Personas, Problem Scenarios, and Propositions

Christopher Lorca

1. Positioning Statement

For ComunidadFeliz a condominium management software that brings communities together to

facilitate the payment of their common expenses, with a simple, user-friendly, and scalable
platform. Unlike Edifito, our software is online and with applications so that residents can review
expenses in real time.

1.1. Brainstorming about people

1.1.1. AntiCEO of Comunidad Feliz

1.1.2. Fernando the community manager

1.1.3. Ricardo, the building administrator

1.1.4. Paula, apartment owner

1.1.5. Esteban, community worker

1.2. Detail a Persona

1.2.1. Anti CEO of Comunidad Feliz

Anti is a civil engineer and entrepreneur, Comunidad Feliz is his third start up which already has
positioning in 5 Latin American countries to improve the management of condominium expenses.
In his career it is essential to raise capital with the initial idea to develop the project, with the
background of two previous start up, Anti was able to develop a network of contacts that has
helped him to have a much larger reach in local communities and supports administrators with
constant and regular training.

Think Anti would like to expand to more countries in

Latin America.
Sees It is common in the region for condominiums
to have problems in their administration.
Feel he is frustrated because even though he has
the tools to help communities, the barriers to
entry to new places are too high.
does every week he and his legal team review the
best places to enter with the software as a
supplier
1.3. Problem Scenario, Current Alternative and Value Propositions

Problem Scenario Current Alternative Value Proposition

He want to add more ways of
payment
He wants to be capable of sell
his software in all latin
America
He wants to customize his
software
Use the commercial payments
method
maintain the countries that
have already developed
Mantein de software and be
more scalable
Make alliance with payment
processor, and fintech
add more targeted advertising
to users as appropriate
Make an spin off of his
software searching the needs
of the country

2. User Story

STORY TEST CASE

I want to improve the app
experience
I want the display of each user
to be customized according to
their needs
I want to have more payment
alternatives for my customers
Mae a focus group with
owners and partners to
develop the screen that they
want
Make sure that the resource is
available on the associated
platform. Ensure that the user
has privileges to access this
specific asset.
access this specific asset.
Ensure that the user is logged
into the associated OTT
platform.
associated platform and can
customize their view
Use the traditional payments
method and arrange meetings
with the possible partners

2. Storyboard
4. Child Stories and Test Cases
STORY
I know the payment method
of mi costumer, but they ask
for another
My costumer would pay
throw deposit
As CEO, I want to make all
scenarios of the customer
view
I don’t know if the app it’s ok
with all people that it uses, is
it usable?
TEST CASE
Make sure if he could pay
with another method to
include on the software
Make a bank reconciliation
with the receipt of deposit
If the person it’s online, could
respond a survey of changes
that they want
Make a redesign and improve
the graphic motor