REP

TOPIC: SOCIAL MEDIA AND START UP

ORT
Class: K60MF2
Lecturer: Charbel - STATISTICS I

YEAR: 2022 – 2023

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 TABLE OF CONTENT
A. SUMMARY.............................................................................................................................5
B. CONTENTS.............................................................................................................................6
I. INTRODUCTION TO STATISTICAL RESEARCH PROJECT:...........................................6
1. Introduce:...............................................................................................................................6
2. Reasons for researching the topic:....................................................................................6
3. Objectives of study................................................................................................................7
4. Research questions.................................................................................................................7
II. RESEARCH METHODOLOGY..............................................................................................8
1. Research subjects...................................................................................................................8
2. Scopes of the study:...............................................................................................................8
3. Research Method:..................................................................................................................8
C. RESULTS AND DISCUSSION..............................................................................................9
I. OVERVIEW OF THE SITUATION OF THE SURVEY:.......................................................9
II. Description of the survey:.......................................................................................................11
1. What is your gender?..............................................................................................................11
2. Your age is...........................................................................................................................12
3. You are.................................................................................................................................13
4. Are you currently using social media?................................................................................13
5. Which social media do you use?.........................................................................................14
6. How much time do you spend on social media per day?....................................................15
7. You spend too much time on using social media, don't you?..................................................
8. What is your purpose of using social media?......................................................................16
9. What time do you use social media for these purposes the most?.......................................17
10. What difficulties do you face when using social networks.................................................18
11. Do you understand what start-up means?............................................................................20
12. If starting-up, which product category would you be interested in?...................................20
13. Do you think social media is a powerful medium for you to advertise your products?......21
14. If starting-up, what media would you choose to promote your product?............................21
15. How do you think social media affects users?.....................................................................23
III. STATISTICAL ANALYSIS AND INTERPRETATION:.....................................................
D. PRACTICAL MEANINGS AND LIMITATIONS...................................................................
I. Practical significance:..................................................................................................................
II. Limitations...................................................................................................................................

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 E. Conclusion and Recommendation..............................................................................................
I. CONCLUSION:..........................................................................................................................
II. RECOMMENDATION...............................................................................................................
F. REFERENCES...........................................................................................................................
G. APPENDIX................................................................................................................................

 DUTY ROSTER
1 Phạm Linh Chi A. SUMMARY
(Leader) B. CONTENS ,
MSSV: 2115027036 E. Conclusion and Recommendation

2 Thi Tịnh Ngân C. RESULTS AND DISCUSSION

MSSV: 2115027054 II. Description of the survey:8,9,10,11,12,13,14,15
D. PRACTICAL MEANINGS AND
LIMITATIONS ONLY
GG form Survey

3 Nguyễn Thùy Mỹ Ngọc EDIT WORD

MSSV: 2115027057 II. Description of the survey:1,2,3,4,5,6,7
G. APPENDIX
4 Phạm Dương Minh Như EDIT EXCEL, All chart in Word
MSSV: 2115027062 III. STATISTICAL ANALYSIS AND
INTERPRETATION:

4
A. SUMMARY
- Statistics are described as “Data Science” and date back at least to the fifth century
BC. This includes analyzing, interpreting, presenting, and organizing data. Not only
that, but it also studies the system of methods of collecting, processing, and
analyzing the numbers (quantities) of large quantity phenomena to understand their
inherent nature and regularity (substance ) under specific conditions and times.
Statistics is one of the most applied sciences today with a major role in all
quantitative research.
- Therefore, probability and mathematical statistics are important science in the broad
and rich fields of application of human life. Along with the robustness of science and
technology, the need to understand and use random tools in the analysis and
processing of information is becoming increasingly essential. The knowledge and
methods of probability and statistics have effectively supported researchers in many
different scientific fields such as physics, chemistry, biology, agronomy, economics,
etc.
- With the knowledge that has been taught in the process of learning and learning, this
subject helps us understand more about the analytical thinking of numbers and data
to apply in the research process; the most correct and coherent thinking based on data
or phenomena observed in daily life. Recognizing the importance of social networks
in the current era of industrialization – modernization, the use of social network
platforms seems to have become popular and gradually become an integral part of
human spiritual life. However, social networks are like double-edged knives, besides
the positive effects that social networks bring, internet abuse can lead to serious
phenomena such as Internet addiction disorder (IAD)
- Therefore, in order to better understand the influence of social media platforms and
the current needs of people, especially young people with the Z gene, our team
decided to implement the project.
“The Need to Use Social Networks of Generation Z “
 By the knowledge gathered from literature, articles, and field surveys. We have used
the statistical method of Google Form survey, and Microsoft Excel data processing
software to make the most accurate conclusions. Although the report still has many
shortcomings, through this, people have an overview of the influence and needs of
young people to use social networks.

