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RESEARCH SCHEDULE
CONSUMER’S AWARENESS AND THEIR PURCHASING PRACTICE ON CLOTHING

PART-I
SOCIO-ECONOMIC STATUS (SES)

A. PERSONAL

1. Name of the respondent :

2. Address :

3. Age of the respondents

i) Below 25 years iii) 35-45 years
ii) 25-35 years iv) Above 45 years

4. Educational status of the respondent

i) Middle School iv) Graduate
ii) Matric pass / H.S.L.C. pass v) P.G. and above

5. Employment status of the respondent

i) Non-employed ii) Employed

B. SOCIAL

6. Religious of the respondent

7. Caste of the respondent

i) SC/ST ii) OBC/ MOBC
iii) General

8. Family structure
a) Type
i) Nuclear ii) Joint

b) Size
i) 3 to 4 members (small size) ii) 5 to 8 members (medium size)
iii) 8 and above (large size)
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9. Social participation of the respondents
i.) No membership
ii) Member of any one local organization
iii) Member of more than one organization
iv) Office bearer in any organization (Mahila Samitees / Mahila Mandal /
Ladies Club/ Cooperative Society / MGO etc.)

C. ECONOMICAL

10. Occupation of the head of the family

i) Business iii) Service
ii) Independent profession iv) Any other

11. Total monthly income of the family

i) Less than Rs. 15,000 ii) Rs. 35,000 – Rs. 50,000
iii) Rs. 15,000 – Rs. 35,000 iv) Above Rs. 50,000

12. Residential facility

i) Rented house/flat ii) Official quarter
iii) Own house/flat

13. Media ownership

i) Newspaper / Magazine iii) Television
ii) Radio/Transistor iv) Internet

14. Household equipment possession

i) Irons / Heaters/ Toasters/ Mixer v) Washing machine
and grinder
ii) Oven / Microwave oven vi) Dish washer
iii) Vacuum cleaners v) Cooking ranges
iv) Sewing machine vii) Refrigerator / Freezers

15. Type of vehicles possessed

i) No vehicle vi) Motor car
ii) Bicycle v) Bus / Van
iii) Scoter/ Motor cycle
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PART-II A.

CONSUMER AWARENESS RELATED TO PURCHASING OF CLOTHING

1. Are you aware of the factors that need to be considered while purchasing clothing?

A. FABRIC / CLOTH Fully Partially Not B. READYMADE Fully Partially Not

aware aware aware GARMENTS aware aware aware
(FA) (PA) (NA) (FA) (PA) (NA)
i. Clothing budget i. Clothing budget
ii. Price ii. Price
iii. Durability / lasting iii. Quality of fabric
used
iv. Texture / Feel iv. Design
v. Ease of care v. Sewing
techniques used
vi. Climate vi. Allowance for
growth (specially
for children)
vii. Occasion vii. Comfort
viii. Profession viii. Eco-friendly
fashion
ix. Trend / Fashion ix. Fiber
composition
x. Eco-friendly fabric x.
xi. Composition of the xi.
fabric

2. Are you aware of labels of tags used in clothing ? Yes No

If yes mention the information you are aware of :

A. GARMENTS FA PA NA B. FABRICS / CLOTH FA PA NA

i. Brand i. Fabric content /
Composition
ii. Size ii. Width
iii. Price iii. Manufacture’s name
iv. Fabric content iv. Finishes
v. Wash care / Washing v. Colour fastness
instruction
vi. Purity / Certified vi. Purity / certified
vii. Any other (specify) vii. Any other (specify)
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3. Are you aware of these care symbols generally used in care labels of clothing?

FA PA NA FA PA NA
i. ii.

iii. iv.

v. iv.

4. What type of care labeling instructions do you find it easy to understand?

Most considered Considered Not considered

i. Symbolic
ii. Written
iii. Both symbolic and written together

5. (i) Do you acquire consumer education in respect of the product purchased?

(ii) If yes, please indicate the sources

(i) Through Newspaper (ii) Consumer organization
(iii) Government Agencies (iv) Friend and relatives

6. (i) Are you aware of the existence of consumer organizations? Yes No

(ii) If yes, are you a member of any consumer organization? Yes No

(iii) Have you read any newsletter/journal on consumers’ organization? Yes No

(iv) If yes, do you subscribe any journals of consumer’s organization? Yes No

7. Are you aware of the existence of legal protection to your interest as a consumer? Yes No

8. (i) Are you aware about the ‘Textile Consumers Protection Regulation Act? Yes No
If yes, do you know that you can complain to consumer’s court directly?

