DATULIO, LPT

Email: marnilyn@acdeducation.com
m_mangyao@acdeducation.com
arlabandero@acdeducation.com
edatulio@acdeducation.com

Checked by:

GIOVANNI A. MONTEJO, PhD

Director for Academic Affairs

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 TOPIC: COMMUNICATION FOR VARIOUS PURPOSES

Introduction

This chapter covers the fundamentals of successful communication like knowing

your purpose, knowing your audience, organizing your ideas, and following basic
communication principles. Furthermore, communication is also emphasized as it serves
its purposes to inform, evoke, entertain, argue, and persuade. Lastly, the factors
comprising a rhetorical situation like author, audience, purpose, topic, and occasion are
also discussed.

Learning Outcomes

At the end of this chapter you are expected to:

● identify various communication fundamentals that comprise successful
communication;
● identify important purposes of communication;
● exhibit understanding on the components of rhetorical situations;and
● create a sample presentation to justify the purpose of communication.

Time Frame

Week 5 (6 hours)

DAY ACTIVITY
DAY 1: Monday VIRTUAL MEETING
PREACTIVITY: Read the given
readings below.
ACTIVITY 1: “DISCUSS ME”
DAY 2 : Tuesday PREACTIVITY: Read the given
DAY 3 : Wednesday readings below.
ACTIVITY 2: COME ALONG!
DAY 4: Thursday ACTIVITY 3: HOW ARE YOU?

DAY 5: Friday PREACTIVITY: Read the given

readings below.
ACTIVITY 4: “WHAT TO DO?”

DAY 6: Saturday ACTIVITY 5: REFLECTION

TOTAL POINTS = 42 POINTS

DAY 1

PREACTIVITY: Read the given readings below.

LESSON 1 Communication Fundamentals

According to Oliver Schinkte, communication is a critical part of our daily lives,

and it is something that we often overlook and fail to practice. There are times that we
also disregard the importance of speaking, listening, and other forms of
communication. Although communication is an innate skill that is subconsciously
learned and used, this skill needs to be enhanced in order to attain a strong
foundation of your communication ability.

What are basic communication principles?

In the aspect of communication, there are basic skills that help form the
foundations of our more advanced communication skills. If these basic skills are
missing, it is unlikely that more advanced communication can develop.

As a student, you can thrive whether in writing or speaking, if you understand

several foundations of successful communication. The following are considered as
communication fundamentals: know your purpose, know your audience, organize
your ideas, and follow basic communication principles.

1. Know your Purpose

Why are you speaking? You need to have a specific purpose in mind. A
purpose is an exact statement of what you want your audience to understand, to do,
or to believe. You may want to entertain, inform, or persuade your audience.

2. Know your Audience

To whom will you speak? As a communicator it is important that you need to
analyze, cater, and respect the needs of your audience.

3. Organize your Ideas

How will you put your ideas together? Create an outline to diagram how your
communication will be organized. Your outline should help you ensure that you don't
omit any vital information.

4. Follow Basic Communication Principles

How will you be an effective communicator? Master the principles of clarity in
presenting your ideas, use familiar words in communicating your thoughts, and be an
active participant in the entire communication process.
 ACTIVITY 1: “DISCUSS ME”
Instruction: Discuss each item extensively.
Process Question (8 PTS.)

1. What do you think are the salient factors that contribute to the success of any
communication situation in your chosen field of specialization?

It’s the consistency in complying or applying the fundamentals of communication while

we’re communicating. Like when I talk with my friends and peers, the tone and
purpose of our communication are always about having fun, we’re usually having
successful communication because we already know that we have the same purpose
in communicating, we have the same intentions with that type of conversation, and the
ideas are related to what we are looking for. I slowly build my confidence in
communicating with different types of persons, I gained ideas on how I can apply and
when I should apply those types of conversation when I communicate.

2. Why is it important to know your purpose, know your audience, organize your
ideas, and follow basic communication principles? Provide practical examples
related to your field of specialization. Utilize the space below for your answer.

Because we can effectively execute manners and ideas that suit or are related to
whom we’re communicating with. Without applying those fundamentals and principles,
communication would be out of what the communicators need or it may be impossible
to achieve the desired conversation. The best example in that is when the time I
communicated with our Ward Leaders(Purok Leaders). By knowing the fundamentals,
I already have an idea of what actions and in what manner of communicating I will be
used in the said conversation. The conversation runs smoothly because we’re talking
about the ideas that each of us intended. I delivered my ideas fluently without any
harm of fail communication, and by applying some of the principles I learned in
communicating with my friends, my conversation with our leaders become more fun
and interesting.

