Akshata Gawade

Design Dissertations: 2022-2023
UPLIFTING THE RURAL COMMUNITY BY PROVIDING KONKAN
EXPERIENCE TO TOURIST AT VENGURLA
INTRODUCTION:
India is diversified in various natural, cultural, and occupational aspects due to
variations in its topography. However, from the time civilizations have been known,
Agriculture and Farmers have been the backbone of the Indian economy. A recent
survey indicates that over 70 percent of rural households depend on agriculture.
Agriculture is an important sector of the Indian economy as it contributes about 17%
to the total GDP and provides employment to over 60% of the population.
Due to increasing input costs, decreased yields, and poor agriculture commodity
prices there is a decline in agricultural income and profit. Such increasing problems
in the agriculture sector in India are creating a negative attitude among the farmers
regarding agriculture. Hence there is an extreme need to create an additional source
of income using existing agricultural land and agricultural occupation. Many
farmers, in addition to normal farming activity, have already turned to Agritourism
as a source of additional farm income. Agritourism is a form of agricultural multi-
functionality that allows tourists to experience real and authentic contact with the
village life, taste the local food and get familiar with the many farming tasks during
the visit. There are numerous benefits of agritourism: it may strengthen the local
economy and create job opportunities and new businesses.
Maharashtra is the third large state in India which is culturally and geographically
very diverse. Within this lies the Konkan region which is gifted with the beautiful
seashore, mountains, and scenic natural beauty and is rich in the vegetation of
varied varieties and natural resources. In this region, Sindhudurg District is the first
district to be declared a tourism district in the year 1997. As it has a great potential
for attracting foreign tourists. The population over here is largely dependent on
Upliftment of Vengurla through Agrotourism

farming and fishing and thus the perfect identification, proper planning, and timely
utilization of these resources will help to improve the rural economy.
Hence Sindhudurg has a good opportunity to diversify its economy via the
interjection into the agriculture business and Agritourism to increase the
sustainability of farming by offering value products and services to the tourists.
HYPOTHESIS:
Through Agritourism as a platform, tourist can have authentic rural experience and
Farmer’s market shall get the required opportunity to sell their organic farm produce
directly to tourists and help in economic growth.
AIM:
To uplift the economy of Vengurla through Agritourism and collective farming by
creating spaces where tourist can have authentic Konkan experience.
OBJECTIVES:
1. To create employment opportunities for locals of Vengurla by boosting
Tourism.
2. To study the agriculture pattern of Vengurla.
3. To examine the importance of Agritourism development in vengurla.
4. Define a suitable framework of agritourism that centers on the view of
marginal and small farmers.
5. To identify the problems of farmers and make suggestions for the
establishment and operations of agritourism.
6. To create a tourist space that will give an authentic rural experience to
tourists.

To encourage the study of the cultural heritage of Vengurla through Agri tourism.
RESEARCH QUESTIONS:
1. What is the current situation of tourism in Vengurla?
2. What is the agricultural pattern in Vengurla?
3. What are the problems faced by farmers?
4. What is Agritourism, and is it beneficial to the farmers?
5. How will Agritourism affect the local people?
SCOPE AND LIMITATION:
 The study looks after the development of agritourism in Vengurla.
 Study includes methods and ideas through which employment can be
provided to the people through Direct, Indirect and induced Tourism
contribution.
 The research is limited to Agritourism development in Vengurla Taluka.

RESEARCH METHODOLOGY:
Uplift the economy of Vengurla through Agritourism
Literature review Survey Case study
Sindhudurg Zilla Parishad Internet Case

Live Case
study study
Study of Vengurla-
1.Prashar Sula vines
Culture, heritage and tourism

Forganics
Opportunities for agro tourism in Aaranya

Vengurla Farmstay
Study framework of
Agritourism
Site selection
Site Analysis
Conclusion

CHAPTER 01- INTRODUCTION SINDHUDURG
SINDHUDURG ZILLA PARISHAD
1. Sindhudurg district is the southern part of the greater tract known as the
‘Konkan’ which is historically famous for its long coastline and safe harbours.
2. Sindhudurg district was earlier a part of the Ratnagiri district. Considering
the demand of the local people from the point of view of achieving rapid
industrial and agricultural development of the southern part of the Konkan
region and implementing the development plans efficiently, on 1st May 1981
Ratnagiri district was divided into two districts namely Ratnagiri and
Sindhudurg.
3. Sindhudurg district is 5,207 sq. km. spread over the area. The population of
this district is 849651 as per 2011 census. The modernized Sindhudurgnagari
is the headquarters of the city district.
4. Sindhudurg is surrounded by the Arabian Sea on the east, Belgaum district
(Karnataka state) and Goa state on the south and Ratnagiri district on the
north.

