Construction Carpenter Business Plan

[ATLAS CARPENTRY CO.
]
[6720 Chimney Rock Rd Suite V
Houston, TX 77081]
Business Plan
[March 3, 2019]
PREPARED BY
[Michael S. Brown]
[msbrown@atlascarpentry.com]
[444-345-437]
[atlascarpentry.com]
1
[ATLAS CARPENTRY CO.❙CONSTRUCTION BUSINESS PLAN 2019 ]
Table of Contents
Executive Summary 4
Company Overview 4
Mission Statement 4
Philosophy 4
Vision 4
Outlook 5
Type of Industry 5
Business Structure & Ownership 5
Services 5
Description 5
Value Proposition 6
Marketing Analysis 7
Industry Overview and Trends 7
Target Market 8
Market Size 8
Market Segmentation 9
SWOT Analysis 10
Competition 10
Direct and Indirect Competition 10
Competitive Analysis 10
Marketing Plan 11
Marketing Strategy 12
Pricing Strategy 13
Operational Plan 13
Operating Hours 13
Location 14
Organizational Structure 15
Key Staff 15
Financial Plan 16
Assumptions 16
Statements 19
[ATLAS CARPENTRY CO.❙CONSTRUCTION BUSINESS PLAN 2019 ] 2

Income Statement65 19

Executive Summary
[Atlas Carpentry Co.] is a newly established carpentry company based in [Houston, Texas]. It
was founded by [Michael S. Brown] and [Jonah K. Hill] on [January 2, 2019] as a general
partnership company. The company will market its services in the state’s most populated cities.
Texas is one of the states in the US where the population is rapidly growing each year. This
means that there is a high demand for housing and commercial buildings that the company can
tap on.
[Atlas Carpentry Co.] will take advantage of this opportunity and used the marketing strategies
stated in this business plan to gain more clients. This document also details the company’s
services, competitive edge, market analysis, and financial plan.
Company Overview
Mission Statement
[Atlas Carpentry Co.] aims to dominate the carpentry business in Texas, by combining
exceptional carpentry services and professionalism. The company will establish a good
employer image that provides work-life balance and opportunity for growth to its valued
employees.
Philosophy
[Atlas Carpentry Co.] is committed to providing exceptional carpentry services at a lower cost.
The company believes that its client’s dream project is not necessarily costly. That is why the
company finds it necessary to provide customized carpentry services at a fair budget while
meeting the client’s goals and objectives. The company also values time, ensuring each project
meets the timeline required by the client.
While focusing on the client’s goals, the company also values and takes full responsibility for
the well-being of its employees. Because of this, the application of the construction safety plan
is one of the topmost essential aspects of every project it acquires.
Vision
[Atlas Carpentry Co.] has a strong commitment to providing superior quality carpentry services,
and it will always adapt to the innovations in the industry. By doing so, the company will be the
leading player in Texas and neighboring states in [10 years].

Outlook
[Atlas Carpentry Co.] is strategically located in [Houston, Texas]. According to the [U.S Census
Bureau, Texas] has the fastest growing population rate in the entire [US]. In [2018], the
population record was over [28.7 million], a [3.5 million] increase from [2010]. The factors that
prompted the increase in population is due to affordable housing, lower cost of education,
employment opportunities, and a business-friendly environment. As a result, more locals from
neighboring states and immigrants are moving in this state.
With these factors, the demand for housing and small commercial structures will increase
continuously. [Atlas Carpentry Co.] will take advantage of this demand by marketing its services
in [Houston] and neighboring cities. The company sees many project opportunities for many
years to come. The continuous growth of population and economic stability will cause the
demand for new housing and commercial structure projects in the future. Thus, the need for
carpentry services will rise as well.
Type of Industry
Carpentry Services, Construction Industry
Business Structure & Ownership

[Atlas Carpentry Co.] is registered as a general partnership business by owners [Michael S.
Brown] and [Jona K. Hill]. Both parties own the company shares equally with ownership rights.
[Michael] focuses on the operation, while [Jona] takes care of the marketing side of the
business.
Services
Description
[Atlas Carpentry Co.] provides carpentry services to homeowners, property managers, and
small-scale businesses. It has partnered with general contractors as their carpentry
subcontractor. As a carpentry company, it will focus on wood components with the following
services:
Design-Build (Wooden House)

