Research Questionnaire for Celebrity Endorsement

Hi I’m a student of MBA. I need assistance for my research. so can we gratefully

fill up this petition as I need at least 100 respondents. Your assistance will be
rarely appreciated.

Questionnaire

Gender:
•Male
•Female

Age:
•13-19
•20-30
•30-40
•40-50
•50 as well as above

Occupation:
•Service Business
•Student Others (Please Specify) _________

2. What have been motivating factors when we devise to buy mobiles or cars?
•Discounts as well as offers
•Fewer prices
•Latest models as well as trends
•Celebrity endorsing a product

3. Do we hold products privately advertised by celebrities have been of great

quality?
•Yes
•No
4. What is a many persuading cause to squeeze a following products?

a) Motor vehicle?
•Brand Name
•Celebrity
•Luxury
•Self Esteem

b) Clothing
•Brand Name
•Celebrity
•Status
•Cost

c) Food Products
Celebrity•
Attractive Package•
Quality•
Brand Name•

5. Companies have been investing vast amounts of income for regulating

celebrities; do we consider a assisting them to enlarge their sum revenue?
Yes•
No•
don’t know•

6. Which TV channels do we watch? (Specifically Indian channels)

7. does a participation of celebrities similar to Shahrukh Khan, Amitabh
Bachan or Aishwariya Rai in an announcement encourages us to squeeze a product
or service?
Yes•
No•

8. Do we hold celebrities additionally operate those products that they themselves

endorse?
Yes•
No•

9. What sort of luminary publicity persuades we privately to squeeze products?

•Film star
•Famous personalities
•Cricketer
•Politician

10. Please rate following celebrities as a code endorser:-

a) Aishwariya Rai for L’Oreal

Excellent•
Average•
Poor•
Unsure•

b) Amir Khan for coca cola

Excellent•
Average•
Poor•
can’t rate•
c) Sushmita Sen for Olay creams
Excellent•
Average•
Poor•
can’t rate•

d) Juhi Chawla for Kurkure-

Excellent•
Average•
Poor•
can’t rate•

e) Amitabh Bachan for Cadbury chocolates-

Excellent•
Average•
Poor•
can’t rate•

11. What do us worth a many when purchasing a product?

Price of a product•
Celebrity endorsement•
Quality of a product•
Value for money•

12. Does luminary publicity assistance in code promotion?

Yes•
No•
13. What equates to of advertisements persuades we a many to squeeze a product?
•Television
•Radio
•Newspaper
•Magazines
•Internet

14. What do we consider is a reason for companies to select luminary publicity for
compelling their products?
Easy approval of product•
can’t beget latest ideas•
to be means to enlarge sales as well as profit•
to contest strongly•