DIFFERENT TEHSILS IN SINDHUDURG:
Sindhudurg district comprises of the eight tahsils -
Sawantwadi, Kudal, Vengurla, Malvan, Devgad,
Kankavli, Vaibhavwadi and Dodamarg.
POPULATION, DEMOGRAPHICS, SOCIAL STRUCTURE, ECONOMIC
STRUCTURE, OCCUPATION
SAWANTWADI KUDAL VENGURLA MALVAN DEVGAD KANKAVLI VAIBHAV DODAMARG
WADI
Population 147,466 155,624 85,801 111,807 120,909 135,295 43,845 48,904
Male 72,944 77,159 42,235 55,010 58,938 66,241 20,563 24,242

Female 74,522 78,465 43,566 56,797 61,971 69,054 23,282 24,662
Female Sex 1,022 1,017 1,032 1,032 1,051 1,042 1,132. 1,017
Ratio
Literacy Rate 86.71% 85.83% 88.55% 87.96% 86.43% 83.81% 74.96% 82.57%
Male 84.39% 83.4% 85.25% 85.4% 81% 81.77% 76.88% 82.66%
Female 74.53% 74.09% 78.19% 77.53% 73.83% 71.36% 60.81% 68.21%
Work profile 58,442 65,497 33,744 46,405 50,572 55,450 17,559 19,509
(People (39.63%) (42.08% (39.32%) (41.50%) (41.82%) (40.98%) (40.50%) (39.90%)
employed) )
Main work 67.8% 61.8% 67.6% 65% 74.2% 63.8% 52.6% 58.3%
Marginal 32.2% 38.2% 32.4% 35% 25.8% 36.2% 47.4% 41.7%
work
CHAPTER 2 - VENGURLA

INTRODUCTION:
Tucked in the Sindhudurg district of Maharasthra, Vengurla has a rich cultural
heritage, and is known for its long stretch of crystal clear white sandy beaches,
surrounded by towering mountains.
• It is surrounded by a semi-circular range of hills with lush green foliage
mainly of cashew, mango, coconut, and different kinds of berry trees.
• The hills of dabholi, tulas, and mochemad respectively lie in the north, the
east, and the south of vengurla, while the arabian sea is located on its west.
• The town has a rich cultural heritage.
Vengurla taluka has some temples including
those of devi sateri, shri rameshwar,
shri navadurga at kanyale redi, shri mauli at
redi and shiroda, shri vetoba at aaravali, shri
rampurush temple at kanyale redi,
shri ganesh at redi and shri ravalnath.

• Vengurla, being a safe and natural port, commercial centre was initially
established during 1665 by Dutch traders and subsequently by British rulers.
• Signs of Dutch - British rulers are present in the city : Dutch Wakhar
(Warehouse), St. Lukes Hospital, Crowferd Market, etc. Planned city having
road, market, commercial and office buildings, Municipal Council, Hospitals,
Parks, etc. was developed by British rulers.
• The 130-year-old Vengurla Municipal Council is one of the oldest Municipal
Council in Maharashtra State.
POPULATION, DEMOGRAPHICS, SOCIAL STRUCTURE, ECONOMIC
STRUCTURE, OCCUPATION
Population census 2011- Vengurla
Urban/Rural Population- Vengurla

Working Population - Vengurla
COMMUNITY – CULTURE AND CUSINES
• Vengurla is a mixture of Christianity, Hinduism & even Islam. There are
several festivals celebrated by the respective communities but enjoyed by
everyone which makes Vengurla a melting pot of eastern & western cultures.
• Cuisine in Vengurla is delight for ethnic cuisine and seafood enthusiasts. The
cuisine is filled with rich aroma of fresh coconut and spices. Crabs, prawns,
pomphrets are part of regular dishes served here.
• Vegetables served around are typically locally sourced and farm fresh. An
authentic konkani beverage – ‘Sol Kadi’, accompanies all meals.

