Go, change the world

RV College of
Engineering
Department of Electronics &
Instrumentation Engineering

DIGITAL MARKETING
(18EI74 - Internship)

Under the guidance of: Submitted By:

Mrs. Deepashree Devraj Somya Garg
(Assistant Professor, Dept of EIE) 1RV18EI055
 RV College of
Engineering About the Company Go, change the world

Verzeo is an online e-portal for Students across the country. It works to match the client’s
business needs with a skilled workforce at affordable rates by converting these requirements
into Internship opportunities for students
.
Verzeo acts as a virtual pool, creating channels to unleash their learning potential. It provides
access to programs that are interactive, collaborative and takes place under the mentorship of
Industry Professionals. With Verzeo, you can seamlessly find Mentorship and Job
Opportunities.
 RV College of
Engineering About the Company Go, change the world

VISION

Help students identify their interests & navigate them towards the right direction.

MISSION

Bridge the gap between students and the latest technological trends.

GOAL

Nurture the young minds of today, to make them efficient leaders for tomorrow
RV College of
Engineering Values of the Company Go, change the world
 RV College of
Engineering Summary of the Tasks Performed Go, change the world

Digital marketing, also called online marketing, is the promotion of brands to

connect with potential customers using the internet and other forms of digital
communication. This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing channel.

The internship was focused on the digital branch of marketing. Since Internet and
Social Media have become strategic marketing channels, the internship focused on
contributing to develop significantly in this profession. Community management,
improving SEO, writing contents and other tasks were focused upon.
 RV College of
Engineering Summary of the Tasks Performed Go, change the world

The main tasks that were undertaken during the internship was:
● Community management: designing social media campaign, creating social
media contents, answering to customer’s comments or questions (Facebook,
Twitter, LinkedIn, Instagram).
● Managing website.
● Writing contents for the company’s blog or website.
● Creating contents for mail.
● Follow-up and improvement of SEO.
● Helping the marketing team to follow-up and improve the digital marketing
strategy.
 RV College of
Engineering Skills Gained Go, change the world

Technical Knowledge Acquired

❏ Data Analysis
❏ Content Creation
❏ Search Engine Optimization
❏ Designing Skills

Soft Skills Acquired

❏ Adaptability
❏ Curiosity
❏ Team Work
❏ Multitasking
❏ Communication Skills
❏ Creative Problem Solving
RV College of
Engineering Certificate Go, change the world
RV College of
Engineering
Go, change the world

THANK YOU