English for Business & Entrepreneurship

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Part A: One-sentence product description

Zenza is a book exchange application that will help readers exchange and share
print books.

Part B: Survey

Part 1: Demographic profile

i. Gender: __ Male __ Female __ Decline to answer

ii. Age: What is your age range?
__ Under 22 __ 23-35 __ 36-45 __ 46 – 60 __ Over 60

Part 2: Past/current experience

iii. Do you ever use applications (APPs)?

__ Yes __ No

iv. If yes, how often do you use applications (APPs)?

__ Once a day __ Two or more times a day __Once a week
__Once a month __Other___________________

v. Do you ever read print books?

__ Yes (skip to questions vii. and viii.) __ No

vi. If no, why not?

__ Difficulty to storage after reading __ Price __ Not available in your
language __ Preferred e-books __ Other ________________________

vii. If yes, how many books have you read in the last year?
__ 1-3 books
__ 4-10 books
__ More than10 books

viii. What do you like best about printed books?

__ Nostalgia __Comfort __Smell and feel of paper __ Price
__ Convenience __ Device not required for reading __ Other
_______________
 Part 3: Future needs

ix. Would you like to try new applications that satisfied you reading habits in the
future?
__ Yes __ No

x. Are you interested in sharing and exchanging your printed books?

__ Yes __ No __ Maybe

xi. Zenza is an application that will allow you to publish and share all the printed
(physical) books you want exchange and select one or some of those available in the
community. Would you like to try this application?

__ Yes __ No __ Maybe

xii. [If “Yes,” or “Maybe”] How much would you be willing to pay for annual
subscription to Zenza application? _______

Part C: Conclusion

Zenza does present an opportunity in my local market with both men and women
according to the following data (Total number of survey respondents = 20):

1. “iii. Do you ever use applications (APPs)?”

100% of respondents (10 men, 10 women) responded “yes”

All respondents use applications.

2. “v. Do you ever read print books?”

85% of respondents (8 men, 9 women) responded “yes”

Looks like printed books are printed books are still in fashion

3. “ix. Would you like to try new applications that satisfied you reading habits in
the future?”

100% of respondents (10 men, 10 women) responded “yes”

Respondents are willing to try new applications regarding reading habits
4. “x. Are you interested in sharing and exchanging your printed books?”

80% (8 men, 8 women) responded “yes”

Respondents would be interested in Zenza operating design

5. “ xi. Zenza is an application that will allow you to publish and share all the printed
(physical) books you want exchange and select one or some of those available in the
community. Would you like to try this application?”

85% (7 men, 10 women) responded either “yes” (14) or “maybe” (3)

Respondents are interested in trying Zenza.