SUMMATIVE ASSESSMENTS

NATIONAL DIPLOMA: MARKETING MANAGEMENT

ID 61593 - LEVEL 5 – CREDITS 243

CONDUCT A MARKETING SITUATIONAL ANALYSIS

US ID: 10041

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Learner Information (Please Complete this Section)
Name & Surname:
ID Number
Tel/Cellphone Number
Email Address
Organisation/Venue:
Workplace Unit/Dept:
Facilitator Name:
Date Started
Date completed

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Declaration

I(Learner)…………………………………………………………………………………………….herewith
declare that I am ready for the assessment, that we have reviewed the assessment preparation and plan, I
understand the assessment process and I am happy that the assessment will be conducted in a fair manner.
Learner Signature: Date:

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 Assessor Information

Name:

Surname:

Date:

Contact telephone No:

Assessor No:

ID

Moderator Information

Name:

Surname:

Date:

Contact telephone No:

Moderator No:

ID

Summative Assessment Information

The purpose of this summative assessment is to award credits to learner achieving the following skills program/unit
standard: CONDUCT A MARKETING SITUATIONAL ANALYSIS, and is intended for use by the accredited
Training Providers, for the following qualification: NATIONAL DIPLOMA:
MARKETING RESEARCH ID 20896 - LEVEL 5 – CREDITS 243
NOTE
The assessment instruments included in this assessment pack are all summative assessment instruments and are to be
read in conjunction with the formative assessment instruments Contained in the learner workbook. Both formative
(workbook) and summative assessments are to be retained as part of the learner’s portfolio of evidence.
 A number of the assessment instruments contained in this assessment are workplace knowledge based
questions.
 This means that you will arrange with the learner, a time that is suitable, during which the learner will
complete each questions.
 Answer all the questions.

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 1 US: 10041, NQF LEVEL 5 WORTH 5 CREDITS
Learning Unit CONDUCT A MARKETING SITUATIONAL ANALYSIS

This unit standard is a core standard and forms part of the qualification, National
Diploma and is registered at Level 5 on the National Qualifications Framework
(NQF). Learners working towards this standard will be learning towards the full
qualification, or will be working within a Marketing Environment, specialising in
either Marketing Communication, Marketing Management, Market Research or
Customer Management, where the acquisition of competence against this standard will
Unit Standard
add value to one`s job.
Purpose
This standard will also add value to learners who are starting their own business and
recognises that Marketing forms an integral component of any business.
The qualifying learner is capable of:
 Gathering data relating to project from the environment
 Analysing data for the marketing situational analysis
 Draw conclusions and make recommendations

 Learners accessing this qualification will have demonstrated competence against

Learning Assumed to the standards in the National Certificate in Marketing, Marketing Communication
be in Place or Marketing Research or Marketing management or Customer Management or
equivalent at NQF Level 4.

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SESSION 1
GATHER DATA RELATING TO PROJECT FROM THE ENVIRONMENT
SO 1

Learning  1. Data gathered is relevant and appropriate to the project

Outcomes  2. Data is gathered within the agreed time frames
(Assessment  3. Data gathering processes are methodical and well structured
Criteria)  4. Budget constraints are observed and remain within allocations

Activit
y
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Outline how you will organize data you have collected
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Activit
y
2
Give a description and explain When Technique Might be Useful for the following Data-Generation
Techniques
 Interviews
 Questionnaires
 Brainstorming sessions
 Expert panels

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SESSION 2
ANALYSE DATA FOR THE MARKETING SITUATIONAL ANALYSIS
SO 2

 1. Data processing and analysis is approached logically

Learning
 2. Main issues and/or themes are identified
Outcomes
 3. All aspects are considered including the 'big picture' scenario
(Assessment
 4. Analysis of data is recorded and documented according to requirements
Criteria)
 5. Presentation of data is in the agreed format and location

Activit
y
3
Outline the meaning of analyzing data
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Activit
y
4
Outline the difference between QUANTITATIVE and QUALITATIVE DATA
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Activit
y
5
Explain when and by whom should data be collected and analyzed
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SESSION 3
DRAW CONCLUSIONS AND MAKE RECOMMENDATIONS
SO 3

Learning  1. Conclusions drawn and made are useful, significant and appropriate
Outcomes  2. Conclusions and recommendations solve the marketing problem
(Assessment  3. Recommendation can be applied within resource limitations
Criteria)  4. Recommendations lead to a competitive advantage

Activit
y
6
Discuss the most common question that evaluation research is directed toward is whether the program being
evaluated works or makes a difference.
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Assessment Judgement

Competent(Tick/Cross) Not Yet Competent(Tick/Cross)

Action/s required (if any):

By when:
Learner Feedback & Comments

Declaration by the Learner

I ……………………………………………………………………………….. The candidate, declare that I have
received feedback and been informed of my overall competence for the criteria within the assignment.
Declaration by the Assessor
I ……………………………………………............. (Assessor) hereby certify that I have examined the learner
workbook and I am satisfied with the Facilitator Judgment of this assessment.

Learner (Sign) Date Assessor (Sign) Date

Moderator (Sign) Date

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