Professional Documents
Culture Documents
Paul Sturtevant
S cholars in this volume and elsewhere have argued that the films of
Walt Disney present a unique vision of the Middle Ages,1 and that,
as a result, the Disney brand of medievalism inf luences legions of chil-
dren introduced to Disney’s animated films, theme parks, and mer-
chandise each year. However, a question remains: to what degree is this
true? It is well enough to state, based on theory, anecdote, or conjecture,
that Disney films inf luence our cultural understandings of the Middle
Ages. But without evidence confirming this inf luence and exploring its
nuances, assertions about the effects of Disney’s medievalisms are provi-
sional at best.
The following chapter rectifies this shortcoming by reporting the
results of a sociological study in which a group of young British people
discussed their understandings of the Middle Ages and their memories
of the sources of those understandings. Within this study, some partici-
pants discussed how Disney’s animated films inf luenced their current
perceptions of the Middle Ages, whether those films were self-evidently
medieval in setting and provenance or not. This chapter begins by out-
lining the study’s methodology and then discusses participants’ percep-
tions of Disney’s inf luence on their ideas. Based on these perceptions, it
then explores the degree of Disney films’ inf luence on understandings
Catherine: I think by watching, like, when you’re little, you get shown
Disney films, so that’s what sets an impression, and as you go through
school you get taught more=
Emma: =Yeah like you learn, like you see it all and then you put it
together that it=
the one who can transform himself from the hardened, muscle-bound,
domineering man of the eighties into the considering, loving, self-sacri-
ficing man of the nineties. His appearance is more than a horrific guise
that repels pretty women; it is instead a burden, one that he must carry
until he is set free, free to be the man he truly can be.13
Elizabeth: I think fairy tales for medieval cause there’s loads of legends,
and like King Arthur and Robin Hood . . . is that . . . medieval? [. . .]
Moderator : What do you think? (addressed generally) Catherine, do you
think=
Catherine: =Yeah!=
Moderator : =the fairy tales and legends and stuff?
Catherine: I don’t know why, it reminds me of Shrek.
Elizabeth: Yeah. knights and, dragons.
Later, the group enumerated the medieval legends and fairy tales they
were referring to:
Jane: [. . .] King Arthur and Merlin, Chaucer, Heath Ledger . . . It’s just
that film [A Knight’s Tale] was really cool, okay! [. . .] Like dragons, and
all that kind of thing. [. . .]
Emma: I don’t have a clue where all the legends go they just mix up into
one, like=
Eleanor : =super-story.
Elizabeth: I just had Robin Hood as well as the other, you know, King
Arthur and, um. . .
Moderator : Are there any others, sort of legendary figures that pop out?
Catherine: Shrek=
Elizabeth: =We say Shrek.
Emma and Eleanor’s idea that these tales blend together into one “super-
story” is just the sort of postmodern cultural milieu of rampant decon-
struction, parody, pastiche, and intertextuality of which Shrek and
A Knight’s Tale are a part. The fact that this group’s list of legends
includes three preeminent legendary figures of the Middle Ages (Robin
Hood, Merlin, and King Arthur) and mythological creatures (dragons),
alongside a beloved film actor (Heath Ledger) and his medieval author-
cum-sidekick (Chaucer, from A Knight’s Tale), and a fairy-tale parody
ogre (Shrek), shows that their concepts of discrete divisions separat-
ing historical fantasy, legend, and reality, and modern medieval mash-
ups of history, fantasy, and legend are slippery indeed. Additionally, as
Elizabeth’s initial statement demonstrates, there seems to be little distinc-
tion between fairy tale and legend at all. It is perhaps unsurprising, then,
that Disney’s Princesses can be de-contextualized for marketing purposes
(as discussed below), or that their stories collectively were described as
“medieval” in spite of a tenuous relationship with the period. All that is
required to acquire the label “medieval” is a similar vocabulary of set-
tings and icons that have come to denote the period.
Snow White, Sleeping Beauty, Cinderella, and Beauty and the Beast were
singled out by the participants as “medieval” due to their similar set-
ting. In addition, all present Emma’s “traditional old” version of the
past, which included a variety of similar, recognizably medieval visual
tropes. To these participants, the primary link between Disney and the
Middle Ages was through these iconic images. As we have seen above,
Jane listed “knights,” “horses,” “swords,” and “shield.” Later, others in
the group added to the list. Jane added “queens,” women in “big dresses,”
and “peasants,” while others added “castles,” “long dresses,” and “prin-
cesses.” These icons seemed to be powerful indicators of “medievalness.”
