PHILIPPINE POPULAR CULTURE

Chapter 1 Quiz 1, 2, and Task 1 Modular

Instructor: Ray Mart E. Cruz, LPT

TASK 1. Essay (10pts each): Explain or discuss the following statements:

1. Discuss the concept of culture and how it is changing and evolving as it is passed down from generation
to generation.
According to the internet, culture is society’s way of life within anthropology. British literary scholar,
Raymond Williams, defined culture as ordinary. That every society has its own definite way of living and
common understanding which are created by each generation. Hence, culture is always changing.
Also, Edward Burnett Taylor, a British Anthropologist defined culture as a complex whole which includes
knowledge, belief, art, morals, law, customs, and any other capabilities which then James Spradley, an
American Anthropologist said that culture is the acquired knowledge people use to interpret experience and
generate behavior.
Culture can be classified into 2 types namely Material Culture and Non-material Culture. Material Culture
refers to the tangible things, resources and spaces that people use to define their culture, while Non-material
Culture is the opposite. Non-material Culture refers to the intangible matters like beliefs, norms, values,
traditions, language and even organization or tribe.
Culture changes over time and this happens when people from rural areas began to migrate to cities or urban
areas or when they began to adapt the popular trends of the society. The Industrial Revolution which took
place in the late 18th Century became the reason of the Popular Culture’s emergence.
Popular culture is the people’s culture that predominates in a society at a point in time. It both reflects and
influence people’s everyday life. These comes from different variety of genre including popular music, cyber
culture, sports, print, entertainment, leisure, fads, advertising and television, wherein, sports and television
are the most widely consumed example of popular culture and they have great staying power. And because
of mass media, the trends in popular culture became much influencing to people. These trends include how
people think, eat, listen, dress, sing, dance, and many more.
Culture changes over time because of the changing interests of society. And because of technological growth,
environmental and social factors affecting people’s lives, popular culture continues to evolve and change from
generation to generation.

2. Explain the relationship of Mass media and Popular and cite one example aside from examples being
discussed.
Mass media is any means of delivering a standardized message to a broader audience, while Popular Culture
is the most widespread cultural pattern in society. Popular culture is transmitted via mass media. The
relationship or the common between mass media and popular culture is that they are both into “influence”.
Anything broadcasted thru media which catch people’s attention or interests leaves a great impact on
people’s life (i.e. personality, way of living, social standards, etc.) and it becomes popular culture. The sources
of mass media had a huge influence on the culture of large groups. For example, a mass media campaign (thru
TV, billboard, etc) could promote a new design and style of clothing that people begin wearing regularly.
3. Explain why sports and television are the two widely consumed examples of popular culture.
Sports and television are the two most widely consumed examples of popular culture which have great
staying power among the other examples of popular culture. Sports are played and watched by members of
all social classes and in most societies, sports represent a major part of many people’s lives. In the popular
culture concept, famous stars and athletes have become icons through mass media.
Televisions became one of the most important things for people. Television is a reflection of culture or social
reality like music and it is a social ritual that we all share. It is produced for mass audiences which makes it
part of popular culture. It transmits cultural values or dominant ideology and is capable of satisfying the
cultural needs of a diverse group of viewers.

Quiz 1. Multiple choice (1pt.) Choose the BEST answer.

B 1. He is a British literary scholar known for his definition of culture as "Culture is ordinary".
A) Richmond Williams
B) Raymond Williams
C) Richmond Willis
D) Raymond Willis
C 2. The word Culture was derived from the Latin word "cultura" which means:
A) to enculturate
B) to multivate
C) to cultivate
D) to plant
B 3. Edward Burnett Taylor is a British anthropologist who define culture as:
A) That complex whole which includes examples of folk cultures related to the traditional way of life.
B) That complex whole which includes knowledge, belief, art, morals, law, customs, etc.
C) That complex whole which includes, narration of traditional culture, beliefs, arts, and any other related
to material culture.
D) That complex whole which includes material and non-material culture.
C 4. The following are examples of material culture EXCEPT:

A) Paintings
B) Buildings
C) Beliefs
D) Visual art
B 5. James Spradley is an American anthropologist who defined culture as:
A) Culture refers to all the patterns of human activity which includes beliefs, values, morals, laws, and etc.
B) The acquired knowledge people use to interpret experience and generate behavior.
C) Culture is the people's way of life.
D) Complex whole which encompasses material and non-material culture.
C 6. Which of the following statements is a definition of the word Popular?
A) Something that is suited or intended for a specific audience such as children, teens, young adult and
more.
B) Popular means something regarded with unfavorable response, approval, or affection by people in
general.
C) Suited to or intended for the general masses of the people.
D) Something that is unknown among the people.
C 7. Which of the following statements best describes a tastemaker?

A) Any form of media that affects people way of thinking.

B) People which greatly affects other people dress and eat.
C) People or institution that helps frame the way people think, listen, eat, drink, dress and more.
D) Any form of Mass media that shape the way people think, eat, drink, listen, dress and more.
D 8. Which of the following concept is a key ingredient to the formation of popular culture?
A) Migration
B) Immigration
C) Destabilization
D) Urbanization
D 9. Which of the following statements suits best with the concept/idea of Urbanization?
A) Migration of any kind of species such people and animals to a certain area to live together.
B) The movement of people from urban area going to rural area.
C) Migration of people going to small cities and large cities.
D) The movement of people from rural area to urban area.
C 10. Which of the following statements is true about Popular culture?
A) It encompasses the most immediate and contemporary aspects of our lives
B) It naturally unites itself with the ways of folk culture.
C) It both reflect and dissect people's life.
D) It is intended to specific audience.

Quiz 2. Multiple choice/Fill in the blanks.

A 1. Which of the following can be considered as an example of a Tastemaker?

A) Philippine Daily Inquirer
B) Text message
C) Online Games
D) Internet accessed radio and television
C 2. Which of the following statements CORRECTLY describes Mass media?
A) It is a form of communication which is intended for a specific number or audience at a certain place.
B) It is a form information dissemination that allows the access of wide audience in a specific period.
C) It is a form of communication intended to reach a large number of audiences using different media
forms simultaneously.
 D) A form of communication which help people become famous or popular.
D 3. The following can be considered as an example of a Tastemaker EXCEPT for:
A) Ed Sullivan Show
B) Simon Cowell
C) The Manila Times
D) Jollibee Fast food
C 4. Which of the following examples of popular culture has a great staying power?
A) Entertainment
B) Print media
C) Television
D) Cyber culture
A 5. What major event took place in the late 18th century where we can trace the beginning of Popular culture
phenomenon?

A) Industrial Revolution
B) American Revolution
C) Mass expansion in China
D) The War of Spanish Succession
FOLK CULTURE 6. ___________ is local in orientation and non-commercial.
RAPID CHANGE 7. Popular culture encompasses aspects of our live that are often subject to ___________,
especially in a highly technological world in which people are brought closer and closer by omnipresent media.
SOCIETY 8. Popular culture is generally recognized as the people's culture that predominates in a _______ at a
point in time.
SPORTS , TELEVISION 9. _______ and _______ are the two widely consumed example of Pop culture.
POPULAR CULTURE 10. __________is determined by the interactions between people in their everyday
activities.