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38
2021

December 2020 / PizzaToday.com

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2020 DAT E NI GHT P I Z Z A / / F RONT OF HOUS E RE M O D E L / / E Q U I PM E NT PU R C H A S I NG C O NS I D E R AT I O NS / / 2 02 1 MENU GUI D E D ECEMBER 2 02 0
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Italian
Holiday
Lights
always on display.

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COMMENTARY JEREMY WHITE

Contributors

A New Chapter DENISE GREER


Executive Editor, Pizza Today
(FOH, pp. 30-32)
Our COVID-19 Pizzeria Impact
Survey revealed that pizzerias

W
ell, this is the last issue work. It grew out of the Great Quar-
capitalized on quiet dining rooms
of 2020, a year I don’t antine of 2020. It may be the only to update the front of house. With
think anyone is going good thing that Godforsaken year winter in its grips and a resurgence
of COVID-19, it’s time to spruce
to miss. While most of us cannot wait has given us. It’s going to propel the up your dining areas.
for the calendar to turn, and rightfully industry forward as we progress into
so, it wasn’t ALL bad. Just 95 percent 2021 and beyond.
of it. We have much to look forward to.
We did show how resilient, how Yes, we’re still battling a worldwide
#PizzaStrong, we are as an industry. pandemic, COVID fatigue is setting
We learned to adapt, overcome and in, things feel overwhelmingly bleak DANIEL P. SMITH
Freelance Writer
thrive in the face of serious adversity. at times … I get it. (Online Ordering, p.26-28)
We did what we do — find ways to But, as the calendar turns and some Given the nation’s ongoing
serve our customers to the best of our optimism slowly creeps back in, let’s battle with the novel coronavirus
pandemic, online ordering has
abilities against all odds. seize it and run with it. We’ve got graduated from a nice-to-have
Still, 2020 sucked. What a way to nowhere to go but up. to a need-to-have and, in fact,
one that requires some ongoing
kick off a new decade. Let’s not look
attention to ensure a business can
back, let’s learn and grow and move Best, withstand pandemic pressures and
continually serve customers.
forward.
We’re moving ahead in a big way
here at Pizza Today. Soon we’ll
VOLUME 38 • NUMBER 12
launch the Pizza Expo 365 platform, DECEMBER 2020

an immersive educational experience


JEREMY WHITE
geared towards serving YOU. Editor In Chief
It’s pretty cool. It’s been a lot of jwhite@pizzatoday.com

Photo & Layout: Josh Keown

Pizza Today® (ISSN 0743-3115) is published monthly. Domestic U.S. subscriptions are $29.95 for
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CONTENTS
M E N U G U I D E : 2 0 2 1 ’ s Ho t t e s t M e n u It e m s I PAGE 38

DECEMBER

26
Online Ordering
Find out ways to optimize online
ordering.
By Daniel P. Smith

30
Front of House Refresh
Explore ideas to update dining
areas.
By Denise Greer

34
Buying Kitchen Equipment
Find tips when it’s time to buy
new kitchen appliances.
By Rachel Hartman

38
2021 Menu Guide
Explore hot recipes to add to your
menu.

Inside

3 Commentary
8 Digital
10 Conversation
12 Mike’s Monthly Tip
14 Man on the Street
16 Building Blocks
18 Tony’s Trending Recipe
20 Knead to Know
24 Destinations
50 Product Showcase
52 Pizza Today Yellow Pages
58 The Marketplace
66 Expo Spotlight

PHOTO BY JOSH KEOWN

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P I Z Z A T O D AY D I G I TA L

SUBSCRIBE QUICK
Editor-in-Chief, Director of Seminars & Conferences
Jeremy White - jwhite@pizzatoday.com

TIPS Executive Editor


Denise Greer - dgreer@pizzatoday.com
Contributing Editors
THE HOT SLICE QUICK TIPS
Tony Gemignani, Mike Bausch, Scott Wiener,
@PizzaToday We’re bringing our award-winning Each week, Pizza Today Quick Tips John Arena, John Gutekanst, Dan Collier
on Facebook, interviewing and 37 years as a delivers quick-to-read business tips
Instagram, YouTube, trusted pizza restaurant partner Creative Director
and recipes developed specifically
Josh Keown - jkeown@pizzatoday.com
Twitter & LinkedIn to the airwaves with real, in-depth for today’s independent and
conversations with pizzeria owners, multi-unit pizzeria operators Art Director
champion pizza makers, industry straight to your inbox.
Pizza Today Katie Wilson - kveech@pizzatoday.com
pros and others to help make your Production Director
business better. Nan McDowell
Production Manager
Vicki Peck - vicki.peck@emeraldexpo.com
Checking In With Eric Redfield, Camporosso, Ft. Mitchell, KY
This week, we check in with Eric Redfield. He and his wife, Amy, own Camporosso in Sales Director, Food Group
Colleen Truman - Colleen.Truman@EmeraldX.com
Fort Mitchell, Kentucky. After a long career as a corporate executive, Eric’s business 502-681-4326
savvy has helped transition the dine-in only Camporosso to its new model. He also
Associate Publisher
provides sound advice on how to weathering the winter months. This episode is hosted Jerry Moschella - jmoschella@pizzatoday.com
by Creative Director Josh Keown and Executive Editor Denise Greer. (502) 901-2527
Marketplace & Yellow Pages Sales Director
Stacie Dennison - sdennison@pizzatoday.com
(502) 901-2528
Tradeshow Sales Manager (Companies A–M)
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(502) 901-2532
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CONVERSATION

JOEY
KARVELAS
Karvelas Pizza Company
Hogansville, Lagrange &
Nenan, Georgia

Concept:
We are bringing back the
hometown pizzeria, one
downtown location at a time.
We try to feature one-of-a-
kind delicious food, in a one-
of-a-kind atmosphere: from
our music selection to our
local artists featured on our
walls; we curate an incredible
experience. How has Karvelas been able to weather the wonderful, along with the DDA, in allocating
COVID-19 pandemic and look to 2021? space for our business to use specifically for
Pizza Style: curbside.
With the pandemic, how we serve our
Our pizza is served one size
customers has changed completely. We had Your social is dynamite. Tell us more about
and without substitution or
to develop our curbside pickup in a matter of your personal communication approach?
additions. We make a straight
days and we have updated as time has passed
up classic dough, which we in order to maintain the service level we want My role in the business has changed as our
age for three days. The recipe to offer our customers. This new system, team has grown and I wanted to find ways to
started on Long Island and which included using handheld technology for stay in touch with our customers. Honestly, I
was adjusted to our Georgia payment, is now our new business model for found that recording myself was much easier and
humidity. We bake our skins how we want to operate post-pandemic. quicker than writing out lengthy captions. From
straight on a gas-fired Bakers my small videos grew an idea about showing
Pride deck. What are some the challenges that you’ve behind the scenes moments in our ‘Katching
encountered with opening the new location up with Karvelas’ series. As our little goofy
and how have you been able to overcome videos caught more and more traction with our
them? customers, we saw that dedicating consistent
time to consistent content was as important to
With opening our new location, we knew our success as hand tossing our famous dough.
curbside was going to be a major facet to the
business. Our downtown building, which we Catch Karvela’s on Instagram
have completely renovated, sits on a square. @karvelaspizzaco.
Logistically speaking, how cars pull in and out
was a big concern. The city of Newnan has been

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M I K E 'S M O N T H LY T I P MIKE BAUSCH

fection, the pain of the process leads to


no process at all, and no progress.
Whatever crazy harebrained, off-kilter
idea you have, it’s time to get it out of
your head and put it into practice. Turn
it from a dream into a goal, because a
goal has a definable path to success. A
dream stays as only that until it becomes
a goal. Dreams live in your brain, not in
your hand — because a dream alone isn’t
reality.
If you still have yet to open your
second store or are just reading this
magazine as you are planning out how
you’ll one day open your first pizzeria,
just go out and get it wrong already. It’s
not going to be perfect. That’s okay.
Prepare financially for pitfalls, but your
time is precious and is worth more than
money. Time wasted can’t come back;
money can. Perfection is super overrated,
but progress and incremental gains are
heavily undervalued because they don’t
give you an immediate joy reaction. Go
Just Get It Wrong Already off and get it wrong. Try new menu ideas,
jump into a new social media approach,

N
take your alcohol menu in a completely
etflix was started by Marc thinking and just test it. They made a different direction. Yes, you will screw
Randolph and Reed Hast- U-turn and went back into the town up. It’s an absolute fact that this will not
ings while they were in of Santa Cruz, where they lived. They go perfectly, but through that, and only
job limbo. Not too dissimilar from a bought an envelope and a DVD and through that, you will progress to places
COVID limbo of wondering where went to the Santa Cruz post office to you would have never reached otherwise.
life would land. They worked for a send it in the mail to their own ad- If you’re comfortable now, that’s great;
company that got acquired, and they dress. When the DVD arrived the next know your comfort gives you no progress.
were getting paid to go to work and do day unscathed, they realized they had Every time you get comfortable, you
nothing. something. become stagnant. Every time we have
They talked about their harebrained The lesson I take from this is theory steered off and tried something wildly
idea during each morning drive. The should be a short-term relationship. different, that is when we got to some-
crazy dream of sending DVDs in the It should be followed up by action thing better than anything we could have
mail for rent ... and would it even with new theories and new revisions. ever dreamed otherwise. We’ve had more
work? They kept arguing and theo- You just need to go out and do it. If it failures than hits, but the hits have always
rizing if it were feasible. Would the sucks, fix it. If you fix it somewhat, but more than made up for the failures.
DVDs scratch, break, and would the it still needs work, then it’s progressing. Netflix would reinvent their brand and
post office send it? What other things So often, a great idea remains just that, fail countless times along the way. But by
might not work? an idea. Practically nothing comes out always betting on themselves, they sur-
After going round and round talking fully formed. Everything needs devel- passed Blockbuster, paid cable and now
about it, it dawned on them to stop opment, but the fear of having imper- the movie studios. ■

MIKE BAUSCH is the owner of Andolini’s Pizzeria in Tulsa, Oklahoma. Instagram: @andopizza

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MAN ON THE STREET SCOTT WIENER

method of communication but it consis-


tently outperforms all other channels in
terms of getting good return on invest-
ment. You own the list so you stay in
the driver’s seat. Success rates are easy to
measure with e-mail marketing whereas
they are not so simple on social media. You
can also segment your audience so the right
people get the right message. That’s pretty
powerful especially if you have multiple
locations and want to tailor a message to
people in one neighborhood or another.
As a consumer, I don’t mind getting
a few marketing e-mails. Even when I
delete them, I’m still reading your name
and thinking about your business. Even
the worst-case scenario of a customer
unsubscribing isn’t even that bad because it
refines your audience. Maintaining an
e-mail list is how you transform a third-

Communication Channels
party delivery app customer to a direct
customer. Just offer a discount that requires
redemption via e-mail so you can loop

I
t wasn’t long ago that we were all but they’re sophisticated enough that it them in on your marketing blasts. Small
enamored with the chime of a text might be worth bringing in a professional price to pay for saving on future third-
message or the blast of a new ringtone. social media manager to make sure you party app fees.
That was before we fell down the slippery reach maximum potential. The last format I want to mention is
slope of automatic updates and notifica- As much as I appreciate social media, SMS. I’ve never been a fan because text
tions. Today’s consumers want to get fresh it’s definitely not the only way to run a messages feel more like my personal space
information as it hits, and pizzerias like sales strategy. Facebook and Twitter have than my e-mail inbox. I get a bit annoyed
yours need to reach customers quickly and algorithms that favor some posts over oth- when a marketing text pops up on my
effectively. With so many communication ers and YouTube is notoriously attuned to phone but they’re easy enough to delete or
options, it’s hard to know what’s worth your feeding content based on what they think unsubscribe. As reluctant as I may be about
time and money. will keep them staring at their screen the SMS, the stats are heavily in its favor. I
Social media works really well because longest. You don’t actually own your social recently read that 75 percent of consumers
users view it as a recreational activity. media audience, the platforms do. At any are OK with receiving SMS messages after
They’ve opted in to your feed alongside moment, they can change their tech and opting in; SMS messages have a 98-per-
the feeds of their favorite celebrities, sports destroy your entire communication struc- cent open rate; coupon redemption is
teams and friends. That positions you ture. As a friend in marketing once put it, 10 times higher than other discount meth-
nicely to soft sell your audience. Social lets “Spending all your time building a social ods; and SMS response rate is 209-percent
your brand personality take center stage media following is like building on rented higher than e-mail, phone or social media.
in a way that can indirectly translate into ground.” The key is to collect an audience You just can’t ignore those numbers!
sales. The issue is that there are so many on social media and convert them to a These days it’s extra important to com-
platforms and each has its own format so format that gives you some control. municate with your customers so consider
it’s best to customize content for each one That brings me to e-mail. Having a all the options and choose what’s right for
instead of blasting the exact same thing newsletter list might seem like an ancient your business. ■
across them all. The platforms may be free,

