Swiggy Copy Test

1. Swiggy is planning to launch a campaign that highlights healthy food with calorific value
mentioned. This segment of the app will direct users to all restaurants that serve healthy food
items. Suggest 5 names for the campaign. (For instance: FitPicks by Swiggy: Check it out
now!)
-> Swiggy’s Fit Menu
-> Healthy Eats by Swiggy
-> Healthy Goodness by Swiggy
-> Healthy Bits from Swiggy
-> Eat Fit by Swiggy

2. Create an Instagram story-based campaign (3-4 stories) to sell sweets highlighted in our
‘Swiggy Specials’ segment during Diwali?
-> Don’t know what to send to your friends this Diwali?
-> SWEETS fit in the bill every time!
-> Explore our collection of drool-worthy sweets that are sure to leave you and friends
wanting more!
-> Check out for ‘Swiggy Specials’ on the app HAPPY DIWALI

3. Create copy for push notifications to announce the following prompts:

a. Swiggy will now be serving at Vadodara, Gujarat.
Kem Cho, Vadodara? We are now delivering delicious food from top eateries at
your doorstep. Order your favourites now
b. Delivery time will be delayed due to bad weather.
Delivering your favourite food will be a little delayed due to bad weather. We’ll
be right there in a jiffy!
c. Some restaurants may not be available due to high demand.
We’re seeing a surge in the demand and in order to provide you good quality
food and delivery, some restaurants may show ‘Unavailable’. Please check back
in a few minutes.

4. Check the story below for grammar and spelling errors.

Swiggy Goes Beyond Food Delivery. It Now Delivers Lunch Boxes, Laundry, Keys And, More!

Food delivery platform swiggy launch swiggy go an instant pick up and drop services to send package
anywhere across the city. Using Swiggy Go people pick up and drop off laundry, fetch forgotten key,
send lunch box from home to office, and even delivering documents or parcels to clients. This facility
is quite similarity to swiggy stores, which promis to deliver to user doorstep househeld items like
groceries, flovers, and medicines, among other things within an hour. Swigyy go can be used as a part
of the main Swiggy app itself.

Sriharsha Majety, CEO of Swiggy said that Swiggy’s vision is to elivate the qualety of life of urban
customars by offering unparalleled convenience. He also said that swiggy has been inabling this with
food delivery for five years and stores across the city with Swiggy Stores, Go will open the Swiggy
delivery superpawer to all consumers in the city.

Rectified version:

Swiggy Goes Beyond Food Delivery. It Now Delivers Lunch Boxes, Laundry, Keys And More!

Food delivery platform Swiggy, launched Swiggy Go- an instant Pick Up and Drop service to send
packages anywhere across the city. Using Swiggy Go people can pick up and drop off laundry, fetch
forgotten keys, send lunch boxes from home to the office, and even deliver documents or parcels to
clients. This facility is quite similar to Swiggy Stores, which promises to deliver to the user, doorstep
household items like groceries, flowers and medicines among other things, within an hour. Swiggy Go
can be used as a part of the main Swiggy app itself.

Sriharsha Majety, CEO- Swiggy, said that Swiggy’s vision is to elevate the quality of life of urban
customers by offering unparalleled convenience. He also said; that while Swiggy has been enabling
this with food delivery for five years and stores across the city with Swiggy Stores, Swiggy Go will
open the Swiggy delivery superpower to all consumers in the city.

5. Write a description (50-100 words) to market any two of the below listed items:

a. Makar Sakranthi special sweets @ 50% off

Gobble up the festive joy 100%!
Your happiness would be full to the brim! Celebrate Makar Sankranthi with flat 50% off your
fav sweets only on Swiggy. What are you waiting for? Order now and celebrate this SWEET,
auspicious day with your family and friends.
b. Onam special meals starting @ 99
c. Lunch specials for karanataka rajyotsava
d. 50% on first order for Swiggy Stores
e. Buy 1 get 1 on pizzas from Dominos Pizza
It’s double the party!
Get 2 Domino’s pizzas for the price of one when you order From Domino's Pizza on Swiggy.
It’s 2x cheesy goodness, 2x fun. You would not want to miss this one! Would you? Order
your favourites now!
f. Burger and milkshake combo from Swiggy Pop

SHUBHRA SHARMA
17/06/2020