Google Ads & YouTube (Hands-on) Advertising Training Program

Introduction
Google is known as the biggest search engine in the world with more 5 billion searches daily.
This platform serves more than 5 million businesses globally to reach their customer at
anytime & anywhere!

With billions searches daily on Google, your customer is looking for your services and
products all the time. However, often businesses are ignoring the already available demand
on Google because the lack of knowledge and skills of Google advertising.

The goal of this training is, to help the participants with the necessary knowledge and skills
by using various learning methods in order for them to be able to execute Google
advertising campaigns based on the company goals or business nature.

Key Objectives
At the end of the training program, this program shall be able to help the participants to:

● Understand the importance of Google Ads

● Know the Do’s & Don’t in Google Ads
● Choose a relevant campaign type based on the marketing objectives
● Able to plan, launch, monitor and optimize Google Ads campaigns
● Utilize advanced Google Ads targeting

Learning Intervention
We believe in “real world application” which means we are committed to provide hands-on
training to ensure all participants are able to practise on the knowledge they received in the
training. Our training include, quizzes, scenario based practise, demonstration, Q&A and
others.

Target Audience
This course is suitable to all levels of employees who are want to enhance their digital
marketing skill in order to help businesses growing in the digital world. These include:

● SME Business Owner

● Digital Marketing
● Social Media
● Content Marketer
● Copywriter
● Business Development
● Public Relations
● Sales Representative
Course Content
Day 1
Module 1: Google Ads
● Introduction to Google Ads
● Why Google Ads
● Google Ads Terms

Module 2: Campaign Preparation

● How to Create Landing Page
● What is Google Tagging (Conversion & Remarketing Tags)
● Campaign Structure
● Google Ad Campaign Types

Module 3: Google Search Campaign

● How to use Keyword Planner
● Creating Effective Ads Content (Search Ads)
● Search Campaign Creation
● Ad Extensions Integration

Module 4: Google Display Campaign

● GDN Targeting
● Creating Effective GDN Ads

Day 2
Module 5: Gmail Ads & YouTube Campaign
● Creating Effective Gmail Ads
● Creating Effective YouTube Ad

Module 6: Campaign Optimization

● Analyzing Campaign Reports
● Campaign Optimization

Module 7: Custom Targeting

● Creating Search & Display Remarketing
● Audience Segmentation
● Similar Audience List Creation
● Customer List Creation
● Google Tools & Important Link Resources