SCOTT WIENER is the founder of Scott's Pizza Tours in New York City and SliceOutHunger.org Instagram: @scottspizzatours

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BUILDING BLOCKS NICK BOGACZ

like you’re walking into a world-class,


championship-winning pizzeria.
Social Media. You can’t forget
social media — ever. There are too
many potential customers to be
found over Facebook, Twitter, Insta-
gram and the platforms yet to come.
We build our messaging into our re-
spective pages, incorporating pictures
of trophies alongside our pizzas. If
we produce a video for YouTube, we
film in front of walls that display our
accolades and slogan. The point is the
audience is always seeing our slogan,
logo or awards.
Competitions. When we take
part in competitions, we make sure
our videos include the messaging
and encourage our customers to root

Your Brand and Messaging


for us. When we win, we celebrate
with a great special around the
championship pizza. We have even

T
hosted events inviting customers to
he doors are open and you’re Employees. Don’t underestimate celebrate our championships with us
spending on marketing in as the way your employees represent at a cake-cutting — who doesn’t love
many ways as possible, but there your brand. Being customer-facing, cake? Ultimately, we try to include
might be a missing piece: your message. their attitudes and even uniforms are our customers in our success, and
We’re not talking about coupons and a good start. For example, if you’re a therefore, our messaging.
menu mailers, but your calling card — ’70s throwback pizzeria, selling pies The interesting part of our story
the core message. alongside free good vibes, tie-dye shirts is, at the start, our brand was built
What do you want people to say would be the perfect uniform. around the great craft beer we serve.
about your business when you’re not Pizzerias. Your restaurant should But, as our company evolved, so did
around? The best way to make sure match your message. This is where the our brand. After a few years, if your
they’re saying what you want them to is message comes alive. Can you guess brand doesn’t quite fit your com-
by staying consistent. what’s on the walls in our pizzerias? If pany’s true nature anymore, don’t be
Slogans. Have a clear, simple you guessed trophies and awards, you’re afraid to change it — just do it full-
message that customers won’t forget. right. You’ll find framed articles from tilt and consistently.
At Caliente Pizza & Draft House, the publications talking about our vic- Speaking of going full tilt, if you’ve
our brand is built around our award- tories, as well. We even have a World kept up with this series, you’re off to
winning history. Each employee wears Pizza Champions jacket hanging on a great, rapid start. However, as we’ll
a “3X World Champs” shirt, and the display, and we go the extra mile with discuss in the next installment, you
slogan “Pizza of Champions” is every- custom wooden pizza peels that have might begin to run into bottlenecks.
where, from uniforms to our website, our accolades engraved on them. When Don’t worry, though, nothing is
billboards and printed materials. It’s you walk into our locations, you feel insurmountable. ■
even on the beer glasses.

NICK BOGACZ is the founder and president of Caliente Pizza & Draft House in Pittsburgh. Instagram: @caliente_pizza

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TONY'S TRENDING RECIPE TONY GEMIGNANI

DATE NIGHT
I love going to farmer’s markets, and my 1-ounce imported Gorgonzola dolce zola and set aside. I prefer to slightly par-bake
favorite is CUESA at the Ferry Building in 7 ounces shredded mozzarella the bacon before and place it on my pizza.
San Francisco. I always find myself stopping 7-9 half pieces of candied pecans
by Flying Disc Ranch, which has the most 3 pieces of cooked bacon, preferably apple- Shape and stretch your dough into a 10- or
outstanding dates. Two of my favorites are wood smoked (cut in half) 11-inch circle, leaving a one-inch thick border.
Medjool and Barhi. They are literally like Micro arugula Brush the crust with olive oil. Add the moz-
eating candy. Here is an amazing pizza recipe Maldon or Himalayan salt zarella and bacon and place the pizza into a
using dates, and the combination of gorgon- Extra Virgin Olive Oil 550 F oven. When the pizza is finished baking,
zola and candied pecans is simply delicious. Pastry brush cut into desired slices. Place the stuffed dates,
pecans and micro arugula on the pizza. Season
13-ounce dough ball Cut each date in half and with a pinch of salt. Serve and enjoy.
3 Medjool or Barhi dates, cut in half remove the pits. Stuff each half with gorgon-

TONY GEMIGNANI is one of America's most influential pizza makers. Instagram: @capopizza Photo: Tony Gemignani

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KNEAD TO KNOW DOUGH DR. TOM LEHMANN

“Par” for
the Course
Dough Doctor talks
advantages of a par-baked
crust and pizza slicing tools

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I’m trying to decide between
using a pizza wheel or a rocker
knife to cut my pizzas. Are
there any advantages or disad-
vantages to using one over the
other?

A: Probably the single most


important question to ask is “are
you planning to cut your pizzas in
or out of the box?” If you plan to
cut the pizzas in the box the pizza
wheel is your only cutting option.
But if you will be cutting the pizzas
on a cutting board and then plac-
ing the pizza into the box, you have
both options open to you.
While thin-crust pizzas can be
cut with either a wheel or rocker
knife, thick-crust pizzas are usually
best cut using a rocker knife to help
prevent plowing the cutting wheel
through the toppings and rearrang-
ing them over the top of the pizza.
One thing to keep in mind is that
while it is rare to have to sharpen a
cutting wheel, the rocker knife will
need to be periodically sharpened
to maintain ease of operation and a
clean cut.

We are thinking of adding


thick-crust pizza to our menu.
What is your take on using a
par-baked crust?

A: If a par-baked crust ever had


a place where it excelled, this would
be it. I can’t think of a better
application for a par-baked crust
than in making thick crust/deep-
dish pizza. The biggest problem
in making thick-crust pizza is the
need to proof the dough, allowing
it to rise and develop a light, tender
eating characteristic, which should
be your ultimate goal.
To do this, we must allow the
shaped/panned dough to rise for a
period of time which can be any-
where from 45 minutes to three
hours or more prior to dressing and
baking. In working with a fresh-

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made dough concept the problem
is how to have dough ready to
bake at any/all times of the day.
Sure, it can be done, but it takes a
lot of dough manipulation such as
proofing, refrigerating and tem-
pering (optional) before dressing
and baking. Even when done well,
there is still the possibility of mak-
ing a pizza with dough that has
not properly risen, resulting in a
less-than-ideal consumer experi-
ence. By using a par-baked crust,
we can allow the dough to proof/
rise to a predetermined amount
under close supervision and then
par-bake it. You might need to
adjust the baking time and tem-
perature to get the best par-baked
crust characteristics but this gen-
erally isn’t much of an obstacle as
the crusts can be baked prior to
opening or during slow time later
in the day, especially if you have

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multiple ovens where one of the ovens golden color to it at this time. just place it onto a suitably size solid
can be temporarily dedicated to baking Immediately remove the crust from tray for baking. While a screen can be
par-baked crusts until needed. the pan and invert it onto a screen or used here, I think the screen allows too
To make a par-baked thick crust I rack to cool. Inspect the par-baked much air to pass over the cut side of
like to use either an 18- by 26-inch crusts to ensure that they are fully the crust slice creating a dry edge(s) on
sheet pan or individual round/square/ baked. If you see what at first appear the slice. At this point, the par-baked
rectangular pans. Once you have de- to be translucent spots (they look a lot crust can be dressed to the order and
termined the dough weight best suited like oil spots) these are areas of dough baked.
for your application (I like to start with collapse due to insufficient baking. You Typical baking times will vary with
a dough loading factor of 0.124 ounces will need to adjust the baking time the type of oven used, but my experi-
per square inch of pan surface area), slightly longer while possibly lowering ence indicates that typical baking times
sheet or press the dough into the pan the baking temperature a little will run around four minutes in an air
with oil to ensure release and develop (15 to 25 F) to prevent developing too impingement oven, and five to six min-
an extra crispy fried crust character- much crust color. Once the crusts are utes in a deck oven. Finished pizzas
istic. It may be necessary to press the cooled, they can be bulk packed (penny will be characterized by very tender,
dough in the pan several times after stacked) in a box with a food contact almost cotton candy-like, eating prop-
rest periods of 20 to 60 minutes to get approved plastic liner and stored at erties and a crispy bottom crust. ■
it to completely fit the pan without room temperature for up to four days.
pulling away from the sides of the pan. To use the par-baked crusts place
Next, cover the pan to prevent dry- the crust into the same size pan it was
ing; allow the dough to proof/rise to originally baked in (with a little added TOM LEHMANN is
a former director at the
about ½- to ¾-inch in thickness; and oil for an additional fried effect) for
American Institute of Baking
par-bake just enough to set the dough. an individual pizza, or if it is a slice
in Manhattan, KS
The crust will have a very light tan to cut from a large sheet pan size crust

D E C E M B E R 2 0 2 0 / P I Z Z AT O D AY. C O M / 2 3

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DESTINATIONS

PIZZA JAWN Philadelphia, Pennsylvania

BIG Z’S PIZZA AND BREW


Katy, Texas
The Chicago-style pizzeria has
recently celebrated it’s one-
year anniversary. Built as a
community gathering spot, its
first year has been a wild ride
with dining restrictions. At
100-percent dining, the
pizzeria hosts karaoke nights,
live music and sports-watch
parties. The menu features
both Chicago thin crust and
Deep Dish, as well as a Windy
City favorite, the Italian Beef
Sandwich and a Chicago-style
hot dog. The pizza lineup
includes the Swamp Pizza with
shrimp, Andouille sausage,
minced garlic and green
peppers, and the El Macho
It began as a popular mobile pizza unit until cheese goes down first, then sauce on top. We with chorizo meatballs, red
opening the brick and mortar location. Pizza also use a sesame seed bottom like Freddy’s and
onion, jalapeño and cilantro.
Jawn offers multiple pizza styles: hybrid Neo/ Paulie Gees,” Lee says. During the pandemic,
NY, a hybrid Grandma/Sicilian style and an extra he adds, “We have gone exclusively to takeout.
thick but light Detroit style. “We take a lot of Pizza is ordered a week before, so Thursday night
pride into each style of dough we make,” says at 8 p.m. a link will go live for next Thursday’s AMBROGIO15
owner David Lee. “All are a culmination of my pizza order; same for Friday and Saturday. We San Diego, California
years of studying different dough styles from normally sell out in under 10 minutes for the The three-unit Milano gourmet
around the world.” A customer favorite is the next week. 120/130 pizzas a day with a three- pizza company features a
Grandma. “It ferments longer than a traditional person operation (one front of house, two back) paper-thin-crust pizza with
Grandma pizza, but we still don’t parbake it. The from 4 p.m. till 9 p.m.” imported organic flour (white,
wheat and gluten-free) and
involves a 48-hour rising
process, making it light and
easily digestible. The Pizza
Rosse menu features Bresaola,
Rucola e Parmigiano with
mozzarella Fior di latte,
Bresaola (cured Italian beef),
shaved Parmigiano-Reggiano,
arugula and EVOO. The
menu also features unique
house-made focaccia like the
Gourmet Spicy Meat with
San Marzanos, tomato sauce
porchetta, Nduja, burrata, red
onion and a spicy EVOO.