Indeed, across the focus groups in this study, queens, knights, peasants,
castles, horses, and swords were among the top responses to the stream-
of-consciousness exercise (in which participants listed those things that
they associated most with the words “medieval” or “Middle Ages”), and
costume was mentioned frequently in the subsequent conversations.
While most participants in her group felt that Disney’s animated
fairy tales presented a homogeneous version of the medieval past, Jane
volunteered an exception. She regarded the 1992 film Aladdin’s setting
Jane: I was just thinking, like you have exceptions like, like something
like Aladdin. [. . .] obviously [some of the movies are] set in, been set in
kind of like. . . England, forest and that sort of setting, [but Aladdin] it’s
been moved across to. . .
Moderator : Oh, you mean it’s not set in [England and forest
Jane: Yeah it’s] got a completely different setting=
Moderator : =So are the other ones set in England and forests and stuff?
Jane: Or France, I suppose, technically.
Wooded landscape is here identified both with the Middle Ages generally
and with England specifically. France is mentioned but only hesitantly,
as an aside and technicality (probably due to the setting of Beauty and
the Beast in France). This ties into a broader sense, echoed across all the
groups, that the Middle Ages were located primarily in England, the
British Isles, or (at its broadest) Western Europe. For example, Justin and
Stephen in the June group said:
Justin: When I think of the Middle Ages it’s probably set in Britain to be
fair. I would say.
Stephen: Or it involves Britain.
Chloe and Robert from the April group had a slightly more nuanced view.
Chloe felt “the big one [difference] is that we thought ‘medieval’ was like
Britain, like British and English whereas ‘Middle Ages’ was a bit more wide-
spread.” Later, she defined “a bit more widespread” as “Western Europe.”
Robert agreed, “When we’d said, like, medieval, we associate it with Britain.”
This is possibly, in part, a result of the English National Curriculum, which
dictates that the medieval history taught in English schools is almost exclu-
sively that of the British Isles. 14 Fundamentally, the British people who took
part in this study seemed to project their own national identities onto the
Middle Ages, viewing the period not just as history, but as their history.
This sense of “historical self ” and “historical other” illuminates the
November group’s commentary on Aladdin. To the group as a whole,
Aladdin is not a part of Disney’s corpus of medieval fairy tales because “It’s
a different culture” (Elizabeth). Emma identified the Middle Ages, and
Disney’s medieval settings, as having an old “feel.” Aladdin, while set in
the past, does not have that same sense of age due to its setting:
Emma: =feel. That’s like what I think of as like, old. But then, Aladdin’s
not like that, but it’s still old, I still think of it as in the, past [. . .]
Elizabeth: It’s not what you’d think of as Middle Ages or anything=
Emma: =no=
Elizabeth: =what you’d think but it’s still in the past =
Emma: =yeah
Elizabeth: That’s probably ’cause it’s not set in England so you don’t asso-
ciate it with the Middle Ages.
Note Elizabeth’s specific comment that she did not associate Aladdin
with the Middle Ages because it was not set in England. Despite this, the
group went on to recognize that Aladdin, different setting notwithstand-
ing, maintained many of the tropes of the “traditional” Disney films they
listed. These tropes are simply replaced with Arabian analogs:
Jane: suppose they still have the same idea though ’cause they’ve still got
like a [palace instead
Emma: castle yeah]
Elizabeth: castle yeah]
Jane: of a castle, a princess and, princes and, an elephant instead of a. . .
Elizabeth: (laugh) [Horse
Jane: Horse]
Emma: Horse] yeah, matching.
Jane: It’s the same idea, different culture.
So, although Aladdin was considered an exception to the stated rule due to
its different setting, it was still recognizable to the group as one of Disney’s
fairy tales, even if it is not what they might have considered medieval.
Sales at Disney Consumer Products, which started the craze six years
ago by packaging nine of its female characters under one royal rubric,
have shot up to $3 billion, globally, this year, from $300 million in 2001.