A full wooden house construction from designing to building. This service is offered to future
homeowners who prefer a wooden house. The company has architectural designs in its
inventory that can be offered to the client. The company’s carpenters will assess the client’s

needs, goals, and objectives to determine what type of wooden house designs the client
prefers.
Construction Subcontractor
[Atlas Carpentry Co.] will partner with general construction firms. The company will not engage
in design since the blueprints will be provided by the general contractor. Its responsibility is to
execute any wood-related construction works such as:
• Construction of wooden framing

• Installation of hardwood flooring
• Installation of wooden beam and truss
• Installation of wooden ceiling
• Installation of doors, windows, stairs, among others
Wooden House Renovation

The company will assess the house and determine the areas that need to be renovated. After
the assessment, the company will create the renovation plan subject to the client’s approval.
The company will also cater renovation request that has a specific design. It will execute its
carpentry services following this design.
Customized Carpentry
Unlike the three services, customized carpentry’s purpose is to provide the client with
carpentry services that will meet their budget. For instance, if the client plans to renovate its
living room, the company will provide a design and list of materials that are not too expensive
but can meet their specified goals and objectives.
Value Proposition
Expertise in wood carpentry
The company employs skilled carpenters that specialize in wood carpentry. Each of the projects
will be delivered with the highest quality possible to gain the trust of the client and build a
name in the industry.
Balanced carpentry services

The company will acquire a project within its capacity, to ensure each project will be delivered
with the highest quality and shall be accomplished within schedule. It will not acquire a project
that may jeopardize the ongoing project’s quality and schedule.
Flexibility in services

The company offers a variety of carpentry-related services. It will hire carpenters with different
specialties to meet the client’s different requirements. By doing so, the client is assured that
the company’s services are executed by carpenters that are duly accredited in their respective
areas of expertise.
Timely services
Aside from quality services, the company also puts so much value on the project’s schedule. It
will be known as a company that is willing to exhaust all its resources or manpower to a single
project to prevent any delays in the work schedule. With this, the client can be assured that its
project is completed on time with no issue of over pricing.
Cost-efficient services
The company will partner with wood construction materials suppliers in [Texas] that offer a
lower price. This is to ensure that the client will be provided with the lowest cost but standard
quality materials. In terms of labor fees, the company will exercise cost-effective, customized
carpentry services to cater to clients with a lower budget.
Marketing Analysis
Marketing Analysis
According to [IBISWorld], an industry market research company, the carpenters' industry is

forecasted to grow continuously. In [2019], the industry generated a total revenue of [$39
billion], with an annual growth rate of [3.7%], from [2014 to 2019]. The factors that prompted
the growth of the industry is the robust demand for housing projects and commercial buildings.
In terms of market trend, the prefabricated type of house has become a trend in the industry
today due to the durability, sustainability, and energy efficiency.
The carpentry companies have generated its revenue from subcontracting in large projects
from primary contractors and direct contracting to homeowners and project managers.

Subcontractor Direct Contractor
Revenue category
40%
60%
Sources:
[https://www.prweb.com/releases/2012/9/prweb9906853.htm]
[https://www.ibisworld.com/united-states/market-research-reports/carpenters-industry/]
[https://www.businesswire.com/news/home/20170210005015/en/Top-3-Emerging-Trends-
Impacting-Global-Woodworking]
Target Market
[Atlas Carpentry Co.] is located in [Houston], targeting both residential and commercial
construction projects that require carpentry services. In commercial construction, it will
execute its services as a subcontractor. For residential, the company will offer full construction
services (design and build) of wooden house such as bungalow, single-family detached, and
semi-detached.
Market Size
[Atlas Carpentry Co.] will focus on getting clients from the state’s most populated cities before
expanding its services in neighboring states. The following shows the population of target cities
according to the latest census:
Draw Area Size % of Total

Houston 2,000,000 35.09%

San Antonio 1,500,000 26.32%
Dallas 1,300,000 22.80%
Austin 900,000 15.79%
Total 5,700,000 100%
The estimated number of housing types from the four draw areas:
Housing Types No. of Households % of Total
Bungalow 500,000 13.89%
Single-family detached 1,500,000 41.67%
Semi-detached 1,600,000 44.44%
Total 3,600,000 100
The residential mix from housing types:

Household Types % of Total
Singles living alone 33%
Couples with children 55%
Retirees 12%
Total 100%
Market Segmentation
Atlas Carpentry Co. will focus on the following market segmentation:
Project Size Industrial

- Small Projects - Less than $500K - Residential housing
- Mid-Sized Projects - Between $500K to $1M - Commercial buildings
- Large Projects - More than $1M

Psychographic Geographic
- Clients who prefer wooden house - Houston
- Clients who require wooden renovation - San Antonio
- Clients who prefer wooden installations - Dallas
- Austin

SWOT Analysis
Strengths Opportunities
- The company offers customized carpentry - The growing population and economic
services at a lower cost compared to existing stability in Texas has prompted the demand
services from competitors. for housing and commercial structures,
- The company employs highly skilled and duly which require carpentry services.
accredited carpenters. - The increasing number of prospective
clients who prefer the wooden type of
house due to its durability, sustainability,
and energy-efficiency.
Weaknesses Threats
- The company has only one supplier of - The established competitors in the target
wooden construction materials as of today. The market.
client may demand a specific type of wood to - The constant campaigns about
be used in their project and the company may preservation of trees may affect the demand
fail to provide it. for wooden construction works.
- The company only has a few wooden house
designs to offer to future clients.
Competition
Direct and Indirect Competition

Atlas Carpentry Co. Direct Competition Indirect Competition
Provides carpentry services ABA Carpenters Van Concrete Builders
such as design-build,
subcontracting, renovation,
and customized carpentry
Strength Weakness Opportunity Threat

Atlas Carpenters Offers Does not have Growing Campaigns
Competitive Analysis

Co. customized enough demand of about
carpentry services architectural housing and preservation of
at a lower cost designs of commercial trees may affect
wooden house structures in the demand for
yet that can be Texas will wooden
offered to new prompt demand construction
clients for carpentry works
services
ABA Carpenters Recipient of the Has a shortage Has received a The full
Inc. Project of the Year of duly bidding construction
Award for two accredited invitation for services
consecutive years. carpenters carpentry companies that
This is quite an including services from a provide
advantage in terms construction real estate carpentry and
of company image foremen company. This concrete
and for marketing client requires a construction
purposes third-party services.
carpentry
service provider
for their existing
wooden houses
Van Concrete Offers both Lost large Investors are Campaigns
Builders carpentry and construction willing to invest about
concrete opportunities in companies preservation of
construction due to limited that offer both trees may affect
services resources concrete and the demand for
carpentry wooden
construction construction
services. works
Marketing Plan
To be the leading carpentry services provider, [Atlas Carpentry Co.] needs to build a
relationship with the general contractors. Also, it has to promote its services to its target
geographic areas. With this, the company will focus on these marketing plans:
Word-of-mouth marketing (WOMM)

As a start-up company, it needs to establish a WOMM strategy. This is considered to be one
of the most effective marketing strategies, especially in the construction industry. The
company will market its services through referrals from satisfied clients.
Company website and social media marketing

Online platforms have become an effective tool of communication today. Businesses,
homeowners, and property managers are mostly using social media. Hence, the company will
create an account on Facebook to promote its services through sponsored ads. It will also
invest in the creation of the company website that will highlight the company’s services,
soon-to-be accomplishments, and clients’ positive reviews. In this marketing plan, the
company can reach its target audience directly.
Customer Relationship Management (CRM)

The company will invest in CRM software to store customer and prospect project data. This is
essential for the company’s salespeople for them to monitor future projects and build a
relationship with existing clients.
Marketing Strategy
Marketing Strategy 1 WOMM

Create a shareable story about the company’s history and services.
Activities This will be used to ask existing clients for referrals.
Timeline June 1, 2019 to July 30, 2019
The company has received several inquiries from referrals of existing
Success Criteria clients.
Marketing Strategy 2 Digital Marketing

- Inquire website developers about the cost of feature-rich company
Activities website
- Create content for Facebook and other social media postings,

including sponsored ads.