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PDQ POS

025_PIZ_1220_PDQ.indd 1 11/3/20 3:15 PM


OPERATIONS
Firing on All
Cylinders
How to optimize online ordering in
an online ordering world

B y D a n i e l P. S m i t h
Photo Phil Bossart

F
or more than a decade as the owner of Sciarrino’s
Pizza in Wilmington, Delaware, Billy Gianakopou-
los went without online ordering, the byproduct of
a DOS point-of-sale (POS) system unable to accommodate
digital orders.
But when Gianakopoulos’ POS provider sent word one
year ago that MenuDrive could attach its established online
ordering platform to Sciarrino’s POS system, Gianakopou-
los jumped at the opportunity. The pizzeria unveiled online
ordering in February and it already accounts for nearly two-
thirds of Sciarrino’s overall sales.
“It’s been amazing for us. Any time that machine spits
out a ticket, it’s like printing money,” says Gianakopoulos,
adding that Sciarrino’s top-line revenue has jumped 30
percent since online ordering’s arrival.
Online ordering has certainly emerged a key ingredient
in present-day restaurant operations, and especially so for

2 6 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

026_PIZ_1220_OPonline.indd 26 11/11/20 11:48 AM


®

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027_PIZ_1220_Somerset.indd 1 11/4/20 4:53 PM


pizzerias given the nation’s hefty appetite which operators can later use for periodic Monitor new functionalities.
for comfort food amid a global health pan- messaging to drive traffic and orders. Over recent years, multi-language sup-
demic. Online ordering streamlines “Restaurants will need to optimize their port, order-ahead optionality, social media
operations for pizzerias, has been credited digital marketing efforts and automated ordering and real-time analytics have all
with increasing ticket sizes and delivers communications in order to grow their become commonplace on online ordering
convenience to time-starved, digitally con- customer base and bottom line efficiently,” platforms. More recently, contactless order-
nected customers. Since February, online Khatri says. ing has become important – if not a “per-
ordering has soared across the U.S., head- manent requirement” of restaurants, Batra
lined by a 3,868-percent jump in large Show, don’t tell. notes. Having access to such functionalities
suburbs, according to data from Upserve, a The ability to add images to menu items, helps a pizzeria up its online ordering game
leading restaurant management platform. so long as it does not compromise website and respond to evolving customer needs.
“Pizzerias that aren’t prioritizing online speed, can drive sales. In fact, online food “When all of these come together, you
ordering are missing out on serious cus- ordering system LimeTray reports “an create a comprehensive and intuitive system
tomer demand,” MenuDrive CEO Saleem increase of more than 25 percent in conver- for your restaurants that helps generate
S. Khatri says. sion rates when restaurants moved from text profit,” Batra says. n
But online ordering cannot be a set-it- menus to image-based menus.”
and-forget-it proposition. With new players
entering the fold and ongoing technologi- Allow customization. DANIEL P. SMITH Chicago-based
cal advancements, savvy pizzerias consis- Personalization is ingrained in the piz- writer has covered business issues and best
tently monitor new offerings and critically zeria world. Some customers want to split practices for a variety of trade publications,
evaluate their digital ordering platforms to pizza toppings, request heavy sauce or favor newspapers, and magazines.
ensure online ordering is operating at peak a well-done pie. In today’s age, customers
performance. expect customization from all restaurants
“If you wish to sell more and serve more, and online ordering should seamlessly and
you must leverage the power of online capably accommodate such requests. WHEN IS IT TIME TO IN-
ordering and keep optimizing it to keep up “Pizza ordering should have the ability to VESTIGATE A NEW ONLINE
with the changing demand,” says Bharti modify different complex modifiers,” Batra ORDERING PROVIDER?
Batra, the co-founder of Restolabs, a leading confirms.
restaurant ordering system headquartered in Much as a discerning pizzeria operator
Reno, Nevada. Be mobile ready. would investigate alternative providers of
To get the most out of online ordering, Heading into 2020, one out of every mozzarella or chicken wings should prices
prominent players in this still-evolving 10 food orders at quick-service restaurants skyrocket or quality fall, operators should
space offer these tips: came from a smartphone, according to Busi- apply that same scrutiny to their online
ness Insider Intelligence – and that figure ordering platform.
Favor the “white label.” continues trending upward. Today, any For most, investigating a new online
White-label branding refers to a product online ordering platform should absolutely ordering provider begins with investigat-
or service removing its brand and logo from be optimized for mobile ordering. ing orders and profits.
the end product. With respect to online “I see so many platforms that don’t work “If you’re paying high monthly fees
ordering, that means an individual piz- as seamlessly on mobile, which can be a and not getting a decent ROI, time to
zeria’s branding overtakes any mention of major turnoff for customers,” Batra says. start looking,” MenuDrive CEO Saleem
the specific online ordering platform. It’s S. Khatri says.
Sciarrino’s Pizza, for instance, not Menu- Look beyond the online ordering. Support is also critical, as tech snafus
Drive. White-label branding is important, Khatri says restaurant technology has in- and limited technical assistance to
Batra contends, because it allows a pizzeria’s creasingly moved toward holistic, all-in-one address customer quandaries can leave a
customers to “feel at home when interacting restaurant management solutions. Rather pizzeria vulnerable to irking – and losing
with your brand online.” than a patchwork of different solutions, – customers.
pizzerias might explore the full scope of “You really don’t want your customers
Assess online ordering’s impact on capabilities different online ordering plat- hanging there, waiting for their com-
sales. forms provide. This can drive more seamless plaints to be resolved,” says Restolabs
Khatri encourages operators to inves- operations as well as potential cost savings. co-founder Bharti Batra.
tigate how their online ordering solution “‘Online ordering platform’s will, like And given the public health alarms
is contributing to sales. MenuDrive, for ‘point of sale’ before it, become a misnomer ringing in the wake of COVID-19,
example, will automatically create customer as leading technologies evolve into com- contactless features stand vital to serving
offers for individual restaurants on Facebook prehensive platforms for online ordering, wary customers.
and Instagram. When a customer wishes delivery, menu management, stock levels “Without contactless delivery, order-
to redeem that offer, they receive a prompt and so forth,” Khatri says, adding that more ing and payment being an integral part
for their name, e-mail, phone number and layered, comprehensive solutions provide of your online ordering system, your
birthday. This information then heads into restaurants more “complete ownership of customers will not trust your business
the restaurant’s secure customer database, their online experience.” and move to the next one,” Batra says.
2 8 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

026_PIZ_1220_OPonline.indd 28 11/11/20 11:48 AM


PRESENTATION IS
EVERYTHING!

FAX: 405-239-2242
405-239-6864 sales@hsfoodservers.com

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11/5/19 3:50
1:43 PM
PM
089 12 HS Inc.prep.indd 1 11/12/07 4:13:19 PM
OPERATIONS

Much
Needed
Attention
Pizzerias focus on
front-of-house updates

By Denise Greer
Photo Josh Keown

D
ining restrictions
amidst the COVID-19
Pandemic have resulted
in restaurant operators taking
a hard look at their interiors.
Without guests filling seats,
some have taken the time to
spruce up their dining rooms.

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030_PIZ_1220_OPFOH.indd 30 11/11/20 11:50 AM


When we surveyed pizzeria opera- store and buy the paint, take a good retailers offer apps that allow you to
tors this summer on the impact of look at your walls. Are they drab or digitally paint a room. Still lost on
COVID-19, we asked if they were discolored? Are there dings in the color selection? Call in a professional
making any capital improvements wall that require plaster? Does the interior designer or branding expert.
while dining was limited or closed. color palette and art best represent Another way to freshen up dining
We received scores of responses that your restaurant? space is by adding focal art on the
front-of-house updates were a prior- If a touchup is in order, calculate walls. Bring the community into the
ity during the pandemic, everything square footage of the area to get a restaurant with local wall art or a
from deep cleaning and maintenance close estimate of how much paint mural. Contact your local art organi-
to refreshing paint and floors (and you will need. Don’t forget to factor zations about featuring local artists.
even complete remodels). Let’s look in supplies and labor. A project can • Flooring. If you are still curbside
at five improvements to make the quickly turn into thousands of dol- and takeout only, now’s a good time
most impact for the investment: lars. to replace or restore flooring. Filthy
• Clean, clean, clean. Giving Color selection can be overwhelm- and fadded hardwood, cracked con-
the dining area a good scrub from ing. Are you satisfied with your crete or dirty and ripped up carpet
floor to ceiling can make a good current color scheme? Walk into your is a troubling red flag for customers.
impression without dipping into your location with a critical view. Notice Can your current flooring be
updating budget. Remember to find how the room feels. If it seems dark, repaired or does it need replaced?
all of those nooks and crevices that lightening it up may be in order. Get estimates for both. If you decide
are often missed with packed dining Evaluate your restaurant’s brand. to replace flooring, know your
rooms day in and day out. Does the color on the walls fit your options. Hardwood is timeless, and
• Walls/Ceiling. A fresh coat of concept? If not, it may be time to carpet and laminate are budget
paint is a great way to spruce up your look into a new color scheme. Paint friendly options. Operators are trend-
dining area. But before you go to the companies and home improvement ing away from carpet to easier-to-

030_PIZ_1220_OPFOH.indd 31 11/11/20 11:50 AM


clean hard surfaces. Today’s flooring • Full Remodel. Some ambitious IN THE AIR
trends include polished concrete, operators used the dine-in closure
luxury vinyl tiles and quarry tiles. A to overhaul their front of house com- HVAC is now playing a critical role in
few things to remember: the flooring pletely. Many did so to emphasize the fight to limit the spread of
selection should be able to withstand carryout operations. Remodels are a COVID-19. Several pizzeria owners
the demands of a high-traffic dining huge undertaking. Be sure to know who were surveyed in our Pizza Industry
area and fit your overall concept what you are getting into and know Special Report indicated they repaired or
brand. when it’s too extensive or complex to replaced the HVAC system. It’s a system
• Furniture. If there are salt and go DIY. With permit issues, supply that often gets overlooked until it breaks.
sugar packets under table legs, it’s ordering and scheduling, hire a good Now is the time to review your mainte-
past time to attend to your furni- contractor. nance schedule and the effectiveness of
ture. With years of wear and tear, Whatever type of project you
your HVAC system.
restaurant furniture needs constant undertake, do the research and set a
Many states have offered HVAC
review. Is the upholstery in dire need budget. Your time and that of your
strategies in their safe dining guidelines.
of replacement? Can furniture be staff is a commodity. Know when to
reconfigured for better dining room outsource. Follow your local authori- The State of Minnesota outlines sev-
flow? Flexible seating has become ties on requirements and permits eral HVAC-specific practices, including:
more valuable with the uncertainty needed to undertake a project. n "continuously maximize fresh air into the
of varying dining capacity restric- workplace, and eliminate air recirculation;
tions. Communal tables have been maintain relative humidity levels of RH
all the rage for the past several years. 40-60 percent; keep systems running
DENISE GREER is Executive Editor at
But during and after COVID-19, longer hours (24/7 if possible) to enhance
versatility is the key. How can tables Pizza Today. the ability to filter contaminants out of
be put together, pulled apart or the air; add a flush cycle to the controls
removed? of the HVAC system, and run HVAC
systems for two hours before and after oc-
cupancy, check and rebalance the HVAC
system to provide negative air pressure
whenever possible; supplement ventilation
system with the use of portable HEPA
filter units whenever possible; minimize
air flow from blowing across people; and
consult an HVAC professional or the
American Society of Heating, Refrig-
erating and Air-Conditioning Engineers
(ASHRAE) to ensure proper ventilation
is provided, and ventilation systems are
properly maintained."
ASHRAE has also provided businesses
with guidelines for mitigating COVID-19
risks. “Key elements of a strategy to limit
the spread of the COVID-19 virus are
to perform needed heating, ventilating
and air conditioning (HVAC) system
maintenance, including filter changes,
and to run HVAC equipment, prior to
re-occupancy,” said ASHRAE Epidemic
Task Force chair, ASHRAE Environmental
Health Committee voting member and
2013-14 ASHRAE Presidential Member
Bill Bahnfleth in a release.

3 2 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

030_PIZ_1220_OPFOH.indd 32 11/11/20 11:50 AM


The Hot Slice brings you inspiring stories, strategies and
lessons learned from successful pizzeria professionals and top
experts. This podcast is hosted by the team at Pizza Today,
the premier network for pizzeria professionals. We’re bring-
ing our award-winning interviewing and 37 years as a trusted
pizza restaurant partner to the airwaves with real, in-depth
EVERY THURSDAY ON ALL MAJOR conversations with pizzeria owners, champion pizza makers,
PODCAST PLATFORMS industry pros and others to help make your business better.

