Marketing Research

Brand Endorsement

Questionnaire
1. Name: _________________________________( optional ) St id:___________________________________ Email address : _________________________ ( optional ) Gender: Male Female Age: 13-19 20-30 30-40 40-50 50 and Above
2. What makes you notice a brand?

Quality Advert Endorsing celebrity Price Other 3. Do you believe products specifically advertised by the celebrities are of good quality? Yes No 50% Not sure
4. Would you buy a brand if your favorite celebrity is endorsing it?

Strongly disagree Disagree Neutral Agree Strongly agree

5. Will you stop buying a brand if your favourite celebrity endorsing it got involved in a scandal?

Strongly disagree Disagree Neutral Agree Strongly agree 6. Would you buy a brand if your favourite celebrity is endorsing it? Strongly disagree Disagree Neutral Agree Strongly agree

Marketing Research

Brand Endorsement

7. Does your favourite celebrity give a positive image to the endorsed brand?

Strongly disagree Disagree Neutral Agree Strongly agree 11. Does the presence of celebrities like Shahrukh Khan, Amitabh Bachan or Aishwariya Rai in an advertisement encourages you to purchase the product or service? Yes No Not sure

12. Do you believe the celebrities also use those products which they themselves endorse? Yes No Not sure

13. What type of celebrity endorsement persuades you personally to purchase products? Film star Famous personalities Cricketer Politician 16. Does celebrity endorsement help in brand promotion? Yes No Not sure 17. What means of advertisements persuades you the most to purchase a product? Television Radio Newspaper Magazines Internet