There are now more than 25,000 Disney Princess items. “Princess,” as some
Disney execs call it, is not only the fastest-growing brand the company
has ever created; they say it is on its way to becoming the largest girls’
franchise on the planet.15
three young men and one woman, focused their comments primarily on
the film Aladdin. In a discussion about what medieval Muslims would
have looked like during the Crusades, the June group explored how the
film established a baseline for this aspect of their knowledge of medieval
material culture:
Stephen: I have to say if I had any idea of how the Muslims would be
dressed, that has come from Aladdin. (laugh) That’s, that’s kind of basi-
cally my idea of, of what they’ll be dressed like. So, I suppose that fairly
matches up.
Moderator : Does everyone sort of agree with that, that Aladdin is a, is a
source for at least your understanding of Islamic dress?
Justin: Yeah. Whether it’s a good source or not [. . .] yeah.
These participants projected the dress they saw in Aladdin, which is not
explicitly set in a specific country, but in a generically Middle-Eastern
setting that retains some of the region’s architecture (onion-domed pal-
aces), landscape (palm trees and vast deserts), and other cultural markers.
Some specific references are given (notably the word “Arabian” in the
song Arabian Nights and the depiction of the sphinx), but no explicit tem-
poral references are made that would set the film in a place other than a
vague time before guns and industrialization. As a result, Aladdin is set in
a fairy-tale “adventure-time” and “adventure-space” similar to Disney’s
European fairy tales, except with different superficial cultural markers.
Interestingly, no overt references are made to Islam in the film, which
suggests that Stephen’s and Justin’s assertions that this film is a source for
their idea of Muslim dress betrays the fact that they may see all Middle-
Easterners as Muslim. Immediately after the discussion of Muslim dress
in Aladdin, these participants continued their discussion of how surprised
they were by what they termed the “sophisticated” depiction of the
Muslims in the film Kingdom of Heaven, which their group viewed prior
to the focus group interview:
Justin: In a way, I didn’t expect that, which is why I wasn’t really sure
about there being two big armies because I assumed that, um, I wasn’t,
I mean not knowing anything about, um, Jerusalem back then I didn’t
realise that, as a culture, you know, because Britain’s always been very
much, especially in the past has always been very much, you know, as
an, advanced. I mean, I don’t want to say advanced, do you know what
I mean? It’s been on the, on [the developed side of things.
Stephen: E-e-even though,] even though I know in my head that around
that period the Islamic world was the centre of learning pretty much,
but you know a lot of mathematics and stuff comes from that period, for
some reason maybe it’s, you know, some, some gut feeling some gut, um
thing that’s been instilled in me from somewhere from some book from
some film from some TV program or whatever, I, I agree with you that
you don’t think of them as civilized.
Justin: I don’t, I don’t think it’s un, I don’t think that they’re uncivilized
they’re just, I don’t think of them as being
Stephen: =sop—sophisticated [is the word
Justin: Yeah,] sorry sophisticated.
Even though Stephen and Justin had learned that the Islamic world
was, in many ways, more culturally and technologically advanced than
Christendom during the Crusades, they held the contradictory percep-
tion that the medieval Islamic world was not “civilized” or “sophisti-
cated.” They had difficulty negotiating a compromise between these two
conf licting ideas and did not come to a satisfactory reconciliation during
the course of the focus group. They also held a nationalistic idea that, by
contrast with the Middle East, Britain has always been an “advanced”
or “developed” society. This is very arguably not the case, although it
would be difficult to devise an objective datum by which to measure the
relative advancement or development of a nation or culture.
Furthermore, the fact that this “gut reaction” that medieval Muslims
were not sophisticated or civilized was brought up in a conversation
about Aladdin does not necessarily imply that Aladdin is the only, or even
the most significant source for this idea. The blame should not be placed
on Disney alone. But a connection likely exists between these two points;
otherwise this would arguably not have arisen spontaneously in a conver-
sation about expectations generated, in part, by Aladdin.