PLACES OF INTEREST IN VENGURLA/ LANDMARKS IN THE PLACE

CHAPTER 3
OPPORTUNITIES FOR AGRO TOURISM IN VENGURLA:
• Vengurla is famous for green foliage of mango, cashew, and coconut.
Livelihood of most of the people here depends on agriculture and
horticulture. Hence, Vengurla has a lot of potential for developing farm stays
which can provide self- employment avenues for the locals.
• Plantation of cashew is done in plenty so availability of cashew nuts is more
in this location. So, there is a need to promote cashew tourism for tourists.
Also, a wine called ‘feni” which is made from cashew apples. Which can be
promoted as wine tourism.
• Also, plantation of coconuts trees is done in plenty so there is a need to
promote tourism and coconut lagoons for tourists.
• Following plants are cultivated in Vengurla:
1. crops: rice, millet
2. Horticulture plants: Mango, Cashew, Coconut, Jackfruit, Kokam, chilies
3. Spice plants: clove, black pepper, turmeric, cardamom
Agriculture development:
Vengurla Regional Fruit Research Centre: The
Konkan Farming University & Fruit Research
Centre is the study centre wherein new
experiments are being carried on fruits like
mango & cashew nut. The newly developed
variety of Mango, named 'Sindhu' was
discovered here. The farmers are prospering due to the new discoveries.

Cultural Tourism through agritourism:
Vengurla is full of festivals and fairs around temples and churches that perpetuate
ancient legends. It shows traditions, festivals, rituals, values, and lifestyles. These
jatras can be advertised as cultural experience to tourists where they can learn about
Konkan culture.
There are tourists’ spots like vengurla bander, Duch factory, Vengurla kala parishad
which can attract tourists.
CHAPTER 4: AGRITOURISM:
INTRODUCTION:
Agriculture is the backbone of India, and a great percentage of our economy
depends on the agriculture sector. Agri-tourism is the latest trend that is gaining
popularity in the country. In this world of pandemic and climate change, people are
now more eager towards finding their roots and going back to the nature. That's
why farm stays or Agritourism are now flourishing in India. These places offer
authentic village and farm life experiences by providing interactive activities of rural
life. Fresh air is all we seek today in this polluted world, and these are places where
we can repair our lungs!
What is Agri-tourism?
1 World Tourism Organization (1998) defines Agri-tourism as “it involves
accommodation being offered in the farmhouse or in a separate guesthouse,
providing meals and organizing guests’ activities in the observation and
participation in the farming operations.”
2 Agri-tourism refers to people visiting working farms or other agricultural
operations for the purpose of enjoyment, education, or other active involvement.
3 Agri-tourism encompasses a wide variety of activities and provides a means for
farmers to diversify and supplement their income. Such activities may include
wildlife study, horseback riding, cannery tours, cooking classes, wine tasting,
harvest festivals, barn dances, farm stays, guided tours, and petting zoos.
CONCEPTUAL FRAMEWORKS
Social scientists and economists have studied agritourism and economic
development for Phillip, et al. offer the following typology for agritourism based on
a review of literature

More recent scholarship offers the following conceptual framework for
understanding agritourism as a set of five types of activities: education,
entertainment, direct sales, outdoor activity, and hospitality (Chase, Stewart,
Schilling, Smith, & Walk, 2018). Within each type are core and peripheral activities
according to depth of connection to agriculture. Core activities include those that
take place on a working farm and have a direct link to the primary agricultural
activity at that site. Peripheral activities include general outdoor experiences like
hiking and community events that happen to take place on a farm, as well as off-
working-farm activities with a general link to agriculture, such as an agricultural
living history museum.

Benefits of Agricultural Tourism Centers
Agricultural tourism can transform the economic aspects of traditional
agriculture. This will bring many direct and indirect benefits to farmers
and villagers. Some of the benefits include:
• Employment Opportunities for Farmers, Including Families and Youth on Farms.
• Additional Sources of Income for Farmers Protesting Income Changes.
• Cultural Changes between Urban and Rural Residents
Includes social morality values
• Farmers can improve their standard of living through contact with city dwellers.
• Benefits for city dwellers, to understand rural life and learn about agricultural
activities.
• Support rural development and agricultural processes.

REQUIREMENTS:
To develop an agritourism in their farm, the farmer / farmers must have basic
infrastructure and facilities in their farm as follows:
• Accommodation facilities at same place or alliance.
• Farmhouse, which has the rural look and feel comfortable along with all
minimum required facilities.
• Cooking equipment for cooking food, if tourist have interested.
• Emergency medical cares with first aid box.
• Restaurant.
• Outdoor dining.
• The well or lake or tank for fishing.
• swimming pool.