Timeline August 1, 2019 to September 30, 2019
- The company received several quotations from website developers.
Success Criteria - The company’s salespeople have started posting management-
approved Facebook ads and other social media content.
Marketing Strategy 1 CRM

Activities Search the best CRM software suitable for a construction company
Timeline October 1, 2019 to December 31, 2019
The general manager has already listed Zoho CRM, amoCRM, and
Success Criteria HubSpot CRM. The CEO will select which of the three software to
purchase.
Pricing Strategy
[Atlas Carpentry Co.] projects are residential and commercial structures. The costing of its
services can be either of the following:
• Estimated target cost - This pricing strategy applies mostly to projects from homeowners
and project managers. This involves the estimated cost of raw materials to be used and
the labor fee.
• Guaranteed maximum cost - This will apply when the company is a subcontractor of a
large project. The general contractor and the company will agree with the total cost of the
project.
Operational Plan
Operating Hours
[Atlas Carpentry Co.] operates from [9 AM to 5 PM], [6 days a week], except on holidays. The
office hours will be from [8:00 AM to 5 PM], [5 days a week] and will be closed on holidays.
However, the company will implement a flexible operating hours when subcontracting a larger
project. The schedule of the general contractor will be followed.

Location
[Atlas Carpentry Co.’s] main office is located at [6720 Chimney Rock Rd Suite V, Houston, TX
77081]. The location is a downtown area and near the pedestrian passage, making the
company’s office easily accessible by the public.
Location Description
Immediate Area
Type of Area Commercial
Adjacent Uses Banking, Entertainment
In a downtown area that can easily be located and is very
Benefits
visible to people passing through
Proximity
Customer Type Commercial entities and homeowners
Size of Potential Customers 700,000
Competitors ABA Carpenters Inc. and VAN Concrete Builders Inc.
Traffic Volume
Patterns Two-way intersection
Pedestrians Medium
Periods From 8 AM to 9 AM and from 4PM to 5PM
Accessibility
Proximity to Major Streets A few steps from the main highway
Entrance/Exit 1 door (entrance and exit)
Visibility
View From the Road Signage easily spotted in front and side angles
Exterior Appearance The office will be colored white and the signage

will be colored red
Landscaping A flat surface with posters about the company’s services
OFFICE STAFF
DEPARTMENT
CONSTRUCTION
Organizational Structure
CARPENTERS
PRESIDENT
DEPARTMENT
DESIGN
MARKETING STAFF
DEPARTMENT
MARKETING
VICE PRESIDENT
Name Michael S. Brown Jonah K. Hill Rob C. Clark

Owner and President Owner and Vice General Manager
Position President
Date Joined January 2, 2019 January 2, 2019 March 1, 2019
Construction Carpentry Services, 20 Carpentry Design and
Experience Engineering, 25 Years Years Management, 10
Years
Bachelor of Science in Bachelor of Science in Bachelor of Science
Highest Civil Engineering Structural Engineering in Construction and
Qualification Management
Engineering
Salary $130,000 annually $100,000 annually $80,000 annually
Key Staff

Financial Plan
Assumptions
[Atlas Carpentry Co.] is financed by [Michael S. Brown] and [Jonah K. Hill] equally. The capital
needed for the company to start is [$3 million] that comes from both owners’ personal savings
and bank loans. The following is the financial plan of the company:
ATLAS CARPENTRY CO.

Business Start-Up Costs in USD
Funding Estimated Actual Over/(Under)
Investor Funding
Michael S. Brown 1,000,000.00 1,000,000.00 0.00
Jonah K. Hill 1,000,000.00 1,000,000.00 0.00
Other 0.00
Total Investment 2,000,000.00 2,000,000.00 0.00
Loans
Bank of America 1,000,000.00 500,000.00 (500,000.00)
Chase Bank 1,000,000.00 500,000.00 (500,000.00)
0.00
Total Loans 2,000,000.00 1,000,000.00 (1,000,000.00)
Other Funding
0.00
0.00
Total Other Funding 0.00 0.00 0.00
TOTAL FUNDING 4,000,000.00 3,000,000.00 (1,000,000.00)
COSTS Estimated Actual Under/(Over

Fixed Costs
Advertising for Opening 9,500.00 10,500.00 1,000.00
Basic Website 10,000.00 10,000.00 0.00