THIS MONTH
WESLEY KEEGAN
Tailgate Brewery - Nashville, TN

LEADERSHIP ROUNDTABLE
Jet's Pizza

PIZZA TODAY STAFF


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THANK YOU TO OUR SPONSORS

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033_PIZ_1220_HOTSLICE.indd 33 11/11/20 11:56 AM


KITCHEN
V i e w h u n d r e d s o f r e c i p e s a t P i z z aTo d a y . c o m

Updating
Your Kitchen
Workhorses
How to Evaluate
Kitchen Equipment
Purchases
By Rachel Hartman

P
izza comes to life in the
kitchen. Thus, it’s essential
to put in the right appli-
ances to make and sell pies. Yet
there’s no guidebook to follow
when buying an oven or dough
mixer, as your specific needs will
depend on factors ranging from
your pizza style to your produc-
tion needs and budget. “Purchasing
equipment for a pizza restaurant
is a big undertaking,” says Chuck
Sillari, founder of Mortadella Head
in Somerville, Massachusetts.
The next time you need to invest
in kitchen equipment, use the
following criteria to decide which
model to get.

3 4 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

034_PIZ_1220_IKequipment.indd 34 11/11/20 11:58 AM


IMMERSE YOURSELF IN THE

P I Z Z A E X P O E X P E R I E N C E 2 4/7/365

C O M I N G J A N U A R Y 2 02 1

035_PIZ_1220_PE365.indd 82 11/11/20 11:56 AM


The Pros and Cons of Buying Academy, LLC. He got certified in won’t matter,” says Seaton, who has a
Used Roman Al Taglio Pizza and now runs background in pizza equipment sales.
“There are always restaurants going Harry’s Pizza Market with his wife “If it will be customer facing, it better
out of business, which means used Laurie. Their eatery is the first certified be beautiful.”
equipment is always an easy option,” Roman al Taglio-style pizza restaurant
says Sillari, who has purchased equip- in the state of Wisconsin. Look at Temperature
ment for several establishments. In During his training sessions at the Kitchen equipment can impact your
addition to used pieces being readily Roman Pizza Academy, Latifi got to place’s HVAC system. Once after pur-
available, the price is typically lower see firsthand the oven used in class that chasing used equipment, Sillari found
than what you’ll pay for new equip- was specifically designed for Roman it threw the balance off in the kitchen.
ment. In his experience, Sillari has al Taglio pizza. It was a Moretti Forni “Buying new equipment allows you to
occasionally purchased multiple pieces Pizza Oven (P120E B2X) from Ampto. understand how it will impact the tem-
for a really good deal at auctions for He found it to be durable and selected perature in the kitchen, which in turn
eateries going out of business. “We’ll the same model for his restaurant. The will allow the equipment to run better,”
buy a few pieces that we don’t even oven, along with the pieces that go he says. “This is especially true when it
need in the present moment, and put with it such as blue steel pans that are comes to refrigerated pizza benches.”
them away for that time to come,” he cured and then used to cook the pizzas,
says. This strategy works well if you work well together. The pans have an X Evaluate the Need for Training
have room to store pieces that you can formed in them and the bottom rises “Who’s using the equipment?” Seaton
then bring out later when they are slightly, coinciding with the X forma- asks. If you get a good deal on a piece
needed. tion. This way, “the heat gets under it,” of equipment that requires many steps
Getting used equipment has cer- Latifi says. “The bottom looks like it or special skills to use correctly, you may
tain drawbacks, including the form of gets done perfectly, which is very hard have to train staff members so they can
payment. You may have to pay for the to achieve with a wood or gas oven.” operate it. If it’s complicated to carry
equipment up front rather than making out a process on a piece of equipment,
installments over time through financ- Think about Parts you also run the risk of workers causing
ing plans. Furthermore, you won’t get Whether you purchase new or used harm to the machine. “Sometimes it’s
a warranty, notes Avni Latifi, owner of kitchen equipment, consider the manu- prudent to pay a bit extra for ease of
Harry’s Pizza Market in Sheboygan, facturer. Check if the company has been operations to avoid unnecessary damage
Wisconsin. There are usually no written in business for an extended period, if it through misuse,” Seaton says. n
manuals included in used gear and you has a good reputation, and if it makes
could have a hard time getting techni- parts for the model you’re consider-
cal support if the equipment breaks ing. A well-established company that RACHEL HARTMAN is a freelance
down. It can also be tough to find a size produces consistent parts over time writer who covers small business, finance
that fits exactly in the kitchen space you could be helpful if you need to repair an and lifestyle topics.
currently have. appliance. “A good example is Bakers’
Pride ovens,” says Nancy Jo Seaton,
When to Purchase New Equip- president and owner of Seaton Food HOW TO
ment Consultants. “They last a very long CALCULATE THE ROI
“Buying new equipment makes it time and the manufacturer does not go
easier to design your ideal kitchen,” Sil- through dramatic model renovation, so When selecting kitchen pieces, you’ll
lari says. “You’ll be able to order pieces parts are readily available, even for the want to make sure you get a solid return.
of equipment that will fit where you very old models.” “In the end, you should choose equip-
ment that will deliver on your invest-
need them.” You’ll also often get a war-
ment,” says Nancy Jo Seaton, president
ranty that will cover costs if something Consider Visibility
and owner of Seaton Food Consultants.
needs to be fixed or replaced. Generally, For equipment that will be tucked
“Make sure it pays for itself over a rea-
it costs more to buy new equipment, away behind doors in the kitchen, you
sonable amount of time.” For example,
but you can often get financing options may not have to worry that much about say you’re going to make 100 pizzas a
to spread out payments. appearance. In places set up to give day at a profit of $10 each, and the oven
The style of pizza you produce can customers a full culinary experience and you’re considering costs $10,000. It will
also help guide the decision-making watch food being prepared, looks will take 100 operating days to pay for the
process. In 2019, Latifi went to Miami, play a bigger role. “If you’re going to oven.
Florida, to attend the Roman Pizza hide it in the back, dents and scratches

3 6 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

034_PIZ_1220_IKequipment.indd 36 11/11/20 11:58 AM


A D V E R T I S E M E N T

International Pizza Challenge


Interested in learning more about the International
Pizza Challenge? Each year at Pizza Expo in Las
Vegas, hundreds of pizza makers converge and go
head-to-head in testing their pizza-making skills in
a number of categories. From pan to non-traditional
and everything in between, the gathering always
rates high in creativity and competitiveness. If you’d
like to learn more about the 2021 International Pizza
Challenge, go to PizzaExpo.com

I N T E R N A T I O N A L
P I Z Z A C H A L L E N G E
S P O N S O R E D B Y

www.RealCaliforniaMilk.com

037_PIZ_1220_CMABad.indd 84 11/11/20 11:57 AM


2021

SERRANO PEACH
PIZZA WITH BACON

Ge t ap p etizer, p izza, mai n d i sh and d esser t rec i p es


to take y ou r menu i nt o 2 02 1

3 8 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

038_PIZ_1220_MENUGUIDE.indd 38 11/11/20 11:59 AM


MORTADELLA AND
PISTACHIO PIZZA

Pho to s by Josh Ke own

D E C E M B E R 2 0 2 0 / P I Z Z AT O D AY. C O M / 3 9
SERRANO PEACH MORTADELLA AND ALAMO PIE
PIZZA WITH BACON PISTACHIO PIZZA
1 14-inch pizza crust
1 19-ounce proprietary dough ball 9-12-ounce dough ball 1 tablespoon vegetable oil
formed into a 14-inch round 6 or 8 thin slices Mortadella ¾ pound ground beef
7 to 8 ounces shredded mozzarella 6 ounces burrata 1 teaspoon ground cumin
cheese 6 slices whole-milk mozzarella ½ teaspoon salt
10 Serrano peppers (approximately 7 Extra virgin olive oil ½ cup chopped red onion
ounces) 1 ½ tablespoons crushed pistachio nuts 2 habanero peppers, finely chopped
4 to 5 strips of bacon, (approximately 6 Basil, chiffonade ¾ cup thick salsa
to 7 ounces) cut into inch pieces and Drizzle of chili oil ½ cup canned black beans, drained and
par-baked in an oven for 2 to 3 min- rinsed
utes until the fat is just melting. Stretch dough to desired size. 1 cup shredded Monterey Jack cheese
1 ½ fresh peaches (3 to 4 ounces) cut Drizzle and spread olive oil. ¾ cup shredded cheddar cheese
and diced in centimeter cut Evenly distribute mozzarella slices. 1 tablespoon finely chopped cilantro
3 tablespoons maple syrup for garnish Bake until golden.
Fresh cilantro sprigs for garnish Remove from oven and cut into desired In a sauté pan set over medium heat,
slices. warm the oil for one minute. Add the
Place the serrano peppers in a pan and Fold 1 piece of mortadella for each slice. ground beef, cumin, salt, onion and haba-
roast in a 550-degree pizza oven for 8 min- Tear burrata into bite-sized pieces and nero. Cook and stir until the beef is cooked
utes. The small peppers will start to blister evenly distribute around pizza. through, 4 to 5 minutes, using a wooden
and even pop when done. Remove from Sprinkle pistachios then basil. spoon to break up the beef. Pour off any
oven and cool. Drizzle chili oil. excess fat from the pan.
When the serranoes are cool, cut the top Serve. Spread the salsa over the crust. Sprinkle
off each one and down the center. the black beans evenly over the salsa.
Carefully draw the back of a knife down KATIE'S PICK Mortadella Spread on the ground beef. Combine the
the length of each seeded innards to and pistachio together are a two cheeses and sprinkle evenly over the
remove those seeds and peel the skin very trendy combination, and pizza. Sprinkle on the cilantro. Bake.
away from each pepper. not without good reason! The
Cut each side lengthwise in half again to crunch of the pistachio paired BARBECUE SHRIMP PIZZA
produce 8 small pieces. with the soft mortadella is
For the Pizza: Place the cheese directly fantastic. 14-inch pizza crust
on the dough then place the bacon and ¾ cup BBQ sauce
serrano peppers. (For a good visual FOWL PLAY 20 shrimp, 40-60 count, peeled and
appeal, face the serrano peppers pointing deveined, tails removed
the same way across the pie). 12-ounce dough ball ½ cup red onion, chopped
Bake in a 500 F oven for 12 to 14 min- 1 teaspoon extra virgin olive oil ½ cup pepperoncini, chopped
utes until the crust is golden, the bacon ½ cup pesto basil sauce ¼ cup roasted red pepper
is cooked and the cheese has melted. 2 cups cooked chicken breast strips ¼ cup roasted yellow pepper
Remove pizza from oven. 6 ounces artichoke hearts, drained 1 cup smoked mozzarella
Toss the diced peaches across the pizza 3 ounces sun-dried tomatoes, chopped 1 cup fontina
then drizzle with the maple syrup and ½ cup shredded or mozzarella
garnish with the cilantro sprigs. In a mixing bowl, combine shrimp and
Serve immediately. Spread olive oil and then pesto sauce ½ cup hot sauce.
over dough. Arrange chicken pieces and Spread BBQ sauce on the crust, fol-
artichoke hearts over the sauce; sprinkle lowed by shrimp, red onion, pepperonci-
JOSH'S PICK I will defend with cheese. Bake until cheese is melted ni, roasted red pepper and roasted yellow
fruit on a pizza until my dying and lightly browned at the edges. pepper. Add shrimp and top with cheese.
day. Combine it with bacon Bake at 500 F until crust is golden and
and it wins everytime. cheese bubbles.

