A speaker can leave a lasting impression on their audience in various ways, and one of these ways is

through their ability to connect with the audience. Mr. Mayank, who works in a field that resonates
with everyone, managed to capture the audience's attention, and as a result, his words remain vivid
in their minds. Instead of relying on theoretical knowledge or data, he shared his own authentic
journey, transitioning from a chemical engineer to an unsuccessful entrepreneur and ultimately
becoming a prominent voice on LinkedIn in the HR sphere. He also discussed how to distinguish
oneself using this approach.

He stressed that personal branding is not limited to corporate opportunities or affiliations with
educational institutions or brands. It extends beyond that, helping individuals create an identity that
showcases their interests and skills.

To establish a personal brand on LinkedIn, individuals can follow these steps:

1) Identify their niche.

2) Identify their target audience.

3) Develop their unique style and posting frequency while staying true to themselves.

4) Share content that is relevant and not exaggerated.

5) Demonstrate commitment and patience.

Despite the potential benefits, there are hurdles to overcome and pitfalls to avoid in achieving one's
goals and reaching the desired audience on LinkedIn:

1) Gaining visibility can be challenging in a crowded social media landscape.

2) Avoid the temptation to focus solely on numbers; maintain honesty and uphold your values.

3) Steer clear of engaging in comment wars.

4) Avoid discussions that may lead to religious or cultural conflicts, as negative attention is not
beneficial.

5) Refrain from posting content just for the sake of activity without a clear purpose.

Mr. Mayank also shared the benefits he personally experienced during his LinkedIn journey, including
earning extra income during his startup phase, gaining recognition in college, and discovering job
opportunities.

Overall, the session was highly informative, taking into account the current market demands and
trends.
A speaker's ability to connect with the audience is one of the ways in which they may create a lasting
impact on their audience. Mr. Mayank, who works in a sector that everyone can relate to, was able to
captivate the audience's attention, and as a consequence, his words stayed with them. Instead than
depending on theoretical knowledge or facts, he described his own personal story from chemical
engineer to failing entrepreneur to becoming a famous HR voice on LinkedIn. He also highlighted
how to use this method to identify oneself.

Personal branding, he said, is not restricted to business prospects or relationships with educational
institutions or companies. It goes beyond that, assisting individuals in developing an identity that
reflects their interests and skills.

Individuals may use LinkedIn to build their personal brand by doing the following:

1) Determine their market niche.

2) Determine their intended audience.

3) Establish their distinct style and frequency of posting while being genuine to themselves.

4) Distribute material that is both relevant and not overstated.

5) Show dedication and patience.

Regardless of the possible benefits, there are obstacles to overcome and pitfalls to avoid when it
comes to fulfilling one's goals and reaching the target audience on LinkedIn:

1) Gaining attention in a crowded social media world can be difficult.

2) Resist the temptation to focus simply on figures; keep your integrity and ideals.

3) Avoid participating in comment battles.

4) Avoid debates that might lead to religious or cultural disputes, as negative attention is
counterproductive.

5) Avoid providing content for the sake of activity without a specific objective.

Mr. Mayank also discussed the benefits he personally had while on LinkedIn, such as generating
additional money during his startup period, obtaining notoriety in college, and discovering career
chances.

Overall, the workshop was quite instructive, taking current business demands and trends into
account.