( Process Questions: Rubric)

4 POINTS 3 POINTS 2 POINTS 1 POINT 0 POINT

The explanation The The The answer is There is no attempt to
is correct with a explanation is explanation is provided with explain the given
complete and correct with a correct but a explanation problem.
accurate reason. complete the but totally
reason. construction irrelevant.
is incomplete.
DAY 2 - DAY 3

PREACTIVITY: Read the given readings below.

LESSON 2: Purposes of Communication

“To effectively communicate, we must realize that we are all different in the way
we perceive the world and use this understanding as a guide to our
communication with others."

Tony Robbins

Various information and meaning are conveyed when people communicate with
each other. People may use language, which is a system of symbols in
communicating. These symbols can either be written or spoken.

Communication is considered as one of the basic activities of human beings,

which may be used for varied purposes: Communication can be informative, active,
imaginative, persuasive, and ritualistic.

Informative communication pertains to the presentation of messages that are

objective, truthful, and unbiased. Affective communication takes place when people
express their positive and negative feelings about people, circumstances, or events
People who engage in imaginative communication are those who express their
appreciation on fictional messages from books, films, and conversation. Persuasive
communication on the other hand takes place when people attempt to influence the
beliefs or actions of others, while ritualistic communication is done when people are
able to meet social expectations.

Why do people communicate?

Communication is a part of everyone's life; people from every walks of life

communicate. They do so to express their feelings, opinion, aspirations, dreams,
fears, apprehensions or regrets in life. Humans are creative beings, and they know
how to communicate in various and creative ways through verbal, non-verbal,
linguistic, or non-linguistic cues.
Specifically, people communicate in order to inform, evoke, entertain, argue,
and persuade. These purposes are discussed briefly below:
1. To inform
To inform is to impart knowledge, to clarify information, and to secure
understanding.

2. To Evoke
To evoke means to rely on passion and controversy to make a point.
Evocative communication centers on controversial topics that typically emotion to
make a point. Evocative communicators must show a lot of enthusiasm and concern
for the topics and must use personal experience draw the audience. Using
government research, statistics and data can a help make their topics more
believable and more engaging.

3. To Entertain
To entertain is to transmit a feeling of pleasure and goodwill to the audience.
The communicator is considered gracious, genial, good-natured relaxed, and
demonstrates to his or her listeners the pleasant job of speaking to them.

4. To Argue
To argue is to persuade, to assent to the plausibility of the communicator's side
of a debatable question. The speaker's purpose is to appeal to the intellect of his or
her listeners so that they will be convinced

5. To persuade
To persuade is to move the listeners to action. The communicator should
demolish the listener's objection, and prove the acceptability of his or her argument or
position

INFO CORNER

Kinds of Speech according to Purpose

1. Informative Speech
According to Osborn and Osborn (1988) an informative speech gives rather
than asks or takes. The demands on the audience are low, as the listeners are asked
to attend, to comprehend, to understand, to assimilate, but not to change their beliefs
and behaviours.

2. Persuasive Speech
Gronbeck (1994) explains that persuasive speaking is the process of
producing oral messages that increase personal commitment, modify beliefs,
attitudes, or values.

3. Argumentative Speech
This is a speech that aims to persuade the audience to assent to the plausibility
of the speaker's side of a debatable question.
 Kinds of Speech according to Delivery

1. Read Speech
Reading from a manuscript is a manner of speaking where a written speech is
read and delivered word for word.

2. Memorized Speech
This is a written speech which is mastered and delivered entirely from memory.
This kind of speech requires the speaker a considerable memory skill in order not to
forget his or her presentation.

3. Impromptu Speech
This is a speech where the speaker develops his or her ideas. thoughts, and
language at the moment of delivery. 4. Extemporaneous Speech This is a speech
where the topics or ideas are prepared beforehand; however, the speaker will
compose his or her views and language only at the moment of delivery

ACTIVITY 2: COME ALONG!

Direction:
1. Form groups of 5 (the group will be formed through the picker wheel)
2. Look and analyze sample presentations (movie posters, community events,
church dinners, advertisements, campaign signs, billboard pictures, full-page
newspaper ad).
3. The group then selects one sample presentation, analyzes it as to:
a. What is this?
b. Who created it?
c. Why is it important?
d. How does it work?
4. Presents each output on the google slide intended for this Activity.

