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    Nguyễn Vy
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    Traditional societies had agrarian economies with primitive technology and an emphasis on manual labor. As countries developed economically, they progressed through stages including preconditions for take-off, take-off, drive to maturity, and age of mass consumption. Economic development was accompanied by changes in infrastructure, technology, and systems as countries transitioned between economic models and dealt with social and political challenges.

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    Traditional societies had agrarian economies with primitive technology and an emphasis on manual labor. As countries developed economically, they progressed through stages including preconditions for take-off, take-off, drive to maturity, and age of mass consumption. Economic development was accompanied by changes in infrastructure, technology, and systems as countries transitioned between economic models and dealt with social and political challenges.

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    13 views1 page

    MINDMAPChapter 2

    Uploaded by

    Nguyễn Vy
    Traditional societies had agrarian economies with primitive technology and an emphasis on manual labor. As countries developed economically, they progressed through stages including preconditions for take-off, take-off, drive to maturity, and age of mass consumption. Economic development was accompanied by changes in infrastructure, technology, and systems as countries transitioned between economic models and dealt with social and political challenges.

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    of 1

    Travel

    Traditional Society
    Cultural An agarian economy Primitive technology
    Most, Less and Least developed economies normally eatures limited
    Preconditions for Take-off An emphasis on
    manual labor
    Capitalist Economic System
    Take-off Rostow stage of Development
    Tweet
    Private Property Rights Market Economy New terminology associated with technology
    The drive to Maturity Language
    becomes part of the language
    Rostow modernization model 5) Economic Forces and QR code
    Competitive Marketplaces International Marketing
    The age of Mass Consumption Potical and legal systems Extreme of supporting practices Dumping
    Socialism
    Social Challenges
    Communication Systems
    Communism 1) Economic Systems
    Command Economy
    Political Stability Roads
    Strong command economy
    Electric power
    More complex infrastructure Other utilities
    Strong savings rate Moderate command
    Emerging markets Running water
    Outward orrientation to expand into foreign markets Mixed Economy Infrastructure development plays a prominent role

    Advantage in one or more factors of production


    Newly industrialized countries
    (land, labor, raw materials, technology) Sustainable busíness practiices lead to lower costs
    2) Economic Development
    Technologies improve
    Presence of growth industries Increased profits

    Emphasis on entrepreneuship The global economic downturn Strong push to buying local

    Liberalization Economic and legal reforms Economic development in


    Large environmental cost in China
    6) Sustainability and emerging markets
    Privatization International Marketing
    Use of virtual water The challenge of sustainability
    Demand conditions
    Legal and Instituational Transition economies

    Effects on International Marketing


    Related and supporting industries
    The largest challenge Companies in
    Reforms
    least-countnes
    Firm strategy, structure, and rivalry
    3) Global Competition and Balancing economic growth with
    Budget reform Stage of development and bottom of the pyramid
    National Competitive Advantage environmental protection
    The greatest amount of Companies in
    Factor conditions attention to sustainability less-countnes

    Government
    Companies in
    Threat of new entrants most-developed countnes
    Direct Sales
    Exporting
    Threat of Substitute Products Use of An Intermediary
    Licensing
    4) Industry-Level Competitive Advantage
    CHAPTER 2:
    Bargaining Power of Suppliers
    Five competitors forces
    COUNTRY SELECTION AND ENTRY STRATEGIES Franchising

    Bargaining Power of Consumers 7) Modes of Entry Joint Vertures

    Strategic Alliances
    Rivalry among Competitors
    Wholly Owned Subsidiary

    Exporting Use of An Intermediary


    Internationalization theory
    Ownership Advantages
    Licensing
    Location Advantages Internalization theory
    Frachising programs
    8) Modes of Entry for
    Internationalization Advantages 9) Theories of Entry Mode Selection Denim Blue Jeans
    Eclectic or Oil Theory A Joint Vertures

    Analysis A Strategic Alliances

    Entry Mode Failure and Exit

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