4 0 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

038_PIZ_1220_MENUGUIDE.indd 40 11/11/20 11:59 AM


SOUTHWEST HEAT

12-ounce dough ball


¼ cup red onion
¼ cup jalapeño
8 ounces pork with ghost
pepper mixture*
½ medium avocado
6 ounces mozzarella cheese
Dollop sour cream
Sriracha
Cilantro

*Chop two ghost peppers


and mix in with pulled pork as
it cooks.
Form dough into a disc.
Top with red onion, jala-
peño and pork.
Sprinkle with cheese and
bake until crust is golden and
ready to serve.
Remove from oven and
arrange avocado slices around
pizza.
Place a dollop of sour cream
in the center.
Drizzle with sriracha sauce
and finish with torn cilantro.
Serve.

JEREMY'S PICK You like it


hot? Yeah, I thought so. I do,
too. Here you go. Light your
senses on fire, then, fellow
pyromaniacs. Keep some milk
nearby if ghost peppers aren’t
your thing.

D E C E M B E R 2 0 2 0 / P I Z Z AT O D AY. C O M / 4 1
THE ROYALE WITH CHEESE

1 19-ounce proprietary dough Place the tomato sauce on a


ball 14-inch round followed by the DENISE'S PICK What’s so
3 to 4 ounces proprietary mozzarella. great about a cheese pizza?”
tomato sauce Sprinkle each of the cheeses Everything! The dynamite
¾ cup aged mozzarella around the pizza and bake in a blend of contrasting cheeses
½ cup shredded provolone 475 F oven for 12 minutes or until is hard to get right. But, John
Gutekanst has perfected a
¼ cup of the following cheeses: the crust is golden and cheese
cheese pizza.”
Feta, Asiago, Parmigiano, Gor- melted.
gonzola, Provolone Serve hot.

4 2 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0
SOPPRESSATA & FRITTATA PANINI Push dough out to 14-inch in diameter, Lay pepperoni and salami on the bun
8 extra-large eggs then brush with hot chili oil. Add tomato and place the sliced mozzarella on top of
4 tablespoons skim milk sauce, then add meatballs, mozzarella, the meats. Next, put the top half of the bun
2 teaspoons Dijon mustard ricotta and bake. After the bake top with in place.
6 ounces sliced soppressata fresh oregano and grated Pecorino-Roma- Wrap the sub in aluminum foil and bake
½ cup diced roasted red bell peppers no cheese. for about 6 minutes or until the cheese has
½ cup diced Roma or plum tomatoes melted (time will vary relative to type of
3/4 cup shredded mozzarella and pro- FUSILLI PRIMAVERA oven and oven temperature).
volone blend
8 slices panini-style bread* 1 pound asparagus, trimmed and cut SAUSAGE STUFFED BELL PEPPERS
into 1-inch pieces
In a mixing bowl, combine the eggs, 1 tablespoon olive oil 1 pound ground sausage
skim milk and mustard. Whisk to blend. 1 medium yellow onion, chopped 1 can (15 ounces) black beans, drained
Add the soppressata, bell peppers, 2 cloves garlic, minced 2 cups quinoa, cooked
tomatoes and cheese blend. Stir well to 2 cups mushrooms, drained ½ cup diced green chilies
combine the ingredients. 2 medium carrots, sliced 2 large fresh tomatoes, diced
Pour the egg mixture into a lightly 1 large zucchini, chopped 2 cloves garlic, minced
greased (or sprayed) baking pan that ½ cup fresh basil, chopped 1 small yellow onion, diced
measures about 9 inches x 9 inches. Bake ¾ tablespoon salt 2 tablespoons chopped fresh cilantro
in a 375 F oven for about 20-25 minutes, ½ tablespoon pepper 1 teaspoon cumin
or until the eggs are set and there is firm- 2 tablespoons all-purpose flour sea salt, to taste
ness to the frittata when pressed with your 14-ounces evaporated milk 1 cup frozen organic corn
finger. 12 ounces fusilli 6 large bell peppers, tops cut off, then
Allow the frittata to cool for about 1/3 cup Parmesan cheese, grated seeded
20 minutes. Turn it out of the pan and cut ½ cup low sodium chicken broth
into 4 equal squares. Place each square Sauté onion, garlic and mushrooms in ¼ cup shredded Pepperjack cheese
between two slices of panini-style bread. the olive oil over medium-high heat for (optional)
Put the sandwich into a panini press to 5 minutes. Stir in carrots, zucchini, aspara- chopped green onions, as garnish
toast the bread. If you don't have a panini gus, 2 tablespoons basil, 2 tablespoons
press, toast the bread in the oven. water, salt and pepper. Cover and cook Preheat oven to 350 F. In a large skillet,
over medium heat for 5 minutes. Uncover brown the sausage.
and cook two minutes to evaporate excess Once browned, add in diced onion, gar-
ANGRY MEATBALL liquid. Remove from heat and stir in flour lic, black beans, cilantro, chilies, tomatoes
AND RICOTTA PIZZA for one minute. Add milk and put back on and cumin.
heat. Stir until thickened, about 5 minutes. Stir well, cover and simmer on low for
Meanwhile, in large pot of boiling water, about 15 minutes.
cook fusilli until al dente. Drain and toss Remove lid, add corn and cooked
and with sauce. Sprinkle with Parmesan quinoa, simmer an additional 15 minutes or
and remaining basil, then toss again. until all the liquid reduces.
Divide into heated bowls and serve. Cut peppers in half lengthwise, remove
seeds and stems.
Place peppers cut-side up in an oven-
PIZZA SUB safe dish. Fill each pepper equally with
sausage mixture. Pour about ½ cup
14-inch pizza dough 1 9-inch sub bun or French roll, split chicken broth on the very bottom of the
extra-virgin olive oil 2 tablespoons seasoned pizza sauce dish.
6 ounces tomato sauce 1 tablespoon grated Parmesan cheese Cover dish tightly with foil and bake for
10 large meatballs, cut in half 4 ounces pepperoni about 55 minutes, or until the peppers
6 ounces fresh mozzarella 3 ounces salami soften to your liking.
3 ounces ricotta 2 ounces sliced mozzarella cheese Remove foil, top each with 1 tablespoon
Hot Chili oil of cheese (if desired) and bake a few more
1 ounce fresh oregano, chopped Spoon the pizza sauce evenly over the minutes to melt the cheese.
1 ounce Pecorino Romano cheese, bottom half of the cut bun, then sprinkle Top with green onions and cilantro
grated the Parmesan cheese evenly over the leaves, then serve.
sauce.
D E C E M B E R 2 0 2 0 / P I Z Z AT O D AY. C O M / 4 3

038_PIZ_1220_MENUGUIDE.indd 43 11/11/20 11:59 AM


SRIRACHA-CHA-CHA bacon, fully cooked Once the dough has re- fluffy. When the eggs are done
SCRAMBLED EGGS AND 1 avocado, sliced laxed, continue to lightly press but still lightly runny, remove
BACON PIZZA Sriracha for drizzle dough to the corner of pan. Let from heat.
the dough rest for another hour Remove pizza from oven and
1 9- to 12-ounce dough ball Oil a half steel sheet pan. covered with plastic wrap. spread egg mixture over pizza,
5 eggs Place dough in the center of Crack eggs into a large mix- leaving ¼ -inch edge. Sprinkle
¾ cup heavy cream pan and pour another table- ing bowl. Add cream, ricotta, cheese mix and add bacon.
2 tablespoons ricotta spoon of olive over the dough salt and pepper. Whisk until Continue to cook until golden.
1 tablespoon butter ball. smooth. Drizzle olive oil and Remove pizza and add sliced
Extra-virgin olive oil Using flat part of your fingers par-bake dough for 2 to 3 avocado and drizzle sriracha
6 ounces equal parts shred- on both hands and press down minutes. over pizza.
ded mozzarella, sharp the dough, stretching dough Heat large skillet to medium Slice into squares and serve.
cheddar and Monterey Jack to corners as far as you can. Let and add butter. Pour in eggs, Serve hot.
cheese rest at room temperature for 1 working spatula from edge of
4 strips Applewood smoked hour covered with plastic wrap. center until eggs are soft and

KATIE'S PICK I am a
firm believer that breakfast
pizza should be more widely
accepted. Starting your day
with a slice of this, a good
day is guaranteed.
4 4 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0
FRIED BRUSSELS Balsamic reduction Place mozzarella onto your
SPROUT CHIPS Lemon wedge pizza, leaving a ¼-inch border.
2 ounces crushed walnuts or Evenly place the rendered ba-
7 ounces whole-milk moz- pecans con and slide the pizza into the
zarella oven. Bake until finished and
2 ounces rendered smoked Shape and stretch your then remove the pizza.
bacon (random-size pieces) pizza into a rectangle or oval. Next, cut the pizza down the
1½ - 2 ounces fried Brussels Flash-fry your Brussels sprout middle; then into five strips.
sprout leaves (tear or trim chips between 350-375 F for Add the Brussels sprout chips,
the outer leaves of the Brus- approximately 20 seconds. Be shaved Fontina or Asiago, and a JOSH'S PICK My
sels sprout; when fried, call careful — they pop when added light drizzle of balsamic reduc- favorite test kitchen
them Brussels sprout chips) to the hot oil, so make sure your tion. Add the crushed walnuts dish the past year wasn't
Sea salt and pepper, to taste leaves are dry. When finished, or pecans for texture. even a pizza. It was this.
2 ounces shaved Fontina or add salt and pepper, to taste, Then add the lemon wedge I didn't share.
Asiago then set aside. and serve.

D E C E M B E R 2 0 2 0 / P I Z Z AT O D AY. C O M / 4 5

038_PIZ_1220_MENUGUIDE.indd 45 11/11/20 12:00 PM


PEACHES AND CREAM PIZZA

1 dough ball
7 ounces shredded whole milk moz-
zarella
2 ounces imported Gorgonzola or
Gorgonzola crumble
½ ripe peach or nectarine sliced in 6
thin wedges
16-18 pieces candied spiced walnuts
Balsamic reduction
Whipped cream
Pinch of Maldon salt
Calabrese or spicy powder
(Optional) 7 thin slices Prosciutto di
Parma or San Danielle

For the spiced candied walnuts: Toss


in super fine sugar and bake for
4 minutes at 500 F.
Sprinkle with calabrese or a spicy
powder to taste.
Let cool and break into pieces.
Shape and stretch your pizza into a
12-inch circle.
Add the mozzarella and place your
pizza into the oven.
Take your pizza out of the oven and
cut into six slices.
Add small pieces of Gorgonzola,
peaches, walnuts, whipped cream,
balsamic reduction and a pinch of
Maldon salt.
If you’re a prosciutto fan, bunch them
in small roses and add them over each
peach.
Either way this pizza is delicious.

JEREMY'S PICK When the one and


only Tony G. sends you a recipe, well …
you know it’s going to impress. Peaches,
when fresh picked at their height in
summer, are my favorite fruit. When
Tony provided us this recipe, I drooled
just reading it. I knew it was going to
be pure magic. And, boy, I was not
disappointed! The spiced walnuts, the
cream, the salt … I don’t know where to
start. It’s an entrée, or dessert, or both
rolled into one. It’s perfect.
PHOTO: TONY GEMIGNANI
4 6 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0
UPSIDE DOWN PIZZA

28- to 36-ounce dough ball,


depending on the thickness you
prefer
¼ cup olive oil

Let your dough ball sit at room tem-


perature for 1 hour before use.
Pour a portion of your oil into a well-
seasoned 12- by 18-inch steel pan.
Place your dough into the center of
the pan and pour the rest of the oil over
the top of your pizza.
Using the flat part of your fingers on
both hands, press down the dough.
Stretch your dough to the corners
as far as you can and let your dough
sit covered with plastic wrap at room
temperature for 45 minutes.
Once your dough has relaxed,
continue the process and lightly press
your dough to the corners of your pan.
Try not to degrade this second push
completely, so be light with your hands
on your dough.
Let your dough sit for approximately
1½ hours covered with plastic wrap.
Carefully take your plastic wrap off
and par bake your pizza for 6 to 8 min-
utes at 500 to 525 F. I prefer a par bake
because I feel you have a stronger,
crispier pizza.
Take your pizza out of the oven.