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B. CONTENTS
I. INTRODUCTION TO STATISTICAL RESEARCH PROJECT:
1. Introduce:
- Society is growing, and the age of technology is coming to the throne. In the past two
decades, the world has developed; constantly changing thanks to the emergence of
science and technology has had a strong and positive impact not only in the
economic and business fields but also in all aspects of human life, contributing to
making human life easier and more modern, thereby improving the quality of life.
Along with the development, people have witnessed the explosion of information
technology – the Internet has increasingly played an important role in people,
especially the extraordinary development of social networking sites has been
happening everywhere in the world.
- A social network can be understood as a website or online platform with many
different formats and features, making it easy for people to connect from anywhere.
A social network can be easily accessed from a variety of means, devices such as
PCs, laptops, phones...
- Due to the benefits that social media has brought, in recent years, the increasing and
widespread use of social media has made a certain impact on the youth segment of
Vietnam today, especially the young people of the Gen Z generation. The use of
social media is not merely sharing the news but also meeting the entertainment and
learning needs of students, keeping up with development trends is indispensable in
the context of industrialization – The modernization of the country
2. Reasons for researching the topic:
- The use of social networks is an integral part of everyday life to connect with the
community, connect with everyone around. Especially during the complex Covid-19
pandemic, social distancing policy must be strictly adhered to, so social media
becomes a powerful tool to support people to learn and work conveniently and
safely. Especially with the young generation of Gen Z – the generation that has a
good grasp of trends, sensitive to the innovations of the Internet, the passion and use
of social networks are obvious.

- Therefore, social networks have had a huge impact on the psychological life of
young people. Therefore, the survey on the need to use social networks and the
impact of social networks on young people is extremely necessary, so we
implemented the project " The Need to Use Social Network Of Generation Z "
3. Objectives of study
3.1. General objective:
- Survey on social media needs of young people.

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 3.2. Specific objectives:

- Be able to know the social media platforms that are popular with young
people
- Average time, frequency of social media use
- Understanding young people's use of social media
- Survey on youth interest in Start-up
4. Research questions
4.1. Personal Information (3 questions)
Question 1: What is your gender?
Question 2: What is your age?
Question 3: You are ...
4.2. People interaction with social media (4 questions)
Question 4: Are you currently using social media?
Question 5: Which social media do you use?
Question 6: How much time do you spend on social media per day?
Question 7: You spend too much time on using social media, don’t you?
4.3. People demand for social media (3 questions)
Question 8: What is your purpose of using social media?
Question 9: What time do you use social media for this purpose most?
Question 10: What difficulties do you face when using social networks?
(Multiple choice)?
4.4. Startup (5 questions)
Question 11: Do you understand what start-up means?
Question 12: If starting-up, which product category would you be interested
in?
Question 13: Do you think social media is a powerful medium for you to
advertise your products?
Question 14: If starting-up, what media would you choose to promote your
products?
Question 15: How do you think social media affects users?
II. RESEARCH METHODOLOGY
1. Objects of the study:

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- Surveyed audience: students' social media needs, intended use of social media, and
level of interest in Start-up trends
- Survey unit: conducted among the majority of students in Ho Chi Minh City area.
The total number of participants was 102, most of them students.
2. Scopes of the research
- Scope of survey: Schools and universities in Ho Chi Minh City
- Duration of the survey: The project was conducted from 3 September, 2022 to 4
September, 2022.
3. Research Method:
With the above objectives, objectives and scope of research, our project is
implemented through the following two methods:
- qualitative analysis
 Design questionnaires to collect data.
 Pilot survey of 15 questionnaires to check the level of
satisfaction of online learning, thereby modifying the
questionnaire accordingly.
- Quantitative Analysis
 Number of samples: 102 people
 Sampling method: convenient, non-probabilistic sampling. The
students can access at schools, classrooms, libraries, canteen,...
- Data analysis: using the following analysis technique:
 Descriptive statistics: a preliminary description of the
characteristics of the sample.

