Professional Documents
Culture Documents
4) If newspapers, Why?
Availability
Easy to read Easy to carry
Dont own Internet/PC Used to reading printed form
5) If online, Why?
Saves time Easy access
Various options of newspapers- Free of cost
7) Do you think that 24*7 news channels have affected the newspaper industry?
Yes No
8) Rank the following (on the scale of 1 to 10 where 1 is most important and 10 is least) according
to your preference to read a particular newspaper:
Price-5 Availability-4
Content/Matter covered- 1 Glamour-9
Offers- 8 Supplements-10
Language-2 Standard of language-3
Entertainment-6 Layout and Format-7
9) For which of the following decisions you trust the information provided by the newspapers
Making investment
Electing government
Buying products
Rating institutions
Health related
Movie ratings
Employment
Others (please mention, if any)_____________________
What factors do u look into before deciding in which newspaper you want to place your
advertisement?
Price w.r.t place, popularity, offers if any, language, availability
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