12 one-ounce slices of whole milk


mozzarella or dry mozzarella
5 ounces tomato sauce
EVOO
Grated Romano
Dry oregano
1 teaspoon chopped garlic
(optional)

Place your mozzarella over your


pizza leaving a ¼-inch border.
Spoon on your sauce Romano,
DENISE'S PICK Sometimes it pays chopped garlic, olive oil and continue
off to doing things in a different order. to bake until golden brown, or when
The result is one of my favorite pizzas the pizza looks finished.
we’ve ever made in the Test Kitchen. The Cut into desired slices, finish with
beauty is in the room temperature rise. oregano and oil and then serve.

D E C E M B E R 2 0 2 0 / P I Z Z AT O D AY. C O M / 4 7

038_PIZ_1220_MENUGUIDE.indd 47 11/11/20 12:00 PM


SAUSAGE AND CHEESE RAVIOLI for about 10 to 15 minutes, or until dough TOMATO AND SPINACH PASTA
is tender. Remove cooked ravioli from pot
¼ cup olive oil carefully with a spider; drain well. Finish 6 cups tomatoes, diced
6 ounces ground sausage, partially with proprietary sauce. 2 teaspoons fresh garlic, minced
cooked 1 ½ teaspoon salt
Salt and pepper to taste CHICKEN CHEESE ½ teaspoon pepper, freshly ground
1 (10-ounce) package frozen chopped STEAK SANDWICH 1/3 cup extra virgin olive oil
spinach, thawed and 1 cup fresh spinach leaves, torn
squeezed dry ¼ cup vegetable oil 16 ounces cavatappi
¼ cup mascarpone 1 large yellow onion, cut into rings 3 tablespoons ricotta cheese
1/3 cup grated Parmesan 36 ounces thinly sliced chicken breast
Ravioli dough (recipe follows) 6 ounces provolone cheese, sliced Combine tomatoes, garlic, salt, pepper
6 crusty Italian rolls and olive oil and set aside while pasta
cooks. When pasta is al dente, drain and
In a large sauté pan, heat olive oil. In a large skillet or sauté pan set over toss with tomato/oil mixture and spinach.
When almost smoking, add the sausage medium-high heat, sauté the onion in 3 After spinach starts to wilt, sprinkle with
and season with salt and pepper. Cook tablespoons of oil until tender. Remove the cheese and serve.
until all the liquid has evaporated from the onions and set aside.
sausage. Add spinach; cook for 2 minutes. Add the remaining oil to the pan and FETTUCINI CARBONARA
Remove from heat; pulse mixture in food sauté the steak until it is just cooked
processor until you get a coarse texture. through. Put a slice of cheese on each roll, ¼ pound bacon, cut into strips
Place in mixing bowl; stir in mascarpone then add six ounces of meat to each roll. 1 tablespoon extra-virgin olive oil
and Parmesan. Top the meat with the sautéed onions. 1 tablespoon unsalted butter
Serve with sweet and hot peppers or fried 1 clove garlic, sliced
Ravioli dough: mushrooms. 3 large egg yolks
3 cups unbleached white flour ½ cup freshly grated Parmesan cheese
½ teaspoon salt PASQUALE’S PASTA SALAD ¼ cup freshly grated Romano cheese
2 eggs 4 teaspoons freshly ground pepper
½ cup warm water 16 ounces spinach penne pasta 1 pound Fettucini pasta
1 cup prosciutto
Sift flour and salt together. Place flour 6 ounces black olives, pitted Cut the bacon into strips. Put butter,
mixture on a board, making a well in the 1 large tomato, diced oil and garlic in a sauté pan that is large
center of the flour. Drop eggs into the flour 1 large cucumber, sliced enough to hold all the pasta after it has
well, using your hand or a fork, break the 4 ounces yellow bell pepper, diced been cooked. Set the pan over medium
yolks and beat eggs slightly. Combine the 4 ounces red bell pepper, diced heat. Cook and stir the garlic until it is a
eggs and flour together, gradually adding 3 ounces broccoli, chopped deep, golden color. Discard the garlic and
enough warm water to make a stiff dough. 3 ounces cauliflower, chopped raise the heat to medium-high. Add the
Knead dough well, until smooth; cover 2 ounces red onion, chopped bacon to the pan and fry it until it is crisps.
the dough; let it rest for 15 minutes. Cut 12 ounces house Italian salad dressing Turn the heat to low and keep the bacon
dough in half; roll each half on a floured Fresh basil, to taste warm.
board into a thin sheet (about 1/16- to 1/8 Fresh parsley, to taste In a mixing bowl, lightly beat the egg
inch-thick). Fresh grated pepper, to tasted yolks with the two cheeses and half the
To assemble: ground pepper. Set aside.
Drop about 1 teaspoonful of filling about Cook pasta until al dente. Drain pasta Cook the pasta in boiling, salted water
1 1/2 inches apart all along the dough. and give ice bath. Mix pasta, prosciutto, until al dente. Drain well. Add it to the pan
When the sheet of dough is fully dotted olives, tomato, cucumber, bell peppers, with the bacon. Next, add the egg and
with dabs of filling mixture, cover filling broccoli, cauliflower, onion and dressing cheese mixture to the pan. Toss thoroughly
with other sheet of dough. Using your in large bowl. Divide in equal portions into to coat the pasta and heat through the
fingers, gently press dough between serving bowls and top with basil, pars- eggs. Add the remaining ground pepper.
each dab of filling to seal it. Cut ravioli into ley and pepper. Serve with warm house Serve.
squares with a zig-zag-edged pastry cutter, bread.
or very sharp knife. Allow ravioli to dry for
one hour before cooking. Drop ravioli into
8 quarts of boiling, salted water and cook

4 8 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

038_PIZ_1220_MENUGUIDE.indd 48 11/11/20 12:00 PM


PICKLE CHIPS SUMMERTIME PIE PROSCIUTTO ARUGULA PIZZA

1 12-ounce dough ball


1 9- to 12-ounce dough ball 4 ounces tomato sauce
1 zucchini, thinly sliced 7 ounces whole-milk mozzarella
1 yellow squash, thinly sliced 2-3 ounces sliced Prosciutto di Parma
1 beefsteak tomato, sliced ½ cup arugula
¼ cup okra, sliced “Missing” Finishing Ingredient Op-
¾ cup whole milk ricotta tions:
2 tablespoons pistachios, chopped Shaved Parmigiano (salty/savory)
1 gallon Franks Red Hot ½ cup mozzarella, shredded Fresh squeezed lemon wedge (cit-
1 pound of butter 2 tablespoons shaved Parmesan rus/acidity/savory)
1 tablespoon of garlic powder 4 leaves of basil, torn Minced Calabrian peppers (spicy
1 tablespoon of onion powder hot/savory)
2 ounces of honey Oil a half steel sheet pan. Piquante pepper juice (sweet and
Place dough in the center of pan and sour/pickled flavor/savory)
Combine all ingredients in a heavy- pour another tablespoon of olive oil Hot pepper oil (spicy hot/savory)
bottom saucepot and simmer for 30 over the dough ball. Agave nectar or honey drizzle
minutes. Using flat part of your fingers on both (sweet)
Remove from heat and blend thor- hands, press down the dough, stretch- Maldon or Pink Himalayan salt pinch
oughly so as to incorporate the butter ing dough to corners as far as you can. (salty/savory)
with the Red Hot. Let rest at room temperature for 1 Garlic-infused olive oil drizzle (sa-
Take your favorite dill pickle slices, hour, covered with plastic wrap. vory)
the thicker the better, and dredge with Once the dough has relaxed, Balsamic reduction drizzle (acidity/
whole wheat flour. continue to lightly press dough to the sweet)
Deep fry at 350 F for 4-5 minutes or corner of pan.
until crispy. Let the dough rest for another hour, Shape and stretch your pizza into a
Finally, toss in the Buffalo Sauce in a covered with plastic wrap. 12- to 13-inch circle.
small mixing bowl. Drizzle olive oil and spread moz- Add the tomato sauce, leaving a
Serve with a side of Ranch or Bleu zarella. Par-bake dough for 2 to 3 ¼-inch border.
Cheese Dressing for dipping. minutes. Place the cheese on the pizza and
Recipe courtesy of Keith Coffman, Remove from oven. Spread ricotta place the pizza into the oven.
Lost River Pizza Company, Bowling over pizza, leaving ¼ inch at edge. When your pizza is done baking,
Green, Kentucky Top with zucchini and squash, then remove it from the oven and cut into
sliced tomato. desired slices.
Evenly distribute okra. Lay the prosciutto over the pizza,
Continue to cook until golden. then add the arugula.
Remove pizza and add chopped Above are a series of ingredient
pistachios, shaved Parmesan and basil. options that pair well with this pizza
and many others. Choose any one
DENISE'S PICK I HATE KATIE'S PICK Is there or two of the missing ingredients to
PICKLES! But I love this spicy, anything better than fresh, perfect the pizza to your liking. (Note:
fried app that happens to be homegrown produce in the The juice from the piquante peppers
pickles. I’ve made these several summer? Combining all can be used to toss the arugula in. It
times, altering the heat and spice of the best summertime creates a delicious sweet and sour/
levels each time. produce could never be a pickled flavor.)
bad thing.
D E C E M B E R 2 0 2 0 / P I Z Z AT O D AY. C O M / 4 9

038_PIZ_1220_MENUGUIDE.indd 49 11/11/20 12:00 PM


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5 0 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

050_PIZ_1220_PS.indd 50 11/11/20 12:01 PM


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every sip. Authentic taste makes our ARTISAN BREAD and PIZZA DOUGH
customizable to suit your line length. fit any space, allowing you to match your
coffee the best on the market! Rich, DIVIDER offers a complete range
Colour Coded individual holders - current capacity and beyond, all in a
strong and creamy – our espresso will of Artisan Bread and Pizza Dough
highlight special items e.g. Allergies. small footprint. Heat up to 932 degrees
make you fall in love at first sip. Currently production, from small “Ciabatta”
Sturdy Ticket Holders are dishwasher lets the PizzaMaster mimic wood-fired
we carry espresso pods, nespresso-style rolls to full length Baguette breads
safe. Installed in minutes. Chef Designed capabilities. Top and bottom heating
capsules and ground coffee. Please visit with incredible “open cell structure”
in Australia. So simple, you’ll wonder elements can be controlled individually,
our website sicilianimportsusa.com for throughout the entire product. Able to
why you’ve been fumbling with tickets for letting you set the optimal ratio for any
complete list of brands and products. process high hydration bread and pizza
years! US orders via Amazon. Enquiries: type of pizza, and leading to precision
For more information, contact Sicilian dough formulations without the use of
sales@XLRRail.com Visit baking for all types of pizzas and breads.
Imports by phone (804) 868-0240 or oil in the operation of the OPERA ONE-
www.XLRRail.com The PizzaMaster can bake any style
visit sicilianimportsusa.com. 240. A No Stress Divider with guillotine from any region—Sicilian, Detroit, New
cutting and “Die Stamping” accessories. York, Chicago, and more. In fact, there’s
Inquire as to why the OPERA ONE-240 even an option for steam to use with
is the ideal solution for Artisan Bread, bread, protein, and vegetables. See the
Artisan Pizza Dough and Ciabatta Bread versatility for yourself: contact MPM Food
production in your facility for a variety Equipment Group at info@mpmfeg.com
of new product ideas. A more compact or (800) 976-6762, or ask your food
and mobile design to fit most anywhere. equipment dealer to contact us today to
Contact Sottoriva America at set up a free test demo of a PizzaMaster
(704) 714-5880, or, visit our website at oven.
The RediHEAT Heated 2 Pie The Paper Straw sottoriva.com for our complete line
Delivery Bag You don’t have to be an eco-maniac of bakery and pizza equipment.
The RediHEAT Heated 2 Pie Delivery to do something great for our planet! “SOTTORIVA”, our equipment name for
Bag offers a safe, cost effective way to The Paper Straw Factory is a paper over 75 years!
satisfy your customer’s hot food delivery straw manufacturer in South Carolina
demands and comes in a variety of sizes. (Yes, our straws are really made in the
Our high-quality electric food bags are United States). They are allergen-free,
made with a patented electronic heating gluten-free, and soil and seawater
system to keep your food hot for 45 biodegradable. This means they live on
minutes. All of our delivery bags and our earth for a small fraction of the time
heaters are proudly made in the USA plastic straws do! We are big believers in
and we guarantee our work with a 2-year karma, which is why we donate a portion DSC Scales & Balances
manufacturer’s warranty on each heater of every purchase to plant trees in US DSC is your source for name brand
we produce. Each bag has a special National Parks. Not just a few trees, scales and balances at discount prices.
pocket for the heater which keeps the either. We pledge to plant a minimum of Imagine…18 percent DSC has a full staff of Engineers offering
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so that it doesn’t move around during DANGER: these straws may cause good Start increasing your revenue by 18 the proper weighing device for your
delivery. The cord plugs into a regular karma! Buy our straws and experience percent or more with an online ordering- application. We offer field and depot
wall outlet, no special equipment or Karmic Sustainability with every sip. If enabled POS system from PDQ POS. service to minimize your down time.
transformers are required. Visit us online your customer complains about paper Industry statistics show that checks from We have been selling weighing systems
at www.rediheat.com or call straws, you have our full permission online ordering are 18 percent higher since 1991, so we know what customers
(888) 556-2024. to call them Camus. Visit https:// than phone/in-store orders. The result: want, top quality brand name scales at
thepaperstrawfactory.com, email hello@ more products sold more frequently to incredible discounts. Call (800) 726-
thepaperstrawfactory.com, or call more people. Plus, online ordering saves 5883 or visit www.dscbalances.com.
(864) 438-0862 to get your eco on! on telephone staffing costs! Contact
PDQ POS at (877) 968-6430 or visit
PDQpos.com to begin saving more and
earning more.