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 C. RESULTS AND DISCUSSION
I. OVERVIEW OF THE SITUATION OF THE SURVEY
- In general, based on the survey results, the young generation in general and especially
the Gen Z friends in particular are not too unfamiliar with social networks in the public
era, they all use social networks for many purposes. difference. It will continue to
become popular and known to more people with a rapid spread.

- Some of the most prominent social networks today are: Facebook, Instagram, TikTok,
Zalo… and so on. With a friendly interface, a social network is an online platform
with many forms and features, making it easy for users to access and use.

- Because of that, the amount of time using social networks through the survey has
tended to increase more than before. And most people who took the survey agree with
using social media more often.

 The current social network is occupying a high position for people's attention, so it
will have a certain impact on users. The analysis below will clearly show the positive
and negative effects of social networks from the perspective of consumers (present-
day Gen Z).
Our group's research was carried out by data collection method, using "Questions Form"
with self-answered information by the subjects.

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 Variable
NO. Variable Type of elevator
Symbol
1 Gender Nominal scale
2 Age Ratio scale
3 You are ... Ordinal scale
4 Are you currently using social media Nominal scale
5 Which social media do you use? Nominal scale
How much time do you spend on social
6 Ratio scale
media per day?
You spend too much time on using social
7 Interval scale
media, don’t you?
What is your purpose of using social
8 Nominal scale
media?
What time do you use social media for
9 Ratio scale
these purpose most?
What difficulties do you face when using
10 Nominal scale
social networks?
11 Do you understand what start-up means? Ordinal scale
If starting-up, which product category
12 Nominal scale
would you be interested in?
Do you think social media is a powerful
13 medium for you to advertise your Interval scale
products?
If starting-up, what media would you
14 Nominal scale
choose to promote your products?
How do you think social media affects
15
users

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II. Description of the study sample:
There are three charts we use for the survey a Pie chart, a Column chart, and a Dual Axis
chart
- The pie chart is showing a static number and how categories represent part of a
whole and the composition of something. A pie chart showing numbers as
percentages and totals of all segments need to equal 100%.

- Dual Axis chart charts allow you to plot data using two y-axes and the same x-axis. It
is used with three datasets, one of which is based on a continuous dataset and another
that is more suitable for grouping by category. This should be used to visualize a
correlation or deficiency between these three data sets.

- Column charts are used to compare different categories or can compare a category
over time

1. What is your gender?

GENDER
Female Male Others

3%

35%

62%

- The survey was conducted by 102 people, out of the total number of people
surveyed, there were 63 females, 36 males, and 3 others. Percent of females
accounted for 62%, while males accounted for 35% and others accounted for only
3%.
 The survey data is taken from an acquaintance of the team member so the gender
structure in this survey is similar to the gender structure at HCM city. Therefore, this
sample is quite representative of the whole.

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 2. How old are you?

AGE

6
9 17 16 - 18
18 - 21
21 - 25
> 25

70

- Through the survey, students aged 18 – 21 have the largest number of people with 70
people, people aged 16 – 18 have 17 people while people aged 21 – 25 have 9
people, and people aged over 25 have the lowest number with just 6 people.

The percentage of ages

6%
16 - 18
9% 17%
18 - 21
21 - 25
> 25

69%

- The percentage frequency of ages 18 – 21 accounted for the highest percentage with
68%, followed by ages 16 – 18 accounted for 17% and ages 21 – 25 accounted for
9%, the lowest percentage frequency of ages over 25 accounted for only 6%. The
majority of the age survey samples were taken from

 The object of the survey is aimed at the young generation, so the majority are still

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 people with the same age gap and quite close to the survey respondents. Then the
survey will be given priority to the younger siblings to assess their breakthrough
thinking as well as know their plans and to have a more multi-dimensional view than
the survey respondents continue to send to older people who have more experiences
so we can learn a lot lesson from them
3. You are?

You are ...

Others 9

Senior 6

Junior 6

Sophomore 46

Freshman 14

High school student 21

0 5 10 15 20 25 30 35 40 45 50

- Leading the statistics are Sophomore who are the same age as survey respondents
with an overwhelming number of 46 people, accounting for 45%. Followed by
juniors in high school and freshmen, reaching 21 votes (21%) and 14 votes (14%)
respectively.
- We have the same number of people between Junior and the Senior which is the
same 6 people accounting for only 6%. In addition, in the “Other” option, we can see
that 9 people from other age regions account for 9%.
4. Are you using social media?
- It can be clear to see that, of the total number of people surveyed, many people use
social networks frequently with 58 people and occupy the highest frequency, 37
people normal use, followed by 5 people who use social networks very little use, 2
people who do not use social networks.

