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    This document discusses understanding your audience for business communication and different types of business communication. It describes understanding the audience's background, needs, interests, psychographics, culture and demographics. The purpose of the communication should be to inform the audience about who, what, where, when, why and how. Common types of business communication include emails, letters/memos, reports and proposals. Emails are most commonly used but have privacy disadvantages. Letters and memos provide important details. Reports include standard elements like a title page, executive summary and references. Proposals are used to persuade decision makers and can be internal or external, solicited or unsolicited.

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    This document discusses understanding your audience for business communication and different types of business communication. It describes understanding the audience's background, needs, interests, psychographics, culture and demographics. The purpose of the communication should be to inform the audience about who, what, where, when, why and how. Common types of business communication include emails, letters/memos, reports and proposals. Emails are most commonly used but have privacy disadvantages. Letters and memos provide important details. Reports include standard elements like a title page, executive summary and references. Proposals are used to persuade decision makers and can be internal or external, solicited or unsolicited.

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    © All Rights Reserved
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    4 views2 pages

    Week 2

    Uploaded by

    Chun-Yang Chen
    This document discusses understanding your audience for business communication and different types of business communication. It describes understanding the audience's background, needs, interests, psychographics, culture and demographics. The purpose of the communication should be to inform the audience about who, what, where, when, why and how. Common types of business communication include emails, letters/memos, reports and proposals. Emails are most commonly used but have privacy disadvantages. Letters and memos provide important details. Reports include standard elements like a title page, executive summary and references. Proposals are used to persuade decision makers and can be internal or external, solicited or unsolicited.

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    © All Rights Reserved
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    Week 2

    2022年9⽉14⽇ 星期三 上午10:30

    Understand your audience


    1. Characteristics of the audience
    a. Background
    b. Needs and interests
    c. Psychographics(motivates, attitudes, personalities and lifestyles)
    d. Different cultures
    e. Other demographic characteristics
    2. What is the purpose of your communication ?
    a. ”Inform” the audience
    b. Who what where when why how
    3. Types of business communication
    a. Emails (mostly used)
    i. Replace inter-office typed or printed memos
    ii. Attaching documents
    iii. Advantage: fast
    iv. Disadvantage: privacy
    b. Letters/memos (Complaint, request, reference, instruction)
    i. most important information put in the middle of the letter
    ii. Used when contact with people from another company
    c. Reports
    i. Title page
    ii. Executive summary
    iii. Table of contents
    iv. Introduction
    v. Body (detail discussion)
    vi. Recommendation/conclusion
    vii. References
    viii. Appendix(optional)
    d. Proposals (written to decision makers e.g. customer and client)
    Formal proposals -> prepared for request for proposal (RFP)
    i. Usually involve spending money
    ii. Persuasive language
    iii. sales or marketing Feel
    iv. Creative
    1) 4 types of proposal
    a) Internal solicited (requested)
    b) Internal unsolicited (not requested)
    ii. Persuasive language
    iii. sales or marketing Feel
    iv. Creative
    1) 4 types of proposal
    a) Internal solicited (requested)
    b) Internal unsolicited (not requested)
    c) External solicited (ie. Sales proposal)
    d) External unsolicited

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