• Bullock cart, cattle shade, telephone facilities etc.
• Goat farm, Emu (Ostrich bird) farm, sericulture farm.
• Green house.
• Petting, feeding animals.
• Activity hall for performing local dance/art form.
• Children play area.
• Aroma /healing gardens.
• Exploration of nearby local attractions.
• Market /expo.
• Processing & packaging warehouse.
• Opportunity to participate in the rural games to the tourist.
• Provide information them about the culture, dress, arts, crafts, festivals, rural
traditions and also give possible demonstration of some arts.
• Farmers should offer to see and participate in the agricultural activities.
CHAPTER 5
AGROTOURISM AS A COLLECTIVE EFFORT
What is a Collective Farming?
Collective farming and communal farming are various types of, "agricultural
production in which multiple farmers run their holdings as a joint enterprise".
Collective farming encourages the members to be more productive by allowing them
to maximize their potential. It is a working community that encourages people to
share skills and labour, which results in a smoothly operating establishment. This is
because a collective farm’s entire mechanism is based on cooperation and
participation. This model allows the members to develop their own professional
growth in terms of knowledge, skills, and ability.

ILLUSTRATIONS SHOWING COLLECTIVE AGROTOURISM

PARASHAR AGRITOURISM:
Location: At Rajuri on Nagar-Kalyan highway near Alephata 4 km away on Nagar
Road.
Site Area: Around 1.25 acre
Built up area:
Climate: Tropical wet and Dry
Type of building: Eco Resort
CONNECTIVITY:
• By Air: International
airport, Mumbai -194 km ,
Domestic Airport, Pune-
96 km
• By Rail: Pune and Kalyan-
131 km
• Bus station – 7.6 km from
Alephata.

INTRODUCTION:
In Parashar Agri & culture tourism, one can experience oneself uniquely & united
with life. Here tourist can experience nature, culture & agriculture as a way of living.
It’s not just tourism… it’s experiencing the living.
People come from throughout the world to search themselves unknowingly. Not
only organic food but organic thought, organic walk, organic talk & organic life. It’s
all about the realization of what we have & respect it to have it.
SITE PLAN
Dinning + kitchen
Cottages
Library + Art gallery
Dormitory
Machan + Office
Owner’s house
Bird shelter
Seating area
Farm equipment storage
Parashar rishi

PROGRAMMES:
SR.NO. PROGRAMMES AREA

1 Mandalya kuti (4no.s) 23 Sq.m
2 Garg kuti (4no.s) 16 Sq.m
3 Kitchen 52 Sq.m
4 Dinning 80 Sq.m
5 Library+ Art gallery 30 Sq.m
6 Dormitory for 10 people 50 Sq.m
7 Machan 9 Sq.m
8 Office 9 Sq.m
9 Farm Equipment storage 27 Sq.m
ACCOMODATIONS:
• Rustic stay in naturally build cottages with Bamboo and Thatched roof. They
have total 8 cottages with attached western toilet & bathroom. Cottages are
well equipped with double bed, quilts, fan, table lamp, towel, soap with basic
comfort. For more no. of people one dormitory is also available.

VEGETATION AND LANDSCAPING:
As Parashar is Agritourism centre there is lot of
variety in the vegetation.
• Tress- Mango, Cashew, Ashok, Banyan tree, Coconut tree, Banana, Papaya
• Farm crops – Grapes, Cabbage, Onion, Radish,
Landscape is well designed using some cultural elements like Statues of gods, warli
drawings, Bull cartwheel which gives Rustic village feel to the Surrounding. They
have used natural materials for landscaping like wooden bridges, Stone seating.
CONSTURUCTION MATERIALS:

CONSTURUCTION
MATERIALS:
Bamboo for Straw for thatched

walls and door roof & walls
Cow dung
floor
WHAT TO DO AT PARASHAR?
FARM ACTIVITIES:
• Tourists can participate in ongoing farm activities like land preparation,
sowing the seed/planting and inter culture operations like irrigation, cleaning
farm, etc.
• They can learn about harvesting fruits & vegetables.Also, can work at a
poultry farm, cow farm and experience milking of a cow, etc.
FARM AND VILLAGE FESTIVALS:
• Tourists can enjoy & experience farm
festivals like the Grape festival, Mango
festival, sowing festival, harvesting festival
and pomegranate festival.

• Parashar also celebrates village festival, food festival, etc. so visitors can
understand the farmer’s life & a concept of the village.
RURAL FOLK ENTERTAINMENT & GAMES
• Folk art is an expression of freedom of
rhythm. One can experience it in different
forms like Jagaran, Gondhal, Bharud,
Lavani [Tamasha] which are specially
arranged events for entertainment.
• Rural games like vitti dandu, gotya, aath
challas and playing agricultural games are some interesting things one can
enjoy in Parashar.
VILLAGE WALK
• One can understand the concept of the village, its structure, infrastructure,
administration, education system, religions, and communal harmony.
• They can learn about people & wisdom, spirituality, rituals, traditions and
customs. How to cooperate among the people, career opportunities,
stakeholders of rural market & economy.
LOCAL FOOD:

• Parashar is a place where you can
taste delicious, earthy, spicy,
colourful, tasteful, home cooking.
• They serve local breakfast and snacks
like Misal pav/bhakri, vadapav, bhaji,
sabudana khichdi etc.
• Main course like Masvadi, Patwadi,
Sandage, kharwada, shevaya, puranpoli,
several chutneys accompanied with
cucumbers, black curry vegetables etc. is
speciality over here.
SPECIAL ATTRACTIONS WITH PARASHAR AGRI & CULTURE TOURISM
• Srujan Art Gallery with different painting
forms available for sale.
• Library with 1500 books on different subjects in
Marathi, Hindi & English.
• Chronology of Indian Agricultural Heritage
30000 BCE to 2000 CE by AAHF Display.
• Kitchen Garden Demo & guidance
• Meditation point and the suitable atmosphere.
• Rural Accessories Museum
• Warli Painting workshops

INFERENCE:
As an agritourism centre it gives the feel of rustic village vibe. One can feel close to
nature over here. Unlike other structures they have tried to replicate the village in
the structure itself with use of materials like bamboo, thatched roof and warli art. In
landscape interesting pockets are created for activities and gathering.
ARANYA FARMSTAY RESORT
Architecture firm: d6thD design studio
Architect: Himanshu Patel
Plot Area: 2.5 Acres
Built-up Area: 6,000 sq. ft
Project Timeline: 2018 – 2019
Climate: Tropical, wet, and humid
Type of Building: eco resort
Connectivity:

By Railway- 96.3 km, 11min by car
By Air-145 km Porbandar Airport, 3hrs by car

SITE PLAN:
CONCEPT:
During brainstorming on site, a small low-lying shelter under huge mango tree,
where farmers can take rest in between the farming activities came across. It was not
merely a space within space but also example of symbiotic relationship between
nature and manmade. Quality of this space inspired the gently embraced low lying
form of six cottages.

PROGRAMME:
SR.NO. PROGRAMME AREA

1 Reception 240 sq.m
2 Dinning 300 sq.m
3 Dormitory 820 sq.m
4 Warehouse 600 sq.m
5 Cottage 110 sq.m

BUILDING ORIENTATION:
Longer surface of cottages facing north south direction
to minimize heat gain and maximize cross ventilation
and air flow from adjoining agricultural field.
DESIGN FEATURES:
• Twin cottage plan with hip roof intended to
help offset the heavy rainfall in monsoon and
heat in summer, native to this region.
• From front, sloping roof looks like it unites the
earth and sky. Externally, the elongated tiled
roof forms a distinctive presence yet blended
into the landscape, while internally; it shelters
the entrance foyer and secures the visual
privacy of bedroom.
• Soon, the entire roof will be covered
in creeping plants emerging from the
punctured roof and spread on the
tiled roof.
• When the roof will be fully
vegetated, the building will virtually
disappear. One feels a psychological
transformation in one’s inner space
as soon as one experience chirping
birds and smell of the flowers at this
space.

• Cottages were carefully designed as if planted among the existing mango
trees. Front yard having a mango tree defined with the natural bio fences
constructed of shrubbery acts as a transition space between the more private
cottage bedroom and the open farm area.
• Inbuilt sit out at foyer along with twisted sandstone column below roof adds
drama into the welcoming gesture. This space is creating a refuge for
contemplation.
COTTAGE PLAN AND SECTION:
VEGETATION AND LANDSCAPING:

• Structure is designed in existing mango trees. It is designed in way that
ecology is kept intact.
• Landscape is merged with the structure as roof is extended till the ground.
CONSTRUCTION MATERIAL:
The old construction techniques using rubble stone packed foundation, load bearing
exposed natural sandstone walls, brick dome with China mosaic on top and clay
tiled roof are not only cost effective, and time tested but architect’s methodology to
create job for local villagers as a beginning step of social sustainability and shared
happiness.
Terracotta tiles
Stained Glass
Sandstone
Bathroom has dry and wet area separated with a small buffer space having stained
coloured glass panel on one side and waste glass bottle wall on other side.
Vivid coloured day light appears in bathroom
through that buffer, fills up the space with joy and excitement. The Natural skylight

from dome above; lit the shower space and that makes the bathing experience more
refreshing.
INFERENCE:
The concern for climate as well as economic and cultural sustainability has been
looked at to incorporate without which sustainability may not work in the Indian
context.
Architect have come up with simple, established, and honest practice offered by
vernacular architecture.