Are you currently using social media?

70 60%

60 50%

50
40%
40 Number of users
30% Percentage of users
30
20%
20

10 10%
13
0 0%
Frequently Normal use Very little Do not use
use use
 - The highest percentage of people using social media accounts for 58% and 37% of
surveyed people who use frequently and normally use social media, 5% of people use
social media very little and the smallest percentage is 2% of people who do not use
social media.

 From statistics, we see that with the great development of information technology
and social networks, young people have more tendency to use social media for
entertainment, work, business, updating information, ... .as a daily thing to do
5. Which social media do you use?

Which social media do you use?

100 100%
90 90%
80 80%
70 70%
60 60%
50 50%
40 40%
30 30%
20 20%
10 10%
0 0%
Facebook Instagram Zalo Tiktok Twitter Snapchat Others

Number of users Percentage of users

 Nowadays, the demand for social networks keeps increasing, social networks become
indispensable tools in people's lives because of their benefits of social networks.
Therefore, it is extremely necessary for people to choose their favorite and
appropriate applications.
The survey results show that:
- Facebook is the most used social network with 95 people. Penetrating Vietnam since
2009, with superior technology features and a high level of interaction, Facebook is
becoming the most popular and popular social network in Vietnam, leading the list of
popular Social Networks in Vietnam.
- Instagram with 77 people who acknowledge the use of Instagram. In 2010,
Instagram was born and became a potentially growing social network. With content
focused on the arts, entertainment, food, travel & fashion.
- Zalo with a frequency of 64 from the survey. In December 2012, Zalo officially
launched followed the mobile-first model and quickly attracted a large number of

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 Vietnamese users thanks to the product's good and stable operation on the
Vietnamese network infrastructure. Zalo is now the largest "made-in Vietnam" social
network in the world.
- TikTok has 61 surveys from people, China's music video and social media platform
was launched in 2016 in China as Doyin and in 2017 TikTok was launched for
markets outside of China. TikTok allows users to view and create music clips, record
short clips, and edit them with unique filters and special effects to the clips.
- Twitter received 25 votes from the survey. It is a free online social network service,
which allows users to read, text, and update small pieces of news called tweets. This
social network is popular in the US and European countries, but not popular in the
Vietnamese market.
- Snapchat has 9 votes. It is also a free online social network service, which allows
users to read, text, and update pictures same as Facebook, however, it is not popular
and used by many people in Viet Nam because Snapchat's advertising is quite modest
than other social media.
- In addition, students also use many other social networks such as Yahoo, Weibo,
YouTube, Doyin,.. with 8 votes.
 People have more and more choices in using social networks in Vietnam and around
the world to connect and share information not only to satisfy their interests but also
to help us capture information more quickly, connecting people and communities.
6. How much time do you spend on social media per day?

How much time do you spend on social media

per day?
35 35%
30 30%
25 25%
20 20%
15 15%
Number of users
10 10%
Percentage of users
5 5%
0 0%
urs urs urs are
5 ho 8 ho 8 ho u sp
r - er yo
de 5 Ov
Un ti me
ve
ha
you
r
ve
ene
h
W

Time spent on social media by students using the survey:

- The majority of social media visitors chose “Whenever you have time you spare”
(31 people), the percentage is 30%.

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- The duration of social network access is 5 to 8 hours, and under 5 hours a day has a
number pretty close to about 30 and 29 people, and each period accounts for 29%
and 28% of the percentage frequency.

- Only 12 people chose to use social media for over 8 hours a day, and that's only 12%
of the time.

 The numbers have shown that people tend to use social networks during rest periods
to let their minds relax more after a tiring period of work and study. Only a small
percentage of people are "addicted" to going on social networks and using their time
for useless entertainment.
8. What is the purpose of your social media?

 With the goal of creating a valuable community, social networks have brought useful
features to users. People often use it for different purposes.

- Based on the survey results shown in the graph, we can see that the entertainment
demand for the young generation is quite high today, social networks are found after
stressful school or work hours. Essentially, the funny short clips on TikTok or the
posts on the forums are designed with memes, making most people feel stressed after
surfing social networks. Therefore, entertainment has the highest choice, with 70
participants choosing entertainment as the purpose of using social networks
(accounting for 82.4%).

