2021-

2022

ENTERPRENEURSHIP
MARKET SURVEY

SHRISHTI VIDYASHRAM SR. SEC. SCHOOL

VELLORE – 14
BATCH 2022-23
GUNALAN
2021-2022
 BONAFIDE CERTIFICATE

This it to certify that G.GUNALAN has

successfully carried out the project titled
“MARKET SURVEY” in partial
fulfillment of her investigatory project
in ENTREPRENEURSHIP during the
year 2022-23.

INTERNAL EXAMINER:

PRINCIPAL:
 Contents
S.NO TOPIC Page no.
1 Acknowledgment
2 Introduction
3 Product Chosen for Market
Survey
4 Market Survey
Questionnaire
5 Analysis of Market Survey
6 Findings of Market survey
7 Bibliography
8 Appendix
 Acknowledgment

Every project, big or small, is successful largely due to the effort of a

number of wonderful people, who have always given their valuable
advice or lent a helping hand. I sincerely appreciate and lam thankful
for the inspiration, support and guidance of all those people, who have
been instrumental in making this project a success.

I would start by expressing my profound gratitude to those who

support me with their exemplary guidance, monitoring and constant
encouragement throughout the course of this thesis. Also, this
opportunity given by them helped me come face-to-face with my
hidden talents.

I would also take this opportunity to express my deep regards to my

subject teacher Mr/Mrs ..................................for his/her cordial
support, valuable information and guidance which helped me in
completing this project through various stages.

Lastly, I thank my family and friends for their constant encouragement

and unending patience without which this assignment would not be
completed within the limited time frame.
 Introduction

Market Survey

A market survey is a tool used to gather information about existing or

potential customers in a certain market or a segment of the population.
Researchers select a sample of customers from the population. The
information from the survey is then used to assess attitudes and beliefs,
and in turn, predict market behaviour, such as buying intentions.

The following methods can be used while conducting a survey:

i. Personal interview/Direct personal investigation This

method is used when the surveyor has access to all the
members.

ii. Mailing questionnaire Under this method, the data in a

survey are collected by mail.

iii. Telephone interview In this method, the investigator asks

questions over the telephone.

This project has adopted the personal interview method while

conducting the survey.
 Product Chosen for Market Survey

Product: Fitness Equipment

Industry :Health and Fitness
Brand name: Pull-On Fitness Equipment Tag line Stay Fit, Stay
Healthy
Nature of the product: Consumer Durable
Competing brands: Cosco and Fitness World
Types of equipment :Treadmill, Elliptical Bikes and Multi-gym
Innovation offered: A trainer will be provided free of cost for
15 days help a customer devise a fitness plan suited to his way
of life
Reason, why personal trainer will be helpful are
 They will teach their trainees new things
 They push your limits
 They make you stick to a schedule.
And no doubt, that they are definitely eye-candy!
Social message "A healthy India is a productive India"
 The Difference Exercise Makes

Only about 20% of American adults meet their recommended

amount of exercise, but skimping regalar sweat sessions has
some pretty profound effects. Here are a few of the major
dimos between an average, 40-year-old exerciser and someone
getting little to no physical activity
 Market Survey on Fitness Equipment

Purpose of Survey

To collect primary data for the preparation of class XII

entrepreneurship Market Survey Report the product being
researched is Fitness Equipment. The idea of providing a bee
trainer for 15 days to help a customer familiarise with the
equipment and devise his own fitness regime, is also being
researched here.

General Instructions
1. Filling personal details is optional.
2. All the questions are compulsory.
3. Only one or more alternative (where specified) to be
choosen
4. Answer by ticking the most appropriate option.

Disclaimer
All information provided will be treated as confidential
 Market Survey Questionnaire Personal Details
Name ______________________________

1.Are you and your family health conscious?

Yes No

2. What type of gymming do you prefer?

Home gymming Professional gymming Neither

3. If the respondent's response to the above questions indicates

preference towards gymming, then which equipments does he use?

Treadmil Multi gym Ellipticals

Others Bikes

4 Which brand do you prefer?

YES No

5. Are you satisfied with the quality of the equipment that you are
using?

Yes No
6 What is are the problems which you faced while using the
equipment?

