GOOGLE ADWORDS CAMPAIGN

Google Ads is a Google-developed online advertising platform where advertisers can bid
to have brief commercials, service offerings, product listings, or videos displayed to web
users. It can insert adverts in search engine results, such as Google Search, as well as on
non-search websites, mobile apps, and videos.

KEYWORDS USED FOR THE GOOGLE ADS CAMPAIGN:

 The entire list of Products offered by the café along with certain adjectives were
used as a keywords in the campaign

AUDIENCE TARGETING & SEGMENTATION:

Geographical Targeting People residing in Bangalore- Kengeri,

Kumbalgodu.
Affinity Segments: Based on Food and Dining Habits
GOOGLE ADWORDS CAMPAIGN 1:

Objective:
 To Get Leads by encouraging Customers to take actions and creating Brand
Awareness among Potential Target Customers.
 Reach more customers and create interest among Potential customers.

Steps followed to Execute Google Ad Campaign 1:

Objective: Leads – Get Leads and other conversions encouraging customers to take action.
1

Campaign Type: Search

2

Ways to reach the Goal: Phone Calls and Store Visits

3

Type: Search Goal: Leads

4

Campaign Name: DayOne Café

5
Targeting: Location Based
6 Bangalore, Kengeri, RR Nagar, Kumbalgodu

Education: Current College Students, Advanced Degree, Bachelors Degree, High School Graduate
Affinity Segments: Coffee Shop Regulars, Fast Food Cravers, Foodies, Food and Dining
Audience
Segments In-market Segments: Fastfood Meals, Restaurant Takeout & Meals, Food

Budget: Rs.500/-
7

Bidding: Focus On: Clicks

8 Maximum CPC Bid Limit: Rs.3/-

Ad Group Name: Day One Café/ Lassi Shop

9
URL: https://instagram.com/d1cafe.rrnagar
10 Inserted Headlines and Descriptions

Set Up Billing
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Keywords:

Bid price identified for keywords:

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Audience Segmentation:

GOOGLE ADS CAMPAIGN 2:

Objective:
 To increase sales in store by increasing Brand Awareness among Potential Target
Customers.
 Reach more customers and create interest among Potential customers

Steps followed while Executing the Google Ad Campaign

Objective: Leads – Boost in store Sales
1

Campaign Type: Search

2

Ways to reach the Goal: Store Visits

3

Type: Search Goal: Sales

4

Campaign Name: DayOne Café / Lassi Shop

5
Targeting: Location Based
6 Bangalore, Kengeri, RR Nagar, Kumbalgodu

Affinity Segments: Coffee Shop Regulars, Fast Food Cravers, Foodies, Food and Dining
Audience
Segments
In-market Segments: Fastfood Meals, Restaurant Takeout & Meals, Food

Budget: Rs.500/-
7

Bidding: Focus On: Clicks

8 Maximum CPC Bid Limit: Rs.3/-

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 Ad Group Name: Day One Café / Lassi Shop
9
URL: https://instagram.com/d1cafe.rrnagar
10 Inserted Headlines and Descriptions

Set Up Billing
11

Keywords used:

Audience Segmentation:

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Bid Price identified for the Campaign:

Final Google Ad Display for Both Ad Campaigns:

Businesses can track the performance of ads using Google Adwords. Google adwords is
an excelant tool for businesses like Day1 Café which has no online/ web presence to
create brand awareness and track customers and take appropriate action.

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