- At the same time, contact with everyone also has a high rate of entertainment,
(accounting for 82.4%, with 70 participants choosing). Currently, social networks are

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 the place to connect people from all over the world together, people far from home
can easily see their family through video calls or can make friends with many friends.
more people, expand relationships.

- Besides, using social networks to update information every day has been selected by
60 participants (accounting for 70.6%), updating information daily is still an
important factor for today's times, speed News spread on social networks very fast
and will be updated hourly. Instead of dry newspaper pages, social networks have
appeared with short clips showing relatively complete information for consumers.
Therefore, in addition to entertainment, news also dominates the majority of people.

- The purpose of using social networks for learning has 59 students, with 69.4%, social
networks are a place to store, share and exchange learning of students everywhere,
helping students access resources necessary and fast documentation.
- Similarly, social networks are an ideal place to promote products to customers, and
make business activities easy, to do business, 13 students voted, accounting for
15.3%.

- But more prominent is buying and selling online, with 28 people choosing,
accounting for 32.9%. Currently, many sellers mostly choose social networks to call
for sales in the form of Livestream or buyers do not need to go to the store to buy
anymore, the younger generation will mostly tend to order goods. more online.

- In addition, students who also use social networks for other purposes accounted for
the lowest percentage of 1.2%

9. What time do you use social media for these purpose most?

What time do you use social media for these purpose

most?
5% 5%

14%
7h00 - 12h00

12h00 - 17h00

17h00 - 20h00

48% 20h00 - 00h00

28%
Others

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- Through the survey, it can be easily seen that the majority of participants choose to
use social networks between 20:00 and 00:00 (with 49 choices), accounting for 48%.
Because the participants are limited to the range of 16 to 25 years old, most of the
young people after a tiring day of studying and working, perhaps during this time
they have more free time than other times.

- Usually, at this time frame, the interaction will be much higher than usual, so people
often share posts on their forums. Besides, sellers will take advantage of this time for
Livestream sales, the speed of spread will be many times faster than usual, which
will attract more people interested.

- Besides, the two-time frames 12h00 - 17h00 and 17h00 - 20h00 will have the number
of votes respectively 14 (accounting for 13.7%) and 29 (accounting for 28.4%), the
number of votes is less than the time frame of 20:00 - 00h00. During this time, most
of you will go to school, work, participate in outdoor activities, or rest..., so the
number of people using social networks during this time will decrease.

- In addition, in the 7:00 am - 12:00 pm time frame, people often use social networks
less often, with only 5 people (accounting for 4.9%), perhaps the morning time is the
best time to focus on work and study. practice.
 In other opinions, young people often use social networks and in their free time,
when they want or have them, they will use them even all day.

10. What difficulties do you face when using social networks?

- Although most people use social networks, many people are still very concerned
about the unpredictable harm that social networks bring.

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- In the 102 responses we received, the majority of participants said that using social
networks too much will cause distraction in work and study, with 61 choices
(accounting for 59.8%). The age limit in the survey range is those who are still
studying and working, so with a platform as diverse as social networks, they are
easily caught up in interesting, increasingly innovative, and trending trends. become
more distracted with work, study stress, and pressure.

- Similarly, because the majority of students are surveyed, we see their level of anxiety
about academic performance, with 35 participants saying that too much social media
use will affect students' academic performance, accounting for 34.3%. Most students
in particular or young people in particular are quite interested in academic results,
also known as grades.

 In addition, social networks also cause many harms and consequences, the most
dangerous of which is stagnation of human life activities, affecting health, and
causing a negative mood when we receive a lot of information. bad news. This leads
people to choose social networks that can make people susceptible to information on
social networks, not wanting bad news to appear on their forums a lot. This is evident
in 39 choices (accounting for 38.2%).

 In addition, in the 4.0 technology era, not using technological devices competently
does not cause much trouble for people, almost everyone can use modern devices.
That's why only 21 people chose the difficult job when using social networks as not
being proficient in technology devices, accounting for 20.6% of the total. And only
1% chose other difficulties when using social networks.

In addition to the negative effects, and difficulties when using social

networks, in the advanced industrial world, social networks are also a solid
foundation for communicating, connecting, and scaling businesses. bring
products or designs closer to consumers.