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YELLOW PAGES

00 Flour..................................................... 53 Dough Boxes/Proofing Trays..................54 Pizza Boxes................................................. 55

Car Signs.................................................... 53 Dough/Doughballs/Sheeted Dough......54 Pizza Mixers............................................... 55

Cheese........................................................ 53 Dough Presses........................................... 55 Pizza Ovens................................................ 56

Coffee......................................................... 53 Dough Rollers............................................ 55 Pizza Pans/Peels/Screens........................ 56

Computer Systems, P.O.S................53, 54 Insurance.................................................... 55 Pizza Presses.............................................. 56

Conveyors...................................................54 Magnets...................................................... 55 Proofers...................................................... 56

Crusts..........................................................54 Mixers......................................................... 55 Sauce........................................................... 56

Deck Ovens...............................................54 Olives.......................................................... 55 Scales.......................................................... 56

Delivery Systems......................................54 On Hold Marketing.................................. 55 Spices & Seasonings................................. 56

Distributors................................................54 Pasta Equipment....................................... 55 Ticket Systems.......................................... 56

Dividers/Rounders....................................54 Pepperoni................................................... 55 Tomato Products.................................56. 57

Dockers.......................................................54 Pesto Sauces.............................................. 55 Wood-Burning Ovens...............................57

Gain Business by Increasing Visibility!


List in the Pizza Today Yellow Pages!
BASE LINE LISTING ENHANCE YOUR LISTING LOGO LISTINGS:
$695.00 PER YEAR! for the first two lines with additional lines, color, caps or bold! $1660.00 per half inch PER YEAR!
(approximately 65 characters per line) Call Stacie Dennison for pricing.

Call Stacie Dennison to reserve your space in the


PIZZA TODAY YELLOW PAGES
502-901-2528 or Fax: 303-693-0117 • e-mail:sdennison@pizzatoday.com

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00 Flour

THE FLOUR OF NAPLES


With a number of award-winning flours, including
their new “0” Nuvola Super for roman & contem-
porary styles, Caputo has a flour for every purpose.
Every pizzaioli deserves the most authentic and
highest-quality flour.
Exclusive importer:
Orlando Food Sales, Inc., Glen Rock, NJ
www.orlandofoods.com • 201-368-9197

Molino Pasini s.p.a. - Italy


Full line flours for Pizza, Fresh Pasta,
Ready Mix for gnocchi
Phone: 1-973-454-8534
+39 0376 969015
www.molinopasini.com - info@molinopasini.com Coffee

Car Signs

Coffee is Our Passion. Premier Sicilian


Cheese Coffee Importer in the USA. Proudly
Presenting: Almanegra, Chicaffe and
El Sol brands
“Classic Italian Cheeses made in the U.S.A.”
804-868-0240
Fresh Mozzarella - Water and Thermoform Pack
Fresh Mozzarella Special Formula for Pizza sicilianimportsusa.com
Fresh Mozzarella Curd • Ricotta con Latte®
Provolone • Parmesan • Burrata • Stracciatella
Gorgonzola • Asiago • Romano • Mascarpone
877.863.2123 belgioioso.com
Computer Systems/Point-of-Sale

Get Control: Point of Sale • Get Results: Point of Marketing


Get Serious. Get Arrow.

Call Now! 888-378-3338........www.ArrowPOS.com

CAP030_YellowPageListing_PT.indd 1 11/2/17 3:45 PM

• Fully Integrated POS Systems • Delivery, Self Ordering, Curbside, Take Out
• Stand Alone, Tablet, Kiosk or Mobile • Complete Inventory and Payroll
• Fully Integrated On Line & Mobile Apps • Real Time 24/7/365 Customer Support Desk
• Enterprise Management & Reporting
• Contact Less EMV PCI Credit Card Interfaces

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Computer Systems, P.O.S. continued Dividers/Rounders

Dough Dividers & Divider/Rounders


NSF, UL Listed. Made in the USA
www.dutchessbakers.com Ph: 800-777-4498
sales@dutchessbakers.com Fax: 715-394-2406

Conveyors

Dockers

Crusts
Dough Boxes/Proofing Trays

• Dough Trays -- Standard & Artisan Sizes – extremely durable and airtight.
Outlasts all other Plastic & Fiberglass Dough Trays!
• Dough Tray Covers – engineered to fit.
• Dough Scrapers – two ergonomic designs.
• Dough Tray Dollies – heavy duty.
The preferred dough tray of pizza operators
in the US and Abroad for over 30 years!
Order by phone or online.
908-276-8484...............www.doughmate.com The Leader in Dough Handling Products

OPTIMAL DOUGH PROTECTION


• Fiberglass composites outlast plastic trays
• Secure stacking, won’t stretch or bow
Deck Ovens • Three standard sizes; optional lids and dollies

Wood Stone Corporation - Bellingham, WA PH 800 458.6050


Stone Hearth Ovens - Wood-fired, Gas-fired, THE ORIGINAL DOUGH BOX www.mfgtray.com
Coal-fired and Wood/Gas combination
1-800-988-8103....................................................................www.woodstone-corp.com
Dough/Doughballs/Sheeted Dough
Delivery Systems

Pizza Forms & Systems, Inc............www.pizzaforms.com


Specializing in Custom Delivery Forms & Labels for the Pizza Industry
155 Romeo, Suite 600, Rochester, MI 48307
800-923-0004.........248-608-8726.........Fax: 248-608-6795

Distributors

BOVA FOOD DISTRIBUTORS • Custom Formulations


– an established, family owned and operated • Frozen Dough Balls
business, serving pizzerias and Italian restaurants
• Par-Baked Crusts
in PA, NJ, MD & DE since 1963. We offer a full line
of the finest pizza making ingredients and supplies. We carry the highest quality imported Italian • Hot-Pressed Raw Crusts
specialties. We can accommodate all of your equipment needs. QUALITY – PRICE – SERVICE
1-800-966-2682.............................. www.bovafoods.com ....................................215-997-1130

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Dough Presses Olives

MUSCO FAMILY OLIVE CO., 17950 VIA NICOLO,


TRACY, CA 95377.....STEVE WILLIS.....800-523-9828
Premium California Ripe Olives, Sicilian-style Green Olives,
Stuffed Olives, Deli Olives®, Zesti Olives®. OU Kosher certified.
www.olives.com..............stevew@olives.com

On Hold Marketing

Pizza & Tortilla Press, Grills


and Accessories. ETL - USA Made
www.dutchessbakers.com Ph: 800-777-4498
sales@dutchessbakers.com Fax: 715-394-2406

Dough Rollers

Pasta Equipment

Insurance

eview the proof PizzaPro


below LowandCostsign-off
Pizza Deliveryon the advertisement
Insurance Program as shown or indicate changes in the column.
Please return
Contact Julie this(717)
Reisinger signed 214-7616. proof to Stacie Dennison at either:
..................................www.amwins.com/apu
Email: sdennison@pizzatoday.com Pepperoni
T H S T R E E T , S U I T E 2 0 0 , LorO Fax: U IMagnets
S502-736-9518
VILLE KY 40203 • 502-736-9500
At Liguria Foods we follow old-world traditional recipes that
MAGNETIC ATTRACTIONS — Custom Magnets • Direct Mail • EDDM focus on flavor, quality and consistency to produce the
Best Pricing Anywhere – 25+ years of experience market’s best-tasting Pepperoni.
(800) 521-4773................................................. www.magneticattractions.com/today www.liguriafoods.com.........535-332-4121

Pesto Sauces

Armanino Foods, 30588 San Antonio Street, Hayward CA 94544 - Fine Italian Sauces
866-553-5611 x101.....www.armaninofoods.com.......Email: customerservice@armaninofoods.com

Mixers Pizza Boxes

PBI Sales ..........................................800-645-2700.............................. www.pbisales.com


10 Planetary & 5 Spiral Mixers - NSF Listed
10 qt to 200 qt sizes – Industry leading warranty
Boxes for Pizza, Slices, Catering, Bakery, Subs, Beverages and More!
Web: www.dutchessbakers.com Ph: 800-777-4498
E-mail: sales@dutchessbakers.com Fax: 715-394-2406 Pizza Mixers

Precision HD-60 Pizza Mixer


7-Year Unconditional Parts Warranty Holdsbowl!
art
on all gears and shafts in the 80-qundles a
Ha . bag
5 lb our!
0
planetary and transmission! of fl
D E C E M B E R 2 0 2 0 / P I Z Z AT O D AY. C O M / 5 5
www.pizzamixers.com • 1-877-R-MIXERS

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Pizza Ovens Discover the Escalon Difference


Fresh-packed, vine-ripened tomatoes with no added
citric acid. Varieties include whole peeled, diced,
Fish Oven & Equipment, Corp. – Wauconda, IL crushed, ground, purées, paste, sauces and more.
Energy Efficient Revolving Tray Pizza Ovens 1-888-Escalon......................www.Escalon.net
Capacities from 44 to 230 Pizzas/Hour
www.fishoven.com.......Toll Free 877-526-8720
Food Service Specialties ... www.foodservicespecialties.com ... 800-657-0811
A private label manufacturer specializing in cheese sauce & tomato-based sauces
Marsal Pizza Ovens....Gas-Fired and Electric Pizza Ovens
w the proof below and sign-off
Standard on Lined
Deck and Brick the advertisement
Pizza Ovens as shown or indicate changes in the column.
Contact Stephanie Martin........................802-658-6600
Please return this signed proof to Stacie Dennison at either: Pastorelli Food Products:
Fax: 802-864-0183....................www.marsalovens.com Since 1952, Pastorelli Food Products has
Email: sdennison@pizzatoday.com been transforming pizzas one pizzeria at a
or Fax: 502-736-9518 time, by continuously satisfying the pizza
Wood Stone Corporation - Bellingham, WA connoisseur’s sophisticated palate with
Stone Hearth Ovens - Wood-fired, Gas-fired, our zesty pizza sauce. Proudly standing
Coal-fired and Wood/Gas combination
1-800-988-8103...................................................................www.woodstone-corp.com apart from and ahead of all the rest as the #1 selling pizza sauce in
Chicago, we consistently deliver a complex and unique flavor profile to
all of our consumers. For more information, we invite you to call us at
1-800-767-2829 or www.pastorelli.com or info@pastorelli.com
Pizza Pans/Peels/Screens

Red Gold - 4 generations of providing high quality


tomato products. American Owned, Grown & Made.
Explore the possibilities with us!
866-729-7187 .......www.RedGoldFoodservice.com
Redpack • Sacramento • Red Gold • Teresa • Glorietta

Scales

Pizza Presses Data Support Company


Pizza Scales – NSF Certified scales, wash down scales
LW Measurments LLC Tree Brand Products
Call toll free 800-726-5883...........www.dscbalances.com