SULA VINEYARD:
Client – Mr Pachpatil
Architect – Ar. Sanjay Patil
Year Of Construction – 1988
Location – Sawargaon Gangapur Road, Nashik, Maharashtra.
Climate – Cool and mild climate with sunshine all through the year.
Site Topography – Contoured with slope towards west side; soil is red laterite (good
for grapes).
Type of Building: Resort
Connectivity:
Airport – 33 kms, 56 min by car. Railway – 22 kms, 53 min by car.

Background of Sula Vineyard and Sula Beyond:
• Sula Vineyard: The winery is open to all
visitors for Wine tasting , wine making,
Touring followed by Restaurant , Bar and
amphitheatre.
• Sula Beyond: It is India’s first Wine yard

Resort, this resort has wine themed rooms
named after different grape varieties of Sula
wine yard.
SULA VINEYARD LAYOUT :
• Comprises of Administration Office, Wine tasting and touring, wine making,
restaurant, amphitheatre, rooms.
• The winery is set on a 35 acre vineyard. Built up – 15%, Vineyard – 82%, Roads 3%
AMPHITHEATRE AND RESTAURANT LAYOUT:

1.5 acre Greek-style amphitheatre with professionally landscaped lawns and semi-
circular seating is home to India's most famous gourmet music festival in a vineyard,
SulaFest.
Wine making unit


SULA BEYOND:
DESIGN-
• The resort is designed to take advantage of its tropical climate by maximizing

opportunities for daylighting and natural ventilation.
• The suites with large openings are oriented towards the north-west facing
Gangapur dam allowing to capture beautiful water view beyond the soothing
expanse of the vineyard.
• This also allows natural light to penetrate the entire space eliminating the
need for artificial lighting during the day. Heating and cooling loads are
reduced using deep overhangs.
• The landscape has been proposed to minimize the impact on the
environment. It is in symphony with the existing surrounds as it moves
around the site non-interrupting the natural contours.
• The design philosophy clearly leans towards providing an experience of
rejuvenation and oneness with nature, rather than the typically expected
forms of ostentatious luxury.
• Vineyards have always been integral to Nashik’s identity. The lush green
plantations provide a visual treat to the visitors and locals alike. However,
living in the middle of a vineyard and experiencing it at close quarters is a
unique experience.

PROGRAMME:
Room :
• Deluxe room
• Executive room
• Luxury Suite
• Villa
• There are 7 lake view rooms and 1 sky villa. Separate washrooms are
provided for every room.
• This rooms of resort is an exclusive living experience, offering beautiful
wine themed rooms, named after different grape varietals or Sula's
wines.Each room has a private balcony with a lake view and overlooks the
swimming pool. For those who prefer a more private experience consider
the original 3-bedroom Villa at Beyond.

• Banquet hall:- It consists of one banquet hall with capacity of 150 people.
• Garden: - it has a beautiful garden which can accommodate 200 people. Used
for small functions.
• Restaurant (café rose ) :- area – 85.18 mt sq. It has a well organised restaurant
with seating capacity of 70 peoples.
• Spa :- area – 65 mt sq
• gym :- area – 31.95 mt sq.
• gaming room ( red room ):-
area – 65 mt sq
• Bar:- the bar runs

continuously from the inner room to
the open balcony, and is softly lit by
wine bottle lamps hanging from the
ceiling.
• Parking: - spaces it has a nice parking area with 70 – 80 cars capacity.

SPECIAL FEATURES :-
• Skylights are used for efficient lightning in corridors.
• The central courtyard improves climate and cools the surrounding rooms through
evaporative cooling.
• The staircase is provided from the kitchen for service to the rooms on upper floor.
ECOFRIENDLY FEATURES :-
• Sula vineyards is a leader in environmentally friendly winemaking in terms
of water use, carbon footprint, recycling, and vermi-culture. Sula developed
drip irrigation operations in all its vineyards as well as at those of its contract
grape growers. These systems reduced irrigation requirements by
approximately 50 percent when compared to more traditional flood irrigation.
Sula operated state-of-the-art wastewater treatment plants. All wastewater
from cleaning and other winery operations was treated and recycled for
landscape irrigation.
• Vermicomposting: 40% of the fertilizer needs are met by our homemade
organic compost through vermi-culture. Ultimate aim is to replace all
traditional fertilizer requirements with a mix of vermi-compost and farmyard
manure.
• Rainwater harvesting: 25% of the annual water requirement is met through
rainwater that is collected annually at four reservoirs totalling almost 30
million liters.
• Solar power: Nearly 50% of our energy requirement is supplied through solar
panels at our winery, including water heating and water pumps resulting in
tremendous savings on diesel fuel.
INFERENCE:

FORGANICS:
Client: FORGANICS, Mr. Sanjay Agarwal, Mr Girish Kulkarni
Architecture: GABHA Architects
Landscape Architecture: SPARROW Landscape Initiative
Area: 21.5 acre
Location: On Jambhulpada Mankhore Road Beyond Village Karchunde, Khopoli,
Sudhagad Taluka, Dist, Maharashtra- 410205
Connectivity:
• By Air: Pune International
Airport 65 km
Chhatrapati Shivaji
International Airport Mumbai
66 km

• By Train: Lonavala Railway Station 14 km
INTRODUCTION:
A stay at Forganic Farm is the best escape from Mumbai and Pune. The feeling of
living in a heavenly land full of farms, forests and natural water bodies is
extravagant. With organic activities on the farm, such as the river trail, fishing,
farming and much more, you can be sure that visitors will have the best time.
Living in cities and following a routine leaves us completely trained and
disconnected from nature. Hence, the aim of Forganic Farm is therefore to reconnect
tourists with Mother Nature and give them the space to live in her arms.
CONCEPT:
• Organic farming has very quickly caught up with the health-conscious urban
dwellers in the city. However, organic farming itself is often not an
economically sustainable model. Moreover, if the site is in the Western Ghats,
an ecologically important area, it becomes morally and economically
demanding.
• This project tried to bridge the gap between ecology and agriculture while
trying to preserve the ethos of the place.

SITE PLAN:
SR.NO. PROGRAMME
1 Kitchen
2 Dormitory
3 Quarter1
4 Bird watching
zone
5 Honeybee keeping
6 Quarter 2
7 River view cabana
8 Gazebo
9 Star gazing
10 Toilet
11 Quarter 3
12 Cow shed

VEGETATION:

ACCOMODATION:
Deluxe Rooms-
The Deluxe Rooms at Forganic farm are very
cosy, vibrant, and unique. The interiors of these
rooms are designed carefully, keeping in mind
comfort & elegance.
Stone Cottage:
Forganic Farm, has 3 absolutely stunning
and raw Stone Cottages measuring approx.
180 Sq.ft each. The cottage also has an
outdoor sitting area peeping into the serene
farms.
Bamboo Cottage:
It is located in an isolated spot within the Forganic Farm

property, the bamboo cottage connects to a river trail and
serene forest.
Standard Cottage: Tents:

ACTIVITIES AT FORGANICS:
CONSTRUCTION MATERIAL:

INFERENCE:
The design is done in way that natural ecology is preserved. While Landscaping
Trails were designed such that they connect important nodes. Architect has used
different natural materials for each cottage which gives them unique touch. Though
outer structure gives rustic feel one can have luxurious experience inside.

SURVEY FORM FOR FARMERS OF VENGURLA



SURVEY FORM FOR TOURIST:





SITE SELECTION:
SITE JUSTIFICATION:
• Agriculture is primary occupation of Vengurla.
• Vengurla is gifted in terms of scenic beauty, beaches, history, and culture so it
becomes tourist attraction spot.
• The site is connected to national and state highway.
• Site has connectivity to public transport as bus station is at 5min distance.
• Site is located on bank of river which would be perfect for agritourism.
• Site is well connected to tourist spots.
• There is no built space around the site.

• Site is surrounded by dense vegetation.
PLOT AREA: 2.2 ACRE
LOCATION:
Kudal-Vengurla Rd, Near Mansishwar Mandir, Vengurla, Maharashtra 416516
CIMATE:
In Vengurla, the wet season is warm, oppressive, windy, and overcast and the dry
season is hot, muggy, and partly cloudy. Over the course of the year, the
temperature typically varies from 73°F to 91°F and is rarely below 69°F or
above 95°F.
ACCESSIBILITY:
BY AIR: 29.4 KM BY TRAIN: 20.4 KM BY BUS: 850M
IMPORTANT LANDMARKS:
PATKAR
COLLEGE
VENGURLA
MARKET VENGURLA
FRUIT AND
RESEARCH
CENTRE
SATERI
DEVI
DUTCH
FACTORY
VENGURLA
BUS STAND
NAVABAG
BEACH
VENGURLA
BANDAR
MANSISWAR
TEMPLE

SOIL: laterite and reddish-brown soil is found.
TOPOGRAPHY: Flat
VEGETATION:
Coconut, cashew, mango, Jackfruit

