MEDIA COMPANY

The Nielsen Corporation, self-referentially known as The

Nielsen Company, and formerly known as ACNielsen or AC
Nielsen, is a global marketing research firm, with worldwide
headquarters in New York City, United States. Regional
headquarters for North America are located in Chicago. 

Headquarters: New York, New York, United States

CEO: David Kenny (3 Dec 2018–)
Founder: Arthur Nielsen
Founded: 1923
Subsidiaries: The Nielsen Company (US), LLC, Tdlinx, MORE
Parent organizations: Nielsen Holdings, ACN Holdings
Inc., Nielsen International Holdings, Inc.
TURNOVER: USD 3.5 billion

Around 55 countries do operations

Income statementBalance SheetCash Flow

AnnualQuarterly

USD FY, 2019 FY, 2020 FY, 2021

Revenue 6.5B 6.3B 3.5B

Revenue growth, % -0.3% -3.2%

Cost of goods sold 2.8B 2.8B 1.2B

USD FY, 2019 FY, 2020 FY, 2021

Gross profit 3.7B 3.5B 2.3B

Gross profit margin, % 56.6% 56.1% 65.4%

General and administrative expense 1.9B 1.9B 891.0M

Operating expense total 3.8B 3.1B 1.4B

Depreciation and amortization 756.0M 864.0M 512.0M

EBITDA 1.9B 1.9B 1.5B

EBITDA margin, % 42.6%

EBIT (93.0M) 466.0M 872.0M

EBIT margin, % -1.4% 7.4% 24.9%

Interest income 6.0M 2.0M

Interest expense 397.0M 371.0M 285.0M

Pre tax profit (663.0M) 74.0M 558.0M

Income tax expense (260.0M) 67.0M (2.0M)

Net Income (403.0M) 7.0M 971.0M

EPS (2.0) 0.0 2.7

The Nielsen Company is an information, data, and market

measurement firm. Nielsen attempts to provide its clients
with valuable insights into consumer behavior and
marketing information by collecting data that measures
what consumers watch and what they buy.

Once they have their representative sample in place, Nielsen

primarily measures viewing numbers with electronic meters
that track what the televisions are tuned to. They also install
black boxes – aka a computer and a modem – which deliver
the viewing data from the TVs to Nielsen every night.

How does Nielsen make money?

Nielsen makes its money by selling its data, as well as its services, which include
analytics, consulting, and reporting. There are no set rates for how much the
company charges; it depends on the country, service, and the scope of the project.

Who are the clients of Nielsen?

Major clients include The Coca-Cola Company, Nestlé S.A.,

The Procter & Gamble Company, Unilever Group, and
Walmart. While the United States is the company's largest
market, Nielsen is a global company.

Nielsen is a global leader in audience measurement, data and

analytics, shaping the future of media. Measuring behavior across all
channels and platforms to discover what audiences love, we empower
our clients with trusted intelligence that fuels action.

Nielsen shapes the world’s media and content as a global

leader in audience measurement, data and analytics. Through
our understanding of people and their behaviors across all
channels and platforms, we empower our clients with independent
and actionable intelligence so they can connect and engage with their
audiences—now and into the future. An S&P 500 company, Nielsen
(NYSE: NLSN) operates around the world in more than 55 countries.

Achievements:

1.Fund based and non-fund based limits

2.cash and bank position through worklist

3.Bills sent for collection reporting