Brand Development 2,000.00 2,000.00 0.00
Building Down Payment 150,000.00 150,000.00 0.00
Building
0.00
Improvements/Remodeling
Business Cards/Stationery 100.00 150.00 50.00
Business Entity 1,500.00 1,600.00 100.00
Business Licenses/Permits 900.00 1,200.00 300.00
Computer
5,000.00 5,500.00 500.00
Hardware/Software
Decorating 0.00
Franchise Start-Up Fees 0.00
Internet Setup Deposit 100.00 100.00 0.00
Lease Security Deposit 20,000.00 20,000.00 0.00
Legal/Professional Fees 2,000.00 2,500.00 500.00
Machines & Equipment 300,000.00 300,000.00 0.00
Office Furniture/Fixtures 0.00
Operating Cash (Working

150,000.00 150,000.00 0.00
Capital)
Point of Sale
0.00
Hardware/Software
Prepaid Insurance 0.00
Public Utility Deposits 0.00
Reserve for Contingencies 10,000.00 10,000.00 0.00
Security System Installation 2,000.00 2,000.00 0.00
Setup, Installation and Consulting

fees 5,000.00 5,000.00 0.00
Signage 1,000.00 1,200.00 200.00
Starting Inventory 10,000.00 11,000.00 1,000.00
Telephone 500.00 500.00 0.00
Tools & Supplies 140,000.00 150,000.00 10,000.00

Travel 0.00
Truck & Vehicle 30,000.00 30,000.00 0.00
Other 1 (specify) 0.00
Total Fixed Costs 849,600.00 863,250.00 13,650.00

Average Monthly Costs
Advertising (print, broadcast

and Internet) 5,000.00 5,000.00 0.00
Business Insurance 10,000.00 10,000.00 0.00
Business Vehicle Insurance 200.00 230.00 30.00
Employee Salaries and

Commissions 60,000.00 60,000.00 0.00
Equipment Lease Payments 0.00
Inventory, Raw Materials, Parts 0.00
Franchise Fee 0.00
Health Insurance 0.00
Internet Connection 100.00 100.00 0.00
Loan and Credit Card Interest

& Principal 0.00
Legal/Accounting Fees 0.00
Merchant Account Fees 0.00
Miscellaneous Expenses 0.00
Mortgage Payments 0.00
Lease Payment 0.00
Owner Salary 19,677.00 19,677.00 0.00
Payroll Taxes or Self-

Employment Tax 0.00
Postage/Shipping Costs 0.00
Security System Monthly Payment 0.00
Supplies 150.00 150.00 0.00
Telephone 100.00 100.00 0.00
Travel 1,000.00 1,000.00 0.00
Public Utilities 0.00
Website Hosting/Maintenance 599.00 599.00 0.00

Total Fixed Costs 96,826.00 96,826.00 30.00

x Number of Months 12
Total Monthly Costs 1,161,912.00 1,162,272.00 360.00
TOTAL COSTS 2,011,512.00 2,025,522.00 14,010.00
SURPLUS/(DEFICIT) 1,988,488.00 974,478.00 (1,014,010.00)
The table below depicts the sales forecast for six months in the draw area:
July August September October November December

Draw Area 2020 2020 2020 2020 2020 2020 Total
Houston 200 210 217 220 225 226 1,298
San Antonio 30 32 35 36 38 39 210
Dallas 70 85 87 90 92 95 519
Austin 40 45 60 65 67 70 347
Subtotal 315 348 317 327 327 366 2,374
Statements
Income Statement
ATLAS CARPENTRY CO.
Income Statement
For the Year Ended December 31, 2019
Gross Project Revenues 5,000,000
Direct Project Costs on Contracts 3,500,000

Depreciation of Equipment 1,000
Estimating 20,000
Administrative and Other Expenses 200,000
Subtotal of Costs and Expenses 3,721,000

Operating Income 1,161,912
Interest Expense 150,000

Income Before Taxes 1,011,912
Tax Expense 220,000
Income After Tax 791,912
Cash Dividends 90,000
Net Income/Retained Earnings 701,912
Retained Earnings, Beginning 650,000

Retained Earnings at End of Year $1,351,912.00
ATLAS CARPENTRY CO.

