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During the summer of 2006, I developed stereotypical portrayals that may influence
and taught a course titled The Psychology of young viewers in a variety of ways. I wanted
Disney and Fairytale Movies. In this paper students to be aware of the existence of these
I (a) describe the course, including the rea- portrayals and become educated consumers
soning behind it and the selection of course of the possible consequences. Finally, I de-
content; (b) present the format and course veloped the course to allow students to apply
assignments; and (c) examine students’ reac- psychology to the “real world.” I believed
tions and ideas for future directions. that students would be more interested in the
subject matter when they could see how easily
Developing the Course and Course Content it related to their lives and in many cases the
The Psychology of Disney and Fairytale lives of their children.
Movies is a course that examined the psy- Richard J. Harris’ textbook (2004), A
chological effects of mass communication Cognitive Psychology of Mass Communi-
on behavior and thought, specifically the cation, provided the content for the course.
stereotyping of women and men and the Specifically, Chapter 1 “Mass Communica-
concept of true love as portrayed in Disney tion in Society: Swimming in the Media Sea,”
and Fairytale movies. I wanted to develop a Chapter 2 “Research and Theory in Mass
course devoted strictly to gender portrayals Communication: How We Study Media Sci-
in Disney and Fairytale movies for copious entifically,” and Chapter 3 “Media Portrayals
reasons. First, many college students love of Groups: Distorted Social Mirrors” were
Disney and Fairytale movies, having grown of interest. Chapter 2 provided information
up watching them repeatedly. Second, some- on how media is studied scientifically. I pre-
times individuals assume that if the movie is a sented information regarding media research
Disney movie, it is a “safe” movie for children frameworks; for example, looking at media
to view, posing no potential for negative con- content via studies on content analysis. For
sequences. However, Disney and Fairytale purposes of this course, we discussed the
movies contain many examples of gender prevalence of gender stereotypical portray-
als in Disney and Fairytale movies. Next, I
presented the framework of looking at media
Jennifer M. Bonds-Raacke, Department of
Psychology and Counseling, University of North
exposure. The students and I discussed who
Carolina at Pembroke, Pembroke, NC watches these movies and with what attention
Correspondence concerning this article level. The final media framework presented
should be addressed to Dr. Jennifer M. Bonds- looked at effects; we hypothesized about
Raacke at jennifer.raacke@uncp.edu. potential behavioral, attitudinal, cognitive,
232
Cinderella and Sleeping Beauty . . / 233
and physiological effects of viewing gen- content. Over the next 4 weeks, students
der stereotypically portrayals. Also from viewed four movies (two I selected and two
Chapter 2, I covered important theories they selected). After watching each movie,
from psychology and mass communication. they completed an assignment and posted it
Examples included: social cognitive theory on the course website. Each assignment had
(e.g., Bandura, 2002), cultivation theory four parts. Part I asked students to provide
(e.g., Gerbner, Gross, Morgan, Signorielli, a brief summary of the movie. Part II had
& Shanahan, 2002), and various socializa- students provide information regarding their
tion theories (e.g., Heath & Bryant, 1992). background with the movie. In part III, stu-
Finally from Chapter 2, I encouraged students dents were to discuss five gender stereotypical
to think about the question, “Do media reflect portrayals presented, five nonstereotypical
the world or create a new reality?” portrayals, and the portrayal of the concept
Information from Chapter 3 provided the of true love. Finally, in part IV, students gave
foundation for the course by outlining gender their concluding thoughts.
stereotypical portrayals found in media. For
women, the course covered the portrayals of Students’ Reactions and Future Directions
physical appearance (e.g., young, beautiful, Students quickly learned that they could
very tall, very thin, small hips, large breasts), not rely on their memories of the movies to
concerns of women (e.g., trivial concerns complete assignments sufficiently. Instead,
such as spots on the dishes), and the super- students reported watching the movies with
woman (e.g., women who can have a career critical eyes and their assignments seemed
and family with little stress or difficulty). to mirror this reflective viewing. On part IV
For men, the course covered the portrayals of the assignments, some students provided
of emotionless beings (e.g., not allowed to information on how the course had changed
show emotion, the Marlboro Man), physical the way they thought about Disney and Fai-
appearance (e.g., well-developed upper-body rytale movies:
muscles), and domestic roles (e.g., may be o Because of this class, I am much
competent professional, but incompetent at more conscious of how women are
housework and childcare). portrayed in movies. Alone, one
movie doesn’t seem like much, but
Delivering the Course when you compare it to cultural at-
As I pondered the best way to deliver the titudes and other movies of its type, it
course, it became clear I had one advantage becomes more important in the larger
and potentially one disadvantage. The advan- view of things.
tage was that students would come to the class o This class has really allowed me to
with an inherit interest in the topic and previ- re-live my childhood. I never real-
ous experiences with the movies. However, ized how much of it was spent watch-
this previous exposure posed a problem. I ing Disney movies with my family.
envisioned having students not want to come Not only have I been able to notice
to class to “only” watch a movie or having different stereotypes that I never
students want to select their own movies. caught as a child, I have also been
Therefore, I developed a hybrid course so allowed the opportunity to reminisce
that the students could tailor the course to and recall the many different experi-
their individual interests. Specifically, the ences that helped shaped my youth.
first class period took place in the traditional o Before taking this class I did not
classroom setting. This class period was a realize how important movies and
3.50 hr period where we covered the course television are in our lives.
234/ Journal of Instructional Psychology, Vol. 35, No. 3