However, we wanted to limit the scope of the survey to students, Gen Z, so

we chose an aspect of start-ups to learn more about you, from there. want to
define social networks that not only have negative effects but still have many
outstanding benefits.

Most young people often want to start a business at a young age with unique
and creative criteria, clearly expressing the spirit of Gen Z and their main
media is social networking platforms because fast propagation speed. .
Social networks are an easy place for them to bring new and trending things
to consumers.

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 Therefore, we will ask the following questions to see how the viral power of social
networks helps businesses in promoting brands and products
11. Do you understand what start-up means?

Do you understand what start-up means?

No
10%

Yes No

Yes
90%

- The majority of young people from the age of 16 to about 25 years old are learning
about the professions they want to do in the future, this is more evident in those who
have bravery, creativity, and are self-funded. own brands and succeed in that path.

- Therefore, the younger people today learn and are interested in starting a business, it
is easy to see through the survey, that a lot of you understand its meaning, with 92
Yes options (accounting for 90%) and only one choice. 10 of you (10%) did not learn
about this.
12. If starting-up, which product category would you be interested in?

If starting-up, which product category would

you be interested in?
40 40%
35 35%
30 30%
25 25%
20 20%
15 15%
10 10%
5 5%
0 0%
Food and Clothes Cosmetics Fashion Consumer Others
drink accessories electronics

Number Percentage

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- Assuming that students choose to start a business, we think this is a relevant and
directional question in the situation we mentioned. The phrase "Start-up" attracts a
lot of young people. They can choose a product category after learning the needs and
tastes of consumers and unleashing their creativity

- After the survey, the result was that Food and drink had the highest vote rate of 36
(accounting for 35.3%). Food needs are usually the first choice of most people,
especially among young people, fast food is always the most attractive and easy to
sell.

- Besides, clothes and fashion accessories are also very interesting to today's young
people. Because we young people always tend to innovate, create, create their quality
products to meet the high needs of users. There were also quite a few people who
chose Clothes and fashion accessories, respectively, 27 people chose them
(accounting for 26.5%) and 13 people chose them (accounting for 12.7%).

- Other options such as Shoes, Cosmetics, and Consumer electronics… all accounted
for a relatively low percentage, less than 10%. Perhaps these categories are of less
interest to young people.
13. |Do you think social media is a powerful medium for you to advertise your
products?

Do you think social media is a powerful

medium for you to advertise your products?
4%

strongly disagree
25%
disagree
agree

72% strongly agree

 The influence of social networks can be said to be very large, with many users and
interests, leading many businesses to also take advantage of its influence to promote
products. This is one of the biggest benefits of social media, helping to increase your
brand's visibility. It is an effective platform to reach and engage new or prospective
customers.

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- It can be seen that most young people agree with the view that social media is a
powerful medium for you to advertise your products. Out of the total number of
participants filling out the form, the number you choose strongly agrees with
accounts for the highest frequency (with 73 votes, accounting for 71.6%). 25 of you
chose to agree at a normal level (accounting for 24.5%) and lower with 4 people
disagreeing with this positive opinion.

- What's more special is that none of them chose strongly disagree. Perhaps this
advantage of social networks is widely agreed upon. Building an effective social
media presence helps you to reach out and create positive interactions, with each
interaction building on the last.
14. If starting up, what media would you choose to promote your products?

If starting-up, what media would you choose to

promote your products?
100 100%
90 90%
80 80%
70 70%
60 60%
50 50%
40 40%
30 30%
20 20%
10 10%
0 0%
Facebook Instagram Tiktok Zalo Twitter Snapchat Others

Number Percentage

 The hypothetical scenario is repeated, we want to assume the person filling out the
form has a desire to start a business, and today, social networking is one of the tools
needed more than ever. We ask this question because we want to find out which
social network is currently dominant and receiving the most attention.

- The person who chooses can choose 3 options and in turn, these 3 social networks
account for the highest percentage of votes, which is Facebook (with 93 votes,
accounting for 91.2%), lower than Instagram with (79 votes, accounting for 77.5%)
and finally TikTok with (74 votes, accounting for 72.5%). These 3 social networks
have significantly high votes compared to other options. It can be seen that
Facebook, Instagram, and TikTok all have features such as sales live streams, and
short reels of product reviews. Recently, people are quite fond of short videos edited
to review products, food, etc.