(ii) Have you ever made any complaint to consumer’s court to establish Yes No
your right?
If yes, was the complaint heard and disposed off within a reasonable time? Yes No

9. (i) Are you aware of purity hologram (mark) like wool mark/silk mark / Yes No
handloom mark / eco-mark?
If yes, do you look for or ask for these purity hologram (marks) while Yes No
purchasing clothing?

10. (i) Do you feel that your satisfaction with your clothing purchase can be Yes No
improved if the clothing you purchase is certified for their quality?

(ii) If yes, are you ready to pay a little more cost for its quality certified (quality Yes No
labels/tags) or purity hologram?
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11. Do you feel the need of acquiring further knowledge on proper buying practice Yes No
of clothing?

12. If yes, give your specific choice, preference wise :

(i) About different fabric and its characteristics/ qualities

(ii) a) Skill in relation to identification suitability and purpose of fabrics
b) Skill in selecting the shopping centre.
(iii) Interpretation of labels / tags / purity mark.
(iv) Care of different fabrics (washing, scoring etc.)
(v) Any other (specify) ………………………

PART-II (B)

CONSUMER CLOTHING PURCHASING PRACTICE

1. Do you plan your clothing budget : Always / Sometime / Never

a) If never, why :

(i) No knowledge (ii) Lack of Time

(iii) Not considered necessary (iv) Any other (Specify)

b) If yes, who plans?

(i) Yourself (ii) Husband (iii) Yourself and husband together

(iv) Grown up children (v) Yourself, husband and children together.

2. (a) Who purchase the cloths/ garments for your family?

Always Sometime Never

i) Yourself
ii) Husband
iii) Yourself with husband together
iv) Yourself with other family members
v) Any other (specify)
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(b) When do you purchase most of your family clothing requirements ? Give rank order.

Rank
1st 2nd 3rd 4th 5th
i) Festivals
ii) Particular season
iii) Special occasion
iv) As and when needed
v) Fair / exhibition
vi) Sale
vii) Any other (specify) ………………….

(c) From where do you purchase your family clothing?

Sl. No. Shopping centres Always Sometime Never

i) Authorized shop
ii) Retailed shop
iii) Shopping mall
iv) Boutique
v) Hawkers/ Ferry wala
vi) Exhibition / Fairs
vii) Pavement
viii) Sale
ix) Production centre
x) Fair price shop
xi) Online stores
xii) Work place
xiii) Any other (specify)

3. (a) Tick ( ) the factors which influence your clothing choice. (Rank order)

Rank
Sl. No. Factors influencing clothing choice
1st 2nd 3rd 4th 5th
i) Family background
ii) Price factor
iii) Personal choice
iv) Friend’s choice
v) Spouse’s choice
vi) Constraints of society
vii) Constraints of religious
viii) Electronics /Print media like TV, Film,
Fashion magazine
ix) Role model
x) Any other (specify) …………………….
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(b) Mention the factors you consider while purchasing clothing for your family.

A. FABRIC / CLOTH Always Some- Never B. READYMADE Always Some- Never

times GARMENTS times
i. Clothing budget i. Clothing budget
ii. Price ii. Price
iii. Durability / lasting iii. Quality of fabric
used
iv. Colours iv. Design
v. Texture / Feel v. Sewing techniques
used
vi. Ease of care vi. Prints
vii. Climate vii. Allowance for
growth (specially
for children)
viii. Occasion viii. Colour
combination
ix. Profession ix. Ornamentation, if
any
x. Latest style / fashion x. Comfort
xi. Eco-friendly fabric xi. Eco-friendly
fashion
xii. Composition of the xii. Fiber composition
fabric
xiii. Width of fabric xiii. Trend / Fashion
xiv. Manufacture / Mill xiv. Brand
name
xv. Quality of the fabric xv. Labels and tags
xvi. Any other (specify) xvi. Overall
workmanship
xvii. Any other (specify)

(c) (i) Do you check the quality and colour fastness of the material before you purchase?
Always / Sometimes / Never
(ii) If yes, how do you check it?
i) By touch and rubbing v) Based on accompanies judgement
ii) Through experience vi) Based on sale man’s statement /comments
iii) Looking at tags and labels vii) Wetting and rubbing on white cloth to check colour fastness
iv) Through experienced person viii) Any other (specify) …………..

4. (a) What is your normal mode of purchase of clothing?

Mode of purchase Always Sometime Never

i) Cash
ii) Credit card
iii) Hire purchase
iv) Installment purchase
v) Cheque
vi) Online
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(b) What percentage of your total income you spend on clothing (approx.) ?

(c) In your opinion what are the reason for increase in the clothing expenditure in recent years in
your family? (rank order)?

