Start Steps Document

(Zoom Call)
They can build even more loyalty and trust, especially if they involve their
community in the project early on in the process

1. Get to know the client

a. First easy questions:
i. Where are you from
ii. Age
iii. Hoobies, Any sports
b. Second hard questions:
i. Why are you a content creator
ii. What do you value the most
iii. For who are you really doing this
iv. What makes you different?

2. Clothing o Accessories
i. What type of clothing is super you, what is the
accessory or piece of clothing you wear all the time
and its part of your identity, what is the color that fits
you best or you most like, what do you like most, what
defines you, what is something you always go back to
because you just love:(hats, glasses, hoodies,
sneakers, sweatpants,a token...) What is your
essence
ii. Name: An Adjective/ name
(https://patternbasedwriting.com/elementary_writing_success/list-4800-adjectives/)
iii. Type of clothing: Minimalist or Maximalist
iv. Types of designs: any brand that you like might be a
good example
v. Colors
1. 3 colors (Adobe color)
a. 1 Principal
b. 2 secondaries
vi. Vibe
1. Shinny
2. Sexy
 3. On the low
4. Simple
5. etc
vii. Brand Approach
1. The economic approach: the brand as part of the traditional
marketing mix.
2. The identity approach: the brand as linked to corporate
identity.
3. The consumer-based approach: the brand as linked to
consumer associations.
4. The personality approach: the brand as a human-like
character.
5. The relational approach: the brand as a viable relationship
partner.
6. The community approach: the brand as the pivotal point of
social interaction.
7. The cultural approach: the brand as part of the broader
cultural fabric.

3. Branding Questions:
a. Create the brand Document (here)
b. Why are you creating this brand?
c. What is your mission?
d. What are your values?

4. Who is our dream customer (your following)?

a. The dream customer Document(here)
i. Who are we selling too
b. The Halo Strategy(Excel)

5. Design
a. Shop
i. Shopify Page (30$/month)
ii. Choose 3 colors
iii. Style
1. Fashion
2. Simple
3. Minimalist
4. Retro
 5. Yankee
6. Futurist
7. Etc
iv. Create a mood board

6. Logistics
a. Supplier
i. Appliq
ii. Print on demand
iii. Bulk
b. Distributor if bulk
i. Shipbob
c. Samples
d. Time of shipping
e. Prices (margins) (numbers