Spices & Seasonings

Pizza & Tortilla Press, Grills


and Accessories. ETL - USA Made
www.dutchessbakers.com Ph: 800-777-4498
sales@dutchessbakers.com Fax: 715-394-2406

Ticket Systems

Hang tickets once and don’t handle again until it’s done!
Slide with a swipe of your hand. So simple, you’ll wonder
why you’ve been fumbling with tickets for years!
Proofers Orders Amazon USA. US Pat: 10,034,561
www.XLRRail.com Enquiries: sales@XLRRail.com

Tomato Products

Discover the Escalon Difference


Sauce Fresh-packed, vine-ripened tomatoes with no added
citric acid. Varieties include whole peeled, diced,
crushed, ground, purées, paste, sauces and more.
Armanino Foods, 30588 San Antonio Street, Hayward CA 94544 - Fine Italian Sauces 1-888-Escalon......................www.Escalon.net
866-553-5611 x101.....www.armaninofoods.com......Email: customerservice@armaninofoods.com

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T H S T R E E T, S U I T E 2 0 0 , L O U I S V I L L E K Y 4 0 2 0 3 • 5 0 2 - 7 3 6 - 9 5 0 0
YELLOW PAGES

The Hot Slice brings you


inspiring stories, strategies
and lessons learned from
successful pizzeria profes-
PACIFIC COAST PRODUCERS – California processor
of Fresh Packed Vine-Ripened California Tomatoes sionals and top experts. This
for the quality conscious Foodservice customer. podcast is hosted by the
We specialize in customer label branding.
We are also proud to offer our excellent team at Pizza Today, the
quality California Fresh Pack tomato premier network for pizzeria
items under FLOTTA, GANGI SUPREME,
PARADISO & PRIMA TERRA brands. professionals.
pacificcoastproducers.com........................................... Contact us: 800-530-3706

EVERY THURSDAY ON
Wood Burning Ovens
ALL MAJOR PODCAST
EarthStone Ovens, Inc. Glendale CA PLATFORMS
800-840-4915
Wood, Coal and Gas Fired Brick Ovens
earthstoneovens.com

COMING SOON

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THE MARKETPLACE

Equipment for Sale Dough / Crust

Unbelievably Crispy, Oiled Cracker Crust.


NEW from Bakers Quality.

Think your
current
crust is
crispy?
Think
again

bakersquality . com

Pizza Cutting Guide


BakersQuality_PIZ_1220.indd 1 11/9/20 4:37 PM

Portion PadL

• Custom Made to Your Pizza Size and Slice Applications


• Ideal for Round, Square, Rectangle and Flat Bread Pizzas
• Simple to Use and Easy To Clean
Insurance
• Improves Kitchen Efficiencies, Reduces Food Waste and
Increases Profits
• Perfect for Pizza by the slice applications and FDA Menu
Labeling Compliance Requirements
• Free Shipping When Ordering Two or More Portion PadLs

www.portionpadl.com or call 330-608-5928

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THE MARKETPLACE

Computer / POS Systems

micoworks_top_PIZ_0817.indd 1 6/16/16 11:35 AM

micoworks_bottom_PIZ_0817.indd 1 6/16/16 11:36 AM

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THE MARKETPLACE

Equipment for Sale

MFB_PIZ_0420.indd 1 Pizza Boxes 3/6/20 2:48 PM

Learn more at boxesareextraordinar y.com

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THE MARKETPLACE

Signs/Delivery

BE SEEN Car Top Signs


Car Signs Increase Sales
Wing Slice Auto ad Mini Quad
Get Started!
Check out the full line at CarSigns.com

Quad

Now Printing Cassel Cabbie Sign Decals 1-800-321-1850


HTH_PIZ_1120.indd 1 10/8/20 11:05 AM
Mixers

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THE MARKETPLACE
Pizza Pans / Cutters / Screens Pizza Peels

The BEST name in Pizza Peels

Made in the USA Since 1951


Our peels and proofing boards are made with the
highest quality seasoned hardwood.

260-356-6514 www.lillsun.com
Lillsun@cinergymetro.net

Thermal Delivery Bags


Lillsun_PIZ_1220.indd 1 11/9/20 6:21 PM

Telephone Service / Equipment

Never lose a call


Never lose a web order
Even when your internet goes down!
IP Phone Service Cellular Backup Internet
Increase revenue and lower cost Protect against outages
• No Busy Signals • When your Internet fails our cellular
• Call Recording backup router keeps your phones, credit
card processing and web orders all working
• Call Queuing / Auto-Answering
• Multiple (random) start-of-call upsell • The backup kicks in automatically in
messages seconds
• On-hold music/message loops • The same router can be used to create chain-
wide virtual private network to
• Detailed reports—hold times, lost calls etc connect your locations
• Callerid delivered to POS system • SD-WAN LTE/LTE-A modems

Now with optional call center services (in-house and out-sourced)


866-511-5521 sales@pizzacloud.net WWW.PIZZACLOUD.NET
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THE MARKETPLACE

COMPANY PAGE # PHONE # WEB SITE

All Risks..........................................................................................................58..........................................866-406-3982....................................... www.quote.allrisks.com/pizza

Baker’s Quality Pizza Crust Inc............................................................... 58....................................................................................................................... www.BakersQuality.com

Edge Ovens..................................................................................................60...........................888-480-EDGE (3343)........................................................www.edgeovens.com

Fibre Box Association................................................................................ 60..........................................847-364-9600.................................www.boxesareextraordinary.com

HTH, Inc..........................................................................................................61..........................................407-629-0012............................................................ www.CarSigns.com

Lillsun Pizza Peels ..................................................................................... 62..........................................260-356-6514..................................................................www.lillsun.com

LloydPans .....................................................................................................62..........................................800-748-6251........................................ www.LLoydpans.com/Detroit


Microworks POS Solutions, Inc.............................................................. 59..........................................800-787-2068...................................................... www.microworks.com

Northern Pizza Equipment..................................................................... 58..........................................866-543-0249................................................. www.northernpizza.com

PizzaCloud....................................................................................................62..........................................866-511-5521..................................................... www.PIZZACLOUD.net

Portion PadL.................................................................................................58..........................................330-608-5928......................................................www.portionpadl.com

RediHEAT.......................................................................................................62..........................................855-556-2024........................................................... www.RediHeat.com

Robot Coupe................................................................................................58..........................................800-824-1646.................................................... www.robot-coupe.com

Thunderbird Food Machinery Inc........................................................ 61..........................................214-331-3000................................................www.thunderbirdfm.com

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WE
MISSED
YOU

JUNE 22-24
2021LAS VEGAS CONVENTION CENTER
PIZZAEXPO.COM

064_PIZ_1220_PE21.indd 82 11/11/20 12:19 PM


READER’S RESOURCE

NAME PAGE PHONE WEB ADDRESS

AM Manufacturing 21 800-342-6744 ammfg.com

BakeMark 7 1(562)949-1054 www.yourbakemark.com

Bellissimo Foods 9 800-813-2974 bellissimofoods.com

BrewBilt 11 530-802-5023 brewbilt.com

California Milk Advisory Board 37 209-883-6455 Realcaliforniamilk.com

Corto Olive 13 209-888-8100 corto-olive.com

HS Inc. 29 405-239-6864 hsfoodservers.com

HungerRush 15 866-451-7252 hungerrush.com

J.V.M. Sales, dba Milano’s Cheese Cover flap, 68 800-244-2433 milanoscheese.com

Galbani, Lactalis Culinary 19 800-828-7031 lactalisculinary.com

Grände Cheese Company 67 800-8-GRANDE grandecheese.com

La Nova Wings Inc. 17 800-6LANOVA lanova.com

Mike’s Hot Honey 31 1-212-655-0574 mikeshothoney.com

PDQ Pizzeria System/Signature Systems, Inc. 25 877-968-6430 pdqpos.com

Performance Foodservice 2 performancefoodservice.com

Pizza Expo 2021 64 502-736-9500 PizzaToday.com

Pizza Expo 365 35 502-736-9500 PizzaToday.com

Somerset 27 978-667-3355 smrset.com

Sottoriva America 32 704-714-5880 www.sottoriva.com

Stanislaus Food Products 4, 5 800-327-7201 stanislaus.com

The Hot Slice 33 502-736-9500 PizzaToday.com

The Uhlmann Co. (Heckers & Ceresota flours) 23 866-866-8627 www.heckersceresota.com

Univex 22 800-258-6358 univexcorp.com

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EXPO SPOTLIGHT BILL OAKLEY

Pizza Expo 2021 — The Countdown Has Begun!

I
n light of the continuing impact boosting seminars, demonstrations,
surrounding the COVID-19 workshops and networking events.
pandemic, including current We’re adding several new industry
government restrictions and limita- experts and successful pizzeria own-
tions on large gatherings and travel ers to our speaker lineup who are
restrictions, the International Pizza eager to share ideas and address the
Expo team has made the decision to new hot-button issues facing restau-
postpone the show to allow addi- rant owners and operators. Where
tional time for both attendees and else, but Pizza Expo, could you find
exhibitors to effectively plan their more than 550 pizzeria-focused
participation during these challeng- exhibitors on a show floor larger
ing times. Originally scheduled to than eight football fields? Nowhere!
take place March 16-18, 2021, at On the show floor or in the class-
the Las Vegas Convention Center, rooms, you’ll find real solutions and
the new dates are Tuesday, June 22 opportunities to bring home to your
through Thursday, June 24, 2021, business. Knowledge is king! Talk to

NEW
in the North Hall of the Las Vegas as many industry experts and indus-
Convention Center. try thought leaders as you can. Pick
Don’t miss out on this opportunity their brains to find out what they
to come together with thousands of are thinking, doing and expecting to

DATES
pizzeria operators from across the happen as a result of the pandemic.
U.S. and the world. Now more than This is your once-a-year opportunity
ever you need to understand the to meet face-to-face with industry
current wants and needs of all your suppliers and take advantage of dis-
customers, whether they’re Millenni- count pricing and show specials.

JUNE
als, seniors or somewhere in between. There will always be winners
Pizza Expo is your best opportu- and losers, but only those who arm
nity to discover what’s new, what’s themselves with industry knowledge
working and what’s trending. You’ll and are willing to take action toward
be able to obtain new knowledge, positive change will have the ability

22-24
insights and ideas that will help you to compete and win. The bottom line
position your pizzeria for the future. is this: In today’s marketplace you
Pizza Expo continues to be your need access to all of the latest trends,
one-stop shop for everything you strategies and product innovations.

2021
need for your pizzeria, including Pizza Expo is your solution!
the newest products, equipment It’s all pizza and it’s all for YOU!
and technology hitting the market.
Throw in an education program and
demonstration program second to BILL OAKLEY is the
none and you have a game-changing Group Show Director for
LAS VEGAS CONVENTION CENTER
experience. Our education program International Pizza Expo and
will include more than 70 business- Pizza & Pasta Northeast

6 6 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 2 0

066_PIZ_1220_EXPOSPOT.indd 66 11/11/20 12:02 PM


WHEN YOU’RE MAKING
A THOUSAND DECISIONS A DAY,

IT FEELS GOOD KNOWING

ONE INGREDIENT ISN’T DEBATABLE.

JUST GO WITH THE BEST.

END OF DISCUSSION.

What’s your declaration of independence?


Grande is championing operators who have an independent spirit and shared passion
for excellence. By providing the finest all natural, authentic Italian cheeses, along with
an unwavering commitment to quality, we’ll continue to advocate for independents and
their love of the craft.

grandecheese.com 1-800-8-GRANDE
© 2020 Grande Cheese Company

C3_PIZ_1220_Grande.indd 1 10/30/20 9:40 AM


Milanos-PT_FullPage_DEC2020:Layout 1 11/3/20 11:50 AM Page 1

Enhance the holidays with


MILANO'S Fancy Shredded Parmesan Cheese.

Just call us your cheese solution.


Contact one of our Sales Representatives for more information about
products offered by MILANO’S Cheese Corp.

1-800-BIG-CHEESE
(244-2433)

C4_PIZ_1220_Milanos.indd 1 11/3/20 3:54 PM

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