Annexure-V- Cover Page for Academic Tasks

Course Code: MKTM674 Course Title: Product Marketing

Course Instructor: Dr. Amit Kakkar Academic Task No.: 02

Academic Task Title: Assignment 02 Date of submission:

Student Name: Section: Q1E09

Student’s Roll No: Student’s Reg. No:

Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by students as

specified at the time of assigning the task by the instructor)

Learning Outcomes: (Student to write briefly about learnings obtained from the academic tasks)

Declaration:

I declare that this Assignment is my individual work. I have not copied it from any other student’s work or from
any other source except where due acknowledgement is made explicitly in the text, nor has any part been written
for me by any other person.

Student’s Signature:

Evaluator’s comments (For Instructor’s use only)

General Observations Suggestions for Improvement Best part of assignment

Evaluator’s Signature and Date:

Marks Obtained: Max. Marks:

 LOVELY PROFESSIONAL UNIVERSITY
Academic Task Number: 2
Individual Assignment
MITTAL SCHOOL OF BUSINESS DEPARTMENT OF MARKETING
Faculty Member: Dr. Amit Kakkar Section: Q1E09
Course code: MKTM674 Course title: Product Marketing
Academic Task Type: Online Assignment Maximum Marks: 30
Date of allotment: 19th Sept 2022 Date of submission: 2nd Oct 2022
Important Notes:
1. No late submission will be accepted.
2. Students should write their own analysis. In case any two or more reports are found to be having the copied content then no marks
will be awarded to those students.
3. There should not be any plagiarism in the report. Proper reference should be given for the data taken from any online source.

