ENGLISH FOR BUSINESS

FINAL EXAM
HOMEWORK

I. IMPORTANT INFORMATION:
● Topic : Creating a small business (video)
● Kind of work : Group work
● Deadline : Week 15
● Way of presentation : Aula virtual / Final Exam
● Score : 0 a 20 – 40% final average

II. EVIDENCE FOR LEARNING:

This work is about creating a small business in Peru. In this video you will be able to use
the information and the terms developed in this course.

III. INSTRUCTIONS:
1. For this activity your video must include:
➔ Name of the company
➔ Mission
➔ Vision
➔ Goals (short-term goals and long-term goals)
➔ Market research (competitors- SWOT analysis- PEST analysis)
➔ Marketing goals
➔ Marketing strategy

2. How to send your work:

○ Your work must be sent through a link:
Link:

N° Full name Student’s code

1
2
3

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3. Each group will consist of 4 students (all members of the group must explain about a
specific topic).
4. The average video length is:  10 to 20 minutes long.
5. It must be considered: vocabulary (spelling), grammar (structures), video content /
organization and coherence.
Remember: If a student copies information from another work , his/her final score must be
zero (0).

IV. RUBRICS OF EVALUATION:

CRITERIA DESCRIPTION WEAK GOOD
EXCELLENT FINAL SCORE

Use relevant        
vocabulary and terms 0-2 3-4 5
Vocabulary
during the development
of the activity.

Use grammar        
structures appropriately 0-2 3-4 5
during the development
Grammar  of the activity.
Use the connectors with
accuracy.

Video includes a clear        

statement of purpose. 0-2 3-4 5
Events and messages
Video content are presented in a
and logical order, with
organization relevant information
that supports the
video’s

Use ideas that give        

relevant information, 0-2 3-4 5
the message of the text
Coherence is concrete and
understandable.

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