The first phase is when the corporation introduces the product to the market and it has

its first interaction with customers. The second stage is the growth stage, during which
sales began to rise. In 2009, one of the earliest promotions to promote Starbucks sales
took place in America, when Starbucks gave American customers a free croissant if
they purchased a drink before the clock struck 10:30 a.m. M, and the campaign was a
success; around one million individuals took advantage of the offer and followed
through. The third stage is when sales have reached their maximum height. Starbucks
has grown into a mature brand from the 1990s to the present day, relying mostly on
word of mouth rather than marketing to convey its message. The fourth stage is the
decline stage, in which a company's product begins to deteriorate and eventually
reaches its dissemination point. Starbucks saw its first ever fall in 2008, which was
triggered by a financial collapse owing to increasing stock prices, which made it highly
hesitant to create new stores and finally led to the closure of many of its locations,
resulting in a loss of up to 28% of profits. Starbucks uses around 8,000 paper cups each
minute, totaling over four billion per year. Every year, 1.6 million trees are cut down to
make all of those single-use cups. Because these cups are coated with plastic, they
aren't truly recyclable; in fact, just four places in the United States accept Starbucks
paper cups for recycling. The vast majority of Starbucks paper cups (including those
that are recyclable) wind up in the garbage. Starbucks is the world's largest coffee
company. Its waste has a significant influence on our water, seas, and health.