CONCLUSION:
In this thesis we established that the economy of Vengurla is drastically dependent
on agriculture. Due to increasing input costs, decreased yields, and poor agriculture
commodity prices there is a decline in agricultural income and profit. Such
increasing problems in the agriculture sector are creating a negative attitude among
the farmers. The future generation is moving towards metro cities to find new
employment opportunities. To prevent this migration and develop rural economy,
resources must be created, which can be done through ‘Agritourism’.
Agritourism can transform the economic aspects of traditional agriculture. Which
will bring many direct and indirect benefits to farmers and villagers. It can create
employment opportunities for farmers, including families and youth on farms.
Farmers can improve their standard of living through contact with city dwellers.
Also it can support rural development and agricultural processes.
As Vengurla has natural beauty, old culture, and heritage, also agriculture is the
main occupation, so it becomes great location for agritourism. Hence, Agritourim as
platform can help in uplifting the economy of Vengurla.
THESIS STATEMENT:
Through Agritourism as a platform, tourist in Vengurla can have authentic rural
experience and Farmer’s market will give farmers the required opportunity to sell
their organic farm produce directly to tourists which will help in economic growth.

Akshata Gawade

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Design Dissertations: 2022-2023

UPLIFTING THE RURAL COMMUNITY BY PROVIDING KONKAN

EXPERIENCE TO TOURIST AT VENGURLA

India is diversified in various natural, cultural, and occupational aspects due to

survey indicates that over 70 percent of rural households depend on agriculture.

Agriculture is an important sector of the Indian economy as it contributes about 17%

regarding agriculture. Hence there is an extreme need to create an additional source

of income using existing agricultural land and agricultural occupation. Many

farmers, in addition to normal farming activity, have already turned to Agritourism

as a source of additional farm income. Agritourism is a form of agricultural multi-

economy and create job opportunities and new businesses.

Upliftment of Vengurla through Agrotourism

utilization of these resources will help to improve the rural economy.

interjection into the agriculture business and Agritourism to increase the

sustainability of farming by offering value products and services to the tourists.

directly to tourists and help in economic growth.

To uplift the economy of Vengurla through Agritourism and collective farming by

creating spaces where tourist can have authentic Konkan experience.

1. To create employment opportunities for locals of Vengurla by boosting

2. To study the agriculture pattern of Vengurla.

3. To examine the importance of Agritourism development in vengurla.

4. Define a suitable framework of agritourism that centers on the view of

marginal and small farmers.

5. To identify the problems of farmers and make suggestions for the

establishment and operations of agritourism.

6. To create a tourist space that will give an authentic rural experience to

Upliftment of Vengurla through Agrotourism

1. What is the current situation of tourism in Vengurla?

2. What is the agricultural pattern in Vengurla?

3. What are the problems faced by farmers?

4. What is Agritourism, and is it beneficial to the farmers?

5. How will Agritourism affect the local people?

SCOPE AND LIMITATION:

 The study looks after the development of agritourism in Vengurla.

 Study includes methods and ideas through which employment can be

provided to the people through Direct, Indirect and induced Tourism

 The research is limited to Agritourism development in Vengurla Taluka.

Upliftment of Vengurla through Agrotourism

Uplift the economy of Vengurla through Agritourism

Literature review Survey Case study

Sindhudurg Zilla Parishad Internet Case

Culture, heritage and tourism

Opportunities for agro tourism in Aaranya

Upliftment of Vengurla through Agrotourism

CHAPTER 01- INTRODUCTION SINDHUDURG

SINDHUDURG ZILLA PARISHAD

2. Sindhudurg district was earlier a part of the Ratnagiri district. Considering

industrial and agricultural development of the southern part of the Konkan

3. Sindhudurg district is 5,207 sq. km. spread over the area. The population of

this district is 849651 as per 2011 census. The modernized Sindhudurgnagari

is the headquarters of the city district.

4. Sindhudurg is surrounded by the Arabian Sea on the east, Belgaum district

Upliftment of Vengurla through Agrotourism

DIFFERENT TEHSILS IN SINDHUDURG:

Sindhudurg district comprises of the eight tahsils -

Sawantwadi, Kudal, Vengurla, Malvan, Devgad,

Kankavli, Vaibhavwadi and Dodamarg.

POPULATION, DEMOGRAPHICS, SOCIAL STRUCTURE, ECONOMIC

SAWANTWADI KUDAL VENGURLA MALVAN DEVGAD KANKAVLI VAIBHAV DODAMARG

Population 147,466 155,624 85,801 111,807 120,909 135,295 43,845 48,904

Male 72,944 77,159 42,235 55,010 58,938 66,241 20,563 24,242

Male 84.39% 83.4% 85.25% 85.4% 81% 81.77% 76.88% 82.66%

Female 74.53% 74.09% 78.19% 77.53% 73.83% 71.36% 60.81% 68.21%

(People (39.63%) (42.08% (39.32%) (41.50%) (41.82%) (40.98%) (40.50%) (39.90%)