Republic of the Philippines

City Government of Taguig

Gen. Santos Ave., Central Bicutan, Taguig City
Taguig City University
College in Business Administration

Name of Student: Asliah S. Cosain

Student Number: 20-01276

DATE TOPIC PRESENTORS ANALYSIS

June 9, Group 5. The theory of consumer

2022 1. Delos Santos, behavior is the

Precy investigation into how

2. Diaz, Cristy people make decisions

3. Duaman Krizelle when making

4. Flor,Rebecca purchasing decisions,

5. Garcia, Carl assisting companies

Joemel and marketers

6. Gonzales, Profit from these

Florabel behaviors by

predicting when and

how a

The customer will make

a purchase.

Consumer behavior

refers to the actions of

consumers.

as well as the decision-

making processes of
 Republic of the Philippines
City Government of Taguig
Gen. Santos Ave., Central Bicutan, Taguig City
Taguig City University
College in Business Administration
people who buy goods

and services

personal consumption

services"

Consumer purchasing

research

The most important

aspect of behavior is

marketers because they

comprehend

the consumers'

expectations

It is beneficial to

comprehend what

causes

A customer purchases a

product. It is

It is critical to evaluate

the type of

consumers' favorite

products

that they can make it

available to the
 Republic of the Philippines
City Government of Taguig
Gen. Santos Ave., Central Bicutan, Taguig City
Taguig City University
College in Business Administration
market. Marketers can

comprehend

consumer preferences

and dislikes

and design as the

foundation of their

marketing

based on the findings,

efforts.