Republic of the Philippines

City Government of Taguig

Gen. Santos Ave., Central Bicutan, Taguig City

Taguig City University

College in Business Administration

Name of Student: Herbie John M. Bertiz

Student Number: 20-01336

DATE TOPIC PRESENTORS ANALYSIS

Consumer behavior theory

1. Define discusses how customers

Theory of distribute their income

consumer among various goods and

behavior services in order to

Delos Santos,
optimize their happiness. It
Precy
2. Define contains three (3) distinct
Diaz, Cristy
Utility steps. The consumer
Duaman,
preferences, Budget, and
June 8, Krizelle
3. Analyze Consumers choice. The
2022 Flor, Rebecca
the Utility enjoyment or pleasure
Garcia, Carl
Concept consumers obtain from the
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purchase of consumer
Gonzales,
4. Discuss products is referred to as
Florabel
The “utility” in economics. It is

cardinal the commodity's "desire

approach Fulfilling power.” There are

two (2) concept of utility,

the total utility and the

 Republic of the Philippines
City Government of Taguig
Gen. Santos Ave., Central Bicutan, Taguig City

Taguig City University

College in Business Administration
marginal utility. The total

utility is the sum of the total

satisfaction from the

consumption of specific

goods and services. While

the marginal utility it is the

the additional satisfaction

gained from the extra unit

of consumption. There are

four (4) types of economic

utility, the form, place, time,

and possession.