Wasabröd

Wasabröd is a Swedish producer of Scandinavian style crispbread

(Swedish: knäckebröd). The Wasabröd company has been in
AB Wasabröd
business since 1919, opening its first bakery in the city of Formerly AB Skellefteå
Skellefteå. Since 1983 it has been under foreign ownership, first spisbrödsfabrik
by the Swiss pharmaceutical corporation Sandoz (later merged (1919-1934)
with Ciba Geigy to become Novartis), and from 1999 by the AB Wasa
Italian food producer Barilla Alimentare S.p.A.[1] spisbrödsfabrik
(1934-1964)
Founded 1919 in Skellefteå,
Contents Sweden
Founder Karl Edvard
History
Lundström
Products Headquarters Sweden
Royal warrant Owners Sandoz (1983-
See also 1999)
References Barilla Alimentare
S.p.A. (from 1999)
External links
Website wasa.com (http://w
asa.com)
History
The first bakery in Skellefteå, founded by Karl Edvard Lundström,
was supplemented by another, completely mechanized, one in
Filipstad in 1931, which has since become the main seat of the
corporation. It later acquired several other Swedish bakeries. It
started exporting bread in the 1940s, with the first foreign
subsidiary founded in Denmark in 1965 and the first foreign bakery
built in Celle in Germany in 1967. In the early 21st century
Wasabröd, Filipstad, Sweden
Wasabröd sells about 80% of its production outside Sweden.

K. E. Lundström, the founder of the company, had run his own

bakery in Skellefteå since 1915 (Firma K. E. Lundström), with the corporation founded in 1919, AB
Skellefteå spisbrödsfabrik, taking its original name from the hometown. The Filipstad subsidiary which
developed into the main part of the company took the name AB Wasa spisbrödsfabrik in 1934, which was
shortened to AB Wasabröd in 1964. The brand Wasa was originally that of one particular product,
Vasaknäcke, featuring an image of King Gustavus Vasa. The company has used both a royal crown and the
peculiar heraldic charge, the garb (Swedish: vase), which gave name to the Vasa dynasty, in its marketing.
(Using the letter W instead of V is an archaism in Swedish; it is not uncommon in marketing, but does not
affect the pronunciation.)

Products
Wasabröd produces a wide variety of crispbreads. The original
crisp bread is made of rye, but their various products include
sesame, wheat, and other grains. Like matzo, Wasa is noted for its
long shelf life.

Royal warrant
The company has the status of a Purveyor to the Royal Court of
Sweden.

See also
House of Vasa
List of Swedish companies

References
"Wasa Husman"
1. About the company (https://www.wasa-usa.com/about-th
e-company/)

External links
Media related to Wasa (brand) at Wikimedia Commons
Wasa homepage (http://www.wasa.com)

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This page was last edited on 14 July 2022, at 03:40 (UTC).

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