ENGLISH FOR BUSINESS

ACTIVITY – T2
HOMEWORK

I. IMPORTANT INFORMATION:
● Topic : PEST Analysis
● Kind of work : Group work
● Deadline : Week 7
● Way of presentation : Aula virtual / T2
● Score : 0 a 20 – 15% final average

II. EVIDENCE FOR LEARNING:

This work is about writing an external analysis. Find some issues and background about
the company where you work or worked. Then make a chart about PEST analysis and
support each of the items described.

III. INSTRUCTIONS:
In a group of 4 people, they must do the following:

1. Organize your ideas.

2. Group them according to:

☑ Political environment, e.g. tariffs, trade deals, environmental policy etc.

☑ Economic, e.g. interest rates, exchange inflation, unemployment, gross domestic
product, etc.
☑ Social, e.g. demographics, population growth rates, age distribution, job market
trends.
☑ Technology, e.g. with the introduction of new products, new technologies and
services.

3. How to send your work:

Each participant must submit their work and must do so in the following way:
⮚ Your work must be sent as a document Ms. Word (.doc).
⮚ Include this information:
T2_(subject)_Last name First name

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 ENGLISH FOR BUSINESS

Example: T2_English for business_Castillo Esparza Juana Sofía.

4. It must be considered: vocabulary (spelling), grammar (structures), organization
and coherence.
Remember: If a student copies information from another work , his/her final score must be
zero (0).

IV. RUBRICS OF EVALUATION:

CRITERIA DESCRIPTIÓN WEAK GOOD
EXCELLENT FINAL SCORE

Use relevant        
Vocabulary vocabulary during the 0-2 3-4 5
  development of the
activity.

Use grammar        
structures appropriately 0-2 3-4 5
Grammar 
during the development
of the activity.

The text presents a        

division into paragraphs 0-2 3-4 5
Organization and uses the
connectors
appropriately.

The text is seen as a        

unit, the ideas give 0-2 3-4 5
relevant information,
Coherence
the message of the text
is concrete and
understandable.

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