This discussion between these two young British men gives some cre-
dence to those within the Arab community who take offense at the film’s
depiction of Middle-Eastern culture. For example, in 2007, the Islamic
Human Rights Commission published a study arguing that the images
of Arabs in Aladdin are offensive. They took issue with the use of the
word “barbaric” in the lyrics of the opening song “Arabian Nights” that
describes the film’s setting: “Where they cut off your ear/ If they don’t
like your face/
It’s barbaric, but hey, it’s home!” Under pressure from the Arab com-
munity at the time of its release, Disney changed some of the lyrics for the
home-video. But, as the Islamic Human Rights Commission reports, “It
did however retain the line containing the word barbaric. The impression
that this adjective leaves on the audience can be nothing but negative and
derogatory.”26 Furthermore, Arabian Nights is the only introduction to a
Disney animated film until that point portraying its location as a hostile
place. The song concludes with, “A fool off his guard / Will fall and fall
hard / Out there on the dunes.” The Islamic Human Rights commission
report also criticizes subtler negative images of Arabs:
Conclusion
Do the films of the Walt Disney Company inf luence individuals’ under-
standings of the Middle Ages? At least for these participants, it appears
that the answer is “yes.” Many of the participants recognized something
medieval within these films. In the November group, Disney’s “tradi-
tional” and princess fairy tales evoked a similar image of the Middle Ages
due to a number of common tropes and icons from the period, as well as a
recognizably similar aesthetic and setting. With that said, not all of these
films have a universally medieval aesthetic—Cinderella, for example, is
notable in how little of it is drawn from the Middle Ages. Yet, it was
grouped with three other films that were collectively labeled “medieval”
by participants, possibly by preexisting association with these other three
films, or due to the presence of a few icons (royalty, castles, big dresses)
that they associated with the Middle Ages. Furthermore, the presence
of “big dresses” on the list of medieval icons is peculiar since these bell-
skirted ball gowns are a trope of Disney’s fairy tales that had its origins
in Cinderella, and thus the fashion of the nineteenth century, rather than
the Middle Ages. This shows that often the participants’ qualifications for
“medievalness” were not necessarily related to the Middle Ages at all.
When considering comments of the June group, the connection par-
ticipants made between Disney’s fantasies with historical reality bears
worrying implications. Aladdin seems to have contributed to an uncom-
fortable prejudice against Muslims which, even when faced with con-
tradictory evidence provided by another film (Kingdom of Heaven), some
struggled to overcome. This finding implies that popular culture aimed
at children, particularly the popular films like Disney, plays a part in the
formulation of prejudices that persist in later life. In this way, the study
of Disney’s medievalism is not necessarily an inconsequential intellectual
exercise: if the children who watch Disney films gain their understand-
ings of other cultures and history from the films that they consume, these
perceptions can establish an unconscious precedent that affects how they
see the world around them.
The study of the potential impact that Disney films may have on the
public’s understanding of the past is only at a beginning stage, and fur-
ther research is warranted to explore the nuances of this topic. Important
questions include: how do children who watch these films react to the
medievalisms in them, and integrate that into their understandings of
history? Where do children, or adults, draw the lines between historical
fantasy and historical reality? Since Sleeping Beauty presents itself with a
real date and real medieval material culture, but features fantastical ele-
ments such as fairies, magic, goblins, and a dragon, how do children dis-
tinguish fairy tale from history in this blended environment? All of these
questions have yet to be explored in depth; only further sociologically
based research can answer these questions so provocative to the study of
Disney’s medievalisms.
Notes
1. See, for example, Robin Allan, Walt Disney and Europe: European Influences
on the Animated Feature Films of Wal Disney (Bloomington: Indiana
University Press, 1999), and Maria Sachiko Cecire, “Medievalism,
Popular Culture, and National Identity in Children’s Fantasy Literature,”
Studies in Ethnicity and Nationalism 9.3 (2009): 394–409.
2. This study does not examine Disney’s target audience since adults, rather
than children, were the study participants. With that said, these adults
were children once; as a result, they were part of Disney’s audience,
although it must be acknowledged that the participants’ primary interac-
tions with Disney’s films likely occurred a number of years ago during
their childhood, and thus their interpretations of the films have been
tempered by memory.
3. This study comprised a major portion of my PhD thesis, titled Based
on a True History?: The Impact of Popular “Medieval Film” on the Public
Understanding of the Middle Ages. It is available at: www.etheses.whiterose
.ac.uk/1117/. The thesis presents a more comprehensive description of the
methodology, the theoretical context, and the results of this study than
is possible here.