Note: Do not forget to write the names of each member.

( Analyzing Claim: Rubric)

Explain and show justifications. (10 points) Rubric: (Score + 1 ) x 2
4 The illustration and the analysis are correct and the
explanation is clear and detailed
3 The illustration and the analysis are correct and the
explanation is clear
2 The illustration and the analysis are correct and the
explanation is unclear
1 The illustration and the analysis are incorrect and the
explanation is unclear
Link of the presentation: https://docs.google.com/presentation/d/1-
ma2JBzS32RbTi7SiqH68elR8zj-0UBnoBvBa-fpjp0/edit?usp=sharing

DAY 4
ACTIVITY 3:
HOW ARE
YOU? (4 PTS.)
Instruction:
Listen to 1 sample of classical music. While
listening to the music, identify the emotions
being evoked, and shade t e circles of each
item corresponding to the color of the circles
below.
Example: If while listening you feel sad,
shade the circle with BLACK, scared with
GRAY, and so on.) Explain why such
emotions are evoked. (The item may have
more than one corresponding emotions.)

SAD SHY SURPRISED RELAXED

 TIRED ANGRY HAPPY SCARED

MUSIC # 1

TITLE: CANON IN D MAJOR by

Pachelbel

EMOTIONS:

EXPLANATION:
At the beginning of this classical music, I already feel the relaxation that the rhythm of
violins delivers in my mind. Those combinations of breezy and relaxing tone make
my day happy and I can’t explain it why maybe because the tone is like the tone of
the song “Memories” by the Maroon 5. My curiosity about this music encouraged me
to research for its information, and it’s so surprising that this classical music is a well-
known classical orchestra for weddings and a piece of sacred music that was
composed by a religious person.

Assessment Tool

4 POINTS 3 POINTS 2 POINTS 1 POINT 0 POINT

 The The The The There is no
explanation is explanation is explanation is explanation is attempt to
clear and correct and the correct but the incorrect and answer the
correct. The ideas are ideas are not the ideas are question.
ideas are organized. organized and not
organized and The examples the examples organized and
the examples are complete. are lacking. no examples
are complete. given.

DAY 5

PREACTIVITY: Read the given readings below.

LESSON 3: Rhetorical Situation

"Take advantage of every opportunity to practice your communication skills, so

that when important occasions arise, you will have the gift, the style, the
sharpness, the clarity, and the emotions to affect other people.”

Jim Rohn

According to Sprout, Driscoll and Brizee (2012) there is no one singular

rhetorical situation that applies to all instances of communication. Rather, all human
efforts to communicate occur within innumerable, individual, rhetorical stations that
are particular to those specific moments of communication.

Likewise, Johnson-Sheehan and Paine, in their textbook Writing Today, state

that an awareness of rhetorical situations can help in both composition and analysis.
Once you know how to identify and analyze the elements of rhetorical situations, you
will be able to produce writing that meets your audience's needs, its the specific
setting you write in, and conveys your intended message and purpose.

What are the Five Rhetorical Situations?

As social beings, we communicate on a daily basis. In a broader sense,

communication is not only about using explicit language like speaking and writing
words but also about using implicit messages like tone or eye contact. For an
individual to become a successful communicator, he or she needs to learn how to
explicitly and implicitly communicate in various situations. Miller and Webb. (1995)
identified additional components to consider in communication called the rhetorical
situation which includes: author, audience, purpose, topic, and occasion.

1. Author
a. Consider your needs as an author:
- work habits
 - style
- environment
b. Knowing your style and being able to edit and adjust to a particular situation is
essential to effective communication.

2. Audience
a. The level of formality and intimacy are determined by the recipients of
communication, your audience.
b. Different audiences:
- friend/classmates(personal, informal, jargon, slang)
- professionals(professional tone, formal language)

3. Purpose
a. Identify the purpose why you communicate, is it to:
- Inform
- Persuade
- Convince
- Entertain

4. Topic
a. This is a specific area of a particular subject that you choose to communicate.
b. This should be clearly revealed to your audience.

5. Occasion
a. This is one of the circumstances prompting a communication.
b. There should be formality, purpose, and tone in an occasion.

INFO CORNER

Rhetorical situation

In the classical tradition, the art of public speaking is called rhetoric. the
circumstances in which you give your speech or presentation are the rhetorical
situation.

By understanding the rhetorical situation, you can gauge the best ways to reach
your listeners and get your points across. In so doing, you'll make the transition from
your viewpoint to that of your audience members.

