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eCommerce Accelerator / Categories / Unlocking Google Shopping & Retargeting Ads / Running Your First Google Ad Campaign (Step-by-Step)

Unlocking Google Shopping &

Retargeting Ads

Merchant Center Set Up &

1
Conversion Tracking

Running Your First Google Ad


Campaign (Step-by-Step)

3 Using Google Retargeting Ads

Next Category

Running Your First Google Ad Campaign

(Step-by-Step)
Click Here To Create Your Google Merchant Account

Click Here To Get Your Free $100 Google Ads Credit

Now that you have your Google Ads account all setup, your Merchant Center locked
and loaded with your product catalog and your conversion tracking in place. It's time
to set up and run your first Google Ads campaign and start driving some sales.

Creating Your First Campaign

Login to your ad account, navigate to campaigns and click the plus icon.

There are 6 types of ad campaigns you can choose from. For shopping ads, you want
to stick with sales ads which will be the most effective. You also have the options to
run ads for lead generation and website traffic which may be the cheapest type of ad
set, but it's also the poorest quality and won't use as advanced targeting. like sales
ads do.

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Sales ads let you take advantage of Google's big data advantage and only Learn how to confront your inner devil,
target people who Google's algorithm has determined are ready to buy. remove unnecessary distractions and
develop a laser-targeted, lethal sense of
Next, you can choose from Search ads, Display ads, Shopping ads and Video ads focus that turns "wantrepreneurs" into 7-
which will run on YouTube. In this lesson, we're going to be taking a look at running figure marketers and build unstoppable
search ads which are some of the most complex out of the 4. business machines.

But these same tactics apply to shopping ads and display ads as well. The only
difference being the type of copy they run and their placement. Click Here To Download

After selecting search just choose "store visits" from the list and click on continue.
Set a name for your campaign that will help you stay organized and make sure you're
running ads on both Search Network and Display Network to get the best results.

Under location, I recommend unchecking the option to only display ads inside of the
United States which it may be set to by default depending on where you're located.
This limits your audience of potential customers.
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Manually enter the countries you're going to be targeting in the box right below that
and include all major English speaking countries like Canada, The United Kingdom
(while you still can...), New Zealand, Australia, Irland and etc. This will give you a bigger
audience to market to.

Next, select to optimize your campaign bidding for conversions and leave the "set
target cost per action" unchecked.

Now, it's time to set the daily budget for your campaign. If you've already watched my
advanced Facebook ad training you already know how important it is to number one,
never sett a lifetime budget for any type of ad campaign and two, make sure your
daily budget is at LEAST $50 to $100. This signals to Google that you're serious and
they can dedicate more resources to optimizing your ad.

On top of that, here's another quick tip I can give you. When choosing a good round
number for your daily budget like $100, add another $1 and make it $101. This gives
you just another slight advantage in the auction pool which determines who Google
displays your ad to.

Setting Up Your Keyword Targeting

Now it's time to tell Google what search terms to display your ads on. This is pretty
straight forward, but there are some details I want you guys to know and a quick hack
I like to use to get more effective keyword ideas.

How? Using Amazing.

We all know Amazon is the king of eCommerce and completely dominates nearly every
market and search term imaginable. So why not stand on the shoulders of giants and
steal their top product's keyword ideas?

Head over to Amazon and search for a product similar to the one you're creating an
ad for.

Skip past the results that say "sponsored" and find the first organic result. Copy it's
URL and paste it into the keyword ideas box in your Google Ads Manager on the next
step. This will give you a list of the best possible keywords to target when selling that
particular product.

Pretty cool huh?

Now in addition to the recommended keywrods, you can also enter your own which
come in 3 distinct types. Board Match, Exact Match, and Phrase Match.

Broad match keywords: Allow Google to more wiggle room on which terms to
display your ads. Here's an example: If your broad match keyword is "iPhone X Cases"
Google will also show your ad to people who search for "iPhone 10 Cases", "Best
iPhone XR Case" and etc.

Exact Match Keywords: Are pretty self-explanatory. This tells Google to only display
your ads to consumers who search for the exact string you've typed in.

Phrase Match Keywords: Are very similar to exact match keywords but allow you to
expand your keywords into full phrases and sentences. For example "The Best iPhone
X Case for 2019"

Writing Your Ad Copy

Whether you're running search ads, display ads or shopping ads you need to tell
Google what headline and short description should be run with your product ad.

You can add a primary headline, second headline and now Google gives you the ability
to add a third headline which will only display if a user has enough screen real estate
to see it. The same applies to the new second description Google has added.

You're going to be limited to 30 and 90 characters so make every word count.

Try and put your self in the shoes of your buyer. If you were looking to purchase this
item what would get you to click? What makes your product stand out that you can
feature in your copy?

Once you've created your actual ad here you're basically done. Just review what your
ad will look like, hit continue and wait for your ad to be approved!

In the next lesson, I'll be showing you how to set up Google retargeting ads which
perform incredibly for eCommerce products.
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