Detail of Academic Task Course Bloom’s level

Outcome
As a product manager for the product assigned (details attached below), you are going to develop the
marketing strategy as per the details given below:
CO1, CO2, L:1 Remember
Evaluation CO4
L3: Apply
a) Market size of the assigned product. (5 marks)
b) USP (unique features) of the new product developed for the assigned product. (5 marks) L4: Analyze
c) Competitor analysis of the assigned product. (5 marks)
d) Distribution strategy of the assigned product. (5 marks)
e) Communication strategy of the assigned product. (5 marks)
 Content of the message.
 Media Mix.
f) Potential future trends in the assigned product. (5 marks)
Note: The responses should not be general in nature, but rather tailored to the product's
assigned category. Any two or more assignments that are found to be similar will receive
ZERO points.
Product category
Serial Registration
Name Product Category
No Number
Shaving Cream and Shaving Lotion for
1 12101570 Mohit Kumar Panda
Bottom of the Pyramid Segment
Sanitary Napkin for bottom of the
2 12108681 Khushi
pyramid segment
Shaving Cream and Shaving Lotion for
3 12110751 Chirag Chugh
premium segment
Chandaluri Bhargavi Sanitary Napkin for the premium
4 12112485
Naimisha segment
Shaving Cream and Shaving Lotion for
5 12114157 Vishvjeet Singh Panwar
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
6 12101636 Suraj Joshi
premium segment
Shaving Cream and Shaving Lotion for
7 12108728 Aman Raghuvanshi
Bottom of the Pyramid Segment
Sanitary Napkin for bottom of the
8 12109799 Anamika Sharma
pyramid segment
 Shaving Cream and Shaving Lotion for
9 12112673 Adarsh jat
premium segment
Sanitary Napkin for the premium
10 12114222 Jagrati Upadhyaya
segment
Shaving Cream and Shaving Lotion for
11 12101660 Arihant Jain
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
12 12109155 Prashant kumar Tiwary
premium segment
Shaving Cream and Shaving Lotion for
13 12111907 Varun Sachan
Bottom of the Pyramid Segment
Sanitary Napkin for bottom of the
14 12112674 Gunjan Rana
pyramid segment
Shaving Cream and Shaving Lotion for
15 12114538 Ritesh Kumar
premium segment
Shaving Cream and Shaving Lotion for
16 12101719 Vishal Sharma
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
17 12109199 Varun Tripathi
premium segment
Sanitary Napkin for the premium
18 12111917 Ritu Singh Yadav
segment
Shaving Cream and Shaving Lotion for
19 12112800 Joydeep Chakraborty
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
21 12101741 Ayush Ranjan
premium segment
Shaving Cream and Shaving Lotion for
22 12109671 Kalyan Jee
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
23 12111923 Nikhil Singh
premium segment
Shaving Cream and Shaving Lotion for
24 12112895 Amol Tuteja
Bottom of the Pyramid Segment
 Sanitary Napkin for bottom of the
25 12114717 Sneha Dasouni
pyramid segment
Shaving Cream and Shaving Lotion for
26 12101747 Vaibhav Kumar
premium segment
Shaving Cream and Shaving Lotion for
27 12110795 Sanoop M
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
28 12112180 Amandeep Sharma
premium segment
Shaving Cream and Shaving Lotion for
29 12112949 Vikram Sehrawat
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
30 12114907 Rahul Deo Sharma
premium segment
Maddipati Naga Shaving Cream and Shaving Lotion for
31 12101750
Venkata Sai Nitish Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
32 12109913 Hirtik Chauhan
premium segment
Sanitary Napkin for the premium
33 12114712 Shilpa Keshari
segment
Sanitary Napkin for bottom of the
34 12113125 Utkalika Pattanaik
pyramid segment
Sanitary Napkin for the premium
35 12115681 Erukulapati Shirisha
segment
Shaving Cream and Shaving Lotion for
36 12101766 Gaurav Kumar
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
37 12109967 Jagannath Parida
premium segment
Shaving Cream and Shaving Lotion for
38 12116069 Varghese P Alias
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
39 12113434 Sumit Kumar
premium segment
 Shaving Cream and Shaving Lotion for
40 12115758 Aditya Kar
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
41 12106942 Nakul Dutta
premium segment
Shaving Cream and Shaving Lotion for
42 12110076 Krishna Kumar
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
43 12101653 Harisankar M
premium segment
Sanitary Napkin for bottom of the
44 12113613 Nikita Ahuja
pyramid segment
Shaving Cream and Shaving Lotion for
45 12115909 Tushar Maity
Bottom of the Pyramid Segment
Sanitary Napkin for the premium
46 12108169 Muskan Chawla
segment
Shaving Cream and Shaving Lotion for
47 12110183 Anirudh M V
premium segment
Shaving Cream and Shaving Lotion for
48 12111750 Lalit Kumar
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
49 12113629 Shubham Singh
premium segment
Shaving Cream and Shaving Lotion for
50 12115992 Gembali Mali Babu
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
51 12108309 Abhishek Bhargav
premium segment
Shaving Cream and Shaving Lotion for
52 12110232 Deepak Saraswat
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
53 12112195 Edwin M Alexander
premium segment
Shaving Cream and Shaving Lotion for
54 12113799 Chukkala PardhaSaradhi
Bottom of the Pyramid Segment
 Shaving Cream and Shaving Lotion for
55 12116052 Tanmay Roy
premium segment
Shaving Cream and Shaving Lotion for
56 12108362 Vemula Thoshan Kumar
Bottom of the Pyramid Segment
Wanzre Sarvadnya Shaving Cream and Shaving Lotion for
57 12110284
Siddharam premium segment
Sanitary Napkin for bottom of the
58 12112296 Srishty Vaishnava
pyramid segment
Shaving Cream and Shaving Lotion for
59 12113850 Battepati Rajesh Kumar
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
60 12116190 Amadou Toumani Sidibe
premium segment
Shaving Cream and Shaving Lotion for
61 12108403 Sahil Sharma
Bottom of the Pyramid Segment
Shaving Cream and Shaving Lotion for
62 12110298 Nipun Kumar
premium segment
Challam Kiran Kumar Shaving Cream and Shaving Lotion for
63 12112314
Reddy Bottom of the Pyramid Segment
Sanitary Napkin for the premium
64 12114003 Dasari Pujitha
segment
Shaving Cream and Shaving Lotion for
65 12113504 Supriyo Ghosh
premium segment