Remember that without an audience to listen and respond to you, it's really not
much of a speech. The audience gives you the space and time as a speaker to fulfill
your role and, hopefully, their expectations. Just as a group makes a leader, an
audience makes a speaker. By looking to your audience, you shift your attention from
an internal focus (you) to an external (them/others) emphasis. This "other-orientation"
is key to your success as an effective
speaker.
Source:http://open.lib.umn.edu/businesscommunication/chapter/12-1rhetorical
situation/

ACTIVITY 4: “WHAT TO DO?” (8 Points)

Instruction: Read the situations below and answer the questions.

SITUATION:
You’ve been assigned the task of organizing a meeting for your class to discuss
an important project in one of your major subjects.

QUESTIONS:
1. How do context, audience, and purpose influence your decisions?

My decision must not only understandable by myself only, I should always consider
my audience in my decisions, tell them the purpose, and execute the context of my
message. To be clear, those fundamentals will refrain me from executing the
decisions that will be acceptable from my perspective only because the goal is to
convince them and inform them of the meeting. Thus, the intimacy and my way of
communicating are important for the success of the meeting, my decision is only for
organizing and the way of how would be the meeting will be. In addition, students
usually disregard the feeling of the author or the speaker who is informing. Therefore,
I must execute to my audience their ideal way of execution of words to achieve what
is the goal, to make them attend and listen.

2. Write a brief statement explaining what you want in your meeting in terms of
time, location, setting, and scene. Explain why. Please share your results with
classmates.

For the upcoming meeting with my fellow students, and as the organizer of the
meeting, it’s an important thing for us to have a proper venue or a place where we’ll
going to held the meeting. The place must be in a clear scenery and silent area or
room for us to clearly understand the topic because it’s one of our core subjects, and
we highly appreciate it if the institution will allow us to extend the duration time of the
meeting, for the clarifications and questions about the topics, to give proper answers
 for the unclear information during the presentation.

4 POINTS 3 POINTS 2 POINTS 1 POINT 0 POINT

The explanation The The The answer is There is no attempt to
is correct with a explanation is explanation is provided with explain the given
complete and correct with a correct but a explanation problem.
accurate reason. complete the but totally
reason. construction irrelevant.
is incomplete.

DAY 6

ACTIVITY 5: REFLECTION FIGURE (12 PTS.)

Instruction: Below is a reflection figure that looks like a human figure. Determine what
you have learned (the knowledge that serve as your foundation to stand and keep), the
things you realized and appreciated (attitudes toward learning) and the things that you
have discussed (skills that you will cherish in life).

Fill in each part of the reflection figure.

Things I have learned (Knowledge) Things I have realized and appreciated (Attitudes)
Things I have discovered
 Communication has fundamentals that we
should follow for us to achieve a successful
conversation or presentation. We should
consider our audience choice, think of the
purpose of conversation, vivid way of executing THINGS I HAVE LEARNED
our information, and the moral values when (KNOWLEDGE)
we’re communicating with others. We should
always consider the fact that everyone has
diverse opinions and goals in communicating
which obligates us to use those fundamentals to
effectively deliver the desired values, and ways

Communication is also a significant way of

developing our characters because we use our THINGS I HAVE REALIZED
critical thinking on identifying proper fundamentals AND APPRECIATED
and appropriate action in our conversation. The (ATTITUDES)
proper way of executing those fundamentals also
builds our moral valuation because we rely on our
audience and we execute the desired requirements
in every situation while we’re communicating.

Communicating is not just

about speaking and writing,
because while we are
communicating our actions
are also important.

Assessment Tool

4 POINTS 3 POINTS 2 POINTS 1 POINT 0 POINT

The The The The There is no
explanation is explanation is explanation is explanation is attempt to
clear and correct and the correct but the incorrect and answer the
correct. The ideas are ideas are not the ideas are question.
ideas are organized. organized and not
organized and The examples the examples organized and
the examples are complete. are lacking. no examples
are complete. given.
 "Communication is a systematic process of dissemination of
information which will serve its purpose for inquiry, information,
reservation, and entertainment.”

Martinez, 2002

References (APA format) 6th edition

Book

Magan, R., Nano, MC., & Turano, C. (2018). Purposive communication in the 21 st
century. Mindshapers Co., INC
Mariano M. Ariola, (2018). Purposive Communication. Unlimited Books Library Services
& Publishing INC.

Journal Article

Source:http://open.lib.umn.edu/businesscommunication/chapter/12-1rhetorical situation/