Profit and Loss (in USD)
For the Year Ended December 31, 2019
FY2019 % FY2020 %
SALES
Revenue 1 - Construction 700,000.00 58% 900,000.00 60%
Revenue 2- Services 500,000.00 42% 600,000.00 40%
Total Sales 1,200,000.0 1,500,000.
100% 100%
0 00
COST OF SALES
Cost of Contract - Labor 90,000.00 8% 120,000.00 8%
Cost of Contract - Materials 80,000.00 7% 100,000.00 7%
Cost of Contract - Subcontractors 68,000.00 6% 75,000.00 5%
Cost of Contract - Equipment 60,000.00 5% 70,000.00 5%
Cost of Contract - Others 70,000.00 6% 85,000.00 6%
Cost of Service - Subcontractors 40,000.00 3% 55,000.00 4%
Total Cost of Sales 408,000.00 34% 505,000.00 34%
GROSS PROFIT (Total Sales - Total Cost of Sales) 792,000.00 66% 995,000.00 66%
INDIRECT EXPENSES

Salaries and wages - Vacation, Holiday, etc. 1,000.00 5% 1,400.00 5%

Salaries and wages - Salary, Bonus, and Benefits 1,500.00 7% 2,000.00 7%
Payroll Tax 5,000.00 23% 6,000.00 22%
Insurance - Workers' Compensation 3,000.00 14% 4,000.00 15%
401(k) Employer Portion 4,000.00 19% 5,000.00 19%
Insurance - Health and Dental 1,200.00 6% 1,400.00 5%
Employee Tool Allowance 500.00 2% 600.00 2%
Equipment Parts 4,000.00 19% 5,000.00 19%
Equipment Depreciation 200.00 1% 200.00 1%
Interest and taxes 1,200.00 6% 1,300.00 5%
Indirect Labor Cost 0% 0%
Equipment Applied Cost 0% 0%
Total Indirect Expenses 21,600.00 100% 26,900.00 100%%
GENERAL AND ADMINISTRATIVE EXPENSES

Wages and Salaries - Admin 3,000.00 21% 4,000.00 22%
Commission - Sales 2,000.00 14% 3,000.00 16%
Payroll Tax 600.00 4% 700.0 4%
Insurance - Workers' Compensation 1,000.00 7% 1,200.00 6%
401 (k) Employer Portion 4,000.00 28% 5,000.00 27%
Insurance - Health and Dental 1,200.00 8% 1,400.00 8%
Office Supplies 300.00 2% 400.00 2%
Utilities 1,000.00 7% 1,200.00 6%
Telephone 100.00 1% 120.00 1%
Licenses, Permits, and Fees 1,000.00 7% 1,500.00 8%
Total General and Administrative Expenses 14,200.00 100% 18,520.00 100%
NET INCOME 756,200.00 949,580.00
Profit Margin* 0.63 0.63

* Not part of P&L

ATLAS CARPENTRY CO.
Balance Sheet (in USD)
December 31, 2019 and 2020
ASSETS
CURRENT ASSETS 2019 2020
Cash and Cash Equivalents 3,000,000.00 3,000,000.00
Accounts Receivable
Allowance for Doubtful Accounts
Accounts Receivable, net of allowance for doubtful accounts 1,436,032.00 1,503,267.00

Retainage 100,000.00 120,000.00
Other 1,000.00 1,000.00
Inventory 130,000.00 140,000.00
Cost in Excess of Billings 120,000.00 130,000.00
Deferred Tax Asset 20,000.00 0.00
Prepaid Expenses 1,000.00 1,000.00
Total Current Assets 4,808,032.00 4,895,267.00
FIXED ASSETS
Property, Land, Building 200,000.00 200,000.00

Equipment and Vehicles 300,000.00 300,000.00
Subtotal 500,000.00 500,000.00
Less: Accumulated Depreciation 1,000.00 1,000.00
Total Fixed Assets 499,000.00 499,000.00
INTANGIBLE ASSETS
Trademarks and Patents
Goodwill
Total Intangible Assets 0.00 0.00

Total Assets 5,307,032.00 5,394,267.00
LIABILITIES AND SHAREHOLDER'S EQUITY

CURRENT LIABILITIES
Accounts Payable 120,000.00 130,000.00
Accrued Expenses/Deferred Income
Loans Payable 12,000.00 12,000.00

Notes Payable
Other Short-Term Payable
Total Current Liabilities 132,000.00 142,000.00
NONCURRENT LIABILITIES
Long-Term Debt 10,000.00 10,000.00
Others
Total Noncurrent Liabilities 10,000.00 10,000.00
TOTAL LIABILITIES 500,000.00 500,000.00
SHAREHOLDER'S EQUITY
Invested Capital 2,000,000.00
Retained Earnings 650,000.00 1,351,912.00
TOTAL SHAREHOLDER'S EQUITY 2,650,000.00 1,351,912.00
TOTAL LIABILITIES & EQUITY 0.00 0.00
ATLAS CARPENTRY CO.

