GNED 05- Purposive Communication

Chapter 1: The Communication Process and Its Components

Communication

• Comes from the Latin word communico which means “I Share”. – It is defined as a complex
process often involving reading, Writing, speaking, and listening (Bouing, 2006).

• Communication is a systematic process in which people Interact with and through symbols to
create and interpret Meaning. (Woods, 2003)

The Elements of Communication

1. Sender - Is the one who initiate the communication Process and has the full authority to
explain, The meaning of the information created (Bouing 2006).
2. Encoding - is the process of turning Thoughts into communication
3. Receiver - Is the one who interpret the message of The sender; makes feedback out of the
Information taken from the source
4. Channel – is the medium or method through Which a message is sent to its Intended
receiver.
5. Receiver – is the one who interpret the message of The sender; makes feedback out of the
Information taken from the source
6. Decoding – is a process of interpretation and Translation of coded information into a
Comprehensible form
7. Feedback – is the response that is sent back By the receiver to the sender
8. Noise – is anything that interferes Communication

Types of Noise

1. External Noise is the sights, sounds and stimuli that draw people’S Attention from what is
being said. (ex. Loud sound, dark room, unclear Caption )
2. Internal Noise are thoughts and feeling that intervene in Communication process. (ex. Day
dreaming, stress)
3. Semantic Noise are unintended meaning that aroused by certain Symbols. (ex. Homonyms
(words having the same spelling or Pronunciation but different meanings) homophone
(words having the Same pronunciation but different meanings)

9. Context - This refers to the setting in which Communication takes place. The context helps
Establish meaning and can influence what is Said and how it is said (DeVito, 2005).

Types of Context

1. Physical Context it refers to where communication takes place.

2. Social Context is the relationship that exists between and among Participants.
3. Historical Context is the background provided by the previous Communication that
influences understanding of the current encounter.
4. Psychological Context- includes mood and feelings each person brings To the
communication.
5. Cultural Context this includes beliefs, values, norms that are shared By a large group of
people.