- In addition, Zalo and Twitter were also voted 14 (accounting for 13.7%) and 9

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 (accounting for 8.8%), but it doesn't seem to be very popular because Zalo is usually
only for business messages and reports. On the contrary, Twitter will be more known
to you if you are passionate about Korean idols. There are other opinions with a
negligible number of choices, only 1-2%.
15. How do you think social media affects users

How do you think social media affects users

13%

more positive impact

more negative impact

87%

 Every event in life has many facets. This is also considered a concluding question,
we want to determine that after the survey, after the negative and positive impacts
that we clearly show through each question, we want to know which impact will
overwhelm the rest.

- It is clear that although social networks have negative effects such as reducing
concentration at work, negatively affecting user psychology, or affecting work and
study results, most of them There is no denying the influence of social networks in
promoting products to users. It can be used in many ways such as running ads,
reviewing short videos, calling for seeding, or live streaming. Understand the
psychology of the majority of users, find out what time they usually go online, and
implement their propaganda strategy. So we can make the most of the benefits of
social networks.

- That is clearly shown by the statistics, with 89 for more positive impact (87%) and
13 for more negative impact (13%). Currently, social networks still bring smart users
with high benefits such as communication, spreading, updating trends, information...

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 I. STATISTICAL ANALYSIS AND INTERPRETATION:
7. You spend too much time on using social media, don’t you?
- Sample Size Neglect: N = 102
- Value appear: 1, 2, 3, 4
 Cumulative %: (Frequency/ Sample Size Neglect) x 100

You spend too much time on Frequency Cumulative %

using social media, don’t you?
Strongly disagree (1) 4 3,92%
Disagree (2) 17 16,67%
Agree (3) 40 39,21%
Strongly agree (4) 41 40,2%

You spend too much time on using social media, don’t you?
45 45

40 40

35 35

30 30

25 25

20 20

15 15

10 10

5 5

0 0
Strongly disagree (1) Disagree (2) Agree (3) Strongly agree (4)

Frequency Cumulative%

Sample mean x
n 1 x 1+ n2 x 2+ …+n n x n
x=
N
∑ x i ( 4 x 1)+(17 x 2)+( 40 x 3)+( 41 x 4)
x̄= = = 3,15686
n 102

x x x-x (x - x )2
4 3,15686 0,84314 0,710885
34 3,15686 30,84314 351,299
120 3,15686 116,84314 13652,31937
164 3,15686 160,84314 25870.51569

Variance: s2=∑ ¿¿ => s = 394,800445

Standard Deviation: √s = 19,86958

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25
13. Do you think social media is a powerful medium for you to advertise your products?
- Sample Size Neglect: N = 102
- Value appear: 1, 2, 3, 4
 Cumulative %: (Frequency/ Sample Size Neglect) x 100

Do you think social media is Frequency Cumulative %

a powerful medium for you
to advertise your products?
Strongly disagree (1) 0 0%
Disagree (2) 4 3,92%
Agree (3) 25 24,5%
Strongly agree (4) 73 71,58%

Do you think social media is a powerful medium for you to

advertise your products
80 80

70 70

60 60

50 50

40 40

30 30

20 20

10 10

0 0
Strongly disagree (1) Disagree (2) Agree (3) Strongly agree (4)

Frequency Cumulative%

Sample mean x
∑ x i (0 x 1)+( 4 x 2)+( 25 x 3)+(73 x 4)
x̄= = = 3,67647
n 102

x x x-x (x - x )2
0 3,67647 -3,67647 13,51648
8 3,67647 4,32353 18,69291
75 3,67647 71.32353 5087,045932
232 3,67647 226,32353 51222,34023

Variance: : s2=∑ ¿¿ => s = 557,8375797

Standard Deviation: √s = 23,61856

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PRACTICAL MEANINGS AND LIMITATIONS
I. PRACTICAL SIGNIFICANCE:
- In the context of current globalization, the issue of accessing social networks to
capture information of students and students is of top concern. In order to update
information flexibly, a plan to use social networks is proposed to ensure that students'
access to information resources is safe and flexible. time as well as place.

- Through the research results, readers see the advantages and disadvantages of
accessing social networks. But the benefits that social networks bring to the right
users are really great and can bring high revenue and profit to the business.