Sl. Reason for increase clothing Rank

st nd rd th
No. expenditure 1 2 3 4 5th 6th 7th 8th 9th 10th
i) Increase in family income
ii) Increase in standard of living
iii) Increase in the no. of family
members
iv) Different varieties available
v) Change in fashion trend
vi) To keep pace with others
vii) Increase in clothing interest
viii) Influence of advertisement /
media
ix) Influence of friends / relatives /
neighbours
x) Impulsive buying
xi) Price rise
xii) Any other (specify) …….…….
(d) Do you take advantage of
Always Sometime Never
i) Incentives offered by sellers during festivals / seasonal sales
ii) Discount or second sale
iii) Export rejected sales

5. (a) our most preferred made garments for your family and give reasons for it.
Home-made / Tailors-made / Ready-made

Different made garments Reasons Tick ( )

i. Home-made i) Cheaper
ii) Use of proper fabric
iii) Suitable garment design can be selected
iv) Proper workmanship (seams, placket etc.)
v) Features like self-help, allowance, comfort in
case of childrens clothes can be provided
vi) Personal interest
vii) Self satisfaction
viii) Proper fitting
ix) Any other (specify) ……

ii. Tailor-made i) Cheaper rate

ii) Saves time and energy in stitching
iii) Design can be given according to one’s own
choice
iv) Good quality fabric can be used
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v) Good workmanship (stitches, placket etc.)
vi) Features like growth, self-help, comfort can be
provided specially in children’s clothing
vii) Design can be altered, if required
viii) Any other (specify) ……

iii. Ready-made i) Cheaper rate

ii) Ready for immediate used
iii) Available in standard size
iv) Varieties available
v) Lack of skill in stitching
vi) Gives self satisfaction
vii) Lack of time to stitch
viii) Any other (specify) ……….

(b) Why do you prefer the following fabrics ? Give reasons.

i) Synthetic Ease of care / cheap / varieties available / durability / any other (specify)
ii) Blended Ease of care / varieties available / comfortable / cheap / any other (specify)
iii) Cotton Comfortable / present trend / cheap / easy to launders (wash)/ any other (specify)
iv) Silk Shows status / for its gracefulness / trend / varieties available / comfortable / any
other (specify)

(c) What type of design in clothing you usually prefer to purchase (rank order) ?

Rank
Sl. No. Design in clothing st nd rd
1 2 3 4th 5th 6th 7th
i) Traditional
ii) Traditional modified
iii) Modern fashionship
iv) Western
v) Attractive seeking took
vi) Decent look
vii) Unique / Uncommon

(d) Which brand of clothing do you prefer to wear? Why?

Brand Reasons
(i) Indian
(ii) Foreign
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6. (a) Are you influenced by sale promotion techniques (advertisement)? Yes No

(b) If yes, which of the following techniques influence your choice the most? (rank order)

Sl. Rank
Techniques st nd rd th th
No. 1 2 3 4 5 6th 7th 8th 9th 10th 11th
i) Window display
ii) Newspaper /Leaflets
iii) Catalogues or dress design
books
iv) Hoarding / wall posters
v) Internet / Cyber Mall
vi) Television / movies
vii) Exhibition / Fair
viii) Fashion shows
ix) Influence of sale person
x) Advertisements
xi) Any other (specify)

7. (a) Are you get information from labels / tags used in clothing ? Yes No
If yes, what type of information do you get from these labels and tags?

A. GARMENTS Always Some- Never B. FABRICS / CLOTH Always Some- Never

time time
i. Brand i. Fabric content /
Composition
ii. Size ii. Width
iii. Price iii. Manufacture’s name
iv. Fabric content iv. Finishes
v. Wash care / Washing instruction v. Colour fastness
vi. Purity / Certified vi. Purity / certified
vii. Any other (specify) vii. Any other (specify)

(b) Can you interpret the care symbols commonly / generally found in labels Yes No
and tags of readymade garments?
If yes, mention what it indicate?

i. ii.

iii. iv.

v. iv.
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8. Do you insist on cash memo for your clothing purchase? Always / Occasionally / Never

9. (a) Did you ever had any complaint regarding any quality aspects of clothing
purchased by you?
Very often / Occasionally / Just once in a way / Never

(b) Mention the nature of complaints expressed by you Yes No

a. Shrinks b. Looses shape, size after washing

c. Improper finishing d. defects in the fabric / garment
e. Mislead labels /tags f. Colour runs / bleeds
g. Less width / length h. Any other (specify) ………….

(c) i. Did you take up these complaints with the concerned shop / retailers?

ii. When you complained, did they?

a. Exchange the defect item b. Returned the cash

c. Rectified the defect d. Does not entertain any complain.