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ENTREPRENEURS OF IDENTITY

5 ways to achieve consubstantiality


1. Taking and avoiding sides
a. Polyvalent // Rhetorical Dilemma
b. Polemical not: Strategy suggest that the rhetorical project goes beyond current
divisive arguments
2. Explicit appeals to common ingroup membership
3. Constructing Aspirational Identities
a. Uses aspirational common identity. Speaker is an advocate for a marginalized
group.
b. Constitutive Futurity - refers to a form of representation in which the object of
politica address
4. Implicit Displays of Rhetorical Alignment
a. Social identities flagged by dress, posture, style of speech
b. Rhetorical Alignment- whatever you say is in line with what you do and your
identity
5. Use of Pronouns
a. Who are “we”? Flexibility and vagueness in the use of first person pronouns.
b. To display complex political aleig

Digital Rhetoric
Speed and Reach can be both an affordance and a constraint
Speed
Reach
- Multiplicity: No. of people who can access the information at the same time
- Gatekeeping: Anyone can post anything online

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