- The creation of creative ideas and content in marketing strategies on social networks
is an advantage for young people. Nowadays, a lot of people like that trend. The
results show that the needs of using social networks to serve life are not inferior to
other outdoor activities. Users need to pay attention to the mandatory requirements
required to access social networks. Users see what needs to be focused on to get the
useful and necessary information to service learning as well as entertainment that is
effectively balanced. Besides, through this survey, students - students need to
allocate time to participate in social networks appropriately, bringing high
performance. Parents who see this survey can see the benefits and basic requirements
to ensure their children are in the process of monitoring, and filtering information as
well as basic entertainment effectively, most beneficial.

- Help the people reading this study make decisions about which social networks to
use for their personal needs. Choose a popular, highly reliable social network, pay
more attention to devices such as smartphones, tablets, laptops ... to get the best
access device, the best quality. Survey disadvantages tell the reader what is needed to
limit those disadvantages.

- Internet service providers need to pay attention to the stability of the transmission
line, to avoid affecting the perception of their customers. Offering packages with
more affordable prices, and more traffic so that customers' needs to participate in
social networks are better and more effective.

 In the current 4.0 era, policymakers need to focus on the personal goals of social
network participants to make appropriate requirements. Especially the requirement of
an age limit for better management, avoidance of cyber violence with provocative
language, and reduction of negative effects when using social networks. There are
policies to support visitors to limit disadvantages and difficulties when updating
news online.
II. LIMITATION:

27
 - Since the research was conducted during the holidays, only the online survey could
be taken. The survey sample is mainly done online using the Google form tool, so the
response level is not high (102 responses in 24 hours). Therefore, the received data
does not really reflect objectively and accurately.

- The topic is not so new that it did not attract much feedback from the survey,
although we have researched and closely followed the innovation and trends of the
current generation Z. In addition, there is not much experience in project planning,
survey scale creation and data processing, so errors are inevitable. Due to the online
survey, our team has not been able to thoroughly understand the problems, the
causes, and the appropriate solutions.

- Because of different and different lameness, the data still does not really reflect all.
Looking forward to receiving comments to improve and supplement the study better.
The teacher's help is the source of motivation for the group to learn more knowledge.

Conclusion and Recommendation

I. CONCLUSION:
II. RECOMMENDATION

28
REFERENCES
PHỤ LỤC
Personal information
1. Please tell me your gender:
o Male
o Female
o Other:

2. Your age is
o 16-18
o 18 – 22
o 21 - 25
o > 25
3. You are...
o High school student
o Freshman
o Sophomore
o Junior
o Senior
o Other:

Student interaction with social media

4. Are you currently using social media?
o Do not use
o very little use
o normal use
o frequently use
5. Which social media do you use? (choose multiple options)
 Facebook
 Instagram
 Tiktok
 Twitter
 Snapchat
 Zalo
 Other
6. How much time do you spend on social media per day?

29
 o Under 5 hours

o 5 - 8 hours

o Over 8 hours

o whenever you have time you spare

o Mục khác:

7. You spend too much time on using social media, don't you?

1 2 3 4 .
Strongly disagree Strongly agree
The need to use social media
8. What is your purpose of using social media? (choose multiple options)
o Contact to everyone
o Update information every day
o Entertainment
o Study
o Marketing strategy for business products
o Order and sell online
o Other:
9. What time do you use social media for these purposes the most?
o 7h00 - 12h00
o 12h00 - 17h00
o 17h00 - 20h00
o 20h00 - 00h00
10. What are your difficulties using social media (multiple choice):
o Affect student's academic performance
o Cause distraction in work and study
o Do not use technological devices competently
o Be susceptible to information on social networks
o Other

The power of social media

In the current era, social networking is a trend and is used by more and more people,
especially young people. In addition to barriers, social networks are also a diverse means of
communication, helping business products get closer to consumers.

30
Many young generation Z now choose to start a business and create their own brands. Social
networks are an easy place for them to bring new and trending things to consumers. How
about you...?

Level of youth interest in the Start-up trend

11. Do you understand what start-up means?
o Yes
o No
12. If starting-up, which product category would you be interested in?
o Clothes
o Shoes
o Cosmetics
o Food and drink
o Consumer electronics
o Fashion accessories
o Mục khác:
13. Do you think social media is a powerful medium for you to advertise your
products?

1 2 3 4 .
Strongly disagree Strongly agree

14. If starting-up, what media would you choose to promote your product? (opt for
3 options)
o Facebook
o Instagram
o Tiktok
o Twitter
o Snapchat
o Zalo
o Other:
15. How do you think social media affects users?
o more positive impact
o more negative impact

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