4. The General Certificate of Secondary Education (referred to usually by
its acronym “GCSE”) is a subject-area academic qualification in English,
Welsh, and Northern Irish secondary schools (the Scottish equivalent is
the “Standard Grade”). Students are required to take English, Science,
and Mathematics exams, but a range of optional academic and voca-
tional subjects are typically offered in secondary schools. “GCSE Level”
is therefore, in England, Wales, and Northern Ireland, the common term
used to refer to the academic level between ages 14 and 16.
5. David Morrison, Defining Violence (Luton: University of Luton Press,
1999), 1.
6. David Morrison, Defining Violence, vii.
7. Although not common in academic parlance, “medievalness” is the term
I use to describe the subjective degree to which something is understood
to be a part of the Middle Ages. A rigid thinker might be inclined to
define something as either medieval or not medieval on a binary (since it
would either be something from the Middle Ages or not), but it was far
more common for participants in this study to describe “medievalness” as
a relative quality, where something can be “more” or “less” medieval.
8. Half the group (chosen randomly) were asked to respond to “medieval”
and half to “Middle Ages” first. They then repeated the exercise with
the other term. Although participants typically wrote fewer words the
second time they completed the exercise (as some said they felt reluctant
to repeat themselves), the types of responses evoked did not change sig-
nificantly dependent on which participants responded first.
9. The first group, conducted in November, was a pilot. This group did
not watch a film and was only concerned with their understanding of
the Middle Ages. The films shown to the other groups were Beowulf
(Zemeckis, 2007), Kingdom of Heaven (Scott, 2005), and The Lord of the
Rings: The Return of the King ( Jackson, 2003).
10. All participants’ names have been replaced with pseudonyms to ensure ano-
nymity. For reporting conventions, an equals sign (=) represents when a
participant latched onto the statement of another participant or interrupted
them. This usually occurred in moments of heated conversation. Underlined
words indicate when special emphasis was placed on a word. Open square
brackets indicate when conversation between two people overlapped. An
ellipsis without brackets indicates when a speaker trailed off, and an ellipsis
within square brackets (e.g., [. . .]) indicates where I have removed extra-
neous verbiage for clarity or brevity’s sake, and words enclosed in square
brackets indicate a clarifying comment. As much as possible and appropri-
ate, I have retained the f low of conversation with minimal editing, and used
punctuation to approximate their cadence of speech.
11. George Scarlett and Dennie Wolf, “When It’s Only Make-believe: The
Construction of a Boundary between Fantasy and Reality in Storytelling,”
New Directions for Child and Adolescent Development 6 (1979): 29–40, at 37.
12. Robyn McCallulm, “Identity Politics and Gender in Disney Animated
Films,” Ways of Being Male, ed. John Stephens (London: Routledge,
2002), 116–32, at 117.
13. Susan Jeffords, Hard Bodies: Hollywood Masculinity in the Reagan Era (New
Brunswick: Rutgers University Press, 1994), 153.
14. For more on the English National Curriculum and its impact on the con-
temporary British public’s understanding of the Middle Ages, see Paul
Sturtevant, Based on a True History? 130, 132–136, 264–265.
15. Peggy Orenstein, “What’s Wrong with Cinderella?” New York Times
(24 Dec. 2006): n. pag.
16. “Disney Princess Home Page,” www.disney.go.com; Web, accessed
March 12, 2011.
17. Robin Allan, Walt Disney and Europe, 16–18, 37–50.
18. Mila Contini, Fashion: From Ancient Egypt to the Present Day (London:
Hamlyn, 1965), 183–87.
19. Francois Boucher, A History of Costume in the West, trans. John Ross
(London: Thames & Hudson, 1997), 372–77.
20. Aida Pérez, “Shrek: The Animated Fairy-Tale Princess Reinvented,” Fifty Years
of English Studies in Spain, ed. Ignacio Martinez, et al. (Santiago de Compostela:
Universidade de Santiago de Compostela, 2003), 281–86, at 281.
21. Henry Giroux, The Mouse That Roared: Disney and the End of Innocence
(Lanham: Rowman & Littlefield, 1999), 98–99.
22. Elizabeth Bell, Lynda Haas, and Laura Sells, ed., From Mouse to Mermaid:
The Politics of Film, Gender, and Culture (Bloomington: Indiana University
Press, 1995), 110.
23. B. C. Southam, ed. Jane Austen: The Critical Heritage, 1870–1940 (London:
Routledge, 1987), 59–60.