MKT10007 Fundamentals of Marketing

Semester 1, 2022.

Assignment 1

Date of Submission: 02/02/2002

Name: Le Anh Quan - 103442595

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Part 1. Public Opinion (“Vox Pop”) – My three Personas are as follows

Fake Name: Chi

Age: 18 Residence: Somewhere in Education: College Occupation: College

Hanoi Student
Gender: Female
Life Cycle Stage; Currently Major life-goal in the next three years; to graduate and have a successful career in
studying full-time. media.
Other significant things about this person are: dedicated, hard-working student.

This person’s definition of Marketing is; researching customer desire and motivate them to purchase the products

What do you think
influenced their definition?
Chi is a 18-year-old student studying media and marketing at Swinburne University of
Technology. She understands the importance of education to her future career,
therefore she is a very dedicated and serious student, trying to learn as much as
possible in her college years.
Chi has been studying media and marketing for more than a year now, therefore it is
safe to say that her answer is more or less solid in describing what marketing is.

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 Fake Name; Tommy Shelby

Age: 20 Residence: Hanoi Education: highly educated Occupation; College

Student
Gender: Male
Life Cycle Stage; Full time Major life-goal in the next three years; Retire.
student, part time job (not
revealed).
Other significant things about this person are: Intelligent, good looking.

This person’s definition of Marketing is; The process of developing, communicating, and delivering goods to
consumers in order to meet their needs and desires. The purpose of a marketing philosophy is to identify those
needs and fulfil them.
What do you think Tommy is a 20-year-old student studying IT at Swinburne University of Technology.
influenced their definition? He currently works part-time to make as much money as possible to save up for his
early retirement. He is smart but lazy and don’t take anything too seriously. Because
of that, he failed an elective subject in IT major and have to re-enroll another subject
(MKT10007) to make up for his credit.
Although Tommy doesn’t have any prior experience in the field of marketing, he still
comes up with an excellent answer of what marketing is, thanks to his superior
intelligent and quick wits. His answer is no doubt of his own, and not from any other
online source.

Fake Name; Shido

Age: 19 Residence; below Long Education: not very Occupation: Professionally

Bien bridge educated. Unemployed
Gender: Male

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 Life Cycle Stage; Crisis Major life-goal in the next three years; Multi-millionaire
Other significant things about this person are: Can do quick math, can run very fast.

This person’s definition of Marketing is; marketing is simply buying selling and advertising.

What do you think Shido is a 19-year-old unemployed human, he said that he is very good at playing
influenced their definition? music, chess and do quick math. He didn’t reveal anything else other than that.
Shido does not have any experience in the field of marketing (or any field). Therefore,
his response is very simple, straightforward and not inaccurate by any means.

Part 2. Formal Definitions

Term Definition Reference (Harvard method)

marketing Marketing refers to activities a ‘Marketing’ 2022, in Investopedia, Marketing in Business:
company undertakes to promote Strategies and Types Explained, Investopedia
the buying or selling of a product or <https://www.investopedia.com/terms/m/marketing.asp/>
service. Marketing includes
advertising, selling, and delivering
products to consumers or other
businesses. Some marketing is
done by affiliates on behalf of a
company.
marketing the business activity that involves ‘Marketing’ 2022, in Cambridge Dictionary, Marketing,
finding out what customers want, Cambridge Dictionary
using that information to design <https://dictionary.cambridge.org/dictionary/english/marketing
products and services, and selling />
them effectively.
- Investopedia is a very famous financial media website, it provides investment dictionaries, advice, reviews, ratings,
stock market simulator,... which is useful for people in the field of finance, stock and crypto traders alike.
- Cambridge Dictionary is one of the most prestige dictionary in the world, it will be a shame if I don’t include it in my
assignment as all of its definitions are clear and precise.

Part 3. Synthesis
My definition of marketing: Marketing is a business activity that involves advertising and providing products
and services to the customers in order to satisfy their needs, desires, and to make profit in the process.
How I draw to this conclusion: From all of the sources that I read and heard, marketing includes gathering
information, advertising, selling, and delivering products to consumers, of which I believe have all been
mentioned in my definition. However, the sources didn’t mentioned anything specifically about profit. I think it
is important to include profit in the definition because profit is the main goal, the final outcome that every
successful marketing campaign should have.
The definition of Cambridge Dictionary contributed most to my definition as it is short, concise and formal.
The definition of marketing of Investopedia is way longer than it should be, I think that definitions should be
made as concise as possible so that the readers can quickly identify what they are without having to read too
much. As from the people that I interviewed personally, I prefer Chi’s definition. I find her definition sufficient,
easy to understand, all without being lengthy. Tom’s definition is also good, very professional and detailed, a
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bit long but still manageable. Shido’s response lacks detail and does not fully identify the definition, but still
catches some of the main ideas. In conclusion, professional in the field or not, most people tend to have a good
general idea of what marketing is, so it is safe to say that all of them contributed to my definition.

References:
‘Marketing’ 2022, in Investopedia, Marketing in Business: Strategies and Types Explained, Investopedia
<https://www.investopedia.com/terms/m/marketing.asp/>

‘Marketing’ 2022, in Cambridge Dictionary, Marketing, Cambridge Dictionary

<https://dictionary.cambridge.org/dictionary/english/marketing />

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