Not aware of the proper usage of the equipment

Not familiar with a function of equipment

Constant breakdown Others

7. Would you consider changing your brand, if you are provided with a
free personal trainer for 15 days?

Yes No

8. If the answer to the above question is in negative, then what are

your reasons for brand loyalty?

Good quality Adequate customer support

Others (Please specify)

9. if you are currently not using any home gym equipment, then what
are your reasons for not using it?

Lack of professional support

Equipment too expensive

Lack of space

Other

10. If you are provided with a free personal trainer for 15 days, then
would you start using home gym equipment?

Yes No
 Analysis of Market Survey

1. Are you and your family health conscious?

YES
NO

___________________________________________________________________
___________________________________________________________________
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 2. Would you prefer home gym or pro-
fessional gym?

NEITHER

Column1
PROFESSIONAL GYMMING

HOME GYMMING

0 5 10 15 20 25 30 35 40 45

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
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3. Which equipment does the respondent use?

3. Which equipment does the respondent

use?
OTHERS

MUTLI GYM
Sales
BIKES

elliptical

TREAD MILL

0 5 10 15 20 25 30 35

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
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 4. Brand preferred by the respondents.

Cosco
Fitness World
OTHER

___________________________________________________________________
___________________________________________________________________
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___________________________________________________________________
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 5. Are you satisfied with the quality of the
equipments that you are using?
35

30

25
Series 1
20

15

10

0
YES NO

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
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 6. What is/are the problem(s) faced by the
respondents while using the equipment?

not aware of the proper usage

not familiar with the functions
constant breakdown
OTHER

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
 7. Would you consider changing your brand,
if you are provided with a personal trainer
for 15 days?

YES
NO

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
8. Reasons for brand loyalty, if respondent chooses to stay with his brand..

8. Reasons for brand loyalty, if respondent

chooses to stay with his brand.
7

0
YES NO

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
_________________________________________________________________
9. Reasons for not using any gymming equipment.

Sales

a lack of professional support

lack of space
expensive
OTHER

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
_________________________________________________________________
10. If provided with a personal trainer, would you start using home gymming
equipment?

Sales

yes
no

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
_________________________________________________________________
 Findings of Market Survey

The findings of the market survey conducted are summarised below:

i. The market for this product is in its formative years due to lack of health
consciousness among people.

ii. The quality of the products of our competitors is not up to the mark.
Because of this, brand loyalty is low. This can be a positive sign for us
iii. Majonty of the respondents agreed that the innovation offered by us is a
great motivator for them to start gymming

iv. Price is not a determining factor in this segment, with only 2 respondents
saying that they not use home gymming equipment because it was too
expensive did
v. The findings are in general indicative that there is plenty of scope for our
products in this segment.

So, what are we waiting for? Lets get ahead with our venture.
 Bibliography

 Market Your Way to Growth By Kotler, Kotler (Times Group Books)

 Entrepreneurship in Action By Mary Coulter /PHI Learning

 The Journal of Private Enterprise/What Business Ethics can Learn from

Entrepreneurship: By Stephen, RC Hicks, Rockford College Illinois.

 Entrepreneurship Class XII. By CBSE

 Entrepreneurship New Venture Creation By Holt (EEE)

 http://en.wikipedia.org/
 Appendix

Important Defined Terms

Population
It is defined as the sum total of all the units under consideration.

Sample
It is defined as a part of population, selected with a view to represent the
population in all It characteristics

Consumer Durable Product

These products are bought by consumers for the act of final consumption and are
usable for a number of years.

Primary Data
This data is collected for the very first time by the enumerator for a pre-specified
purpose.

Market Survey Evaluation Proforma (For teacher's use)

Student's name:

Roll no:

Class:

Section:
Teacher's Assessment
Basis Maximum Marks
marks obtained
1. Initiative, cooperativeness and participation
2. Creativity in presentation
3. Content, observation and research work
4. Analysis of situation
Overall
Remarks____________________________________________________________
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______________________ ______________________

Internal teacher's signature External teacher's signature

Date__________________ Date__________________