Cash Flow
December 31, 2019 and 2020

Cash Flow from Operating Activities
Cash flow received from customers (67,235.00)
Wages and salaries (1,900.00)

Payments to suppliers and vendors (10,000.00)
Paid Interest (100.00)
Paid Tax (1,200.00)
Cash generated from operations (300,000.00)
Net Cash from Operating Activities (379,135.00)
Cash Flow from Investing Activities

Purchase of land, property, and equipment 0.00
Proceeds from the sale of equipment
Net Cash Used in Investing Activities 0.00
Cash Flow from Financing Activities

Proceeds from common stock
Payment to long-term debt 0.00

Paid dividends 90,000.00
Net Cash Used in Financing Activities 90,000.00
Net Increase (Decrease) in Cash (289,135.00)

Cash Balance January 3,000,000.00
Cash and Cash Equivalents at the End of Period 2,710,865.00

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[ATLAS CARPENTRY CO.

[ATLAS CARPENTRY CO.❙CONSTRUCTION BUSINESS PLAN 2019 ] 2

[ATLAS CARPENTRY CO.❙CONSTRUCTION BUSINESS PLAN 2019 ]

[ATLAS CARPENTRY CO.❙CONSTRUCTION BUSINESS PLAN 2019 ] 3

Business Structure & Ownership

Design-Build (Wooden House)

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• Construction of wooden framing

Wooden House Renovation

Balanced carpentry services

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According to [IBISWorld], an industry market research company, the carpenters' industry is

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Draw Area Size % of Total

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The residential mix from housing types:

Project Size Industrial

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[ATLAS CARPENTRY CO.❙CONSTRUCTION BUSINESS PLAN 2019 ]

Direct and Indirect Competition

Strength Weakness Opportunity Threat

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Word-of-mouth marketing (WOMM)

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Company website and social media marketing

Customer Relationship Management (CRM)

Marketing Strategy 1 WOMM

Marketing Strategy 2 Digital Marketing

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[ATLAS CARPENTRY CO.❙CONSTRUCTION BUSINESS PLAN 2019 ]

Marketing Strategy 1 CRM

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[ATLAS CARPENTRY CO.❙CONSTRUCTION BUSINESS PLAN 2019 ] 13

Name Michael S. Brown Jonah K. Hill Rob C. Clark

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ATLAS CARPENTRY CO.

Michael S. Brown 1,000,000.00 1,000,000.00 0.00

Jonah K. Hill 1,000,000.00 1,000,000.00 0.00

Total Investment 2,000,000.00 2,000,000.00 0.00

Bank of America 1,000,000.00 500,000.00 (500,000.00)

Chase Bank 1,000,000.00 500,000.00 (500,000.00)

Total Loans 2,000,000.00 1,000,000.00 (1,000,000.00)

Total Other Funding 0.00 0.00 0.00

TOTAL FUNDING 4,000,000.00 3,000,000.00 (1,000,000.00)

COSTS Estimated Actual Under/(Over

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Basic Website 10,000.00 10,000.00 0.00

[ATLAS CARPENTRY CO.❙CONSTRUCTION BUSINESS PLAN 2019 ]

Building Down Payment 150,000.00 150,000.00 0.00

Business Cards/Stationery 100.00 150.00 50.00

Business Entity 1,500.00 1,600.00 100.00

Business Licenses/Permits 900.00 1,200.00 300.00

Franchise Start-Up Fees 0.00

Internet Setup Deposit 100.00 100.00 0.00

Lease Security Deposit 20,000.00 20,000.00 0.00

Legal/Professional Fees 2,000.00 2,500.00 500.00

Machines & Equipment 300,000.00 300,000.00 0.00

Office Furniture/Fixtures 0.00

Operating Cash (Working

Prepaid Insurance 0.00

Public Utility Deposits 0.00

Reserve for Contingencies 10,000.00 10,000.00 0.00

Security System Installation 2,000.00 2,000.00 0.00

Setup, Installation and Consulting